Santa Maria Novella & Its Fragrances

One of the world’s oldest, working pharmacies lies just off the bustling streets of Santa Maria Novella plaza in Florence and the quieter Santa Maria Novella church square. It is one of the world’s oldest perfume brands, and arguably the real creator of what we know today as a “cologne.” It’s called Officina Profumo-Farmaceutica di Santa Maria Novella (“Santa Maria Novella” or “SMN” for short), and it was at the top of my list of places to visit on my recent trip to Florence.

Santa Maria Novella. Pharmacy salesroom. Source: MuseumsinFlorence.com

Santa Maria Novella. The main room. Source: MuseumsinFlorence.com

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Ex Idolo Ryder

Peek behind the doors of London’s private members clubs, and sniff the rich tobacco that hovers over dark woods and boozy drinks in a haze of golden amber laced with expensive incense. That’s the inspiration behind Ryder, the newest release from Ex Idolo, a British artisanal brand. It is the sort of olfactory story that I normally love, but Ryder did not work for me, alas.

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Papillon Salome: Seduction, Sex & Skin (N.S.F.W.)

Naked skin bared under fur. Seduction played out through a series of Helmut Newton vignettes. Breasts covered by slips of fabric that slide away as glances meet across a room. The sound of blues throbbing in the darkness. The scent of arousal in the air. The clarion call of the wild.

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Stéphane Humbert Lucas Mortal Skin

Woods and herbaceous fields, spices and sweetness, incense and leathery smoke — those are some of the various strands of Mortal Skin, the latest release from Stéphane Humbert Lucas. It is a scent that echoes some of his other fragrances for me, but it is ultimately its own creation, and one which I think will appeal to lovers of spicy, smoky, woody orientals.

Source: Stephane Humbert Lucas.

“Collection” is written under the snake. Source: Stephane Humbert Lucas.

Source: Stephane Humbert Lucas.

“Collection” is written under the 777. Source: Stephane Humbert Lucas.

Mortal Skin is a new parfum or extrait that initially looked as though it were being released under Stéphane Humbert Lucas’ own name, unlike the 777 fragrances. That confused me at first, so I asked Monsieur Lucas about it and about the significance of the “777” being omitted from the packaging. He explained that “777” is merely one collection within his overall brand, which should officially be considered as “Stephane Humbert Lucas” as a whole. The Snake Collection is a separate line altogether and has its own signature aesthetic. He provided the images above to underscore how the packaging emphasizes that “777” is merely a collection, not part of his brand name. He also brought up Kilian, who has various unrelated lines, like the Arabian Nights, the Addictive State of Mind, or the Asian Tales.

Photo: Roberto Greco for Stephane Humbert Lucas. Source: Roberto.

Photo: Roberto Greco for Stephane Humbert Lucas. Source: Roberto.

Mortal Skin is the debut release in The Snake Collection, along with the new Harrods Exclusive, and it will be slowly rolled out at all regular SHL retailers over the next 6 weeks. Luckyscent already has it, with Osswald NYC to follow in a few weeks. In Europe, I’ve been told that it is already out at Harrods. The fragrance originally debuted at the Esxence perfume show in March, but that was an earlier version that has been substantially altered since then. Monsieur Lucas told me that, in total, Mortal Skin has gone through roughly 200 or so modifications before being finalised after Esxence with the version that will be hitting stores shortly. I’ll explain the specific changes in a moment.

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