Papillon’s Liz Moores – Part I: Learning, Creating & The Perfume Process

How do perfumers actually make their fragrances? How did they learn the methodology, process, and chemistry-related aspects of perfume creation, particularly if they are self-taught? How do they feel about various materials? Are some trickier to use than others, and is there a difference in the process of handling naturals versus aromachemicals? What are some of the logistics involved in wide-scale production and starting a perfume house, as well as taking a finalised product and releasing it?

Liz Moores of Papillon Perfumery. Source: Liz Moores.

Liz Moores of Papillon Perfumery. Source: Liz Moores.

Those are some of the questions that I asked Liz Moores of Papillon Perfumery. It is in the first in a series of interviews that I hope to post over the next few weeks, as the various perfumers’ schedules permit. Several of the interviews have sections that intentionally cover the same subject-matter, focusing on the process of learning notes and creating fragrances, as well as each perfumer’s methodology. Many of the perfumers are self-taught, so I think seeing differences in how they answer the same or similar questions will be revealing. We all start some place, even perfumers who have received acclaim for their creations or who are the best in their particular field. So, I’m interested in their educational journey, but I’m also curious about other things, like the precise logistics that are entailed in launching a fragrance, particularly for those perfumers who are subject to the rather exhausting list of EU regulations. We all know about the oakmoss issue, but what are some of the more unexpected side-effects or obstacles that a perfumer may have encountered?

Liz Moores.

Liz Moores.

Liz Moores answers all those questions and more. If you’re unfamiliar with the name, she is the founder and nose of Papillon, a British artisanal brand that launched last year to great acclaim with three debut fragrances. I fell hard for Anubis, an incredibly complex fragrance with so many facets that summarizing it as a “smoky, leathered, ambered oriental” simply doesn’t do it full justice. I thought Anubis was the second best new release of 2014, but its siblings, Angélique and Tobacco Rose, were very well done as well.

Her answers to my interview questions are truly revelatory, in my opinion. I mean it quite sincerely and honestly when I say that my jaw was almost on the ground as I read her wonderfully detailed, thorough, straight-forward but incredibly informative explanations that are unlike anything I’ve encountered thus far in showing not only how someone learns about perfume creation, but how the process works. She also, and very generously, shares an astonishing amount of information on such rarely discussed technical matters as: “Mods” (basically, the industry term for the modification stages a perfume undergoes in the development process); the impact of aromachemicals in the balance of notes; EU compliance procedures, MSDS sheets, and the unexpected obstacles that EU regulations sometimes create; how a perfumer who is just starting out obtains supplies for large-scale production; and the logistics of how a small perfume house functions.

I was utterly riveted, and I think you will be, too. So here is Part I of what will be a two-part interview. Part II will focus on the more logistical side of producing and releasing a new fragrance, as well as further discussing the impact of EU regulations. I’ll update this post with the relevant link at that time.

Photo: Liz Moores & Papillon Perfumery.

Photo: Liz Moores & Papillon Perfumery.

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Art, Beauty & Perfumes: The Genius of Roberto Greco

Sometimes, you stumble upon art of such great beauty that you stop in your tracks with awe. Art can move you deeply, whether it is from the sensuality that you see portrayed, the boldness of colours, the inherent drama of juxtaposed images, or the sheer talent that is involved. Last week, I came across a photographer whose works transcended mere pictures and involved actual Art. It left me speechless. In an extremely hectic week, his photographs (if one can even call them that) felt almost like a port in the storm, a place where I could seek quiet refuge to soothe my frazzled soul.

Candice Swanepoel in "Strict" by Mert & Marcus for Interview Magazine September 2011.

Candice Swanepoel in “Strict” by Mert & Marcus for Interview Magazine September 2011.

I rarely talk about my love for photography, even to my friends, but I’ve had it since childhood. Other people’s photography, to be clear, as I have no talent of my own in this field whatsoever. I started by admiring the nature photography of Ansel Adams and the photojournalism of Robert Doisneau, then developed a particular interest in fashion and art photography. I have a huge passion for the works of the late, great Herb Ritts who is my absolute favorite, though I also really like Richard Avedon, and Helmut Newton. These days, I can fall down the rabbit-hole for hours staring at the strong, sexy women of Mert & Marcus, a brilliant duo who may be aesthetic sons of both of those last legends combined and whose work I’ve used a number of time for the blog.

Last week, I was calmly minding my own business, going about my work, when I received a very lovely email. I often receive notes from perfume lovers who want to talk about some of their favorite fragrances or to occasionally ask me a question. This one was from a chap called Roberto Greco who wrote that he was a photographer and a perfume addict who really appreciated my reviews. He added that he thought he’d share a link to some small photographs that he’d taken a year ago for himself. The mention of photographs was nothing big; it was all understated, presented more like a little vanity project that he’d done privately out of his love of perfumery and that he merely wanted to share with another perfume lover.

Willem Kalf, (1619-1693)  "Still Life with Ewer, Vessels and Pomegranate." The Getty Museum. Source: Wikipedia.

Willem Kalf, (1619-1693) “Still Life with Ewer, Vessels and Pomegranate.” The Getty Museum. Source: Wikipedia.

I clicked on the link, and… GOOD GOD! In fact, those were close to the actual words that I said to myself, since I just about fell over in my chair at what I saw. The next words which blasted through my mind were “Vermeer,” “Rembrandt,” and “Dutch Old Masters.” I was captivated, and wrote back to Mr. Greco with my astonishment. He’s an incredibly sweet man with excessive modesty, if you ask me, as he seemed rather amazed at my response. He shyly shared a few more of his photos and his main website, where I discovered further treasures, both perfume-related and otherwise.

I decided that I wanted as many people to see his work as possible, and asked him if he would mind if I highlighted his photos in a post on the blog. He has generously given me permission, and let me pick the images that I wanted to use, including several that were commissioned for commercial use by perfume houses, fashion designers, magazines or the like. (I insisted that he put a watermark and his name on them, lest they get stolen. Mr. Greco has a much kinder view of human nature than I do, but he put in a tiny one so that it wouldn’t ruin your enjoyment of the images.)

I’m really so happy to be able to share his work with you, because I think the word “talented” doesn’t even begin to describe him. So, I’ll start with the very first, initial photographs that I saw and that impressed me so much with their evocation of the classical still life painting tradition.

Roberto Greco Coco

Roberto Greco Tom Ford Still Life 2Roberto Greco Coco Noir Still Life

Roberto Greco Diptyque Still LifeLook at his eye for details, from the giant beetle on the corner which matches the colour of the velvet in the next photo:Roberto Greco Tom Ford Still Life  1There is no doubt that Mr. Greco is influenced by the Old Masters and the baroque tradition of still-life paintings. Some of the commercial work on his website makes that abundantly clear. Each work has such depth, richness, and dark luxuriousness, but I also love the extremely bold, powerful imagery. It hits you right off the bat, from contrast of colours, the unexpected juxtapositions, and those tiny, minute details that you only pick up if you look closer upon a second or third viewing. Honestly, I think this is actual Art, with a capital letter, more than just a mere photograph:

"Budgie and Pomegranate."

“Budgie and Pomegranate.”

"Girl and Grapes."

“Girl and Grapes.”

Look at how the juices from the grape stain her thigh, in the photo above, and the luminescent light of her skin that speaks more to painting than photography. I think Vermeer and his Dutch brethren would be so impressed by Mr. Greco’s Girl with Grapes.

Yet, Mr. Greco doesn’t slavishly copy the classical Baroque tradition. He turns it upside down by inserting animals or unexpected details into his still-lifes.

Roberto Greco __Still life with rats

“Still life with rats.”

"Still life with Discus fish."

“Still life with Discus fish.”

Commercial work for others can sometimes require an artist to restrain himself or to edit his voice, but I think Mr. Greco’s work remains powerful and still demonstrates his overall aesthetic beautifully.

Commissioned by Les Echos magazine.

Commissioned by Les Echos magazine.

"Bloody Wood" for the perfume house, Les Liquides Imaginaires

“Bloody Wood” for the perfume house, Les Liquides Imaginaires

"Bello Rabelo" for Les Liquides Imaginaires.

“Bello Rabelo” for Les Liquides Imaginaires.

"Dom Rosa" for Les Liquides Imaginaires

“Dom Rosa” for Les Liquides Imaginaires

For fashion designer, Nunzio del Prete.

Photo commissioned by the fashion designer, Nunzio del Prete.

Commissioned by Les Restos d'Occase.

Commissioned by Les Restos d’Occase.

Photo commissioned by Oriza L. Legrand.

Photo commissioned by Oriza L. Legrand.

The funny thing about that last photo is that I actually saw it while I was in the Oriza L. Legrand boutique last fall in Paris. I distinctly remember the crown, and doing a double-take at it, thinking to myself, “What a fantastic picture. I wonder who took it?” The world is a very small, funny place at times.

Roberto Greco Cuir de RussieI asked Mr. Greco about himself. His website biography talks about the exhibitions that he’s had, or the galleries that have proudly shown his work, but it doesn’t say much about the man himself. It’s clear he was educated in Switzerland, and that he now spends his time between Paris and Geneva, but little else. So, I asked Mr. Greco to write a tiny bit about himself, how he came to love perfume so much, and his aesthetic approach. English is not his primary language, but I think he managed beautifully:

I think it all started when, as a kid, my mother sprayed her perfume on my pillow to help me wait a long holiday absence. This smell was a picture, her face.

I’m a south Italian, but I was born in Geneva, Switzerland. At 15, I made studies in horticulture, but art was never really far. Indeed, I studied in 2 different art schools in Switzerland, and nature has a prominent place in my artistic work from the beginning.

Whether plants or animals in my childhood, the smell they gave off always fascinated me. Just a look at the steam emanating of a pile of wet leaves when it’s cold outside, will make you able to capture the complexity of all these organic things that surround us. All these smells are images. I will keep forever in my mind, and now I try to transcribe them in my art.

Once, an art director told me that my way of creating was the same as a perfumer. Different intensities which punctuate the picture. Here a detail, another one there, and then the rhythm starts to give the tempo and make an harmony …much like top notes , heart notes and base notes of a fragrance.

Recently, I found interesting to add a scent during my last personal exhibition. All the space was immersed in an animal and sweat scent. I make it by mixing different scents, and hidden some manure everywhere.

Today I am often asked to photograph perfumes, and it is a joy for me to marry two passions. Interpret the world of a fragrance while playing with the codes of art is an exciting challenge!

"Eaux Sanguines" for Les Liquides Imaginaires.

“Eaux Sanguines” for Les Liquides Imaginaires.

Currently I am very attracted to odours that remind me of my past. For example, olibanum incense is quite an obsession, probably because all those years I came to the church (Bois d’Encens by Armani Privé, Wazamba by Parfum D’ EmpireOlibanum by Profumum and Sancti by Les Liquides Imaginaires ). Woods and plants are also very present (Chêne and Iris Silver Mist by Serge Lutens, Virgilio by Diptyque).

Recently, I bought a perfume because when I smelled it, it referred me immediately to my Italian grandmother. It was obvious : this blend of lilies, dusty incense, wet clothes drying in the sun… It was her ! At least her image, because she doesn’t wear any perfume, and this is exactly for this kind of situation that I love and need perfume. (It was Relique d’Amour by Oriza L. Legrand ).

Now I live and work in Paris, and for a perfume addict like me, what could I expect more? [Emphasis to names with bolding added by me.]

Like every artist with depth, there is more to Mr. Greco than just baroque images or still lifes. He doesn’t limit himself to one particular thing, because photography is, at its heart, all about self-expression, a way to reveal different sides of oneself. Some of his perfume photos demonstrate a meditative, almost mystical quality, like the Chanel Cuir de Russie above, or the Opium photo below. Perfume bottles hidden by smoke, or the mists of time, perhaps. Others reflect a very modern sensibility with sleek minimalism or an almost textural, liquid feel.

Roberto Greco OpiumRoberto Greco FahrenheitRoberto Greco Calvin Klein CK One

"Blue Armani."

“Blue Armani.”

Then, there is the joyous mood of his hyper-saturated, pastel photos. The candied simplicity of their pop cultural, Andy Warhol-like brightness is brilliantly intercut with the unexpectedness of hair — hair twisted to grow like living bushes or sculptured into sleek, architectural waves:

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Photo with Olivier Schawalder, hairstylist.

Valentino. Photo with Olivier Schawalder, hairstylist.

Valentino. Photo with Olivier Schawalder, hairstylist.

These are only a fraction of the multi-faceted things that Mr. Greco has done. You can see more of his artistic and exhibition work on his current website, but also on his earlier one that is devoted to some of his other projects, whether his personal perfume pictures, his fashion photography, videos, or the like.

One of my favorite things about blogging is the people who I meet, and the passions that they share with me. When I opened up that first email from Mr. Greco and diffidently clicked on the link enclosed, I had no expectations of anything. Humble, little photographs is essentially how he conveyed himself to me. I certainly didn’t expect to be blown away by Art, with a capital A. But that is what it is. Mr. Greco paints with his lens: textures, layers, moods, richness, and passion.

There is enormous depth and sensuality underlying his images, but a naughty, mischievous sense of humour, too, with the unexpected touches like the white mice in one of the still-life tableaux. (The piece is entitled “Still life with rats,” but they are cute little mice, not ugly rats, so I’m ignoring the official title.) Mr. Greco also throws in little “Easter egg” elements that reward the careful viewer who takes a second or third look, like the gigantic cicada (I thought it was a moth) hovering at the corner of the bowl of strawberries in his hanging Fish and Vegetable still-life for Les Restos d’Occase. I can look at his photos again and again, always finding new meaning or symbolism. A pink rose that drips like wax downwards, in contrast to the rigid, still, vertical legs going up of the dead bird in the corner. Or, the meatiness of the cherries that lie symbolically stabbed and bloodied by shards of glass in the photo, “Bloody Wood” for Les Liquides Imaginaires. So damn clever!

Many artists are temperamental creatures driven by ego or moods, and photographers are not necessarily an exception. I should know, as I have one in the family; a former fashion photographer who was even the legendary Helmut Newton’s assistant at one point. (If you want to talk about utterly crazy, egomaniacal geniuses, the late Helmut Newton might have topped the list.)

Yet, Mr. Greco seems to be quite a different sort of artist. Granted, I’ve only had email communication with him, but his modesty and consistently humble nature are striking. He is totally lacking in pretentious artifice or arrogance. All he sought to do in contacting me was to privately share his passion for perfumery. I’m the one who insisted on featuring him on the blog, because I thought that many of you would be as impressed as I was. And I really hope you have been. I also hope that you will share in the comments anything that struck you, moved you, or was a favorite, as well as the reasons why. If you have a message for Mr. Greco, please feel free to leave that, too. All artists love to hear feedback, or to learn about the emotional response that their creations evoke.

The great Ansel Adams once said, “You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” In the case of Roberto Greco, you can add perfumes to that list as well.

Disclosure: All photos used by permission. Full rights are reserved to Mr. Greco, and nothing may be used without his express authorization. Please don’t steal and not give credit!

Profile: Patricia de Nicolaï & The Guerlain DNA

Patricia de Nicolaï, via her own website.

Patricia de Nicolaï, via her own website.

I thought it might be nice to take a look at a very talented perfumer whom I deeply respect, but whose scents frequently seem to fly under the radar. It is a little surprising to me, given who she is. Patricia de Nicolaï of Parfums de Nicolaï comes from the Guerlain family, is a grand-daughter of the house’s founder, Pierre Guerlain, a niece of Jean-Jacques Guerlain, and a niece or cousin to the famed nose, Jean-Paul Guerlain. She is a pioneer amongst female perfumers, and has won prestigious honours from both her perfume peers and from the French government itself. Yet, even die-hard Guerlain lovers aren’t always intimately familiar with her works. I hope to remedy that in the upcoming weeks, but I thought I would first start with a look at the woman herself. 

Jean-Paul Guerlain. Source: manager-magazin.de

Jean-Paul Guerlain. Source: manager-magazin.de

Patricia de Nicolaï fascinates me not only because she is a trail-blazer in some ways, but because she seems authentic, down-to-earth, passionate, warm, and wholly unpretentious. Though she has the Guerlain genes in more ways than just mere chromosomes, let’s start with Madame de Nicolaï’s genealogy. She is closely related to Jean-Paul Guerlain who is both the current family patriarch and the last Guerlain who creates fragrances for the house.(Several sites call her his niece, but Patricia de Nicolaï says her mother was his cousin, so wouldn’t that make her Jean-Paul Guerlain’s second cousin?) Jean-Paul Guerlain is legendary for his creations. According to Guerlain’s Wikipedia page, he made such legends as: Vétiver (1959); Habit Rouge (1965); Chant d’Arômes (1962), Chamade (1969), Nahéma (1979), Jardins de Bagatelle (1983), and Samsara (1989), along with Héritage and Coriolan in the 1990s.

Madame de Nicolaï grew up surrounded by the Guerlain culture. As her website explains, she “spent her childhood in the Guerlain family home in Paris. A home in which she has been in contact with 4 generations of Guerlain.” She elaborated a little further to the The Daily Mail newspaper:

“I grew up surrounded by people who were fascinated by smell. My parents had a beautiful 18th century manor house in Burgundy with a lovely garden where the rooms were scented with Pot Pourri de Guerlain. Neither of my parents were noses but they had a vineyard and my mother was a famous wine taster. I think my love of fragrance was unconscious – I grew up with it.”

Vintage Shalimar ad. Sourc: caviardujour.com

Vintage Shalimar ad. Sourc: caviardujour.com

CaFleureBon has a superb, detailed interview with Madame de Nicolaï where her warmth, charm, and wit shine through in great abundance. I recommend reading in full if you’re interested, but I’ll quote my favorite part involving her memories of her childhood, her mother, and Shalimar. The quote not only creates the image of one, big family filled with strong characters who were all completely crazy about perfume, but also really underscores the powerful impact that one’s parents (and their fragrance) can have on a person’s olfactory development. As Madame de Nicolaï explained:

I lived within the Guerlain Parisian ‘Hôtel Particulier’ for the first 20 years of my life. We had – and we still have – a very big family and we all had our corner in this wonderful spot. I could tell loads of little stories about my childhood but if I had to take one moment, it would be when I was waken up every morning by the powerful and spellbinding Shalimar that my mother used to wear. I did not need an alarm clock in that time! The Shalimar scent was my morning wakeup call! And I loved it! My mother’s room was situated underneath mine and the scent came through my window which was always open, because sleeping with an opened window is in fact very healthy. You can trust my grandmother on that!

My mother loved Shalimar , it is true, but she really liked to be the first one to ‘test’ all the perfumes created by Jean-Paul Guerlain. She was the tender ‘guinea pig’ of her beloved cousin.

Source: .beauty-mekka.de

Source: .beauty-mekka.de

As an adult, Madame de Nicolaï attended the perfume school, ISIPCA, at Versailles, and then was employed at Quest, which later turned into Givaudan. During the late 1980s, she spent a few years working alongside some famous “noses,” like Maurice Roucel. There is also Sophia Grosjman whom she assisted on Lancome‘s very popular Tresor.

Madame de Nicolaï always forged her own path, in part because she was not allowed to work at the family business and, in part, because 30 years ago, perfumed doors were closed to women. In fact, there is an interesting article in the Edmonton Journal which talks about the glass ceiling faced by women perfumers:

When she graduated from ISIPCA, the perfumery school in Versailles, de Nicolai initially sought a job as a junior perfumer but doors were closed. “Because I was a woman. Even if the manager said yes, the chief perfumer didn’t ever want to have a woman on his team.”

She was never allowed to work at the family business. (To be fair, the family sold it to luxury goods behemoth LVMH in 1994, but still.)

“A lot of people ask me that,” de Nicolai shrugged, diplomatically, before adding: “You should ask that to the Guerlain family!” A couple years ago in Paris, when Jean-Paul Guerlain handed in the reigns of house master perfumer and LVMH brought in the first non-family member Thierry Wasseur, I had done just that. [¶]

Did he not believe that women could be good perfumers? I asked. Monsieur Guerlain, then 71, waved his hand dismissively and muttered something about de Nicolai being a woman who made scented salts and candles.

Jean-Paul Guerlain via The Telegraph.

Jean-Paul Guerlain via The Telegraph.

To put it as politely as I can, Jean-Paul Guerlain seems to have … er… issues… with a number of social groups, beyond just women, as evidenced by his attitude towards minorities and immigrants. I am doing my utmost to refrain from commenting further.

Patricia de Nicolai in 1989 with the prize for best international perfumer. Source: CaFleureBon

Patricia de Nicolai in 1989 with the prize for best international perfumer. Source: CaFleureBon

Still, Madame de Nicolaï had talent that other people couldn’t deny or so easily dismiss. In fact, she seems to have had the last laugh. In 1988, she became the very first woman to ever win the “Prix International du Meilleur Parfumeur“, an award given to the best international perfumer from the French Society of Perfumers (SFP). According to Madame de Nicolaï’s Wikipedia entry, Luca Turin reportedly called her  “…one of the unsung greats of the fragrance world.”

In 1989, Madame de Nicolaï founded her own company, alongside her husband, Jean-Louis Michau. I suspect she did so in part because there were not a lot of other options open to her. As she stated in the CaFleureBon interview, her uncle (Jean-Paul Guerlain presumably) had told her that she had “to improve [her] skills and then ‘we’ll see’. This ‘we’ll see’ never happened.”

The Parfums de Nicolai website merely states that she

started ‘NICOLAI, parfumeur-créateur’ … to continue the prestigious family tradition of perfume creation. The concept was to emphasise the role of the perfumer. A perfumer free in his creative choices and free to use the best quality ingredients available.

With an impressive number of creations, Patricia de Nicolai has succeeded in building one of the largest collections of fragrances in the contemporary perfume business.

She is in charge of the creation of the fragrances as well as the purchase of the raw materials and the making of the concentrates.

In all these creations her personal style appears, giving a real signature imprint. Patricia de Nicolaï’s creations are identifiable, original and elegant reflecting the high Parisian ‘parfumerie’ and ‘Le luxe à la française.’ […][¶]

She is also the only independent woman perfumer to have her own fragrance company. [Emphasis in the original, not from me.]

In 2002, Jean-Paul Guerlain retired from the family business as Guerlain’s official nose. Many assumed the mantle would pass to Patricia de Nicolaï. Well, apparently, that glass ceiling is alive and well at Guerlain, even under LVMH ownership. Madame de Nicolaï was passed over entirely for the role of in-house perfumer, a position that eventually went to Thierry Wasser in 2008.

Thierry Wasser and Jean-Paul Guerlain. Source: ellecanada.com

Thierry Wasser and Jean-Paul Guerlain. Source: ellecanada.com

I find it utterly astonishing that a talented, much admired and respected nose who is an actual member of the Guerlain family was brushed aside. I simply can’t wrap my head around it. Guerlain’s Wikipedia page states: “With no heir from within the Guerlain family to take over, the role of master perfumer is no longer tied to family succession.” But there was an heir! An heir who was an actual nose, and who had received international recognition from her peers at an extremely young age! A 100+year family tradition was broken simply because Madame de Nicolaï was a woman??! It’s bloody outrageous.

Today, Patricia de Nicolaï runs her personal company, but is also the president of L’Osmothèque, the famed perfume museum at Versailles. It has become the main guardian of what is left of many of the legendary perfumes of the past, perfumes from Houbigant, Coty, and the like, perfumes that have now vanished from existence except for the tiny quantities that Osmothèque keeps in a Fort Knox-like vault. (You can read all about the fascinating place in a Fragrantica article, if you’re interested.) Osmothèque’s importance is just one of the reasons why France awarded Madame de Nicolaï its greatest honour when it made her a Chevalier de la Légion d’Honneur in 2008.

Madame de Nicolai at Osmothèque.

Madame de Nicolai at Osmothèque.

Madame de Nicolaï is passionate about the cultural importance of perfumery. As the Edmonton Journal article makes clear, she believes perfume

it is part of the French cultural heritage, as important a cultural and economic export as fashion (which, in the aftermath of the Second World War, saved the country’s economy thanks almost entirely to Christian Dior’s New Look). “It’s a notion of art, and when in the middle of the 19th century synthetic molecules appeared and perfumers were not only chemists or apothecaries, they became really creators,” de Nicolai said.

“Perfume is probably the most sophisticated creation to make,” she added; “it’s very intellectual. It’s the most valuable product of our spirit.” More important than gender, she said, is that each creator has what in fine art is called la patte d’un peintre — the hand of the artist. “You recognize Beethoven, Mozart immediately,” de Nicolai said, and so too the signature of a perfumer.

Her own olfactory signature admits to certain genetic tendencies. “I am influenced by my family!” she admitted with rueful laugh. “Growing up Guerlain was always only nice perfumes, something you could recognize from afar, the sillage, and you would know it was Guerlain. I wanted to have the same approach.”

Source: Now Smell This.

Source: Now Smell This.

I respect Madame de Nicolaï for her character more than for anything to do with Guerlain. It’s not only her passionate commitment to the art of perfumery, but what seems to be to be something that I can only describe as integrity. She puts her head down, and quietly creates what she thinks is beautiful. Fads or popular trends be damned; it’s beauty and elegance which matter.

In fact, as she told CaFleureBon, one reason why she left Quest (Givaudan) was because she was fed up “by the practice of creating fragrances based on focus groups and marketing questions. I was very frustrated and I wanted to be free!” Her desire to be true to her own beliefs helps explain why it has taken Madame de Nicolaï years to put out a fragrance with oud. She did so finally in late 2013, only after intensely studing the character of the wood. As she said in her CaFleureBon interview, “I did not want to be trapped by trends. I am a free woman, free to create my own perfumes the moment I want to, regardless of any marketing concepts.”

I can’t tell you how much I respect all that. I’m a sucker for quiet intellectuals who also seem to be very down-to-earth, funny, humble, self-deprecating, warm and kind — traits which all the interviews demonstrate that Madame de Nicolaï has in abundance. Really, CaFleureBon did a stupendous job with their interview, and it is a stellar read from start to finish. It’s also quite funny in parts. I laughed like mad at Madame de Nicolai’s confession that she would have loved to make a perfume for Margaret Thatcher… because of how challenging it would be.

Source: rd.hu/A_parfüm_titkai

Source: rd.hu/A_parfüm_titkai

Apart from the three interviews linked up above, The Smelly Vagabond also has an account of an evening which a London perfume group spent with Madame de Nicolaï last year. It has lovely personal anecdotes, like how Madame de Nicolaï’s daughter suddenly “gets the flu” whenever she’s required to smell perfume. Or the key role played by her very supportive husband who urged her to begin her own perfume house:

At that time I had to take care of my children. My husband told me that if I stopped working in the perfume industry I would never be able to come back to it. Working for other companies was not an option because there is not enough freedom for the perfumer, who is under the whims of the marketing team. There is competition not just within the company but outside as well. So my husband told me that if I made the perfumes, he would settle the rest of the business.

As for her perfumes, well, there is one that I instantly liked, and liked so much that its memory stayed with me for months after I tried it in Paris and I ended up buying it. That will be the subject of the next review. The rest of her line isn’t always very “me,” however, as I find that many lack the sort of bold, opulent heaviness that I enjoy. However, I respect them a lot, appreciate their very classique feel, and can see the technical skill behind them.

"New York" via Luckyscent.

“New York” via Luckyscent.

I get the sense that there often seems to be one single Nicolai perfume that wrap its tentacles around you and becomes “yours.” Take, for example, Luca Turin who loved Madame de Nicolaï’s New York cologne so much that he wore it for a whole decade. In Perfumes: the A-Z Guide, he gives New York his highest 5-Star rating, and writes :

If Guerlain had any sense they would buy Parfums de Nicolaï, add her range to theirs, trash fifteen or so of their own laggard fragrances, a couple of de Nicolaï’s, and install owner-creator Patricia in Orphin as in-house perfumer. She is, after all, a granddaughter of Pierre Guerlain and genetic analysis might usefully reveal the genes associated with her perfumery talent. As a control where the genes are known to be absent, use the DNA of whoever did Creed’s Love in White. Smelling New York as I write this, eighteen years after its release, is like meeting an old high-school teacher that had a decisive influence on my life: I may have moved on, but everything it taught me is still there, still precious, and wonderful to revisit. New York’s exquisite balance between resinous orange, powdery vanilla and salubrious woods shimmers from moment to moment, always comfortable but never slack, always present but never loud. It is one of the greatest masculines ever, and probably the one I would save if the house burned down. Reader, I wore it for a decade.

Amber Oud. Source: CaFleureBon

Amber Oud. Source: CaFleureBon

I have samples of a few Nicolaï scents to test in the upcoming weeks or months, including Luca Turin’s beloved New York. It’s a nice, masculine fragrance which contains some of the Guerlain DNA, as it opens with a very superficial similarity to Habit Rouge before turning into something very different and wholly chypre-like in nature. I also have the oriental Maharanih (which I may skip reviewing as it has been discontinued in favour of the new Intense version), and the new Amber Oud whose notes include everything from lavender and thyme, to cinnamon, saffron, cedar, styrax, musk, castoreum and amber.

First up, though, will be the scent which I fell for and bought for myself, Sacrebleu Intense, a fragrance which I find to be a darker, non-powdery and possibly more unisex, modern take on Guerlain’s legendary masterpiece, L’Heure Bleue.

The Guerlain DNA, indeed. Better still, it’s from a really lovely person.

Coco Chanel: Nazi Collaborator & Spy

Everyone knows of Coco Chanel as a fashion icon and style pioneer. She is justly respected for her vision, brilliance, and the way she changed the world of fashion. Yet, hardly anyone talks about the other side of the mirror, the Chanel who was the epitome of a cold opportunist, and an amoral, ethically challenged survivor who would claw her way to the top. If that meant — quite literally — sleeping with the enemy, then so be it. Even if that enemy was a Nazi. In fact, not only did Coco Chanel have a high-ranking Nazi lover before and after WWII, she was allegedly also a Nazi spy herself, code-named “Westminster.”

Source: lipstiq.com

Source: lipstiq.com

The whitewashing of history is a sore subject for me, and the case of Coco Chanel, in particular, has bothered me for a long time. Then, a few weeks ago over the recent Christmas holidays, I watched a French film about Chanel’s alleged affair with the famed composer, Igor Stravinsky, in 1920. “Coco Chanel & Igor Stravinsky” is a gorgeous but problematic account for a few reasons, not the least of which is whether or not there was an actual affair. (Coco Chanel insisted it occurred, Stravinsky’s main lover and second wife insisted that it did not.) Regardless, the story reminded me of the Chanel that so few talk about, the real Gabrielle Chanel, and it brought back all my old feelings.

I won’t get into the details of Chanel’s extremely difficult childhood, or the well-worn territory of her rise to power through the assistance of various lovers. Both periods of time have been amply discussed. I concede here and now, explicitly, that childhood traumas can shape us, determine our character, and are important in discussing a person’s motivations as an adult. Again, I repeat, I concede that point fully.

However, I firmly believe that there are lines, lines which cannot be excused by one’s opportunistic hungers or by an ingrained desire to survive. For me, Gabrielle Chanel crossed those lines, badly, and the cultish worship of Chanel as a fashion icon, woman and person needs to stop. There needs to be a more balanced, considered, and critical approach that takes into consideration the two faces of Gabrielle Chanel, a woman who I think resembles Oscar Wilde’s Dorian Gray.

"Sleeping with the Enemy," 2011 book cover. Source: Stylemagazin.hu

“Sleeping with the Enemy,” 2011 book cover. Source: Stylemagazin.hu

The primary focus for the following discussion will be a book called Sleeping with the Enemy: Coco Chanel’s Secret War by Hal Vaughn. Mr. Vaughn (who passed away three months ago) was a former diplomat who was also involved with the CIA before he became a journalist. His book was released in 2011, relies heavily on recently declassified French and German documents, and garnered many rave reviews.

The issue of Coco Chanel’s anti-Semitism and war-time collaboration with the Nazis is widely known, though rarely discussed, but the book went much further than that. Based on those newly released documents, Vaughn revealed that Chanel was a Nazi spy. Yes, an actual spy. With a code-name referencing her British lover, the Duke of Westminster, who was another notorious anti-Semite.

PRE-WAR CHANEL:

New York Times‘ book review on Sleeping with the Enemy provides a succinct chronological background to Chanel’s actions at the end of the 1920s, actions that lay the groundwork for some of the events that were to come to pass:

As her personal fortunes rose [in the late 1920s], she turned her attention to making serious inroads into British high society, befriending Winston Churchill and the Prince of Wales and becoming, most notably, the mistress of the Duke of Westminster, Hugh Richard Arthur Grosvenor (known as Bendor), reputedly the wealthiest man in England.

Chanel and the Duke of Westminister. Source: The New York Times.

Chanel and the Duke of Westminster. Source: The New York Times.

Bendor’s — and Chanel’s — anti-­Semitism was vociferous and well documented; the pro-Nazi sensibilities of the Duke of Windsor and many in his circle have long been noted, too. All this, it appears, made the society of the British upper crust particularly appealing to Chanel. As Vaughan notes, after she was lured by a million-dollar fee to spend a few weeks in Hollywood in 1930 — Samuel Goldwyn, he writes, “did his best to keep Jews away from Chanel” — she found herself compelled to run straight back to England, so that she could wash away her brush with vulgarity in “a bath of nobility.” [Emphasis to names added by me.]

Chanel with WInston Churchill (far right) and his son. Source: betterthannylund.blogspot.com/

Chanel with Winston Churchill (far right) and his son. Source: betterthannylund.blogspot.com/

Coco Chanel wasn’t turned into an anti-Semite by her ducal lover. Many sources, including Vaughn, argue that her bigotry had deep roots, going back to her childhood at a convent where such views seemed commonplace amongst the nuns and villagers. What was more significant about the Duke of Westminster, the richest man in England and her lover for 6 years, was that he introduced Chanel to Winston Churchill. They became life-long friends, and it was a friendship that would serve her well when the time came down the road. In the meantime, she was living it up in Paris and was one of the wealthiest women in the world, thanks, in part, to the runaway success of Chanel No. 5.

Pierre Wertheimer. Source: newyorksocialdiary.com

Pierre Wertheimer. Source: newyorksocialdiary.com

A little known fact is that Coco Chanel had Jewish partners, Pierre and Paul Wertheimer, whose descendents now control the entire Chanel empire. (As a result, the modern-day Wertheimer brothers are billionaires, with a combined net worth of over $19 billion dollars.) Chanel may have been an anti-Semite, but she was an opportunist first and foremost — and she badly needed the Wertheimer brothers in order to make her perfumes a success. I’ll rely on Pierre’s Wikipedia entry for the basic background details, though I’m fully aware that Wikipedia often has serious flaws and should only be used as a starting point in things. Still, the brothers aren’t the focus of this piece, and the Wikipedia account is supported by a site called Funding Universe. So, back to the Wertheimers. In the early 1920s, the two brothers were very wealthy, thanks to their father who founded the French makeup company, Bourjois. (It is still the cheaper arm for Chanel cosmetics to this day.)

In 1924, Chanel sought their financial backing in order to launch her perfume line and, most specifically, Chanel No. 5. In essence, the Wertheimers acted as venture capitalists in a new corporate entity called “Parfums Chanel,” in return for a whopping percentage of the rights and profits. As the Wikipedia entry explains:

In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, “Parfums Chanel.”

Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5. to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique. Cognizant of the Wertheimer’s proven expertise in commerce, their familiarity with the American marketplace, and resources of capital, Chanel felt a business alliance with them would be fortuitous. Théophile Bader, founder of the Paris department store, Galeries Lafayette, had been instrumental in brokering the business connection by introducing Pierre Wertheimer to Chanel at the Longchamps races in 1922. […] 

Source: http://reneeashleybaker.wordpress.com

Source: reneeashleybaker.wordpress.com

For a seventy percent share of the company, the Wertheimers agreed to provide full financing for production, marketing and distribution of Chanel No. 5. Théophile Bader was given a twenty percent share. For ten percent of the stock, Chanel licensed her name to “Parfums Chanel” and removed herself from involvement in all business operations.[4] Ultimately displeased with the arrangement, Chanel worked for more than twenty years to gain full control of “Parfums Chanel.” In 1935, Chanel instigated a lawsuit against the Wertheimers, which proved unsuccessful.[5]

Then, war came, and oh, what an opportunity it was for Mademoiselle Chanel. Up to that time, she had been living the high-life in a luxurious apartment at the Paris Ritz Hotel. While that part of her life didn’t change when the Nazis goose-stepped their way up the Champs-Elysees, they brought with them the convenient benefit of Aryanization laws that would target Jewish-owned business.

THE NAZIS & CHANEL:

"Chanel, age 56, photographed by George Hoyningen-Heune, 1939 (copyright Horst/ Courtesy Staley-Wise Gallery)." Source: Newyorksocialdiary.com

“Chanel, age 56, photographed by George Hoyningen-Heune, 1939 (copyright Horst/ Courtesy Staley-Wise Gallery).” Source: Newyorksocialdiary.com

To quote a New Republic book review called “The Stench of Perfume“:

While her fellow countrymen starved and died, she lived like a queen in the Ritz, surrounded by Nazi officers and enjoying Nazi parties. Berlin ordered that the Ritz was “reserved exclusively for the temporary accommodation of high-ranking personalities,” meaning that Chanel must have made connections with some very powerful Nazis in order to stay there. And there is the matter of her anti-Semitism.

In addition to her collaborations, Chanel spoke loudly and vehemently against Jews, and even tried to take advantage of the Nazi seizure of Jewish businesses and property. Her world-famous perfume, Chanel No. 5, was owned and produced by the Wertheimers—a rich Franco-Jewish family. Chanel had always been paranoid that the Wertheimers were stealing from her (though her lawyer assured her of the contrary), and during the war, when the family had fled to America, she attempted to take full control of Chanel No. 5. But the Wertheimers had anticipated that the Nazis (or Chanel) might try to steal their company, and therefore they signed it over to a Frenchman for the duration of the war. Chanel couldn’t touch it. The Wertheimers also sent a spy, Herbert Gregory Thomas (under the pseudonym, Don Armando Guevaray Sotto Mayor), to retrieve the chemical formula to make Chanel No. 5 as well as collect all the necessary ingredients. He then brought everything back with him to America, so that the Wertheimers could continue to produce and sell the fragrance.

Chanel may have been thwarted in her attempts to use Nazi Aryanization laws to obtain control of the perfume company that bore her name, but the Nazis still made her rich. Very, very rich. The blog, MessyNessyChic, explains:

Source: MessyNessyChic.com

Source: MessyNessyChic.com

On May 5, 1941, Coco Chanel wrote to the government department in charge of the handling of Jewish financial assets.

These are her words in the letter:

Parfums Chanel is still the property of Jews … and has been legally ‘abandoned’ by the owners. I have an indisputable right of priority. The profits that I have received from my creations since the foundation of this business…are disproportionate.

Ultimately, Chanel was awarded the wartime profits from the sale of her perfume, including share of two percent of sales which amounted to the equivalent of $25 million a year in modern currency.  This made her the richest woman in the world at that time– thanks to the Nazis.

"The young Baron von Dinklage circa 1935 at the German Embassy in Paris when he was working for the Gestapo, already a close friend of Chanel." Source: NY Social Diary.http://www.newyorksocialdiary.com/node/1907697/print

“The young Baron von Dinklage circa 1935 at the German Embassy in Paris when he was working for the Gestapo, already a close friend of Chanel.” Source: NY Social Diary. http://www.newyorksocialdiary.com/node/1907697/print

Chanel was equally successful in satisfying her voracious sexual appetites. There’s nothing wrong with that, but my disdain stems from her choice of lovers: Baron Hans Gunther von Dincklage, a senior officer for the Abwehr or German Military Intelligence, who reported directly to Goebbels. Dincklage, who was much younger than Chanel, ended up being the last great love of her life.

Chanel didn’t stop at merely taking on a high-ranking Nazi lover. She became an actual Abwehr spy, with her own number: Abwehr Agent 7124. Her code name was “Westminster,” harkening back to her anti-Semitic ducal lover in England. The basis for Vaughn’s argument: those newly declassified documents from French and German authorities, as well as Nazi documents taken by the Soviets back to Russia and similarly released by that government in recent years.

General Walter Schellenberd, nicknamed "Hitler's Spymaster"

General Walter Schellenberg, nicknamed “Hitler’s Spymaster.” Source: Wikipedia.

Chanel and her Nazi lover sought to recruit wealthy Europeans to the Nazi cause, and Chanel had two actual missions. To be fair, some of Chanel’s wartime efforts were an attempt to secure the release of those she cared about. One mission to Madrid was done partially to secure her nephew’s release from a German POW camp. Some people try to justify her meeting in Berlin with the SS‘s intelligence chief, General Walter Schellenberg, and Himmler‘s right-hand man in the same way. (Yes, she met with Nazis who were that powerful!)

The reason for that meeting was “Modellhut” (or “model hat”). That was the codename for her second mission for the Nazis, which took place in 1943, and sought to counter the turning tide of the war by using Chanel’s friendship with Winston Churchill to achieve a peace with terms that wouldn’t hurt Germany. As a Washington Post book review of “Sleeping with the Enemy” puts it:

When Germany began to falter, the Nazis came to believe that Chanel might be useful in contacting her old friends Churchill and the Duke of Westminster and brokering a possible peace. She didn’t disappoint. She did what she was told to do and, in 1944, she wrote Churchill a letter, referring obliquely to her German connections.

[It didn’t work, but] Chanel continued to live at the Ritz, rub shoulders with Nazis and dine on poularde rotie, even as French families dug through the city’s garbage, trying to fend off starvation. […] 

Parisians foraging for food, via NewYorkSocialDiary.com

Parisians foraging for food, via NewYorkSocialDiary.com. http://www.newyorksocialdiary.com/node/1907697/print

As the war ground on and Dincklage came and went from Berlin, convincing his bosses that she was trustworthy, thousands of French Jews were herded to sure deaths in Poland and Eastern Europe. But the glamorous woman with the deft needle and acid tongue was safe. The good life at the Ritz continued to roll on. There were legions of women of courage and derring-do throughout Europe, working hard to outwit the Nazis. Chanel was not among them.

THE LIBERATION OF PARIS & CHANEL:

In the final days of August 1944, after Paris was liberated, retribution for the “collabos” or those who collaborated with the Germans was harsh. Some say about 30,000 to 40,000 people were executed. “Horizontal collaborators” or women who merely slept with the Germans suffered as well, though it was primarily humiliation and ostracism. The punishment was swift and brutal, even though none of them were actual Nazi spies who went to Berlin to meet with Hitler’s spy chief. An excerpt of “Sleeping with the Enemy” in the New York Times gives you a small idea of what happened:

A thirst for revenge gripped the nation in the last days of August. Four years of shame, pent-up fear, hate, and frustration erupted. Revengeful citizens roamed the streets of French cities and towns. The guilty — and many innocents — were punished as private scores were settled. Many alleged collaborators were beaten; some murdered. “Horizontal collaborators” — women and girls who were known to have slept with Germans — were dragged through the streets. A few would have the swastika branded into their flesh; many would have their heads shaved. Civilian collabos — even some physicians who had treated the Boche — were shot on sight. The lucky were jailed, to be tried later for treason.

Female collaborators in Paris, rounded up and marked with swastikas. Source: histomil.com

Female collaborators in Paris, rounded up and marked with swastikas. Source: histomil.com

What did Coco Chanel do? She hurriedly ran out into the streets to give bottles of Chanel No. 5 to American GIs! (You have to almost admire her nerve.) A few days later she was arrested, but Winston Churchill made a phone call, and she was soon released.

Chanel got off scot-free, and for reasons that went much further than Winston Churchill’s intervention. With the help of influential friends, including her ex-lover the Duke of Westminster, she successfully orchestrated a cover-up. She lied about pretty much everything and to everyone. She even went so far as get a former collaborative ally arrested by the French Partisans and, later, to bribe the ailing Nazi spymaster to keep her secret. To quote the New York Times review that I referenced at the start:

She tipped off the poet and anti-Nazi partisan Pierre Reverdy, a longtime occasional lover, so that he could arrange the arrest of her wartime partner in collaboration, Baron Louis de Vaufreland Piscatory; she paid off the family of the former Nazi chief of SS intelligence Gen. Walter Schellenberg when she heard that he was preparing to publish his memoirs. (It was Schellenberg who had given her the “model hat” assignment.)

Chanel and Dinklage. in 1951 at Villars sur Ollon, Canton de Vaud, Switzerland. Source: fashionatto.literatortura.com via Paris Match & Bibliotheque des Arts Decoratifs, Paris, France/ Archives Charmet/ The Bridgeman Art Library

Chanel and Dincklage. in 1951 at Villars sur Ollon, Canton de Vaud, Switzerland. Source: fashionatto.literatortura.com via Paris Match &
Bibliotheque des Arts Decoratifs, Paris, France/ Archives Charmet/ The Bridgeman Art Library

God only knows what the partisans did to a French traitor like the Baron, but it can’t have been anything good. In the meantime, mere days after her questioning and release, Chanel fled to Switzerland. There she remained for 8 years, until 1954, with her Nazi lover, living in style and in the height of luxury. Oh, and taking drugs while she was at it as well. Chanel was a hard-core morphine addict, relying on it daily until she was well into her 70s.

Throughout it all and until her death, she was coldly unapologetic for her actions, which is one of the things that bothers me the most. She may have done some things to survive, but I think she went too far, and, worst of all, she never once felt any regret.

Instead, when asked in later years about her Nazi ties, she coolly responded, “I don’t ask my lovers for their passports.” As for the French, a Portugese site, Fashionatto, quotes her as saying, “The French got what they deserved” and “Not all Germans were bad guys.” No, not all Germans were bad, and yes, the French behavior during the Vichy Government was abominable, but Chanel’s callous dismissal of the details goes a step too far. One of the things that irritates me to no end is her sheer indifference to anything other than herself. There is narcissism, and then there is megalomaniacal narcissism — I’m trying to decide there should be an entirely separate category reserved solely for Gabrielle Chanel.

As even The New York Times puts it,

Gabrielle Chanel — better known as Coco — was a wretched human being. Anti-Semitic, homophobic, social climbing, opportunistic, ridiculously snobbish and given to sins of phrase-making like “If blonde, use blue perfume,” she was addicted to morphine and actively collaborated with the Germans during the Nazi occupation of Paris. And yet, her clean, modern, kinetic designs, which brought a high-society look to low-regarded fabrics, revolutionized women’s fashion, and to this day have kept her name synonymous with the most glorious notions of French taste and élan.

CHANEL’S POST-WAR COMEBACK & THE WERTHEIMERS:

Chanel and Hans Gunther von Dincklage. Source: styleamor.com

Chanel and Stanley Marcus of Neiman Marcus. Source: styleamor.com

One of the strangest parts of this whole sorry tale is the behavior of the Wertheimer Brothers after the war. They paid for Chanel to live in the lap of luxury, from her exile in Switzerland until her death in Paris in 1971 at the age of 87. Their generosity boggles my mind. I can understand why they would finance her reestablishment in French society and the re-emergence of Chanel as a business success; that benefits them indirectly and financially. It was a business decision about a corporate entity. But her personal bills? All of them, and until her death? Despite her collaboration and despite how she had treated them personally? That takes the milk of human kindness to levels that I simply cannot fathom. (Yes, I am a much less forgiving person.) Meanwhile, Chanel grabbed the money, and then declared that Pierre Wertheimer was “the bandit who screwed me.”

There seems to be the suggestion that Pierre Wertheimer was a long-time admirer of Chanel, and perhaps had a crush on her, but that didn’t prevent the two of them from having a little perfume war while Coco was in exile. There is a site called Funding Universe which has a detailed history of Chanel and her company, and which talks about the conflict over “Parfums Chanel“:

[After the war ended,] Pierre Wertheimer returned to Paris to resume control of his family’s holdings. Despite her absence, Coco Chanel continued her assault on her former admirer and began manufacturing her own line of perfumes. Feeling that Coco Chanel was infringing on Parfums Chanel’s business, Pierre Wertheimer wanted to protect his legal rights, but wished to avoid a court battle, and so, in 1947, he settled the dispute with Coco Chanel, giving her $400,000 and agreeing to pay her a 2 percent royalty on all Chanel products. He also gave her limited rights to sell her own perfumes from Switzerland.

Coco Chanel never made any more perfume after the agreement. She gave up the rights to her name in exchange for a monthly stipend from the Wertheimers. The settlement paid all of her monthly bills and kept Coco Chanel and her former lover, von Dincklage, living in relatively high style. It appeared as though aging Coco Chanel would drop out of the Chanel company saga.

At 70 years of age in 1954, Coco Chanel returned to Paris with the intent of restarting her fashion studio. She went to Pierre Wertheimer for advice and money, and he agreed to finance her plan. In return for his help, Wertheimer secured the rights to the Chanel name for all products that bore it, not just perfumes. Once more, Wertheimer’s decision paid off from a business standpoint. Coco Chanel’s fashion lines succeeded in their own right and had the net effect of boosting the perfume’s image. In the late 1950s Wertheimer bought back the 20 percent of the company owned by Bader. Thus, when Coco Chanel died in 1971 at the age of 87, the Wertheimers owned the entire Parfums Chanel operation, including all rights to the Chanel name.

Pierre Wertheimer died six years before Coco Chanel passed away, putting an end to an intriguing and curious relationship of which Parfums Chanel was just one, albeit pivotal, dynamic. Coco Chanel’s attorney, Rene de Chambrun, described the relationship as one based on a businessman’s passion for a woman who felt exploited by him. “Pierre returned to Paris full of pride and excitement [after one of his horses won the 1956 English Derby],” Chambrun recalled in Forbes. “He rushed to Coco, expecting congratulations and praise. But she refused to kiss him. She resented him, you see, all her life.”

Coco Chanel, back in Paris. Source: Source: fashionatto.literatortura.com

Coco Chanel, back in Paris. Source: Source: fashionatto.literatortura.com

There is an interesting interview with the author of “Sleeping with the Enemy” in The New Yorker, where he answers some questions about the Wertheimers, talks about Chanel’s return from exile, and why there is so little discussion about Chanel’s past.

[Q.] As your title makes clear, the book emphasizes Coco Chanel’s wartime life. Why has this story not received much attention over the years?

I have no idea. I can’t figure it out. Either people didn’t want to know or chose not to deal with it. Of course, this story will not please the Wertheimers, one of the richest families in the world. Other than that, I have no idea why not.

[Q.] After the war, Chanel moved to Switzerland. How was it possible that she would ever be able to reëstablish herself in France, as she did in the mid-nineteen-fifties?

The simple answer is Wertheimer money: Chanel was backed by the Wertheimers. But really there was also the fact that, by 1954, most French people didn’t give a damn about who collaborated and who didn’t. De Gaulle had decided that all Frenchmen had been resisters, and all this collaboration business was behind them. And let’s not forget that Chanel was also tremendously talented.

[Q.] After everything Chanel had done to Paul Wertheimer, why did he ultimately agree to finance the reëstablishment of her couture house in 1954? And why did he consent to pay all her expenses—large and small—for the rest of her life?

From the point of view of the Wertheimers, the decision was extremely logical. What they were doing is not buying a business but rather an empire for a lifetime, and indeed that’s what it’s been. Here we are in 2011—can you go to any major city without seeing a Chanel store? It’s the unique mark in the world today.

[Q.] Especially in France—a nation still grappling with the legacy of collaboration—how is it possible that the Chanel brand today bears almost none of the stigma assigned to other brands often associated with Nazi complicity

The work of Robert Paxton never quite rubbed off on our memory of Chanel—and for a simple reason. She is essentially a hard-currency machine. Chanel is an icon, an idol in France—never mind the details of her life, her anti-Semitism, her dealings with the Nazis. Interestingly enough, I should mention that the French have not bought my book—at least not yet. It’s coming out in America and in Britain and in Germany. It’s been translated in Portuguese and translated into Dutch. But the French have yet to buy the book.

Source: entertainment.ru.msn.com

Source: entertainment.ru.msn.com

[Q.] Given Coco Chanel’s wartime past, what do you make of the prominence and popularity of the Chanel brand today? Should anyone still wear Chanel?

I have no feelings against Chanel. You can’t put someone like Klaus Barbie and Chanel in the same category: she didn’t kill anybody; she didn’t torture anybody. Madame Gabrielle Labrunie—Chanel’s grand-niece—said something to me that I found fascinating. She said to me: “You know, Mr. Vaughan, these were very difficult times, and people had to do very terrible things to get along.” Chanel was, very simply put, an enormous opportunist who did what she had to do to get along. [Format “Q.” insertions added by me for sake of clarity.]

I very much agree with him. I think the primary, driving characteristic of Gabrielle Chanel was opportunism, followed closely by a ruthless hunger to succeed at any or all costs. She was petty, avaricious (she was reported to be notorious for not paying her seamstresses as much as others, and treating them harshly), narcissistic, coolly calculating, and pragmatic. In my opinion, if she had her heart set on something (or someone’s husband), she would stop at nothing to get her way. She would sup with the devil, if need be, and she would do it all without a second thought.

The same thing applies to the consequences for that behavior. If she could get away with something, she would do everything to ensure it, no matter what the cost to others. And Chanel never seems to have paid for anything. By 1954, she undoubtedly realised that passions had cooled and a prosecution would be too risky. Too many unpleasant truths would come out about too many powerful people. Far better to drop it all, and pretend that none of it had happened, much as the French did for other dirty memories of those years. By the 1960s, she was dressing the wife of the French President, Madame Pompidou, and re-emerging as a success.

Yes, she was an anti-Semite, but she never seemed to let that get in the way of making money or climbing the social ladder. That is one reason why I laugh at the company’s attempted defense of Chanel. They weakly offer the “Jewish friends” argument, whimpering that she would not have ties to the Rothschilds or some Jewish friends if she were really an anti-Semite. The Rothschilds, the legendary and supremely, galactically wealthy Rothschilds?! Of course she would be their friend! Good God, Chanel would probably have peed in public while standing on her head if the Rothschilds had asked her to. That doesn’t mean that she wasn’t a bigot. I personally happen to believe that she did agree with a number of Nazi beliefs. The idea of a “super man” would very much fit how she saw herself, as well as her snobbish disdain for anyone without power, money, lineage, or some combination thereof. As a whole, though, I think Chanel’s only real, unwavering belief was in the currency and religion of Coco Almighty. Does that excuse her actions? Hardly.

Chanel via The Telegraph and entertainment.ru.msn.com/

Chanel via The Telegraph and entertainment.ru.msn.com/

Two things need to be stated clearly. First, there are very few people alive today who are in a position to truly judge the situation of those wartime years. I did not go through the utter hell that was Nazi occupation, and I cannot know what I would do if I were in Chanel’s shoes. War and desperation can make us do terrible things. I recognize all that, and yet, I can never forgive Gabrielle Chanel her actions. Whenever I read people gushing over her admittedly exquisite taste, her glamourous life, and her luxurious apartments, I think about who she used, slept with, or betrayed. When people talk admiringly about her strong-willed passions and how fabulous she was, I grit my teeth. When people swoon over her exciting love affairs (e.g., a Romanov Imperial Grand Duke, among others), I think instead of her Nazi lover. I simply cannot get past what a vile and loathsome human being she really was.

Second, I want to preempt what is the inevitable response to all this: “genius can be terrible, but it’s still genius.” It is what I call the “Wagner Argument,” and often takes the subtext of “They were a genius, so it’s okay. We can excuse it, or still enjoy their accomplishments.” Perhaps, but I don’t think it’s actually okay. What I want is a more critical, balanced perspective of Gabrielle Chanel that doesn’t white-wash or excuse her. In short, I want the blind, whole-sale, positively cult-like worship of Gabrielle the woman to stop, even if people continue to enjoy the products or things that she achieved. And yes, I don’t think there is anything wrong with buying something with the name “Chanel” on it.

For me, the corporate entity that exists today has nothing to do with Gabrielle Chanel, and hasn’t in decades. That is one reason why I will never stop reviewing her perfumes or buying Chanel products. Certainly, “Parfums Chanel” was largely owned by everyone but Chanel since 1924. She had a mere 10% stake in the company from its birth, and lost even that after the war. Furthermore, she never made a single perfume herself after 1947; the Wertheimers did. Chanel is a multi-billion conglomerate that capitalizes on the personal mystique and legend of Gabrielle Chanel, and they would be foolish not to. It’s only business, as they say.

Nonetheless, the next time you admire something about Chanel, the woman and person, I hope you will remember the other side of the mirror. She was Janus, with one face that reflected a fashion and stylistic trailblazer, a pioneer whose achievements in those particular, narrow fields has to be terribly admired. I certainly do — enormously. But the Roman god, Janus, also has a second face. In the case of Gabrielle Chanel, it rather resembles Dorian Grey’s portrait in the attic: maggot-ridden, venal, ulcerous, oozing internal decay, and thoroughly diseased with amorality, cruelty, corruption, and the blackest of ethics.

BOOK DETAILS:
If you’re interested in Vaughn’s book, Amazon sells Sleeping with the Enemy: Coco Chanel’s Secret War in a variety of different formats. The paperback price is $13.13, while the Kindle price is $10.19. It is also available on Amazon UK and Amazon France. I assume it is available on all the other Amazon country sites, though I have not checked. I know that Amazon Australia only has it in Kindle form.