Aeon Perfume Aeon 001

There’s a new mystery on the perfume scene, a fragrance called Aeon 001. It’s an eau de parfum that is described as an “experimental” vetiver and it was made by a famous perfumer whose name will be kept secret until the limited number of bottles have all been sold. I’m not a huge vetiver lover but I’m a sucker for a mystery, particularly one that is said to involve resins, spices, and white flowers, so I ordered a sample.

"Ethereal" by Spinella Art. (Direct website link embedded within.)

“Ethereal” by Spinella Art. (Direct website link embedded within.)

Many parts of Aeon 001 made me nod appreciatively and smile. It merged several perfume genres and families, glimmered with complexity, and was far from the hardcore vetiver soliflore that I had expected. At one point, it was primarily a modern animalic chypre in the vein of Bogue‘s stellar Maai, albeit a tame, baby cousin to that scent. At another stage, it was a vetiver leather oriental. At all times, though, and from the very first sniff, I thought that Aeon 001 bore the inimitable style of Bertrand Duchaufour at his best, from the use of one of his favorite notes to his trademark style of creating perfumes with paradoxical bold airiness or impactful, dense lightness.

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Art, Beauty & Perfumes: Roberto Greco Part II

"Girl and Grapes."

“Girl and Grapes.”

Last year, I wrote about Roberto Greco, a photographer whose works transcended mere pictures and involved actual Art reminiscent of oil paintings by the great Masters. With his camera, he could replicate the look of a Vermeer still-life or the textural feel of a woman’s naked skin in a Rubens. I was left speechless. Yet, there was also great range to his talent, one that extended to other styles of art like Surrealism, Warhol Pop Art, and the baroque. Many of those photos involve perfume, which is an original twist in and of itself. Instead of the trite, typical images of a Commes de Garcons perfume that you’d see in mainstream advertising, he had a more symbolic representation where Amazing Green was a living entity unexpectedly sprouting hair that was twisted to grow like living bushes, all in the candied simplicity of Pop Art psychedelic colours.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

You can see that photo and many others in last year’s article, Part I, but I wanted to highlight Mr. Greco’s latest work today because I think he’s grown even further as a photographer when it comes to perfume, intersecting commercialism with art in a manner that makes him stand out in the field. I should disclose that Mr. Greco has since become a personal friend, but that is not the reason for today’s post. I truly believe, from the bottom of my heart, that he is brilliant, enormously talented, and should be the first choice of every perfume house when it comes to capturing their creations in print. In today’s busy world, people are flooded by images, data, and information, so they rarely stop to give something a second or third look unless it really grabs your attention. Roberto Greco’s photos do that. Others go even further in their impact. Some of his images (like the jewel-toned ones you will see below for Room 1015) have made me want to try a fragrance when I previously had zero interest — and I think that is the ultimate compliment to a photographer, not to mention a positive inducement for other companies to retain his services.

Personal photo of Musc Tonkin by Parfums d'Empire.

Personal photo of Musc Tonkin by Parfum d’Empire.

So, today, I’d like to share some of his latest work for Bogue, SHL 777, and Frapin, amongst others, as well as his more purely artistic, non-perfume photos. One series that you will see is a personal project that sought to portray the inspiration behind various Serge Lutens fragrances like Iris Silver Mist or MKK, and the women whom he sees as symbolizing those scents. Others range from editorial work for magazines or metaphoric art pieces for gallery exhibitions. In all cases, I’d like to thank Mr. Greco for kindly permitting me to share so much of his work, a lot of which is not currently shown on his main business website. He’s an incredibly sweet man with enormous modesty and much shyness, but he is a talented artist above all else and I’m grateful for the opportunity to showcase his work.

So, onto the photographs, starting first with the new, upcoming trio of fragrances from Jovoy:

Jovoy. Jus Interdit.

Jovoy. Jus Interdit.

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