Ex Idolo Ryder

Peek behind the doors of London’s private members clubs, and sniff the rich tobacco that hovers over dark woods and boozy drinks in a haze of golden amber laced with expensive incense. That’s the inspiration behind Ryder, the newest release from Ex Idolo, a British artisanal brand. It is the sort of olfactory story that I normally love, but Ryder did not work for me, alas.

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