Perfume Review – Chanel Les Exclusifs Cuir de Russie: The Legend & The Myth

Some legends are perhaps better left untouched. Or unsniffed, as the case may be. Because, sometimes, the legend is closer to a myth. That was, unfortunately, my experience with Cuir de Russie, the legendary Chanel fragrance that is now part of its Les Exclusif line of perfumes. Cuir de R

Cuir de Russie (or “Russian leather”) is one of those scents that perfume junkies would talk about in hushed tones of reverence and awe. The vintage, original Cuir de Russie always seemed to me to be some sort of mythical animal, the perfume equivalent of a unicorn. Its name would shine in haloed light above distant snowy mountain tops and I almost expected a choir of angels to burst into rhapsodic song at its very mention.

Coco Chanel & her imperial Grand Duke.

Coco Chanel & her imperial Grand Duke.

Cuir de Russie was inspired by Coco Chanel’s passionate affair with a Russian Grand Duke, His Imperial Highness Dimitri Pavlovich Romanov, a cousin to the last Tsar. According to Wikipedia, Chanel’s biographer considered Cuir de Russie to be the “bottled … essence of her romance with the Grand Duke.” It was created by Ernst Beaux, Chanel’s then perfumer, sometime in the 1920s when Paris was flooded with Russian emigrés, both royal and common, who had escaped the Bolshevik revolution. (Chanel’s website gives the date of the perfume’s release as 1927, but I’ve always read it was in 1924.)

The Chanel website majestically declares Cuir de Russie to be an “imperial fragrance” and a “leather oriental” before adding:

The Grand Duke in his uniform.

The Grand Duke in his uniform.

The Russian influence at the heart of Mademoiselle’s creations was born from her encounter with the Grand Duke Dimitri, cousin of Tsar Nicholas II. Cuir de Russie, launched in 1927, is the fragrance of wild cavalcades, wafts of blond tobacco and the smell of boots tanned by birch bark, which the Russian soldiers would wear.
This sensual fragrance reveals the dark and musky scents of balms, Frankincense and Juniper Wood. Fruity zests of Mandarin Orange and Bergamot add a touch of insolence before giving way to the grace and fragility of eternal flowers: Rose, Jasmine and Ylang-Ylang. A ‘thoroughbred’ fragrance with a strong character, it holds within it the ambiguous secrets of femininity…

Somewhere in the decades following its release, Cuir de Russie seems to have faded into the mists of legend. I can’t determine when it was discontinued or why, but it just became that mythical perfume unicorn. Then, in 1983, Chanel brought it back. Trumpets blared, perfumistas fainted, and all wept with joy as the heavens burst forth in song. Chanel’s in-house perfumer, Jacques Polge, re-worked it slightly, toning down its legendary leather notes and increasing the iris for a more powdery note, but it was back and that is all anyone cared about.

The return of Cuir de Russie was hailed as a massive triumph by even that most ascerbic and disdainful of critics, Luca Turin. In his book, Perfumes The A-Z Guide, his five-star review states:

There have been many other fragrances called Cuir de Russie, every one either too sweet or too smoky. This one is the real deal, an undamaged monument of classical perfumery, and the purest emanation of luxury ever captured in a bottle.

[All] sumptuous leather, light and balsamic, forgoing any sugary compromise, Cuir de Russie regains its place at the top of this [Leather] category, right next to the rather more jovial Tabac Blond. […]Cuir de Russie is a striking hologram of luxury bygone: its scent like running the hand over the pearl grey banquette of an Isotta Frashini while forests of birch silently pass by”.

(First quote taken from Perfume Niche, and the second from the Perfume Shrine.)

Luca Turin is not alone in genuflecting before the shrine to the most holy of leather perfume holies. If I were to provide mere snippets of the adoring praise for Cuir de Russie — even a minute fraction of them! — I suspect I would writing this review until sometime in the year 2018. There are reviews on Fragrantica which expound for paragraph after paragraph about:

Coco at her Ritz apartment.

Coco at her Ritz apartment.

Cossacks on horseback on the steppes of Russia; semi-erotic imaginings involving the seduction of a languid Coco by her sweaty, horse-riding royal lover amidst the plush decadence of her Paris apartment at the Ritz; and about olfactory masterpieces involving the very scent of Coco Chanel’s sex and sweat-infused bedsheets. There was one from a fellow perfume blogger whom I deeply respect and admire which made me want to go take a cold shower, or find some ermine and jewels in which to roll around naked.

All of which makes me feel completely insane for not loving it. But I don’t. On me, it is none of the things described above, and I am crushingly disappointed by a scent that is, at best, average and occasionally pleasant. At worst, it is a barnyard filled with horse manure under a layer of soap. In short, I am one of the very few freaks in this world who   finds the legend of Cuir de Russie to be a mere myth.

The notes listed in Chanel’s description up above are the same ones listed on Fragrantica. Elsewhere, however, I’ve read a significantly larger and fuller list. I assume that the notes are essentially the same in both vintage and modern versions, with only the amount of certain ingredients differing. If so, then the full notes for Cuir de Russie are:

aldehydes, orange blossom, bergamot, mandarin, clary sage, iris, jasmine, rose, ylang-ylang, cedarwood, balsams, vetiver, styrax, incense, cade, leather, amber and vanilla.

Cuir de Russie opens on me with an explosion of aldehydes. (You can read more about aldehydes in the Glossary.) On me, it is a waxy, lemony, floral impression that is first and foremost soapy, and without any of the fizzy aspects that I often read about with aldehydes. As many of you know, I loathe soapy scents. And I suspect my dislike of the soap accord in aldehydes is why I dislike Chanel No. 5, and one of the reasons why I’m far from enraptured by Cuir de Russie. (Christ, I’m admitting that I don’t like the two most legendary Chanel perfumes ever. I may need to hide in witness protection. Mea Culpa.)

Initially, the burst of soap is like a thick lens, clouding and obscuring the citrus notes, but about five minutes later, I suddenly smell soapy leather. Specifically, I get a strong impression of a riding saddle and stirrups lathered with sweat. There is a strong smell of sour, sweaty horse. I shudder faintly, and wonder momentarily if the heinous soap smell was better. I should have enjoyed the sweaty saddle fragrance while it lasted because, suddenly, waves of horse manure (cow dung?) and soap are emanating off my arm.  I…. I… am stunned, and have no idea what to do. I quickly turn to Google and, there, on both Makeupalley and Basenotes, amidst the legions of gushing, cooing, almost delerious praise, I find a few rare nuggets of comfort. I am not completely alone or totally crazy.

Snippets of those rare (very rare!) criticisms of Cuir de Russie are as follows:

  • It was an overwhelming animalistic scent, like the smell of entering a barn and having the smells of animals and their droppings mixing with straw and leather.
  • This leather is more of the fecal farmhouse animal stench variety and is somewhat difficult to tolerate. […] Luckily, the barnyard aspects of the scent recede in the base notes. […] The opening of Cuir de Russie edt was difficult from the get-go and did not portend to good things to come. I tend to be quite sensitive to fecal aspects in scents (like my problem with Jicky, for example), and as such the heart notes with their fecal smelling leather and powdery iris were really not to my taste at all. If things stopped there this would be a definite thumbs down for me. What saves Cuir de Russie edt somewhat is it has a very nice dry-down that easily is the best part of the scent.

And, that’s basically it — because even those who can smell the fecal aspect of Cuir de Russie love it. As it is, that last quote came from someone who ended up giving Cuir de Russie a neutral rating due to the “nice” dry-down that she mentioned. Other than a few negative criticisms involving dirty ashtrays (not a frequent impression), almost no-one who smelled the barnyard scent or “cow patties” hated it. Seriously, they didn’t!

  • Cuir de Russie, however, was love at first sniff. It opens with a dirty animalic note that’s borderline fecal, but the soft, creamy, spicy florals seep in and smooth out this animal’s shaggy fur until Cuir de Russie becomes this heart-achingly beautiful blend with an undercurrent of barely-bridled danger; a lady in leather and lace, a sleek panther at repose in a meadow.
  • I really love the opening, when a true leather unfolds, bitter, dry, almost harsh, even a briefly passing “faecal” note, all in all, it smells like the inside of a fairly new, precious leather bag, that’s containing some scented cosmetics in its depths. But all too soon, this stage is fading away, moving over into a softer, creamier leather, which is still fine and very likeable.
  • All I can say is — poop. This stuff smells like poop. But in a really kind of good, fascinating way. Seriously, that’s the genius of Chanel. It’s like the poop of some delicate animal who’s only grazed upon a field of violets. I’m not sure I want to wear it, but I simply could not stop smelling the crook of my arm all day after my spritz! Pretty awesome.

There was even a review on MakeupAlley upbraiding Chanel’s perfumer, Jacques Polge, for toning down the original scent and demanding that they bring back more of the leather and barnyard!

Clearly, I am alone in disliking “the poop of some delicate animal who’s only grazed upon a field of violets.” (It is not a “delicate” animal, by the way, and I could only wish it had eaten bloody violets!) I certainly don’t want even more of this opening that so many adore and wish were as intense as it used to be.

As I try to figure out how I landed in a pile of horse manure, I come across a really interesting explanation on Perfume Niche. Apparently, it’s the birch wood that helps creates that leather tannery and barnyard scent:

Rectified birch tar is the smoky resinous note which makes Cuir de Russie, and most leather scents, smell like leather. It is, in fact, the dry-cooked resin from the bark of the birch tree and has been used for centuries to cure leather, and to “dress” it, as in polishes for military leather boots. […]  [Then] after the florals subside, Cuir de Russie conjures the uber-male, becoming a sexy masculine scent. That raw edge – the funky animalics, civet and castoreum – mix with the smoky leather, balsam and woods , giving Cuir de Russie an erotic, brutish quality.

I’m afraid I don’t see any “erotic, brutish” quality in Cuir de Russie. I would undoubtedly like it a lot more if it were half as interesting as all these descriptions would seem to convey. I keep wondering what the legendary vintage version must have been like if the current eau de toilette toned down the leather. Perhaps I should try to hunt down the concentrated extrait de parfum version which is supposed to be more intense, more “brutal,” heavier and thicker? I consider the downsides of a heavier version of soapy horse feces, and quickly change my mind.

About 30 minutes in, Cuir de Russie is already incredibly close to the skin. Apparently, it’s supposed to be. However, with the way my skin consumes perfume, it makes it difficult to assess its full range and development properly, so I start from scratch. I follow the advice of a Basenoter and put on triple the previous amount (on some clean skin). I have the same experience as the first time round, but this time, the perfume’s sillage is much better. (Apparently, I need to empty just over half the vial on me if I want to smell the dry-down properly.)

Unfortunately, I don’t get much of the lovely middle or bottom notes that others do. On me, it goes from: citric soap; to horse manure, sweaty saddles and soap; to a middle stage that is essentially a basic floral scent of strong jasmine, with bergamot, rose, powdery iris, and leather turned into soft suede. (The soap is still there too, though it’s a shadow of its former strength.) The jasmine part is lovely, and the rest of it is pleasant, but I shrug. Soon, the dry down begins: the suede impression is joined by a light touch of cedar, an even heavier dose of dusty powder from the iris, some definite musky notes, and a soft smoke and incense touch that is, I admit, lovely. There is also a note that strongly evokes hairspray. And, every CamillaPBnow and then, flitting back and forth, I smell something faintly horsey — though it is more leather saddles now than feces.

I feel like Camilla Parker-Bowles, Prince Charles’ horse-mad second wife, and recall the oft-repeated stories of her younger days. Rumour has it that, after a long day at the hunt, she would make a mad dash straight off her sweaty horse and into the house where she would tumble into a dress for a cocktail party, with nary a shower in-between.

I realise that my views are “sacrilegious,” to borrow the word of one fearful commentator on Basenotes who barely dared whisper the words “fecal” before rushing off to join in all the praise. If I could smell what Mick Jagger smells when he wears this (and he does); if I could see “The Ballet Russes, polished samovars and dangerous Cossacks with leather riding boots;” if I could conjure up Imperial Grand Dukes leaping off their black stallions to lasciviously and forcefully seduce me; if I could feel like a “virago” femme fatale or ultra-posh bombshell with hidden bondage tendencies– then I would probably genuflect at the alter of Cuir de Russie, too.

Until the time when all that magically occurs, I shall continue to think that Cuir de Russie is a perfectly pleasant, completely average floral musk with some suede notes under a strong head of horse manure. Literally.

DETAILS:
Target group: Unisex. Men love this as much as women.
Sillage & Longevity: As a rule, this is meant to be close to the skin, so the sillage is far from enormous. With regard to longevity, there seems to be a complete and total split in views, with some saying it lasts 10-12 hours, while others say it never surpasses the 4 hour mark. On me, it took 30 minutes or less before the perfume faded to the point where I had to forcefully inhale my arm to smell the notes. The whole thing lasted no more than 2.5 with my regular amount, but 4 hours with the triple dosage. Again, as always, my longevity issues are far from the norm as my skin rapidly consumes perfume.
Cost & Availability: Cuir de Russie is available exclusively in Chanel boutiques or on the Chanel website. The standard, basic Eau de Toilette in available in two sizes: the 2.5 oz./75 ml bottle is $110, while the 6.8 oz/200 ml. bottle is $220. It is also available in Extrait de Parfum form for $175 for 0.5 oz.

Perfume Review – Amouage Jubilation 25: Scheherazade & Seduction

In The Thousand and One Nights (also known as The Arabian Nights), Scheherazade Scheherazadetricks her new husband into saving her life by enchanting him with a different tale each night. The powerful Persian king had become bitter and enraged by the infidelity of his former wife, so each day he would marry a virgin, only to behead them the next morning before they could betray him. Eventually, the kingdom ran out of virgins and the Vizier (or Prime Minister) was at a loss to know how to placate his bloodthirsty, vengeful king. The Vizier’s daughter, Scheherazade, offered herself as a volunteer; she had a plan to tame the king and stop the bloodshed destroying the land.

Scheherazade spent her wedding night by telling the king a story but, cleverly, she Sch2never finished it and stopped at the most exciting part right before dawn, the time of her impending execution. The king, determined to know how the story ended, was forced to delay her sentence. That next night, she finished the tale but began an even more exciting story. Once again, she stopped exactly midway shortly before dawn, and the curious king spared her life so that he might hear the conclusion. This continued for a thousand and one nights, as Scheherazade weaved her magic through stories of Aladdin and the Genie, Ali Baba, Sinbad and many more. By the end, the king had fallen in love with the clever Scheherazade and made her his queen.

If the bewitching, enigmatic, intensely feminine, aristocratic Scheherazade were alive today, she might very well make Amouage’s Jubilation 25 her signature scent. As I wrote in my review for the sibling fragrance, Jubilation XXV for Men, the royal perfume house of Amouage would be perfect for a fairy tale or Greek myth. (Or for The Arabian Nights itself.) Amouage is the official royal perfume house for the Sultanate of Oman, and created at the order of the Sultan himself. It seeks to evoke the magic of the Middle East at the hands of master perfumers, who are given all the riches in the land — nay, the richest ingredients in all the world — with a no-expense spared budget.

Amouage 2 Jubiliations

Amouage Jubilation 25 (left) and Jubilation XXV (right).

On its 25th anniversary, in 2007, Amouage launched two celebratory eau de parfums under the guidance of its artistic director, Christopher Chong. The men’s version was called Jubilation XXV and was created by Bernard Duchaufour; the women’s version was named Jubilation 25, and was made by Lucas Sieuzac. Both versions are eau de parfum concentration.

Amouage J25

Jubilation 25

On its website, Amouage describes Jubilation 25 as follows:

Jubilation 25 captures the magic of timeless eternity with rich top notes of rose and ylang-ylang in which myth and reality are expressed using the finest frankincense from Oman.

This fragrance will appeal to the elegant, enigmatic and sophisticated woman who lives her life as an art form – evoking the time, place and cultures she inhabits with the mystical allure of amber, musk, vetiver, myrrh, frankincense and patchouli.

Jubilation XXV is classified on Fragrantica as an “oriental floral,” but it would be much more accurate to call it a fruity chypre. “Chypre” is one of the main perfume families. As a basic rule of thumb, a chypre perfume starts out with citrus-y top notes, has labdanum as part of its middle notes, and has a base that includes oakmoss. The oakmoss is traditionally the main key, but the base also often includes patchouli, musk or some sort of animalic note. (See the Glossary for a full explanation of the chypre family of fragrances, its general composition, and the range of its sub-families.)

Jubilation 25’s notes are listed as follows:

Top notes are ylang-ylang, rose, tarragon and lemon;

middle notes are labdanum, rose, artemisia and incense;

base notes are amber, patchouli, musk, vetiver and myrrh.

The perfume opens and I think to myself, “So Parisienne!” It’s a definite fruity chypre and a very heavy, mature scent. The opening notes are citrus and oakmoss, with a strong touch of tarragon and cumin. Unlike others, I don’t smell any significant amount of ylang-ylang from the start. Instead, what I get is a cumin-infested rose and peach note that is uncomfortably intimate. The peach comes from the davana flower which helps create the slightly fruity nature of the opening. It also evokes Guerlain’s Mitsouko, the standard bearer for fruity chypres, and a perfume which similarly calls to mind female intimacy and cumin. There is also a definite element of sweat which adds yet another type of intimacy to the scent. I can’t help but think of a woman in a slight state of arousal. There is a soft kind of blossoming and earthy fecundity which bring to mind a woman’s panties and… well, “intimate” is the only way I can describe it politely.

The cumin note is subtle at first. It’s not like the cumin in Serge Lutens Serge Noire but the earthiness is such that I have to wonder how the perfume would smell on me if worn at noon during the height of summer. The thought worries me a little. (Okay, a lot!) I can’t begin to imagine how this would smell in 110 degree heat!

A few more minutes in, the tarragon fades away as does a portion of the citrus-y note, leaving a very dry but pungent oakmoss scent. Officially, there is no oakmoss in Jubilation 25. None of the notes listed on the Amouage website (or, indeed, anywhere) list it. But it is there. Read any review of Jubilation 25, and you’ll see a plethora of references to oakmoss and chypres. The ingredients may not list it — just as they don’t list cumin — but dammit, it’s there!

Oakmoss is a tricky scent to describe or convey. It looks and smells similar to the lump of dried litchen that is often stuck at the top of flower pots or in floral arrangements. And, calling it “mossy, herbal and woody” doesn’t really seem adequate. To me, oakmoss has a dry, musty, dark green-grey smell that is dusty and almost mineral-y as well. It is often astringently pungent and a lot like a very damp, earthy forest. But a damp forest that is definitely musty and a bit dusty as well.

Twenty minutes in, the cumin (or whatever skank-ladened note is replicating cumin’s smell) is flitting in and out, making me feel, at times, that it’s actually quite delightful in its uncommon juxtaposition with rose and lemon. At other times, however, I have to resist the urge to sniff under my arms in alarm. It’s a bit of intellectual genius to combine the natural earthiness of cumin with the inherent earthiness of oakmoss, but it’s also rather disturbing.

There is a funky ripeness that makes me fear I am not brave enough for this scent. And, suddenly, I understand Luca Turin’s comparison of Jubilation 25 (which he very much liked, by the way) to Dior’s outré Diorella.  Diorella was created by the legendary nose, Edmond Roudnitska, who also created the other monster of funk that Jubilation 25 is often compared to: Rochas’ Femme. (Jubilation 25 is compared to the reformulated, post-1989 version of Femme that had actual cumin added in.)

Femme

Femme

Femme is repeatedly described as far more than just merely animalic but, rather, flat out “intimate.” And a good chunk of the ingredients in Femme are also in Jubilation 25, even if the latter doesn’t officially list cumin. (It really should!) The same story applies to Guerlain’s equally “intimate” or “skanky” Mitsouko, which is the third fragrance to which Jubilation 25 is often compared. Mitsouko’s peach, rose, ylang-ylang, oakmoss, vetiver, amber and musky notes are the same ones in Jubilation.

In slight contrast to those “intimate” female scents, Diorella has been described as “fruit on the  verge of going bad” by Luca Turin. The perfume blog Yesterday’s Perfume, elaborates on that Turin metaphor saying that Diorella “at its heart, … smells like garbage on the verge of going bad that someone has thrown a pile of flowers onto” but swears that it “shows you how to find beauty in the intersection of garbage and flowers. I know this doesn’t sound like an endorsement, but it is!”

Jubilation 25 combines aspects of all the aforementioned perfumes into one. I think that the last part of Yesterday’s Perfume’s quote about Diorella could really apply to Jubilation 25 if slightly altered: it “shows you to how find beauty in the intersection of [bodily funk] and flowers.” It just takes a little time to become enchanting (or, perhaps, a little less alarming).

But it is, unquestionably, a fascinating scent. It gets in your head with its juxtaposition of soft, feminine florals, earthy dampness and mossiness, and bodily funk. It’s got a little bit danger, and a whole lot of enigma. I can’t decide if I like it, or if I am repelled by it. As time goes on, I am less repelled than I was at the onset, but I’m still completely at a loss on how to assess this scent. It’s that bodily funk aspect that is all woman; it is both the fascination and lure, and the source of my continuing alarm. True, it’s less blunt, forceful, and sexually ripe as compared to Femme where, if memory serves me correctly, it clobbered you on the head. Here, there is just a sheer hint of it. Sheer, like Salomé’s seventh and final veil which was closest to her damp, slightly sweaty, naked

Sir Arthur Streeton's "Scheherazade."

Sir Arthur Streeton’s “Scheherazade.”

body as she danced before the king she wanted to seduce and manipulate into committing murder.

I feel a little trapped and paralyzed by my polarized reactions to Jubilation 25. In fact, I feel just like a fly quivering on a spider’s web, as competing thoughts run through my head. From utter revulsion at the scent, I slowly feel some grudging fascination, then back to alarm as a particularly strong whiff of armpits flashes by before receding again. I scrawl, “Oh no. This is too much!” in my notes, followed a few minutes later by, “I think I like this???” Jubilation 25 is like Scheherazade luring into her mystery, her web, her tales, before trapping you with her enigma, and making you want more.

The soft dry-down doesn’t help free me. It’s all musky rose with a touch of sweetness from the myrrh and amber. For some odd reason, the ylang-ylang is stronger now on me, as is the peach from the davana and the patchouli. Perhaps they were just hidden by that huge burst of overwhelmingly skanky funk? The latter is still there but it is just a faint shimmer now, almost imperceptible. (Well, most of the time. It tends to come and go at this point, almost like a ghost.) I really like the dry-down, though it’s nowhere as fascinating as that opening which lasted a good two hours on me.

Unlike the king in A Thousand and One Nights, however, I do finally manage to break free of the enchantment. I don’t think I would buy Jubilation 25, even if I could afford it (which we will get to shortly). It’s just too mature, heavy and intimate a scent for me. I don’t mind heaviness if it’s resinous ambers or spice, but heavy oakmoss is a bit harder for me to handle as a frequent choice of scents. But it’s the intimacy issue which is more dispositive. I have faint images of slightly ripe panties and earthy underarms that continue to plague me a little. Yes, I don’t think I would wear it. No, on further thought, I think I would. Yes, I would. I can’t get it out of my head and I’m utterly fascinated by its dangerous, alarming elements. I don’t think it is just intellectual fascination, either. There are a lot of scents that fascinate me intellectually and theoretically — such as Serge Lutens Tubereuse Criminelle — but which I’m not interested enough at the end of the day to actually want to wear them.

Jubilation 25 is different because it really has gotten inside my head. I can’t stop sniffing my arms, though I always do so with a healthy dose of trepidation. I could see this as the scent of a dangerous woman, a black widow, or a diva. I think of Angelina Jolie’s character in any number of her films but, especially, in Gia (one of my all-time favorite movies). I also think of Angelina Jolie herself in Alexander, where she met and bewitched Brad Pitt. I think of such diverse people as: the legendary icon, Ava Gardner; the racy, imperious, very sexual but haughty Princess Margaret of England; or the steely, hard, but manipulatively charming Margaret Thatcher, Britain’s former Iron Lady.

What finally breaks me free of the spell and the madness is the price of Jubilation 25. I am simply too much of a cheapskate to spend $300 (or approximately $330 with tax) on one single perfume. I just can’t do it, even if I could afford it. The most commonly available size of Jubiliation 25 is 3.4 fl.oz/100 ml and costs $300, £190.00 or around €220. There is a smaller 1.7 oz/50 ml version that costs $265 or £160.00, but a cursory review of a few US websites shows it is not available on any of the usual or big perfume sites. I found the smaller size only at Beauty Encounter, but it’s really not a good deal given that double the quantity (or 3.4 oz) costs only $35 more.

No, Jubilation 25 is just too expensive for me but, oh, how it tempts me. This is not an ordinary, cheap or generic scent. It smells haughty, regal, luxurious, feminine, and infinitely intimate. It’s dangerous and enigmatic. It’s Mata Hari, Salome and Scheherazade all wrapped into one. And it probably would have brought Scheherazade’s king to his knees far sooner than a thousand and one nights…..

DETAILS:
Sillage & Longevity: Heavy sillage for the first 2 hours before becoming slightly closer to the skin. It becomes fully close to the skin about 3 hours in. All in all, it lasted about 5 hours on me. On others, it is reported to have great or, even, huge longevity.
Availability & Stores: In the US, Jubilation 25 can be purchased online at AedesFour SeasonsLuckyscent or Parfums Raffy. (Google and Parfums Raffy state that it is the authorized retailer for Amouage and that it provides free shipping.) If you want the smaller 1.7 oz version, you can go to Beauty Encounter. Samples of Jubilation can be purchased from all those places, as well as from Surrender to Chance (the decant site I always use) where the smallest vial costs $3.99. In London, I’ve read that Jubilation 25 is available at Harrods, Fortnum & Mason, Les Senteurs or the Amouage boutique. In Canada, I’ve read that it’s available at The Perfume Shoppe. In Germany, at First in Fragrance. And, of course, it is available world-wide on Amouage’s own website. The website also has a “Store Locator” for about 20 countries which should, hopefully, help you find Jubilation somewhere close to you.

Perfume Review: Amouage Jubilation XXV: An Oud Fit For A Sultan

The royal perfume house of Amouage would be perfect for a fairy tale or Greek myth. It would be the story of King Midas, and all he touched would be perfume gold. It would The Arabian Nightshave Ali Baba and a cave filled with treasures of scent and spice, incense and frankincense — not stolen by thieves but given freely by the Sultan with the order to create the most luxurious scent in all the land. Or, it would be the story of “Perfume” without serial killers and death, and with a happy ending.

As the renowned perfume critic, Luca Turin, said in a 2007 German magazine article:

The story of Amouage is remarkable. Twenty five years ago an Omani prince decided that his country, renowned since Egyptian times for the quality of its frankincense, home to the unique Green Mountain rose and on whose beaches half the world’s ambergris lands at random, needed a perfume firm that would take on the world’s greatest.

So, in 1983, His Highness Sayyid Hamad bin Hamoud al bu Said was ordered to do just that by His Majesty Sultan Qaboos bin Said, the ruler of the Sultanate of Oman. As the perfume store Aedes explains, they wanted “to tell the world about the ingredients particularly found in Oman – the rarest frankincense from Dhofar in the south of the country and the rarest rose of all, the rock rose harvested high up in the mountains of the Jebel Akhdar range towering over the Sultanate’s beautiful capital, Muscat.”

A Thousand and One Nights.

A Thousand and One Nights.

Consequently, Amouage tends to use very Middle Eastern ingredients such as oud or agarwood, rose, incense, resins like labdanum, and spices. It also hires some of the most famous “noses” in the perfume world to create its fragrances, supposedly with an unlimited budget. No expense spared. And the result is some of the most expensive perfumes in the world, even if no longer the most expensive. (It amuses me that the Amouage website describes its offerings as “The Gift of Kings” because it truly means that – both literally and figuratively.)

The Sultan of Oman with Queen Beatrix of the Netherlands in Oman.

The Sultan of Oman with Queen Beatrix of the Netherlands in Oman.

On its 25th anniversary in 2007, Amouage launched two celebratory eau de parfums Amouage 2 Jubiliationsunder the guidance of its artistic director, Christopher Chong, and created by the famous orientalist nose, Bertrand Duchaufour. (“Orientalist” is Luca Turin’s description, not mine.) The men’s version was called Jubilation XXV and the women’s version was Jubilation 25. Both versions are eau de parfum concentration and both are essentially considered to be unisex fragrances. Certainly both genders seem to wear the different versions. I have both and plan to review Jubilation 25 tomorrow. For now, let’s focus on the men’s version.

Jubilation XXV is classified as an “Oriental Fougère” fragrance for men, which essentially means its a woody, aromatic oriental. (See the Glossary for a full explanation of the Fougère family of fragrances.) Fragrantica lists the notes as follows:

Top notes are orange, coriander, labdanum, tarragon, olibanum and blackberry;

middle notes are guaiac wood, cinnamon, bay leaf, honey, orchid, rose, clove and celery seeds;

base notes are opoponax, patchouli, myrrh, cedar, musk, oakmoss, ambergris, agarwood (oud) and immortelle.

Amouage describes the perfume’s evolution as follows:

With the grandeur of a great epic, Jubilation XXV opens majestically with notes of the finest frankincense from Oman.

At its heart are elegant notes of rose, orchid and smoky gaiac wood, evoking the philosophy of the enigmatic man carrying the essence of his sophistication across all eras and cultures.

Like the magic of a spellbinding epiphany, notes of musk, myrrh, cedarwood, ambegris, patchouli and immortelle resonate in the depth of the fragrance expressing his longing to travel far, across all continents, to find the ethereal unknown.

Jubilation XXV.

Jubilation XXV.

I don’t see it. Jubilation XXV opens with a massive bear hug of oud, concentrated honey, sweet myrrh, a  touch of saffron, an almost imperceptible whisper of blackberry, and a strongly boozy amber accord — all under the strong auspices of balsam-heavy orange amber. It is incredibly reminiscent of Hermès’ Elixir de Merveilles, a fragrance I truly adore and which I reviewed here. It is all bitter Seville oranges which, just like in the Elixir, are wrapped in bitter black chocolate (compliments of the patchouli), salt, amber and woody balsam. I find barely any of the supposedly massive blackberry accord that a vast majority of the people have noted. There is a miniscule hint of it seconds into Jubilation’s opening, but it is mere seconds for me. The real fruit that I smell is, as noted, orange.

I was so astonished by the similarities that I tested it out a second time, late in the evening, with a different perfume on each arm. The only difference between the two openings is the touch of oud but — bar that — they were essentially identical. I’m extremely surprised that no-one else has noticed, but I suspect that most men don’t realise the Elixir is really unisex, and perhaps the average Elixir woman isn’t likely to try a seemingly “men’s” oud fragrance.

The oud note is extremely interesting in Jubilation’s opening hour. It is a fleeting, flickering thing; a darting ghost that pops up unexpectedly for a little while before vanishing from sight. Numerous commentators have said that Jubilation is a ghost as a whole: one minute it’s here, the next it’s gone, then it’s back again. They say the scent keeps disappearing, before reappearing. I haven’t had that experience with Jubilation as a whole, but I have had it with the oud element. Sometimes, it feels as though there is absolutely no oud in Jubilation and that I somehow accidentally sprayed on my Elixir. At other times, it appears with an almost mentholated note that cools down and cuts through the narcotic headiness of the warm, boozy resins, the rich heavy balsam-infused orange, and the peppery, smoky frankincense.

The oud in Jubilation is not the sharply screechy, metallic clang of the very synthetic-smelling Montale Aouds that I’ve tried. Nor is it the more medicinal oud of YSL‘s M7. It is slightly closer to the softer ouds in the By Killian Arabian Nights collection (though, at this early stage, not to Kilian’s Pure Oud). No, the oud in Jubilation is too tamed and softened by the smoky resins and the balsam-infused orange. That’s not necessarily a bad thing; it merely means that Jubilation’s first stage is not oud-dominant. (That comes later.)

Nonetheless, as a whole, Jubilation lacks the edge and hardness of some oud perfumes. It certainly lacks the more extreme aspect of oud scents like M7 (in its original formulation) which have resulted in descriptions like “dangerous.” Jubilation is a complex, nuanced, layered, very high quality and extremely expensive, rich scent. But it’s not dangerous, if that is what you’re looking for. And, dammit, it smells a lot like an oud version of Hermès Elixir for the first hour! It even has the latter’s unusual salty quality; a hint of the sea air mixed with saltwater taffy.

I checked to see how many of the same ingredients they share; both perfumes have cedar, orange, patchouli, resins, ambergris and incense. Jubilation has a ton more notes than the Elixir, but many of those separate notes come very close to replicating the accords in the Elixir. The myrrh, opoponax (sweet myrrh), labdanum (resin), olbanum (frankincense) and immortelle all have sweet, smoky, incense-y notes that parallel the Elixir’s patchouli, Siam resin, caramel, sandalwood, tonka bean and incense. Immortelle, in particular, has a maple-syrup, honey, caramel aspect that is definitely echoed in the Elixir. (See the Glossary for more details and definitions of these various notes and perfume ingredients.)

The real differences between the two scents begin after the first hour. Jubilation start to lose that sweet head, and the full roar of the woods start to appear. The lingering and final traces of orange are mentholated now, not caramelized. There is also far greater smoke. I smell hints of the Guaiac wood whose scent is described by Fragrantica as “smoky, tarmac notes” and which one Basenotes commentator finds to have a “rosy, honeyed-sweet and slightly smoky and waxy-oily slightly rubbery aroma. The Guaiac wood is subtle, especially under the much more overpowering oud notes, but it’s there. I don’t smell the coriander, orchid, bay leaf, tarragon or celery seeds listed in the notes. I cook extensively, and I know what all those herbs smell like. And they’re not appearing on me.

After a few hours, Jubilation turns into an intimate frankincense and oud party. The oud is much, much stronger now. It’s as though the top notes had muzzled it but now, it’s free to soar. The smell evokes a wintery outdoors, a large stone campfire among the dark, dry woods, with a brisk, chill in the air and the smell of burning leaves. There is stone-like coldness, with sharp black pepper and a definitely leather undercurrent to this oud. As such, it is very reminiscent of By Kilian’s Pure Oud. There is also that rubbery, almost plastic-y but medicinal aspect to the oud that calls to mind the pink plastic sides of a bandaid. That part evokes YSL’s M7. I wonder at times how much of this is the oud and how much is the Guaiac wood with its tarmac, rubber, pepper and smoke notes that others have found. Perhaps it really is just the oud itself combined with the incense, smoke, and biting pepper of the frankincense.

It doesn’t matter. The final result is that the two overarching smells alternate between a gentle waltz, an intimately fiery tango, and a loud cha-cha-cha. They weave in and out of the room. Sometimes, they are snuggling in the dark shadows of the alcoves – just out of sight. At other times, they tango back into the room and the rat-a-tat-tat of their heels stomp up my arm and to my nose. Then they vanish again. It’s bewildering. If I hadn’t read all those comments about the perfume’s on-again, off-again vanishing act, I would think I was hallucinating or that my nose had gone wonky.

The ghost act makes it hard for me to assess the sillage of Jubilation. Its projection for the first hour is as big as everyone says, but then it becomes much more difficult to ascertain. More than one person has wondered if Jubilation was just so strong at the start that their nose “got used to it” for large stretches of time. I will say that, on me, Jubilation does not have the massive longevity that most report — but that is hardly anything new. All in all, Jubilation lasted about 5.5 hours on me, with the last 3 being close to the skin.

All in all, I liked Jubilation XXV, but I’m hardly tempted to share in the mass genuflection and obeisance for the fragrance. Much of the adoring, worshipful praise seems — to me — to stem from those lovely opening notes that some have compared to spices and dates (the fruit) in a Turkish bazaar. Believe me, I know how utterly divine those notes can be; I raved about them extensively for Hermès’ Elixir de Merveilles. I suspect the Elixir is precisely why I’m not more overwhelmed and passionate about Jubilation; I’ve already had the experience. But, for one who hasn’t and who is seeking an oud fragrance on top of it, then I suspect Jubilation XXV will make you rather weak at the knees. It is not an overwhelming, crushing oud fragrance but a very luxurious one that feels expensive. Which is just as well, given that it is expensive.

Bloody expensive, in fact! The usual bottle is 3.4 fl.oz/100 ml and costs $290, £170.00 or around €210. There is a smaller 1.7 oz/50 ml version that costs £140.00, but a cursory review of a few US websites shows it is not available on any of the usual or big perfume sites. I found the smaller size only at Beauty Encounter where it retails for $245. It’s not a particularly good deal, given that double the quantity (or 3.4 oz) costs only $50 more. (As a side note, the women’s version of Jubilation is slightly more expensive in general: $300 for 3.4 oz, instead of $290.)

Amouage Gold in actual gold.

Amouage Gold in actual gold.

So, is Jubilation XXV worth getting? As always, that is a subjective and personal decision, but the cost of Jubilation makes it a bit more complicated than that equation usually is. Amouage may no longer make the most expensive perfume in the world — that was Gold in 1983 — but it’s still not a walk in the park. Yet, for a large number of people, Jubilation XXV is a scent without compare, one of their all-time favorites, and completely worth every golden penny. I would suggest testing it out via a sample. If it steals your heart, wonderful. If not, then perhaps you can always layer one of your existing ouds (particularly if you already own one from By Kilian) with the significantly cheaper, but always marvelous, Elixir de Merveilles.

DETAILS:
Availability & Stores: In the US, Jubilation XXV can be purchased online at AedesFour SeasonsLuckyscent or Parfums Raffy. (Google and Parfums Raffy state that it is the authorized retailer for Amouage and that it provides free shipping.) If you want the smaller 1.7 oz version, you can go to Beauty Encounter. Samples of Jubilation can be purchased from all those places, as well as from Surrender to Chance (the decant site I always use) where the smallest vial costs $3.99. In London, I’ve read that Jubilation XXV is available at Harrods, Fortnum & Mason, Les Senteurs or the Amouage boutique. In Canada, I’ve read that it’s available at The Perfume Shoppe. In Germany, at First in Fragrance. And, of course, it is available world-wide on Amouage’s own website. The website also has a “Store Locator” for about 20 countries which should, hopefully, help you find Jubilation somewhere close to you.

Cultural Differences in Perfume Tastes & the Revival of the Classics for Men

I had a long conversation tonight with a fellow perfume blogger, Scent Bound, on the cultural differences between American and France, and each countries’ accompanying fragrance preferences. The issue was initially triggered by the comments on indolic scents like tuberose discussed in my Guerlain Mahora/Mayotte post. As a random observation, I told him that I think French women are much less terrified of certain kinds of categories of perfumes or scents than, say, the Americans.

Scent Bound noted: “I recall Chandler Burr made similar observation to yours regardingLight Blue Men how North Americans and European see fragrance. North Americans wear a fragrance as if to say ‘don’t run away, I’m clean’ and Europeans wear a fragrance as if to say ‘come to me, I’m sexy’. It’s pretty hilarious but if you think about it, it’s sort of true.”

I think it’s both hilarious and true. I find it extremely interesting to note the differences in tastes as reflected by the list of top best-sellers for women in 2011 for the U.S. versus the best-seller list for France. Surrender to Chance has a sample pack of each country’s best-sellers with some amusing observations, but the main point are the perfumes on the list themselves:

In the US:

The list is in no particular order, Chanel Cocoimages (7) Mademoiselle came in Number 1.

    1. Chanel Coco Mademoiselle – citrus adds a lightness to this gorgeous oriental

    2. Dolce & Gabanna Light Blue WomenLight Blue – citrus, easy to wear, the quintessential “reach for it” perfume

    3. Chanel No. 5 – No. 1 in France, a fragrance that has been around for decades and topping the best selling list wordlwide, this is The Iconic Classic perfume

    4. Clinique Happy – fruity floral that complete reflects its name

    5. Donna Karan Cashmere Mist – musk, woods, floral

    6. Viktor & Rolf Flowerbomb – an exuberant floral with a rich base

    7. Lancome Tresor – rose, violet, iris, peach, a perennial favorite

    8. Christian Dior J’Adore – a now iconic fresh green floral that is at the top of the best-seller list in many countries

    9. Ralph Lauren Romance – romantic floral with touches of musk and ginger

    10. Burberry Body – floral oriental, easy to wear

    11. Marc Jacobs Daisy – fun, easygoing, touch of caramel, and absolutely easy to wear

    12. Chanel Chance – citrus floral that borrows from Angel and Coco Mademoiselle

    13. Estee Lauder Sensuous – elegant woody floral

    14. Estee Lauder Pleasures – green floral that can be smelled everywhere

    15. Chanel Chance Eau Fraiche – a fresher version of Chance

    16. Clinique Aromatics Elixir – Crossing international lines to appear on both French and American best-seller lists

    17. Fendi Fan di Fendi – fruity floriental.  Why won’t Fendi just start making Theorema again and stop with the stuff that’s not anywhere near its class?

    18. Prada Candy – yeah, really, and there’s a reason for it. Addictive, classic and fun!

In contrast, the top best-sellers in France for the same year (2011) are:

  • Chanel No. 5 EDP – iconic decades-old perfume that has topped the best-seller list for most of those decades.

  • Dior J’Adore – now overtaking Chanel no. 5 J'Adoreworldwide, J’Adore is a fresh green floral that is wonderful to wear

  • Thierry Mugler Angel – Every street in Paris wafts this scent

  • Chanel Coco Mademoiselle – a rich oriental withCoco Mad. amazing sillage

  • Kenzo Flower – a soft floral oriental

  • Guerlain Shalimar EDP – vanilla oriental from a rich and storied house

  • Lolita Lempicka – one of Angel’s softer, gentler children, a woody gourmand

  • Christian Dior Miss Dior Cherie – sophisticated, but slight gourmand leaning with popcorn and strawberry (in the older versions, not the newest version – this one is the older formulation)

  • Nina Ricci Nina – (the old one, the original, the best, not that new thing)

  • Yves Saint Laurent Paris – violet, rose, romantic

  • Yves Saint Laurent Opium – a spicy oriental that defines that classification

  • JPG

    JPG Classique

    images (8)Jean Paul Gaultier Classique – could be the bottle?  Naw, this is a scent you don’t forget

  • Lancome Tresor EDP – peach, rose, iris and violet, a perennial favorite

  • Thierry Mugler Alien – Not loved so much in the U.S., but this odd Mugler fragrance is a big hit in France.

  • Nina Ricci L’air du Temps – a spicy floral that has endured a long test of time

  • Clinique Aromatics Elixir – a classic chypre that never goes out of style.

  • Lancome Cuir de Lancome – classic citrus and orange blossom fragrance with an amber base.

When I was growing up in France, the predominant trend was for chypres, then perhaps for orientals. Now, it seems that orientals have, for the most part, supplanted the classic. Scent Bound noted that, upon a trip to Paris last year, the majority of men seemed to be wearing sweeter, woody-oriental fragrances. I thought that was a definite change from the beloved classiques they used to wear and which were predominantly in the fougère or citrus aromatic categories. He noted that, in his country, the predominant perfume group is acquatics. (Remind me not to visit!)

Which turned the conversation around to what would be on the MEN’S list of best-sellers for 2011 or 2012? What do you think they would be and how would they differ from country to country? Scent Bound had these choices for his Top 3 in the US and in France:

North America Top Fragrance List:

1. Armani Acqua di Gio
2. Chanel Bleu de Chanel
3. D&G Light Blue Homme

France Top Fragrance List:

1. Dior Homme Intense
2. YSL Le Male
3. Terre D’Hermes

I completely agree with his list for the top North American best-sellers. However, I’m not so sure about his French list. For one thing, I think that Terre d’Hermès would be higher. Also, would the top YSL entry really be Le Male, as opposed to its L’Homme or La Nuit de L’Homme? More to the point, the list doesn’t include that infernal bête noire of mine, Acqua di Gio. That revolting thing is too much of a global best-seller not to be a serious contender for one of the top spots. (Even my best friend in Denmark wore it, much to my horror, until my pleas for a change finally took effect.)

Since Google is my friend, I decided to see if I could find the list — for 2011 or even this year to date — of most popular men’s fragrances in any country. Almost immediately, I came upon a fascinating New York Times article on the revival of the 20SKIN1-articleLargeclassics for men. (And, its main photo featured, in part, the Monsieur de Givenchy that I wrote about just the other day!)

Entitled “That Man Smells Familiar,” the article noted that “[i]n Europe, the classics still sell as if it’s 1969; last year Eau Sauvage was the third best-selling men’s fragrance in France, according to the NDP Group, a market research company that tracks sales in department stores.”

Is it the Mad Men effect, or are the fragrances simply benchmarks? The blogging world seems obsessed with the latest niche fragrances, and I sometimes get the impression that there is snobbish disdain for those who express interest in or write about the classics. It’s not hip, it’s not avant-garde or trendy, and it reeks of the old-fashioned (and possibly, in their mind, the insufficiently educated?). Whatever the reason, the experts don’t agree with that modern dismissal of the classic legends. Whether it’s Luca Turin or the founder of Basenotes, Grant Osborne, they both share a reverence for the old-timers. As the New York Times article put it:

Their names evoke two-button Botany 500 suits and martinis sipped in a 707’s front cabin: Eau Sauvage, Habit Rouge, Pour Monsieur. And although sales are a fraction of the overall market for fine men’s fragrances in the United States, experts in the field acknowledge their lasting relevance. “They’re like benchmarks — anything that comes after is almost always a direct descendant,” said Grant Osborne, founder and editor of Basenotes, a Web site for perfume enthusiasts.

Chanel Pour Monsieur, introduced in 1955, “should by all rights be sitting under a triple-glass bell jar next to the meter and kilogram at the Pavillon de Breteuil as the reference masculine fragrance,” wrote Luca Turin, the biophysicist and olfactory scholar and an author of“Perfumes: The Guide” (Viking, 2008). Christian Dior’s Eau Sauvage, introduced in 1966, revolutionized the men’s category as the first perfume to make heavy use ofhedione, a synthetic analog of jasmine; Guerlain Vetiver, based on the aromatic grass and introduced in 1961 after similar scents by Givenchy (1959) and Carven (1957), continues to beget modern iterations like Grey Vetiver, by Tom Ford. These classic men’s fragrances “left very long-lasting impacts on how people develop perfumes,” said Eddie Roschi, a founder of Le Labo artisanal perfumery in New York.

While Old Spice and Brut are still enormous (enormous!) sellers, the young aren’t buying the “Old is Good” line. Not one bit. “[F]or a generation raised on CK Be and body sprays like Axe, retro scents aren’t necessarily an easy sell.” (See, NYT article.) In fact, one Beverly Hills retailer of vintage fragrances flat out admitted that Chanel’s Pour Homme would not sell well among the young today: “If you introduced this today and it did not have the Chanel brand recognition, I don’t think it would do well.” Why? “You smell it and just know: this is an old fragrance.” (Id.)

The NY Times answered my question as to what was bound to be the top male fragrance in France. As I guessed when talking to Scent Bound, it is indeed that blasted, infernal pestilence known as Acqua di Gio. The article discussed the scent, but also provided some other very interesting tidbits about perfume trends, popular fragrance categories, and why the top sellers remain so constant year after year:

Epitomizing the new is Acqua di Gio, introduced by Giorgio Armani in 1996 and the No. 1-selling fine men’s Acqua di Giofragrance for the past 10 years, according to the NDP Group. Acqua di Gio popularized the light, quiescent “aquatic” accord that dominates men’s fragrances today and has inspired countless imitators — “a slew of apologetic, bloodless, gray, whippetlike, shivering little things that are probably impossible, and certainly pointless, to tell apart,” Mr. Turin said.

Compared to the breezy aquatics, certainly, the classic ’60s scents — with their base notes of musk, oak moss, sandalwood and leather — can seem leaden, especially to younger noses. Nevertheless, sweet, unisex aquatics are ceding market share to scents redolent of woods and spices. Of the top four men’s fragrances introduced in 2010, “two were woods, one was a woody oriental and only one was a water,” said Karen Grant, a beauty industry analyst with the NDP Group.

The introduction last year of Bleu de Chanel, which Bleudespite its sport-aquatic-sounding name is considered a woody aromatic, was a sign that the pendulum is swinging toward earthier accords; it became the No. 3 best-selling men’s scent in the United States.

Men are far more brand-loyal than women when it comes to fragrance, Ms. Grant said, “which is why when something becomes a top scent it continues to be a top scent — it’s hard to break into that ranking.”

I’m not an expert in men’s fragrances, despite wearing them frequently, so I’m curious to know your thoughts. What do you think are the Top 10 or Top 5 lists for men, in your country, in US/North American, in France or elsewhere? What about for women?

I would love to learn about the best-sellers in all countries and for BOTH genders,  so please don’t hesitate to chime in regardless of where you live.