I’ve been thinking a lot lately about the price of fragrances. Specifically, the question of astronomical pricing in the super-luxury niche market, and people’s reactions to it. It is something that comes up whenever I review fragrances from certain brands or luxury collections, most recently the newest Serge Lutens Section d’Or parfums. For me, it’s not as cut-and-dry an issue as it seems to be for others. The “tl;dr” summation for those who want the bottom-line is that, for all my eye-rolling, $600, $800, $1000-and-up price tags don’t really offend me, I refuse to instantly, automatically condemn fragrances bearing them, and I think it’s important both to keep an open mind and to judge things on the particulars. The rest of this post will explain my thoughts and personal reasons why.
Sometimes, you just have to experience something, and forget about all practical considerations. That was the thought that drove me to the very exclusive environs of JAR Parfums in Paris. JAR is a perfume brand that is often spoken about in hushed tones, and which reeks of inaccessibility. The perfumes are the creation of one of the world’s most expensive, famous, secretive, and idiosyncratic jewellers, Joel Arthur Rosenthal, who simply goes by his initials as JAR. To really understand what the JAR perfume experience is like, you have to understand who JAR, the man, is first.