Cultural Differences in Perfume Tastes & the Revival of the Classics for Men

I had a long conversation tonight with a fellow perfume blogger, Scent Bound, on the cultural differences between American and France, and each countries’ accompanying fragrance preferences. The issue was initially triggered by the comments on indolic scents like tuberose discussed in my Guerlain Mahora/Mayotte post. As a random observation, I told him that I think French women are much less terrified of certain kinds of categories of perfumes or scents than, say, the Americans.

Scent Bound noted: “I recall Chandler Burr made similar observation to yours regardingLight Blue Men how North Americans and European see fragrance. North Americans wear a fragrance as if to say ‘don’t run away, I’m clean’ and Europeans wear a fragrance as if to say ‘come to me, I’m sexy’. It’s pretty hilarious but if you think about it, it’s sort of true.”

I think it’s both hilarious and true. I find it extremely interesting to note the differences in tastes as reflected by the list of top best-sellers for women in 2011 for the U.S. versus the best-seller list for France. Surrender to Chance has a sample pack of each country’s best-sellers with some amusing observations, but the main point are the perfumes on the list themselves:

In the US:

The list is in no particular order, Chanel Cocoimages (7) Mademoiselle came in Number 1.

    1. Chanel Coco Mademoiselle – citrus adds a lightness to this gorgeous oriental

    2. Dolce & Gabanna Light Blue WomenLight Blue – citrus, easy to wear, the quintessential “reach for it” perfume

    3. Chanel No. 5 – No. 1 in France, a fragrance that has been around for decades and topping the best selling list wordlwide, this is The Iconic Classic perfume

    4. Clinique Happy – fruity floral that complete reflects its name

    5. Donna Karan Cashmere Mist – musk, woods, floral

    6. Viktor & Rolf Flowerbomb – an exuberant floral with a rich base

    7. Lancome Tresor – rose, violet, iris, peach, a perennial favorite

    8. Christian Dior J’Adore – a now iconic fresh green floral that is at the top of the best-seller list in many countries

    9. Ralph Lauren Romance – romantic floral with touches of musk and ginger

    10. Burberry Body – floral oriental, easy to wear

    11. Marc Jacobs Daisy – fun, easygoing, touch of caramel, and absolutely easy to wear

    12. Chanel Chance – citrus floral that borrows from Angel and Coco Mademoiselle

    13. Estee Lauder Sensuous – elegant woody floral

    14. Estee Lauder Pleasures – green floral that can be smelled everywhere

    15. Chanel Chance Eau Fraiche – a fresher version of Chance

    16. Clinique Aromatics Elixir – Crossing international lines to appear on both French and American best-seller lists

    17. Fendi Fan di Fendi – fruity floriental.  Why won’t Fendi just start making Theorema again and stop with the stuff that’s not anywhere near its class?

    18. Prada Candy – yeah, really, and there’s a reason for it. Addictive, classic and fun!

In contrast, the top best-sellers in France for the same year (2011) are:

  • Chanel No. 5 EDP – iconic decades-old perfume that has topped the best-seller list for most of those decades.

  • Dior J’Adore – now overtaking Chanel no. 5 J'Adoreworldwide, J’Adore is a fresh green floral that is wonderful to wear

  • Thierry Mugler Angel – Every street in Paris wafts this scent

  • Chanel Coco Mademoiselle – a rich oriental withCoco Mad. amazing sillage

  • Kenzo Flower – a soft floral oriental

  • Guerlain Shalimar EDP – vanilla oriental from a rich and storied house

  • Lolita Lempicka – one of Angel’s softer, gentler children, a woody gourmand

  • Christian Dior Miss Dior Cherie – sophisticated, but slight gourmand leaning with popcorn and strawberry (in the older versions, not the newest version – this one is the older formulation)

  • Nina Ricci Nina – (the old one, the original, the best, not that new thing)

  • Yves Saint Laurent Paris – violet, rose, romantic

  • Yves Saint Laurent Opium – a spicy oriental that defines that classification

  • JPG

    JPG Classique

    images (8)Jean Paul Gaultier Classique – could be the bottle?  Naw, this is a scent you don’t forget

  • Lancome Tresor EDP – peach, rose, iris and violet, a perennial favorite

  • Thierry Mugler Alien – Not loved so much in the U.S., but this odd Mugler fragrance is a big hit in France.

  • Nina Ricci L’air du Temps – a spicy floral that has endured a long test of time

  • Clinique Aromatics Elixir – a classic chypre that never goes out of style.

  • Lancome Cuir de Lancome – classic citrus and orange blossom fragrance with an amber base.

When I was growing up in France, the predominant trend was for chypres, then perhaps for orientals. Now, it seems that orientals have, for the most part, supplanted the classic. Scent Bound noted that, upon a trip to Paris last year, the majority of men seemed to be wearing sweeter, woody-oriental fragrances. I thought that was a definite change from the beloved classiques they used to wear and which were predominantly in the fougère or citrus aromatic categories. He noted that, in his country, the predominant perfume group is acquatics. (Remind me not to visit!)

Which turned the conversation around to what would be on the MEN’S list of best-sellers for 2011 or 2012? What do you think they would be and how would they differ from country to country? Scent Bound had these choices for his Top 3 in the US and in France:

North America Top Fragrance List:

1. Armani Acqua di Gio
2. Chanel Bleu de Chanel
3. D&G Light Blue Homme

France Top Fragrance List:

1. Dior Homme Intense
2. YSL Le Male
3. Terre D’Hermes

I completely agree with his list for the top North American best-sellers. However, I’m not so sure about his French list. For one thing, I think that Terre d’Hermès would be higher. Also, would the top YSL entry really be Le Male, as opposed to its L’Homme or La Nuit de L’Homme? More to the point, the list doesn’t include that infernal bête noire of mine, Acqua di Gio. That revolting thing is too much of a global best-seller not to be a serious contender for one of the top spots. (Even my best friend in Denmark wore it, much to my horror, until my pleas for a change finally took effect.)

Since Google is my friend, I decided to see if I could find the list — for 2011 or even this year to date — of most popular men’s fragrances in any country. Almost immediately, I came upon a fascinating New York Times article on the revival of the 20SKIN1-articleLargeclassics for men. (And, its main photo featured, in part, the Monsieur de Givenchy that I wrote about just the other day!)

Entitled “That Man Smells Familiar,” the article noted that “[i]n Europe, the classics still sell as if it’s 1969; last year Eau Sauvage was the third best-selling men’s fragrance in France, according to the NDP Group, a market research company that tracks sales in department stores.”

Is it the Mad Men effect, or are the fragrances simply benchmarks? The blogging world seems obsessed with the latest niche fragrances, and I sometimes get the impression that there is snobbish disdain for those who express interest in or write about the classics. It’s not hip, it’s not avant-garde or trendy, and it reeks of the old-fashioned (and possibly, in their mind, the insufficiently educated?). Whatever the reason, the experts don’t agree with that modern dismissal of the classic legends. Whether it’s Luca Turin or the founder of Basenotes, Grant Osborne, they both share a reverence for the old-timers. As the New York Times article put it:

Their names evoke two-button Botany 500 suits and martinis sipped in a 707’s front cabin: Eau Sauvage, Habit Rouge, Pour Monsieur. And although sales are a fraction of the overall market for fine men’s fragrances in the United States, experts in the field acknowledge their lasting relevance. “They’re like benchmarks — anything that comes after is almost always a direct descendant,” said Grant Osborne, founder and editor of Basenotes, a Web site for perfume enthusiasts.

Chanel Pour Monsieur, introduced in 1955, “should by all rights be sitting under a triple-glass bell jar next to the meter and kilogram at the Pavillon de Breteuil as the reference masculine fragrance,” wrote Luca Turin, the biophysicist and olfactory scholar and an author of“Perfumes: The Guide” (Viking, 2008). Christian Dior’s Eau Sauvage, introduced in 1966, revolutionized the men’s category as the first perfume to make heavy use ofhedione, a synthetic analog of jasmine; Guerlain Vetiver, based on the aromatic grass and introduced in 1961 after similar scents by Givenchy (1959) and Carven (1957), continues to beget modern iterations like Grey Vetiver, by Tom Ford. These classic men’s fragrances “left very long-lasting impacts on how people develop perfumes,” said Eddie Roschi, a founder of Le Labo artisanal perfumery in New York.

While Old Spice and Brut are still enormous (enormous!) sellers, the young aren’t buying the “Old is Good” line. Not one bit. “[F]or a generation raised on CK Be and body sprays like Axe, retro scents aren’t necessarily an easy sell.” (See, NYT article.) In fact, one Beverly Hills retailer of vintage fragrances flat out admitted that Chanel’s Pour Homme would not sell well among the young today: “If you introduced this today and it did not have the Chanel brand recognition, I don’t think it would do well.” Why? “You smell it and just know: this is an old fragrance.” (Id.)

The NY Times answered my question as to what was bound to be the top male fragrance in France. As I guessed when talking to Scent Bound, it is indeed that blasted, infernal pestilence known as Acqua di Gio. The article discussed the scent, but also provided some other very interesting tidbits about perfume trends, popular fragrance categories, and why the top sellers remain so constant year after year:

Epitomizing the new is Acqua di Gio, introduced by Giorgio Armani in 1996 and the No. 1-selling fine men’s Acqua di Giofragrance for the past 10 years, according to the NDP Group. Acqua di Gio popularized the light, quiescent “aquatic” accord that dominates men’s fragrances today and has inspired countless imitators — “a slew of apologetic, bloodless, gray, whippetlike, shivering little things that are probably impossible, and certainly pointless, to tell apart,” Mr. Turin said.

Compared to the breezy aquatics, certainly, the classic ’60s scents — with their base notes of musk, oak moss, sandalwood and leather — can seem leaden, especially to younger noses. Nevertheless, sweet, unisex aquatics are ceding market share to scents redolent of woods and spices. Of the top four men’s fragrances introduced in 2010, “two were woods, one was a woody oriental and only one was a water,” said Karen Grant, a beauty industry analyst with the NDP Group.

The introduction last year of Bleu de Chanel, which Bleudespite its sport-aquatic-sounding name is considered a woody aromatic, was a sign that the pendulum is swinging toward earthier accords; it became the No. 3 best-selling men’s scent in the United States.

Men are far more brand-loyal than women when it comes to fragrance, Ms. Grant said, “which is why when something becomes a top scent it continues to be a top scent — it’s hard to break into that ranking.”

I’m not an expert in men’s fragrances, despite wearing them frequently, so I’m curious to know your thoughts. What do you think are the Top 10 or Top 5 lists for men, in your country, in US/North American, in France or elsewhere? What about for women?

I would love to learn about the best-sellers in all countries and for BOTH genders,  so please don’t hesitate to chime in regardless of where you live.

Reviews En Bref – Boucheron, Montale, Caron, & Annick Goutal: From Average to Terrible

In case you hadn’t noticed, I’m verbose. 😉 I can’t seem to help it and, frankly, it often exhausts me as much as it probably overwhelms (terrifies?) you. So, from time to time, I thought I would offer brief thoughts and conclusions on a wide range of colognes or perfumes. Sometimes, they will include fragrances that I plan full reviews for down the line. Other times, like now, it’s for perfumes that I don’t like and find it difficult to sum up the enthusiasm to write a full review.

BOUCHERON:
Boucheron For Men Eau de Parfum is a scent I should like, in theory. It’s a powerhouse citrus aromatic that is most definitely unisex, regardless of what’s written on the bottle. I didn’t like it. It opened with too much soapy citrus and was utterly overwhelming. I’m not easily overwhelmed and usually like powerhouse perfumes. This one is justifiably considered by some to be utterly unbearable. (For the sake of balance, others adore it. It’s definitely a very split opinion.) Boucheron became much better as it developed but not enough for me to like it. Bottom line: nothing special and somewhat nondescript in the end.

 

MONTALE:

I’m glad I tried Montale’s Oriental Flowers if only to prove to myself that my intense dislike for Montale scents thus far has nothing to do with oud. The two Montale oud fragrances that I’ve tried (and reviewed here) were nothing short of Chernobyl on my arm and made me desperate for a Silkwood shower. A close friend recently tried Montale’s Amber Aoud and commented: “Montale clobbers you over the head and drags you back to a cave to roast you on a rack.” So, clearly, it’s not just me. Oriental Flowers is better — but that’s not saying much. It’s sharp, screechy, and very synthetic (to me, at least). For a floriental, there is a note that suspiciously calls to mind the oud in Montale’s other fragrances.

Perhaps it’s the very synthetic lime note that keeps appearing in the Montale perfumes, even though there shouldn’t be lime in any of those that I’ve tried thus far. I think “sharp, hostile lime” is how my nose processes the extremely synthetic florals and ouds in the Montales. Regardless, I find the rose scent in Oriental Flowers to be synthetic and screechy too. Over all, the perfume gave me a headache and I wanted it off me. It wasn’t the unrelenting horror and nuclear explosion of the Montale ouds, but it was damn unpleasant. And, even worse, it simply won’t go away. There is just no escape from Montale scents, no matter how microscopic the amount.

CARON:

Perfumistas and bloggers rave about Nuit de Noel, a favorite particularly around Christmas time and a fragrance that Karl Lagerfeld allegedly sprays around his house to get him in the holiday mood. Huh. Maybe I need to try the vintage version, because I’m in the clear (and tiny) minority on this one. Consider me utterly unimpressed, though so, so desperately eager to like this one. Dammit, why don’t I?! It’s a floriental whose spice is supposed to evoke marron glacés, old-fashioned Christmases with gingerbread men, sugar and spice, baking cookies, and cozy fireplaces. Even Goth Christmases and the 1920s. The superb blog, Perfume Shrine, had an absolutely delicious review (which convinced me to buy it)  and which reads, in part, as follows:

Caron’s Nuit de Noël (1922) is a soft oriental built on an accord of rose absolu and Mousse de Saxe perfumer’s base (i.e. a ready-made accordof ingredients producing a specific effect), with the addition of 25% sandalwood, jasmine, ylang ylang, lily of the valley, vetiver, amber and iris. It’s prismatically constructed around 6-isobutylquinoline, a leathery molecule.

The fragrance emits a cozy, inviting scent poised between the starch of marrons and the bitterness of the iodine/leathery note(hence my Fernet Branca evocation) fading into musky woods. Indeed the famous “Mousse de Saxe accord” is comprised of geranium, licorice (created with anise), isobutyl quinoline (leather notes), iodine and vanillin (synthesized vanilla). If older Carons, especially in their superior vintage form, are characterised by a signature “Caronade”, a common thread that runs through them, Nuit de Noël is a good place to start this escapade into one of the most chic and historical French perfume houses.

Less incensey than similarly oriental Parfum Sacré, less abrasive or bold than straightforward leathery En Avion or Tabac BlondNuit de Noël has a sheen that starts and ends on an unwavering tawny pitch. The spiced rum-licorice notes aplified by musk (a musk comparable to that in Chanel’sNo.5 and Bois des Iles) take on a rich saturation; the fragrance dries down to a powdery warmth redolent of the bourgeois scents of a festive evening spent outdoors.

Every single one of the reviews mentions things that are right up my alley, and make me wonder about my own judgment. (Did I mention that I’m desperate to like Nuit de Noel?) Unfortunately, as I wrote to an inquiring friend yesterday, I actually regret having bought a full bottle. A small sample would have sufficed. I only get fleeting notes of a few of the things mentioned by others, if at all. Plus, there is a very surprising bit of an underlying coldness and dryness to it. Someone called it “melancholy” but in a good way; I’m not sure I would go that far. Now, again, the vintage may be very different, but the bottom line is that my version is nothing particularly special. It’s perfectly nice, nondescript and pleasant, but I don’t want “pleasant.” There are too many perfumes in the world for unenthused “pleasant.”

Montaigne by Caron is one I’m on the fence about. It’s not a perfume I reach for often and, when I do, I think to myself, “I should wear this more.” It makes me think of Cannes, mimosa flowers under a brilliant blue sky, and Van Gogh paintings. It’s a floriental and the notes are described as follows: Top notes are jasmine, coriander, bitter orange, mimose and tangerine; middle notes are narcissus and black currant; base notes are sandalwood, amber and vanille. It’s sunny, elegant, and incredibly powerful both in terms of sillage and longevity. I have no clue why I don’t like this more. Perhaps it’s going to take a lot more tries, though that didn’t work for Nuit de Noel.

ANNICK GOUTAL:

Grand Amour is a perfume I should adore, and not solely because of the incredibly romantic story behind it. It’s a perfume that Annick Goutal created in 1996 for herself as an ode to love and her husband. Lucky Scent says: “Grand Amour is the perfume that encapsulates the serene passion Annick experienced with her husband, the cellist Alain Meunier, who would bring her a bouquet of white flowers every week. A dense perfume with flowery chords, amber, and musk that speaks of love, because “love is everything.” It’s another floriental (can you see a theme in my tastes?), and according to Fragrantica: “[t]he composition is based on three accords: floral, amber, and musk. In the floral bouquet, lily, honeysuckle, and hyacinth lead the way to Turkish rose, French jasmine, and Indian mimosa, with a touch of fruity notes. Oriental accord (amber) is represented by the notes of amber, vanilla and myrrh. In the base the sensual musk united with precious rare balsams create a very long trace.”

Hmmph. If they say so. To me, Grand Amour has a painfully green opening. It is the filthy, fetid, murky green remnants of a week-old vase of flowers whose water has not been changed and started to stink. At the same time, it’s a bit powdery and soapy. After a queasy hour or two, it turns softer. But now it’s musky soap and powder, but with leather and balsam. There’s something about it that I find unpleasant. I bought it because I love hyacinth, amber and myrrh; because the rest of the notes sounded completely up my alley; and because it was reported to be one of the rare Goutals that has good longevity. Well, the longevity isn’t bad, but it’s an utter ordeal and chore to wear it. It’s hardly akin to the sheer horror that is Montale (nothing is), but it’s one of the few perfumes I own that I want to sell. Not only do I not want to have anything to do with it, but I need to have that full bottle stop staring at me so hauntingly and reproachfully.

Perfume Review – Alahine by Téo Cabanel: Ambered Moroccan Palaces & Opulence

Alahine was meant to evoke opulent oriental palaces, and it certainly succeeded in that endeavor. I see a Moroccan palace, shimmering in the heat under a turquoise sky, and surrounded by gardens of roses and ylang-ylang, lined with large silver urns billowing out smoky amber and incense.Kasbah-Tamadot_1259269939

Alahine comes from the French perfume house, Téo Cabanel, founded in 1893 in Algeria by Théodore Cabanel. Upon moving to Paris, he developed over 150 different perfume formulae and soon came to the attention of high society. He was a favorite of the Duchess of Windsor — the woman for whom King Edward VIII gave up the English throne — and she would order enormous amounts of his fragrances (Julia and Yasmina). Unfortunately, over time, the house faded away, but it was essentially reborn in 2003 under the direction of Caroline Illacqua who had a distant connection to Cabanel’s daughter. Illacqua brought in the perfumer, Jean-Francois Latty (who had created fragrances for YSL and Givenchy), and together they launched Alahine in 2007.

Latty describes Alahine as a soft amber, but it is technically a floral oriental (or floriental).  Téo Cabanel’s website lists Alahine’s notes as follows:

bergamot, ylang ylang, jasmine, Bulgarian rose, orange tree, pepper plant, Morroccan rose, iris, cistus, patchouli, benzoin, vanilla, sandalwood, and musk.

Some perfume sites have suggested other ingredients as well. Basenotes adds lavender to its list of top notes, but I’m a bit skeptical and believe it may be just how bergamot smells to some people. Luckyscent includes sandalwood as one of the base notes; that one, I can well imagine.

As the NST website noticed, Téo Cabanel claims that the perfumes contain “100% pure and natural ingredients.” Technically, that’s not really possible as musk (or civet) comes from animals and, as such, is off limits in its natural form.

In an interview with Sniffapalooza magazine, Ilacqua clarified that Téo Cabanel’s fragrances contain between 85% and 95% natural ingredients, and its amber and musk are synthetic.

For those who can’t immediately place some of the natural notes or what they smell like, here’s a brief nutshell description that may be useful later in explaining the depth and layers to Alahine. The smell of bergamot falls between orange and lemon, and is most closely associated with Earl Grey tea. It can turn a little woody and some people can occasionally smell hints of lavender lurking around. Ylang-ylang comes from a bright, banana-yellow flower and has a rich, heady, sweet, floral smell that is slightly fruity and custardy. One commentator called it “the eccentric sister to jasmine” but it’s also often compared to such flowers as tuberose, frangipani, and tiaré. Personally, I think it has a richer, fruitier and, definitely, spicier scent than any of those flowers. As a side note, the smell of ylang-ylang has long been considered to be both an aphrodisiac and soothing. Moroccan roses are a type of cabbage rose and, as such, have a sweet, honey-like scent. In contrast, Bulgarian roses belong to the damask rose category 4132690778_4a15f1c8d0which usually have a heady, richer, darker element to them. (To my nose, at least.) Benzoin is a type of resin and, as such, evokes the scent of amber. Depending on the type of resin, it can be both sweet and smoky, or just incense-y and slightly woody. “Cistus” really refers to Labdanum. The small cistus shrub is native to the Mediterranean and Middle East, and the distillation of its leaves produces a dry resinous, faintly woody smell that is called labdanum in perfume. Essentially, labdanum is another resin like amber, but it has more of a masculine toughness to amber’s sweetness. Labdanum can be dirty, animalic and almost reminiscent of sex at times, while other compositions can bring out a more leather-like smell.

The real reason that I took this detour into the notes is because the complexity of Alahine required me to take a refresher! The perfume is so expertly blended, and the scents fold so well into each other, that at times I struggled to figure out what ingredient was responsible for what! It was almost too much at times for me to distinguish what was going on. And a big part of that problem stemmed initially from a very big mistake I made: I sprayed on too much!

Do you want to know how much is “too much” for Alahine? Well, three spritzes where I just barely depressed the plunger! Three small spritzes of Alahine sent my nose into a tailspin because this is one seriously powerful perfume! I had to wait for the smell to fade on one arm before I could try again a few hours later with it on the other. This time, I gingerly and fearfully used one tiny spray, resulting in a few droplets. (And I never use one tiny spray! Ever. I always use 3 good spritzes spread out all along my arm and I do so for every perfume when testing it out, given how my body consumes perfume.) But trying Alahine in a small amount let me have a much better understanding of the notes. (Did I mention that this is powerful?!)

Alahine opens with a trumpeting blast of booziness, bergamot, orange, and what definitely smells like peach. After re-reading the definitions of some of the notes, I realise the peach (and some other lingering faintly fruity smells) have to be the ylang-ylang, though none of the ylang-ylang I’ve smelled (and loved) in the past ever evoked such a smell. In my first go round, I smelled such a sharply intense, screeching smell of smoky incense and black pepper that I was convinced there had to be frankincense in there as well. (There isn’t, but that is apparently what happens when you spray too much Alahine on your first try and sniff. It totally blows out your nose.)

In those opening minutes, the citrus and ylang-ylang fruits are joined by what smells like cloves, cinnamon and a fainty soapy muskiness. There is almost a medicinal note from the cloves, but also a heavy, (heavy!), thick viscous, gooey, treacly element that has to be the amber! It’s heavy and black enough at this stageA13-11-2010-22.01.49_0105 that I wonder if perhaps I’m really smelling the patchouli? It’s hard to know at this stage, but if that is really just the amber, colour me impressed.

Ten minutes in, the heady smell of roses and iris appears, followed a bit later by the jasmine. Alahine is softer now, less shrill, gentled perhaps due to the powder notes that are also there. And yet, there is also definite black pepper behind it all, pepper that is biting, faintly woody, almost balsam-like. I suspect this is from the pepper plant they used. And I still smell peach!

As Alahine develops over time, it turns more into a predominantly amber-y scent, combined with the rose, musk and powder. But this is like few amber fragrances that I have come across. There is a distinctly boozy nature to the element that brought to M1mind very aged bourbon and rum, almost cognac-brown in their richness and sweet thickness. (I wonder if it’s the labdanum that is responsible?)

I’m not the only one who thought of alcohol. The blog Perfume-Smellin Things noted: “[t]he intense, almost liqueur-like center of this perfume’s universe is Bulgarian and Moroccan rose essence of high quality that gives it a rounded and almost fruity quality overall.” She attributes it to the rose notes but I have to wonder. It seems more an attribute of the various resins at play here, particularly as the boozy accord is accompanied by perpetual smoky, incense-y notes with an almost bitter-chocolate earthiness. (Now, that’s definitely the labdanum!)

I should admit that I didn’t completely understand the enormous fuss over Alahine on my first try. (I’m going to blame that on using too much – illogical as it may be.) It was absolutely lovely, yes, but the incredible raves and almost crazed gushing?? I couldn’t see it. But my second try showed its real beauty. And that is something that has happened to others, too. The chap at the Nathan Branch blog was initially unimpressed, but repeated pleas from perfumistas he respects made him give it another shot:

At first, nothing struck me as extraordinary. The pieces all functioned properly, the mix was good, the scent pleasant, but I didn’t get a particularly noteworthy vibe. I’ve learned, however, that first impressions can be deceiving, which was the case with Alahine. What seemed initially a little lazy or derivative of its betters became much more than that with repeated wearings.

But after more than one wearing, his reaction was, “Yowza! How did I miss all this?” Perfume Posse said something similar:

I was charmed by Alahine´s transformation. It starts out with a ladylike floral note, a generalized citrus/jasmine/ylang, very classic and expensive smelling. […] From there Alahine only gets better as the pepper, iris and the naughty bits start to bloom, but it’s sexy in a subtle way, the woman in the corner of the room who catches your eye, and suddenly compared to her quiet chic everyone else looks a bit overdone.

[Update 4/14 — I have to add to this review because, in the 18 months since I wrote this review, I have noticed the same pattern mentioned by Nathan Branch and others happening again and again with readers who have tried Alahine on my recommendation. It’s happened so often that I wanted to raise the issue directly, and not just in the comment section where this is frequently discussed. It consistently seems to take 4 tries for people to fall for Alahine. I’ve actually lost track at this point of the number of people who were wholly unimpressed at first, only to subsequently become utterly obsessed. That includes men, as well as those who normally can’t stand fragrances with roses.

I’ve concluded that Alahine seems to involve some form of Stockholm Syndrome. It may also help to go easy on the application at first, since the intensity of the boozy spicebomb can be quite overwhelming if you spray with reckless abandon. But what matters most of all for Alahine is a little patience. You really need to try it four times before it suddenly seems to transform before your eyes into the most intoxicating brew you’ve encountered.]

So, what really is Alahine, beyond just a changeling? NST‘s review (linked up above) described Alahine, in part, as “ylang-ylang crème brulée lightened with rose and dusted with powder.” I think that is true, but far from the whole story. For me, Alahine is far more than the scent they describe:

Alahine is an oriental treatment of ylang ylang. Alahine takes the flower’s cold cream-like scent and spins it with amber, sandalwood, and vanilla. The result is a ylang ylang crème brûlée lightened with rose and dusted with powder. It’s warm, thick, sweet, and feminine — comforting without being maternal. Its sillage is moderate, and its lasting power is excellent.

Alahine isn’t edgy or surprising, but in some ways that’s an asset. Think of it as the camel coat fashion magazines are touting as a major trend for this fall. People have been wearing camel coats for a good long time, and they’ve always been appropriate and sometimes even stylish, even if they’re only sporadically fashionable. Alahine is like that. You’re always correct (and warm) in Alahine.

One of my disagreements with that summation is that it omits the incredibly smoky, boozy, incense-y, viscous nature of the perfume. Basically, Alahine is far too intense and powerful to be a mild camel coat — no matter how chic or expensive it may be.  And “comforting”? Please! I think it’s too seductive to be comforting (let alone maternal!). This is a fragrance to wear with a black dress. Not a revealing, little black dress, but a tailored one that is cut tantalisingly low, or perhaps with a very long slit up the side. Or it’s a fragrance to wear with a slinky, slightly revealing cashmere sweater over a short black skirt, with opulent jewelry and sky-high stilettos. (I have no idea what men feel is their ideal elegantly sexy attire when seeking to subtly and quietly seduce, so I will leave that up to my male readers to determine.) Alahine is not about the full-on reveal and Bada-boom, but about the most sophisticated, elegant seduction. It’s the scent of a Bond girl — but one of the quiet ones who lures James Bond into her web.  Camel coats…. bah!

I also disagree with NST’s assessment of its sillage. My body consumes perfume and this one well-nigh consumed me at first! (Did I mention those first 3 sprays were small?!) Yes, Alahine does become close to the skin…. but 6 hours later! (On me!) And the longevity? I can still smell it almost 12 hours later. On someone else, I suspect this perfume could easily go 16 hours or more. In fact, depending on amount used, a full 24 hours wouldn’t shock me at all.

One area where I actually do agree with NST is the issue of edginess. This is not an edgy perfume, particularly not in that occasionally disturbing, disorienting, or intentionally different way that some niche scents can be. There are some very classique elements to Alahine’s elegance and opulence. I’ve read some comparisons to the legendary Bal à Versailles; and the minute I saw them, I thought, “Ah, yes. They have a point.” This is like Bal à Versailles, but it’s much less soapy and powdery than my memories of BaV. Alahine is more resinous, spicy, smoky, fruity (the ylang-ylang) and incense-y. Other comparisons have been to Parfum d’Empire‘s Ambre Russe, though that is supposed to be boozier and more intense. I don’t have it (yet) to be able to assess that claim.

Alahine is marketed as a perfume for women but it is absolutely unisex, in my opinion. From the opening bergamot notes to the thick, resinous amber, patchouli, incense and faintly woody base, this is a scent that I think would be very sexy on a man. (And, according to his blog, Nathan Branch’s boyfriend thought so too.) I also have quite a number of male friends who wear Alahine, and don’t think it’s “feminine” at all.

For me, this is a perfume that I would well consider buying as a full bottle. In all honesty, if I could, I would do so right now. This minute. There is just something about Alahine that makes me feel happy and sunny. I think it’s too opulent to be “cozy” and “comfy,” but it makes me feel like purring. It brings to mind visions of Morocco, turquoise and roses, smoke and mirrors, spice and life. Try it. You’ll see.

[IMPORTANT UPDATE March 2017: This fragrance has been reformulated, and very badly at that, too, in my opinion. I bought a back-up bottle which smelled completely different. The roses were clearly synthetic, and smelled like very cheap, low quality versions to my nose with a very shrill and thin character. In addition, there was now a massive amount of very synthetic cedar front and center, and it, too, was very shrill. Finally, the jasmine, spice, and amber levels were completely altered and slashed. To make certain that the changes were not limited to my new bottle, I later purchased a cheap set of 15 manufacturer samples on eBay, and they all had the exact same, new, reformulated composition, so it is clearly not an anomalous situation. The changes are so immense, in my opinion, the scent is so different from the original one talked about in this review (in Alahine’s original bottle design), and the new reformulated version is so unpleasant to my nose that I refuse to wear it and have given away my new second bottle. I don’t know when precisely and exactly the changes took place, because companies never give official statements admitting reformulation, but I would advise caution before buying the current Alahine. Test it first to see if it suits your tastes.]

DETAILS:
General Cost & Discount Prices: Alahine comes in Eau de Parfum form (which is what I reviewed), but also in Extrait de Parfum. For the EDP, it costs $130 or €95 for 1.7 oz/50 ml as of 11/12/2013. The price for the larger size used to be $145 for 3.3 oz, but I’m not sure as to is current cost as of this November 2013 date. The parfum extract version was $220 for 0.5 oz/15 ml, but it may have increased from the original time this review was posted. However, Alahine is also available at huge discounts from a variety of online retailers: LilyDirect sells a large 3.4 oz bottle for $82, and they are a very reliable, reputable perfume retailer. EvePerfumeStore sells it for $102. Small 1.7 oz bottles can be found on eBay for about $50, while large 3.4 oz bottles are easily found for around $70 (instead of about $145).
U.S. Vendors: Luckyscent now carries the whole Teo Cabanel line. It sells Alahine for $130 for a 50 ml bottle. You’d do better to order the large 100 ml bottle for $82 from LilyDirect. The Posh Peasant also carries Alahine, but the bottles sell out quickly so you will have to check.
Teo Cabanel: The Teo Cabanel website (in English and French) also has a separate e-shop boutique. They show a list of retailers who carry their products by country, so whether you live in the Netherlands or say, Japan, you should be able to find someone who sells their perfume. I don’t know their shipping prices, however, and I could not find any information on it.) Prices are €95 and €120, depending on the size of the bottle. A 7-Piece Sample Set is also sold of the complete range for €8.5.
Overseas: In London, you can find Alahine at Bloom Perfumery which sells Alahine in two sizes: 50 ml/1.7 oz for £89.00, and 100 ml/3.4 oz for £113.00, along with a 2 oz sample vial for £2.00. Elsewhere in London, I’ve read that Téo Cabanel is carried at Fortnum & Mason’s, but I don’t see it shown online. Liberty’s states that Téo Cabanel fragrances are available only in their actual store. As a whole, for European readers, I saw it online at Parfums MDP (which I think is in the UK?) for the same €82 and €101 price as the company’s website. They say that there is “free worldwide postage” which I find to be stunning (and hard to believe)! For Canada, the Cabanel’s website lists Fritsch Fragrances as a vendor but I cannot find a website for the store. Elsewhere, I’ve also that Teo Cabanel perfumes are available at: Galeries Lafayette, Douglas (France, Lithuania, Russia), Kadewe Berlin, Oberpollinger Munich, and Albrecht in Frankfurt. In Australia, I saw the large 100 ml/3.4 oz bottle of Oha on GetPrice for AUD$109.65. For all other countries, you can try to use the company’s Retailers guide on their website.
Samples: Samples are available at Luckyscent for $4 for a 0.7 ml vial. Surrender to Chance sells Alahine starting at $3.99 for 1 ml vial, and going up in size to 15 ml/0.50 oz for  $51.87. Shipping costs around $2.95 within the U.S. (no matter how small or large the order), and approximately $12.75 for overseas.