AJ Arabia Black IV

AJ Arabia Black Collection. Source: Taizo.fr

AJ Arabia Black Collection. Source: Taizo.fr

It’s difficult to create truly original fragrances after more than a hundred years of modern perfumery, but some brands still make the attempt nonetheless, particularly in the niche world. AJ Arabia does not appear to be one of those companies. It sticks to the tried-and-true, to the well-worn path — which would be perfectly fine except for the fact that the path is too well-worn in the case of Black IV, and also falls squarely into mainstream territory as well. We’re talking about a Sephora or department store style fragrance with only a barely elevated quality differential but for a significantly higher price.

Black IV in its box via Luckyscent.

Black IV in its box via Luckyscent.

AJ Arabia is a Middle Eastern niche and semi-luxury brand that was founded by Ali Aljaberi in Abu Dhabi in 2014. There are five fragrances in The Black Collection, and they are all pure parfums. According to the official copy quoted by many retail sites, their bottle and packaging design was “inspired by the grandiose architecture of the Sheikh Zayed Mosque.” The Middle Eastern inspiration allegedly extends to the scents as well: AJ Arabia’s website states that they are a “splendid example of contemporary Arab spirit, modern, but at the same time, traditional perfumes.” Yet, despite that claim of an Arabian aesthetic, all the fragrances were created by a French nose who is the senior perfumer for M. Micallef, Jean-Claude Astier. And it shows. Everything that I’ve smelt so far from AJ Arabia feels decidedly more European or French in my opinion than anything Middle Eastern in style. It’s disappointing, but not as disappointing as the fact  that they also smell excessively commercial or mainstream in character.

Continue reading

Let’s Play Questions #10: Notes, Love & Hate – 2016 version

Source: imgkid.com

Source: imgkid.com

Welcome to 2016, everyone! Instead of delving straight into reviews, I thought it might be a useful exercise to start the year by thinking about specific notes, taking stock of how we feel about the raw materials in perfumery and, more importantly, the extent to which our tastes may have developed or changed. Last year, in Questions #9, I asked you to think in detail about note categories, with love, hate, and grey zones. Whether you’re new to niche perfumery or a veteran, I think such analysis helps you to look at perfumery with a more critical eye, to really think about what you’re smelling, and to pinpoint your tastes with greater precision.

Continue reading

2015 in Review: Best New Releases & Personal Favourites

Source: World in a Bottle Facebook page. Photographer unknown.

Source: World in a Bottle Facebook page. Photographer unknown.

As another year draws to a close, it’s time to look back at the best of 2015. For me, this was an iffy year for brand new releases because there weren’t a huge number of fragrances that stood out from start to finish. The exceptions to the rule were impressive or lovely but, when I went back over all the fragrances that I covered, I found the vast majority fell woefully short.

One reason stems from the hot new trends of the year. Leather was a major compositional note in 2015 or, to be more precise, the tarry, woody, forest-fire smokiness that purports to recreate the sense of “leather.” Another hot trend seemed to be a deluge of black pepper. Neither one is appealing to me, particularly since their chemical nature was usually so intrusive as to be front-and-center. Yet, that sort of excessive darkness was, in and of itself, the most common stylistic approach, one that was frequently juxtaposed next to shapeless white florals, amorphous spiciness, or some sort of limp “freshness.” The end result was that a lot of new releases smelt far too similar for me to find them distinctive, interesting, or compelling. In addition, many of them lacked the quality to warrant the higher prices that we’ve been seeing across the board.

Continue reading

Roja Dove Roja Haute Luxe: Magnificent & Superb

Superb, opulent, and one of the best fragrances that I’ve smelt in years. That’s the nutshell synopsis for Roja Dove‘s Roja Haute Luxe, a truly head-turning and jaw-dropping chypre-oriental with such beauty and multi-faceted magnificence that I didn’t know what to do with myself at times, unable to do anything beyond sniff with stunned awe and think, “this is what fragrances should be, what they were meant to be.”

Roja Haute Luxe via rojaparfums.com

Roja Haute Luxe via rojaparfums.com

I don’t think I can describe just how beautiful Roja Haute Luxe is without it sounding like inane hyperbole, but it is one of those fragrances that feels like a privilege to try, a once-in-a-lifetime experience for most of us. I’d heard about it, descriptions that were usually accompanied with figurative gasps or literal raves, but I didn’t really believe them. Not really. For one thing, Roja Dove’s other hugely acclaimed perfume, Diaghilev, while opulent and complex, had done little for me personally, never once moved me deeply, and never left me wishing I owned it.

For another, I think it’s difficult to comprehend the sheer breadth and scope of Roja Haute Luxe’s extravagant magnificence until one tries it for oneself. It’s not the easiest scent to sample, but I had the opportunity when one of my readers, “Kevin,” asked me to review it last month and generously offered to send me some from his own bottle. After much hesitation, I agreed on the condition that he wouldn’t become personally offended or deeply outraged if I hated it. After all, “beauty” is in the eye (or nose) of the beholder, and could it really be that good? Well, as it turns out, Roja Haute Luxe really is that good. In fact, I thought it was exceptional, in the proper, full sense of that word.

Continue reading