When I was in my 20s, one of my signature fragrances was Hermès‘ 24 Faubourg, an opulent chypre-oriental powerhouse created by the legendary Maurice Roucel. It was centered on luminous, creamy, heady florals which Monsieur Roucel sheathed, first, in multifaceted mossy chypre greenness laced with peach, then in oriental clouds of golden amber layered with real sandalwood, creamy vanilla, spicy resins, and a sliver of leatheriness. The fragrance feels like the more feminine, white floral cousin of Hermes‘ 1984 floral-leather-chypre, Parfum d’Hermes (reformulated and renamed in 2000 as Hermes’ Rouge) and Puredistance M (directly modeled on Hermes‘ 1986 vintage Bel Ami) during their middle chypre-oriental stages. The eau de parfum version even has a phase which is like a white floral twist on the 1930s-1970s version of vintage Mitsouko extrait. On top of that, vintage 24 Faubourg also inhabits the same world of rich chypre-florals as Givenchy‘s famous 1984 Ysatis, although the Hermes scent has a greater oriental underpinning and I would argue that it is much grander. Its richness, heaviness, and ornate complexity not only result in a very baroque regalness, but also somehow manage to ooze money and wealth in the most tasteful, elegant way imaginable. That may be why 24 Faubourg became the signature scent of the most glamorous princess of her era.
Tag Archives: Maurice Roucel
Part II: The Perfume Industry & EU Regulations
There is a new Reuters article on the situation involving the EU regulations, but this one focuses heavily on what the response of various perfumers or perfume houses, along with measures that they’ve taken to deal with the potential oakmoss ban. In Part I of what seems likely to be an ongoing series of mine on this issue, I focused on Frederic Malle versus LVMH, Chanel, and L’Oreal, based on various reports by Reuters’ Astrid Wendlandt. This time, she has spoken to other perfumers like Parfums d’Empire‘s Marc-Antoine Corticchiato, Maurice Roucel, and Patricia de Nicolaï in a piece entitled, “What’s in a scent? Perfume makers adapt to EU rules.”
However, what I found most intriguing of all in the article was Ms. Wendlandt’s subtle hint of a potential bias in the SCCS group (Scientific Committee on Consumer Safety) whose original 2012 proposals started this mad dash towards increasingly draconian EU restrictions. So I looked into the group, and Ms. Wendlandt may have a point. I’ll discuss all that, as well as provide analysis from others regarding the iffy science underlying the SCCS’ theories. There will also be a brief tangent of my own to look at the wealth of several perfume companies who would seem to have every incentive to join in a united front against the EU measures, but are doing next to nothing.
Perfume Review- Serge Lutens Iris Silver Mist: Futuristic Iris
Otherworldly. Cold as icy vodka. Hard as steel. Silvered like mist from outer space. That is the hypnotically strange, fascinating and, yes, a little bizarre opening to the famous Iris Silver Mist from Serge Lutens. It’s perhaps the most famous of all the Lutens Bell Jar fragrances, an iris fragrance taken to such extremes that it feels very futuristic at the start. All I could think of in its opening moments is how Serge Lutens had created the perfect scent for a Star Wars stormtrooper or a Terminator cyborg. And, strange as that may sound, that’s my favorite part. A Terminator cyborg sipping vodka in outer space while wearing Iris Silver Mist.