Dior Eau Noire (La Collection Privée): Licorice Immortelle

Source: fr.123rf.com

Source: fr.123rf.com

Chilled iciness and warmth, silvered light and black darkness, thickness and airiness, herbal crispness with gourmand chewiness, all swirled together in one. That is Eau Noire, a surprisingly gourmand fragrance from Dior with almost a fractal juxtaposition of textures, notes, and sensations.

Eau Noir is part of Dior’s prestige line of fragrances called La Collection Privée. (The line is sometimes called La Collection Couturier on places like Fragrantica and Surrender to Chance, but I will go with the name used by Dior itself on its website.) The eau de parfum was one of the very first Dior Privée perfumes, and was released in 2004. Unlike most of its siblings, it was not the creation of François Demarchy, the artistic director and nose for Parfums Dior. Instead, it was created by the then-young perfume prodigy, Francis Kurkdjian, who went on to found his own perfume house, Maison Francis Kurkdjian, to great acclaim. 

Source: Fragrantica.

Source: Fragrantica.

Dior categorizes Eau Noire as an “oriental aromatic,” and provides the following description:

An elegant gala spirit in an intense evening fragrance, swathed in mystery. This interpretation of Lavender in chiaroscuro reflects the atmosphere of the Château de la Colle Noire, an estate owned by the Designer, which is located in the Provence region.

Dior’s very limited — and I would argue, very incomplete — list of notes include:

White Thyme, Lavender, Liquorice, Vanilla Bourbon, and Virginia Cedar.

Fragrantica adds coffee, leather, spiced sage, and violets as well. And everyone includes immortelle, that tricky note that can smell of maple syrup, curry, and several other things as well. I definitely agree with a lot of those additions. So, in my opinion, the full note list looks more like this:

White Thyme, Lavender, Liquorice, Coffee, Immortelle, Vanilla Bourbon, Leather, and Virginia Cedar.

Source: Dylanscandybar.com

Source: Dylanscandybar.com

Eau Noire opens on my skin with the blackness of its name. It is a potent blast of licorice that is chewy and thick, almost resinously meaty in its depths, and, surprisingly, very chilled in feel. It’s followed by hints of thyme, coffee, vanilla, and a brief, transient pop of thick, yellow, spiced curry. It’s such an odd combination of iced, herbal, spiced and sweet notes that you have to blink. To be honest, the forcefulness of the licorice — so concentrated and thick that it feels like the distillation of every black anisic candy on the planet — is a bit alarming for someone like myself. Until just ten years ago, the mere smell of licorice would make my stomach heave and, though I now enjoy eating fennel/anise, I still won’t go near black licorice. 

Source: blog.diginn.com

Source: blog.diginn.com

Nonethelesss, Eau Noire is oddly mesmerizing. I feel almost paralyzed and transfixed by the scent which becomes increasingly more nuanced and complicated. An unexpected floral note darts about, though it’s not immediately identifiable, at this point, as anything in specific. Then comes the immortelle, coffee, and caramel. The coffee is lovely, potent, and black, just like a freshly brewed cup combined with the scent of freshly ground expresso beans, and it works beautifully with the licorice. 

Immortelle, or Helichrysum in Corsica. Source: Wikicommons.

Immortelle, or Helichrysum in Corsica. Source: Wikicommons.

The real key to Eau Noire, however, is the Immortelle (or Helichrysum) which must be in Eau Noire by the bucketfuls. Francis Kurkdjian has created a multi-faceted note, because the fragrance reflects almost all of immortelle’s various characteristics: dryly herbal floralacy; maple syrup; dry woodiness; and the curry that popped up that for a brief moment at the beginning. (No fenugreek, thank God.) I think that Eau Noire’s strong caramel note must stem from the combination of the immortelle’s maple syrup aspect with the Vanilla Bourbon. By the same token, if the coffee is not an actual, separate note, then I suppose it may be the result of the licorice mixed with the vanilla. Either way, Eau Noire is a fascinating blend of chewy, dense black licorice, sweet caramel, maple syrup, strong coffee, with flickers of herbs and a subtle undercurrent of rich vanilla. 

Source: 1ms.net

Source: 1ms.net

Ten minutes in, Eau Noire feels warmer, sweeter, and more gourmand. The lavender keeps trying to brush his way onto the stage, only to get elbowed back to the sidelines by the other notes. Still, he tries valiantly, his little purple head darting up and down every five minutes above the big, blokey shapes of the licorice and maple syrup. The name “Eau Noire” feels almost misleading for a scent that is so much like a rich, unctuous, almost cloying dessert. It certainly wasn’t what I had expected.

By the end of the first hour, Eau Noire changes. The lavender is very prominent now, and there are hints of something woody in the base. The fragrance, as a whole, is a more modulated, balanced, and smoother blend that is equal parts licorice, coffee, and lavender. The dominant trio is trailed lightly by caramel, vanilla, occasional hints of maple syrup, and the lingering, muted traces of an intangible, abstract floral. The licorice fascinates me in its dense potency. Sometimes, it has a distinctly icy feel. At other times, there is a very subtle but unmistakable leatheriness to the note. At all times, however, it is chewy and almost resinous in feel, conjuring up images of something like a thick, black brownie, only made of pure licorice.

For the next few hours, Eau Noire remains largely unaltered in its core essence. The only differences are one of degree, not of kind, as there are subtle changes in the order, priority and strength of the various notes. The lavender waxes and wanes in strength, as does the power of the licorice, coffee, and caramel. Each one takes its turn leading the brigade, and sometimes, they all share equal time on stage in a well-blended swirl.

Source: free-3d-textures.com

Source: free-3d-textures.com

Dior’s description for the fragrance references the term “chiaroscuro,” an interplay of contrasts, and Francis Kurkdjian certainly succeeded here. For the first six hours, Eau Noire is a constant play on opposites: chilly iciness; silvery lightness; warm blackness; airiness and dense chewiness. The texture or depth of Eau Noire follows suit, because the visual feel of black, unctuous denseness is juxtaposed with the fragrance’s surprisingly airy weight. Don’t mistake me, Eau Noire is not weak in sillage — quite the opposite, actually — but the fragrance doesn’t feel opaque or heavy. Instead, it billows around you like a very forceful cloud with at least half a foot in projection from just 2 large smears. This is not a fragrance to overspray with reckless abandon if you work in a conservative office environment.

One thing I found interesting was how Eau Noire appeared from afar. Around the third hour, as the fragrance wafted all around me, I would catch little trails of it in the air. I’ll be honest, my mouth watered a little at the aroma, despite not generally being a fan of gourmand fragrances. There is something about Eau Noire that is utterly entrancing from a distance where it smells almost like a chocolate-coffee-caramel mix, and I found it much prettier than up close where you can separate out the notes into chewy, black licorice with lavender, coffee, and vanilla.

Another point is the impact of different temperatures on the scent. I tested Eau Noire this summer, and found it both cloyingly sweet and largely dominated from the start by the maple syrup aspect of immortelle. Though my tests always take place indoors under extremely cool air-conditioning, as well as outdoors, it was hot enough this summer that even short periods outside made Eau Noire’s sweetness really explode. I don’t generally believe in seasonality when it comes to wearing fragrances, but I think Eau Noire is much prettier in cooler conditions where its various accords blend in better harmony and it’s not quite so sweet.

Maple Syrup. Source: iccoin.com

Maple Syrup. Source: iccoin.com

Around the start of the fourth hour, Eau Noire starts to change again. At first, it’s merely a subtle difference in the base where flickers of a smoky woodiness start to stir, as the cedar attempts to make itself heard. More importantly, however, the immortelle reverts back to its maple syrup character instead of the primarily caramel facet it had shown up to now. It also starts to become increasingly more prominent in the fragrance’s composition. At the same time, the lavender starts to weaken, and the licorice loses some of its shape. The latter feels as though it has infused or melted into every other element in the fragrance. It also starts to feel extremely leathery in undertone, instead of just plain licorice.

Increasingly, Eau Noire becomes primarily an immortelle fragrance in nature. Maple syrup dominates, followed by leathery licorice. The lavender pops up and down like a Jack in the Box, but it’s no longer an equal partner with the other notes. The coffee has vanished, along with the vanilla bourbon. The cedar is barely noticeable, even in the background. At times, Eau Noire feels mostly like maple syrup with caramel, though it’s somewhat drier than those terms would suggest. Actually, I’m surprised that the fragrance has as much dryness as it does. On my skin, Eau Noire isn’t a fragrance that is oozing sugary syrup, though it is sweet. I suspect the cedar may be working indirectly from the base, along with the leathery undertones of the licorice, to keep some of the sweetness in check.

Source: 123rf.com

Source: 123rf.com

Eau Noire’s sillage also starts to change. At the start of the sixth hour, the fragrance loses some of its powerful projection, and hovers only an inch or two above the skin. It is still quite potent when smelled up close, but it no longer sends little trails out into the air around you. At the end of the eighth hour (!), Eau Noire finally becomes a skin scent, radiating primarily maple syrup with a faint hint of black licorice. In its final hours, the fragrance is merely a blur of sweetness. All in all, Eau Noire lasted an astounding 14.5 hours on my perfume consuming skin. Most of Dior’s Privée line has exceptional longevity, but Eau Noire exceeded all the ones that I’ve tried thus far.

I think Eau Noire is a very well-made, intriguing, and rather mesmerizing scent on some levels, but I have mixed feelings about it personally. As a whole, its dark sweetness was much more attractive than I had expected from its opening moments, especially once I got over the shock of that much licorice. Yet, despite how entrancing Eau Noire can smell from afar, I’m not hugely tempted to get a bottle. For one thing, I struggle with gourmands. In light of that fact, even if I had a bottle, I’m not sure how often I could wear such a fragrance. Eau Noire is lovely as a “once in a blue moon” sort of fragrance, but, with Dior’s increased prices and out-sized bottles, do I really want to spend $170 for the “small” 4.5 oz bottle just for occasional wear? For me, it doesn’t seem worth it, but I’m sure that a gourmand lover would find Eau Noire to be worth every penny.

Of course, that assumes that the notes wouldn’t go terribly south on your skin. Eau Noire doesn’t seem to be the easiest fragrance for some people, due to the immortelle. In fact, Fragrantica is littered with comments about some of Eau Noire’s odder manifestations: curried lavender; “curried creme brulée” mixed with cedar; “curry meets caramel;” a “sinister affair of spices and herbs… that reminds me of cough syrup;” and more. One woman thinks Eau Noire is best on a man, while a male commentator thinks it’s a woman’s fragrance.

On the other side are those who are ardent admirers. One commentator thinks it’s the most “sublime” lavender fragrance ever, with spices and a touch of leather, calling it a “real masterpiece of subtlety and spice.” A number of people had the same experience I did with the interplay of contrasting notes. To give you just one out of many similar accounts:

EN is an olfactory maze of ying-yang scents. It is warm and cold, sweet/spicy and woody/leathery, bright and obscure, simple and complex. Indeed, its name says it all: black water. You don’t know what you might get or what to make of it when you wade in it. The key here is to relax and take it in. Just breath in every punch that is thrown at you with your eyes closed and take in each aroma and you may start valuing the grand bal of scents that dance together here. It is a mary-go-round composition where each note underneath the core licorice and lavender combo decides to jump in randomly, show up for a moment, and then suddenly be replaced by another. You will not get bored with this polytonal composition.

Ultimately, I think that you will like Eau Noire only if you adore immortelle in all of its various characteristics (including the potential curry note), along with gourmand scents in general. If so, then Eau Noire will probably be true love for you. Take, for example, the Candy Perfume Boy, a blogger known for enjoying a number of gourmand perfumes, and who has said flat-out that, for him, Eau Noire is “a holy grail fragrance.” In his review, entitled “Eau My God!“, he writes, in part:

The first blast of Eau Noire is somewhat of a baptism of fire […] I find it to be a totally joyful experience, and unlike anything else that has come into contact with my nostrils.

Things fall into place pretty quickly and the top notes are very much about lavender and liquorice, two aromas that are very much intertwined. Each brings out the dark anisic, herbal, and sugary qualities of the other and the overall vibe is neither floral nor gourmand, it sits somewhere comfortably between.

Possibly the most striking aspect of Eau Noire is the HUGE amount of imortelle within the heart. […] Personally I love imortelle, it is perhaps one of the most complex and pleasing smells around, it smells like sweet maple syrup, burned sugar and curry. Much to my pleasure, Eau Noire seems to showcase each and every one of the imortelle flower’s wonderful facets in perfect proportion. […][¶]

I keep trying to think whether I have smelled a fragrance as damn good as this recently, and I really don’t think I have! Eau Noire is everything that a good fragrance should be; distinct, unusual, well proportioned and exceptionally blended, beautiful and of obscenely high quality. Bravo Dior!

It is the ultimate accolade from a man who knows (and loves) his gourmands. And he’s not alone in his passion for Eau Noire. A number of its fans talk about its beauty in this Basenotes thread discussing a possible Eau Noire clone, J’S Extè Man, from an Italian company. On the official Basenotes review post for Eau Noire, the fragrance has a total of Four Stars, with 67% of the 57 reviews giving it a full five stars and making such comments as: “Pure perfection. Completely flawless creation.”

On the other hand, 23% or 13 commentators give Eau Noire just one star, and the main reason almost each time can be summed up as “maple syrup and curry.” I cannot emphasize enough that you have to love immortelle in ALL its potential aspects to love Eau Noire. There may have been just a single, momentary pop of curry on me, but then, my skin has almost never brought out that side of immortelle. (Thank God!) Clearly, I’m one of the lucky ones, but you may not fare so well.

Source: atyabtabkha.3a2ilati.com

Source: atyabtabkha.3a2ilati.com

As a side note, a number of people have compared Eau Noire to Annick Goutal‘s Sables, perhaps the ultimate benchmark for immortelle fragrances. I haven’t tried it to know how it measures up, but one commentator in that Basenotes thread, “alfarom,” has a useful comparison. He states that Sables “pushes to the very limit the boldness of Helichrysum by introducing a massive dose of amber, [while] Eau Noir focuses on its gourmandic/syrupy aspect adding a liqorice effect and a strong vanilla base[.]”

As you can see, again and again, the issue comes back to immortelle and gourmands. If you share the gourmand sensibilities of The Candy Perfume Boy, and if you love both immortelle and licorice, then I strongly encourage you to give Eau Noire a sniff. If you love gourmands but immortelle doesn’t always work on your skin, then you should hesitate and perhaps consider a test. But if you loathe immortelle, licorice and/or gourmands, then run very, very far away. Eau Noire may make you utterly miserable.

 

DETAILS:
Cost & Availability: Eau Noire is an eau de parfum that is available exclusively at Dior boutiques, at Dior online, and a few select, high-end department stores. Dior Privé perfumes come in two sizes: the 4.25 fl oz/125 ml costs $170 with the new Dior price increase, while the 8.5 fl oz/250 ml costs $250. (There is a third option which is so enormous, I can’t imagine anyone buying it.)
In the U.S.: Ambre Nuit found at Dior’s NYC boutique, and at the main Las Vegas store [call (702) 369-6072]. If you’re really interested, however, what I would do is to call this number instead — (702) 734-1102 — and ask for Karina Lake, the Dior Beauty Stylist at the Las Vegas store. She is an amazingly sweet lady who will also give you a free 5 ml mini bottle of the Dior perfume of your choice, along with 3-4 small 1 ml dab vial sample bottles, to go with your purchase. Even better, you will get free shipping and pay no tax! Tell her Kafka sent you. (I get nothing for the recommendation, by the way.) U.S. Department Stores: New York’s Bergdorf Goodman, San Francisco’s Neiman Marcus, and the Saks Fifth Avenue in Chevy Chase, Maryland also carry the Dior Privée line collection of perfumes.
Outside of the US: The Dior International page offers all their Privée fragrances for you to order online. This is the listing for Eau Noire. In addition, you can use the Points of Sale page on the Dior website to find a location for a Dior store near you. You can also navigate the Dior website’s International section to buy the perfume online. The problem is that the site is not very straight-forward. If you go to this page, look at the very far right to the bottom where it will say, in black, “International Version” and click on that. You should see options for Europe, Asia-Oceana, and South America. Within Europe, there are different sub-sites divided by country. The one closest to you should have the perfume available for sale.
Samples: If you want to give Eau Noire a sniff, samples are available at Surrender to Chance where prices start at $3.00 for a 1 ml vial. If you’re interested in trying the whole Privée line (minus the new Gris Montaigne), Surrender to Chance sells all 13 fragrances in a sampler set for $35.99.

État Libre d’Orange Rien: Bondage Leather

Candice Swanepoel in "Strict" by Mert & Marcus for Interview Magazine September 2011.

Candice Swanepoel in “Strict” by Mert & Marcus for Interview Magazine September 2011.

A cool chick, dressed in fake leather that she’d bought at a cheap, second-hand store. By day, she worked in the industrial backrooms of a carpeting warehouse, trying to get the smell of dust and sanitized, synthetic cleaners out of her hair. With her torn fishnet stockings and combat boots, she exuded an air of toughness like the black whip she wielded at nights, in her other job, as a dominatrix at an exclusive BDSM club downtown. The clean scent of her slightly musky skin was coated with powder, the palest of pink roses, a touch of iris, and a sharp sweetness. The pale delicacy of it all contrasted with the feral meow of the raunchy cat smell that lingered under the fake leather, and with the incense that she loved to burn. On her evening breaks at the club, she would lounge nonchalantly against the wall, her long leg in its black patent, thigh-high stiletto boot crooked behind her as she restlessly flicked the whip to the side, and did her best James Dean with each long drag of her cigarette. When men asked her name, she would coldly reply, “Rien.”

Source: Lenoma.ru

Source: Lenoma.ru

Rien is a leather and aldehyde fragrance from the quirky, eccentric French niche house of État Libre d’Orange (hereinafter just “État Libre“). It is an eau de parfum created by Antoine Lie and released in 2006. The fragrance gives a nod at Robert Piguet‘s legendary Bandit, but without the latter’s famous green-black hues from galbanum. It also shares similarities to L’Artisan Parfumeur‘s Dzing! and Molinard‘s Habanita. Like all those fragrances, Rien is a love it-or-leave-it proposition. I hated it. Deeply.

État Libre describes Rien and its notes as follows:

RIEN, THE STORY…

Nothing is Everything. Do not believe what you first see… under the demureness of the name, there is the spicy savor of blackcurrant bays and the musky notes of blond suede. ‘Rien’ is a second skin perfume, a perfume that clings to the body and perseveres in the mind. Like venial sin on the verge of becoming mortal, it is irresistible and resolutely pervasive. As light as mohair and as precious as cashmere, the fragrance envelops skin with a powdered caress. It has the meticulous elegance and hypnotic beauty of a modern Dorian Gray, in a feminine/masculine version. An entrancing fragrance that leaves an unforgettable imprint. Utter charm, utterly charismatic. The vanilla/opium accord of the drydown reinforces the addiction. ‘Rien’ is an essential. A perfumer’s confession

Rien.

Incense, rose, leather, cistus [Labdanum], oakmoss, patchouli, amber, cumin, black pepper, aldehydes…

I’m a bit confused by the fact that some of the notes mentioned in État Libre’s story aren’t included in the notes. “Blackcurrant bays?” Apart from my ignorance as to what constitutes a berry’s “bay,” there is also the issue of Luckyscent listing a few additional or separate elements. For example, it lists mousse de chene (which is technically different from mere oakmoss), in addition to styrax (a vanillic resin) and iris. If Luckyscent is correct, then the complete list of notes would look more like this:

Incense, rose, leather, iris, labdanum, mousse de chene, styrax, oakmoss, patchouli, amber, cumin, black pepper, aldehydes.

Source: hdwallpapers.lt

Source: hdwallpapers.lt

Rien opens on my skin with aldehydes and a nuclear blast of black-green. For once, the aldehydes don’t translate on my skin as pure soap and foam, but rather as something fizzy, sweet, and with a wax candle undertone. They also have a salty, nose-tickling smell that is enormously similar to Alka-Seltzer tablets dropped in water.

Dried oakmoss or tree moss.

Dried oakmoss or tree moss.

The green note smells sharp — so much so that it almost resembles galbanum more than mere oakmoss. Yet, despite its pungent, bitter acridness, it clearly has the traditional musty, grey mineralized feel of lichen. It’s an extremely cold note that has a mineral and metallic clang to it, along with a salty quality that obviously carried over to impact the aldehydes. The grey-green moss is also infused by incense, though it is not the usual dark, black, smoky kind. This is more like the mentholated, medicinal, almost anise-like tonalities of myrrh, but without its cold, white, High Church feel. The overall combination feels as sharp as the crack of a black-and-green leather whip across raw flesh. Have you seen those old films like “Mutiny on the Bounty,” where mutineers or slaves were whipped as punishment across their backs? That’s the crack you feel here with Rien’s opening. 

Civet. Source: focusingonwildlife.com

Civet. Source: focusingonwildlife.com

Some other notes stir and whimper submissively under this aggressive barrage of sharpness. There are subtle flickers of a pale, pink rose and of a slightly powdered iris hiding fearfully in the base. More defiant is the feral meow of the civet, sounding like a cat in heat as it lets off a sharp, bitter, animalic note. I’m not one of those people who always thinks civet smells like a “cat’s anus,” but something about the note in Rien strongly conjured up that pejorative term. Civet is a note that cannot be naturally harvested any longer due to animal cruelty and abuse issues, so the aroma is commonly replicated by synthetic versions. In Rien, it might be some very cheap stuff, because the civet feels not just animalic, but so sharp that it could cut you. Then again, given the rest of the fragrance, it’s undoubtedly intentional….

Source: ellequebec.com

Source: ellequebec.com

The most interesting parts of the fragrance to me are the leather and the mousse de chene. Let’s start with the former. There is something very synthetic about the leather, almost intentionally so, because the material smells like new, unworn, black patent shoes mixed with the cheap, plastic-y smell of fake, plastic leather, or “pleather.” As a lawyer in San Francisco, one of my areas of speciality was sexual harassment defense, and I gained some working knowledge of BDSM and sex clubs, as well as every possible kinky twist that you might imagine in a city as sexually open as San Francisco. When I wore État Libre’s Rien, all I could think about was bondage leather, whips, and rubber outfits in San Francisco (and a truly bizarre case). Here, however, the material always has a slightly powdered, dusty, rubbery, plastic, industrial undertone to it. I wouldn’t be particularly fond of the aroma, in and of itself, on the best of days, but when combined with the waxy, fizzy, nose-tickling aldehydes, the acrid, black incense, and the crack of the oakmoss, it’s really is not my cup of tea.

"Evernia Prunastri" lichen moss. Source: via supermoss.com

“Evernia Prunastri” lichen moss. Source: supermoss.com

And let’s talk about that oakmoss. Mousse de chene is actually a specific type of oakmoss (Evernia prunastri) which is an oakmoss absolute according to The Aroma Connection blog, and, in some people’s eyes, seems to be considered the “true” oakmoss. It’s a grey lichen which grows on trees and has an intensely dank, pungent, fusty aroma that can also be salty and smell like tree bark. Still, the truth is that “real” oakmoss of any type is essentially banned out of perfume existence, so substitutes are used. There is a very interesting, detailed, and somewhat technical discussion of the different types of oakmoss on The Aroma Connection, including the various synthetic versions or additives thereto. The site also helpfully provides the following aroma description:

It should also be mentioned that a range of commercial oakmoss products exists, some offering a warm, leathery-mossy character, whilst others offer have woody, mossy – almost marine-like aspects.

Here, both types of aromas are present. The oakmoss has a sharp mossy, salty character that smells quite distinctly like the bark of a tree, but it also has a leathery quality to it. Later, it turns warmer, but the opening moments of Rien are really a whack on the head with its colder, sharper aspects that are further amplified by the black pleather and acrid smoke.

Thankfully, about forty minutes, Rien starts to soften its sharp edges, turning smoother, sweeter, and a hair less insolently hostile. There is a gentle warmth stirring deep in its depths, aided by the slow awakening of patchouli along with vanillic touches from the styrax. Unfortunately, these more positive aspects are off-set by a soft, sweet, musky smell that feels like the aroma of newly placed, industrial carpeting in an office, or rolled up carpet in a warehouse somewhere. It’s a smell that is sharp, musty, dusty, almost glue-like, but also sanitized clean. I blame it on the combination of the aldehydes with the oakmoss, along with some help perhaps from white musk. Atop this dusty, somewhat industrial, musty, clean bouquet is a sprinkling of sweet powder; it’s not quite vanillic, but it’s definitely not like iris or makeup powder either.

Source: ehow.com

Source: ehow.com

At the 75-minute point, Rien’s base is a mix of cloyingly sweetened, dusty oakmoss with bondage leather, rubber, that sanitized industrial aroma, and some patchouli. The whole thing is wrapped up with sharp myrrh-like incense smoke, and even sharper animalic civet. The syrupy brown sweetness now filling the oakmoss juxtaposes sharply with its more pungent, mossy, mineralized aspects. The juxtaposition grows even more contrary when you add in the synthetic, “office clean” vibe and the dominatrix’s rubbery, black leather. I can’t bear any of it.

Source: Thriftcore.com

Source: Thriftcore.com

I’m also having extremely pained flashbacks to L’Artisan‘s Dzing!, a fragrance that almost made me lose my mind with its extremely similar dusty scent mixed with synthetic, cloying sweetness. Dzing! reminded me of those cheap trinket, tourist shops you find in Tijuana where the smell of plastic toys and shoes from China mixes with dust, vanilla air freshener, clean notes, rubber, and sweetness. Both perfumes are intended to be leather fragrances but, to me, the “leather” in Dzing! smelled solely of cheap, industrial plastic accompanied by cloying, synthetic, vanillic sweetness. It’s nowhere near as bad in Rien — the aroma is more dusty pleather than hardcore, pink plastic with glue and chemical undertones — but the two fragrances share enough synthetic similarities to make me wince. 

At the end of the second hour, Rien’s combination of aldehydes with plastic leather remains the dominant feature, but the oakmoss recedes a little. Slowly rising to take its place is the patchouli, resulting in a discordant dusty-musty-soapy-patchouli combination. The amber also becomes more prominent, though it never once feels like labdanum with its wonderfully nutty, rich, sometimes dirty, resinous characteristics. Instead, the amber here is just a generic, vague, muted warm glow in the base, infused with myrrh smoke, styrax’s vanillic hues, the feral animalic skank of the civet, and those godawful industrial synthetics. Is there no end to this nightmare?

The perfume continues its subtle shifts. Slowly, Rien transforms into a bouquet of clean, musky, supposedly “skin” tonalities with aldehydic underpinnings, accompanied by fruited notes from the patchouli. There is powder that feels a little like that in makeup, thanks to the orris, but it also resembles powdered vanilla. The sharpness of the synthetic civet vies with the swirl of equally sharp dark smoke, which now feels more like frankincense than bitter myrrh. And the floral elements grow more prominent.

By the start of the fourth hour, Rien is a soft blur of clean, musky, aldehydic skin infused with muted floral notes of rose and iris, as well as a fruited elements that resembles dried raspberries. The smoke and plastic leather wrap it up like a bow, creating a bouquet that calls to mind the sharp, powdery, fruited, black leather, florals and smoke of Molinard‘s Habanita eau de toilette. (A combination that resulted in my struggling enormously with Habanita as well, by the way, and which ended in me disliking it immensely.)

Rien’s undercurrent of animalic, almost urinous civet remains unabated, as do the prickly, biting synthetics in the base, but Rien has (thankfully) lost its aura of freshly cleaned, commercial carpeting. The reason may lie in the growing warmth and amber in the fragrance’s foundation, which has finally managed to diffuse some of the oakmoss-aldehyde-pleather combination’s bite. At the same time, the sillage drops, and the whole bouquet hovers just an inch above the skin. Rien is still extremely potent when smelled up close, and I suspect the synthetics are the reason why.

So, to summarize, we’ve gone from Bandit to Dzing! to Habanita. No matter how much I may dislike the fragrance, I have to give Rien credit for pulling off so many clever referential nods in a row. Rien remains in its Habanita-like phase for a few hours before reaching its last stage near the end of the seventh hour.  At that point, Rien is really just powder on my skin with a slightly floral nuance and quite a bit of stale sourness. The bloody fragrance sets me free just after the tenth hour when it finally dies away. I rushed to put on some Puredistance M, so that a leather fragrance I actually enjoyed would wipe the bad taste away.   

Sons of Anarchy photo via wall321.com.

Sons of Anarchy photo via wall321.com.

As noted earlier, Rien is one of those difficult fragrances that people either love or hate. To balance out my perspective, I thought I’d share the views of The Non-Blonde who accurately describes the fragrance as “edgy” in a review which reads, in part, as follows:

It’s dirty, animalic, leathery, and smoky. There’s a hint of hot asphalt and burnt rubber, the kind you get when notes of black leather, cistus, and cumin come together. But Rien is also directly connected to Robert Piguet’s Bandit, not just in the smoke, leather and uncompromising oakmoss, but also in the softening that happens when the fragrance unfolds and gives a peek at its floral heart (more apparent in Bandit’s extrait concentration).

I used to think of Rien as very butch. I’m not so sure nowadays, though it is completely gender neutral. Rien is urban, has a distinct and deliberate synthetic twist– rubber, smoke, and some metallic parts, but also very human and warm. Wearing Rien is like taking a whiff of skin warmed under the biker’s leather jacket. […]

Rien can be downright dangerous in large amounts. I’ve noticed it the very first time I tried it and I maintain this view to this day. It’s one of my favorite perfumes from ELdO, but its non-perfuminess and the medicinal quality it takes when sprayed lavishly can be a major turn-off for those who don’t appreciate its style and heavy dusty leather boots.

I think we detect very much the same thing, particularly as Rien does have a whiff of warm skin under a biker’s leather jacket, in addition to ties with Bandit and the “deliberate synthetic twist” that she noted. I may have different terms and aroma sensations for the synthetic parts, since Rien was more sanitized, industrial office carpeting on my skin than asphalt, but the synthetic and urban feel is very much the same. Where we part ways is that she happens to think Rien is “daring and seductive,” while I simply hate it. Profoundly. And, no, I did not apply a lot. It doesn’t take much to be deluged by Rien’s abrasively acrid, synthetic, extremely sharp weirdness.

People’s assessment of Rien on Fragrantica is generally very consistent in terms of how the fragrance manifests itself on people’s skin, but there is a big split as to whether people actually like the final result. Some consider Rien to be a “masterpiece” precisely because of its difficult notes. Others found it to be utterly unbearable. Some examples of the range in perspective:

  • it’s suede and little else. Smells like a department store leather jacket area. Also has a nice hint of industrial carpet. Ever walk into a new office? Yep, that’s what I’m smelling. Not something I’d want to wear. I don’t smell anything animalic or balmy or like incense or wood. JUST ALDEHYDES.
  • Truly the bizarro spiritual successor of Magie Noire and Aromatics Elixir! It smells yellow, pissy, leathery, turpentine-like, but also like patchouli and clean earth. At times it smells like a corrupted Chanel No. 5, with muted and expensive-smelling florals. A masterpiece with unbeatable strength and longevity, great in hot or cold weather, and devastatingly sexy on men and women alike. If you want to project a certain fuck-off image then you must have it. Vastly superior to the more timid Bandit, I must say.
  • All I smell is brand-new snow tires in a garage. [¶] And I can’t scrub it off. Must be those 60,000+ mile steel-belted tire models. I just might have to wrap my wrist in a towel and duct tape it up…so that I might get to sleep tonight.
  • strong aldehydes, remining me of grandmas classical perfumes, and the heavy leather scent. There is also a strong animalistic note and the animalistic and oakmoss notes clash with something industrial, plasticky.
  • I’ve read quite a few of the reviews here and mostly I see negative remarks. All I have to say is – ARE YOU PEOPLE CRAZY? This is one of the most magnificent perfumes I have ever smelled! And believe me I have smelled (and owned) a lot of great perfumes. Chanel’s Cuir de Russie, Guerlain’s Mitsouko (which is my most favorite scent ever!), L’Heure Bleue ( some say old-fashioned, I say classic) -I could go on and on, but I won’t. [¶] Anyway, my point is I would put Rien in the same line up as any of the greats. It is a masterpiece of perfumery. And this is said by a 56 year old woman, who only a couple of years ago was afraid to go out of her Guerlain, Chanel, Dior comfort zone.

There is the same sharp split at Basenotes. The negative reviews talk about such things as how Rien is “mainly a piercing, industrial note like glue, solvent or hot light bulbs. A woody-spice note in an quirky mutant, sci-fi vein. Hot plastic, volatile glue… really not my scene.” The positive ones rave about how Rien is a challenging, strange beauty that has ties to everything from Habanita, Bandit, and Dzing!, to such famously skanky or urinous fragrances as Kouros and Bal à Versailles. On both sites, I get the impression that men generally seem to outnumber the women in terms of loving Rien, so I’d definitely not worry about the fragrance being very feminine in nature.

How you feel about Rien may depend on how you view certain notes. If you’re someone who is ambivalent about Bandit, please be aware that the leather here is much more intense, not as smooth, and is significantly more synthetic or industrial in feel. If you dislike aldehydes, industrial notes, black rubber, synthetic plastic aromas, incredibly sharp civet, urinous elements, and/or super mineralized, dusty, pungent oakmoss, then stay away. On the other hand, however, if you’re someone who loves oakmoss fragrances that are very animalic, skanky, aldehydic or dusty, then I’d definitely recommend you giving Rien a test sniff. (But do not blind buy!) If you go one step further and genuflect before the altar of Bandit, Habanita, or Kouros, then Rien should absolutely be your next stop. I’m sure you’ll enjoy cracking that whip to the feral yowls of the civet!

 

DETAILS:
Cost & Availability: Rien is an eau de parfum that is most commonly available in a 1.7 ml/50 ml size, but which can also be purchased directly from Etat Libre’s website in a large 3.4 oz/100 ml bottle as well. The prices listed there are in Euros: €69.00 for a 50 ml/1.7 oz bottle, and €119.00 for a 100 ml/3.4 oz bottle. Samples are also available for €3.00. Etat Libre offers worldwide shipping, and free delivery to or within France. In the U.S.: Rien can be purchased from LuckyScent for $80 for a 50 ml/1.7 oz bottle, with samples for $3, and from MinNY. You can also purchase it from Parfum1 in the large 3.4 oz/100 ml bottle for $149. The site offers free domestic shipping, with international shipping available for a fee. Outside the U.S.: You can purchase Rien from Etat Libre’s new London store at 61 Redchurch Street for £60, as well as from its Paris one located at 69, rue des Archives, 75003. Elsewhere in the UK, I found Rien on Amazon UK for £58.49 for the 1.7 oz/50 ml bottle through a third-party vendor . It is also sold at London’s Les Senteurs for £59.50, with samples also available for purchase. In Germany, Rien is available at First in Fragrance in the small size for €69. The site ships worldwide. In the Netherlands, I found it at ParfuMaria in the large 100 ml size for €119. In Italy, it’s available at ScentBar and in Spain, it’s sold at The Cosmeticoh. In Russia, Lenoma carries the full Etat Libre line. For all other locations or vendors from Canada to the Netherlands and Sweden, you can use the Store Locator listing on the company’s website. Samples: you can order a sample of Rien from Surrender to Chance where prices start at $4.75 for a 1 ml vial.

Serge Lutens Profile – Part II: Perfumes, His Inspiration & The Search for Identity

In Part I of this two-part series, we looked at the life of the visionary who is Serge Lutens, a lonely man, born in war, unwanted by many in his family from the time of his birth, whose very existence was considered to be “a problem,” but who went on to revolutionize the worlds of fashion, beauty, photography, and perfumery. Now, in Part II, we’ll talk about his philosophy and approach to perfumery, as well as the sources of his inspiration. We’ll address the issue of inaccessibility and exclusivity, and his views on such issues as whether perfumes are aphrodisiacs, what he thinks about fragrances being unisex, and how his creations are ultimately about the search for identity. (You can also turn to my exclusive interview with Serge Lutens himself if you are interested in learning more about the man.)

Photo: Marco Guerra, taken at Serge Lutens' Marrakesh villa. http://marcoguerrastudio.com/?projects=portraits

Photo: Marco Guerra, taken at Serge Lutens’ Marrakesh villa. http://marcoguerrastudio.com/?projects=portraits

SERGE LUTENS & PERFUMERY:

Like every artist, Serge Lutens reveals a little about himself in each of his creations. For example, Tubereuse Criminelle shows his love for Baudelaire (who is my favorite poet as well), while De Profundis reveals, depending on your interpretation, either a spiritual appreciation for the Psalms or his enjoyment of Oscar Wilde. Yet, Serge Lutens’ intellectualism is clearly drawn to the darker things in life. Baudelaire, after all, is known for Les Fleurs du Mal, a compilation of poems about death, sex, decay, hedonistic excess, and finding beauty in the darker parts of human existence.

Serge-Lutens ad

Serge Lutens photo and ad for Shiseido.

De Profundis is an extension of the same theme, finding beauty in death. In a telling bit of symbolism that would have Freud salivating, Serge Lutens’ strange backstory for the fragrance includes the line: “Clearly, Death is a Woman.” Oh dear. The rest of the story, as provided by Fragrantica, isn’t any cheerier:

When death steals into our midst, its breath flutters through the black crepe of mourning, nips at funeral wreaths and crucifixes, and ripples through the gladiola, chrysanthemums and dahlias.
If they end up in garlands in the Holy Land or the Galapagos Islands or on flower floats at the Annual Nice Carnival, so much the better!
What if the hearse were taking the deceased, surrounded by abundant flourish, to a final resting place in France, and leading altar boys, priest, undertaker, beadle and gravediggers to some sort of celebration where they could indulge gleefully in vice? Now that would be divine!

In French, the words beauty, war, religion, fear, life and death are all feminine, while challenge, combat, art, love, courage, suicide and vertigo remain within the realm of the masculine.

Clearly, Death is a Woman. Her absence imposes a strange state of widowhood. Yet beauty cannot reach fulfilment without crime.

Hard as it may be to believe, De Profundis’ backstory is (in my opinion) almost joyful, relatively speaking, as compared to that of La Fille de Berlin. Contrary to some people’s belief, that fragrance has nothing to do with Marlene Dietrich or the decadent excesses of Weimar Germany. When I was writing my review right before Valentine’s Day, and during my research, I stumbled upon a YouTube video in which Serge Lutens read the story behind the fragrance. I also found a brief interview he gave to the New York Times. The two things made abundantly clear that La Fille de Berlin was focused on the struggles of a German woman or women in Soviet-occupied, post-war Berlin. It is a story that is filled with implications of rape and, even, perhaps murder, to the point that I can’t really bear the perfume itself, even to this day.

At the time, I couldn’t help but wonder, “Who is this man?!” Baudelaire, Oscar Wilde, the bleak backstory about the beauty of Death for De Profundis, and now, rape by Soviet occupiers, the transformation “of murder into a masterpiece,” and a woman’s lips covered by “the blood of Siegfried”?

Now, however, with all the things which I have learnt and which are discussed in Part I of this series, now, I get it. It’s about survival through the very worst of human suffering, through the greatest of all pain, even through the most traumatic aspects of war. It’s about the triumph of survival. And, ultimately, it’s about his triumph, and that of his mother (with her own wartime experiences) as well.

This ability to take the wounds of the past and see them as something more positive is reflected in his comments to The Independent in the interview discussed in Part I:

In one breath Lutens states, “You have to create your own happiness, we are the key to our own happiness,” while in the next he says, “It’s very dangerous to believe in such a cliché”. What he means, of course, is that happiness should not be confused with material wealth, beauty or success. “Even if society thinks you’re a mistake, you need to come to terms with it,” he says without sadness. “Maybe be happy about it, rejoice. Sing it as a song, clothe it, perfume it and close it to yourself.”

Serge Lutens has certainly clothed his past in perfume, and used it as a source of happiness. Yet, you may be surprised to learn that he does not actually see himself as a perfumer at all. According to the FAQ section of his website, he sees himself merely as a storyteller whose fairytales or fables are expressed through flowers and wood.

It is a process that takes time, and one whose inspiration often lies at the junction of “scent and memory.” He elaborated on both issues for The Independent:

“Sometimes it takes 12-17 years [to create a new perfume],” he says. “Sometimes it takes one year – that is the minimum – and then I will say that’s it. Then I’m not interested any more, I’ve said what I had to say.”

Source: Serge Lutens website.

Source: Serge Lutens website.

Although the inspiration for each creation comes from a different source, Lutens believes that through his work he is “trying to determine an identity, find a new language”. He shares his philosophy of scent and memory that underpins all his work: “It is an exercise of the memory, of your sensitivity. By the time you turn seven, this is what we call in French the reasonable age, you are going to, so to speak, record 750,000 odours in a box. Your nose is not made by these fragrances, but is there to assess whether you like, or you love, or you hate. These odours are going to create an interlace of paths going in all directions. From these odours you’re going to smell millions more, and only say ‘I love’ when you recognise something, not discover something. What you can recognise is nothing else but yourself. So around this [identity] I am trying to make the perfume recognisable. If I am using wood I want the perfume to smell like wood.”

Indeed, wood marks the beginning of Lutens’ fragrance journey. In the past he has attributed his first trip to Marrakech in 1968 as his moment of epiphany. At a small wood-workers’ studio in the souk he found a piece of cedar, “a quite attractive and a captivating type of wood; tasty, very sweet but also musky”. So overwhelmed was he by the scent that Lutens knew he had to make a perfume from it.

The impact of Morocco on Lutens went far beyond the mere appreciation for cedar. The country, its history, and its culture have become the source of much of his perfume inspiration. A good chunk of the Lutens line is oriental, after all, with clear references to the Middle East. Yet, Morocco has also become something more. It’s become this very solitary, lonely man’s sanctuary, his peaceful haven, and the place where he purposefully goes into self-imposed exile for much of the year. In my research into Lutens’ life, I stumbled upon a detailed photo series of his stunning, elaborate villa in Marrakesh, and, honestly, if it were my home, I’d probably never leave either!

The site, Kontraplan, features a photo-series called Casbah Confidential that shows Serge Lutens’ hideaway. I was so completely staggered by the sight of various rooms, I decided to include a few of them below. In order to give full credit to the site, all photos have the Kontraplan link embedded within, so clicking on them will take you to their article:

It’s quite something, isn’t it? Can you blame me for straying from the issue of perfumery? And can you imagine living in such Oriental opulence?! (On a side note, I wouldn’t be surprised if that militaristic room played some inspirational role in his development of either Sarrasins or Cuir Mauresque!) But we should return to the topic of actual perfumery.

In the FAQ section of his website, Serge Lutens shares a few of his thoughts on everything from the question of whether perfume can be an aphrodisiac, the issue of “unisex” in perfumery, and the purpose of fragrance. Please accept my apologies in advance for the wonkiness in the formatting, as the Lutens code and WordPress’ system seemed to be at war for much of the time. (And HTML coding is not my thing!)

  • What is your current philosophy with regard to perfume?
    • Perfume resides at the very heart of us. It is a means of self-expression. It is the dot on our “I”, a way of contemplating ourselves and sensing who we really are. It is also, in some ways, a weapon which seduces more by consequence than design. Perfume exists in the first person.
  • Do you think that perfume can have an aphrodisiac effect on the people around us? What makes a perfume seductive?
    • To be precise, there’s no such thing as an aphrodisiac perfume only aphrodisiac people. Wearing perfume doesn’t make you seductive. Being seductive is the result of being alive; being loved for who we are is what is important and not trying to be someone else!
  • What is your opinion of unisex perfumes?
    • Ask the perfume what sex it is. Who knows if an oak is male or female, or whether a rose is a he or a she? A watch is made for telling the time, isn’t it? It doesn’t matter whether it’s large or small, so long as you can read the face clearly so that you’re on time for a date! Are there CDs for men and CDs for women?! Absurd! Perfume is a product aimed at the senses not a particular gender.
  • What are your favourite perfumes? Are they the most successful ones? 
    • The only favourite I have is the one I’m working on at any given time. It’s impossible to choose. Some of them marked the start of a new period, such as Féminité du bois which introduced the theme of “identity”, or Ambre sultan, which was the point of departure for my Arab period. Those two perfumes obviously made an impact but, as far as I’m concerned, they’re just as important in this respect as Serge noire or De profundis. They create short circuits and express emotions through fragrance. They serve as reference points or “repères” in French (notice how that word contains the word “père” or father). What interests me is going further, not into the perfume, but deeper into myself, exploring my innermost depths to extract darkness from light, and make it just as visible. [Emphasis added.]
  • What perfumes do you hate? What ones do you wear and why?
    • Serge Lutens Cuir MauresqueIf I hate a perfume, it is only because of the person wearing it, whom I either can’t stand or who makes me feel that we inhabit different worlds and that it would be impossible for us to find any common ground! I could love the most ordinary or revolting perfume if it were worn by someone I found attractive! Personally, I rarely wear perfume and, when I do – and I do so advisedly – I wear Cuir mauresque, applied liberally so you can tell what I’m wearing. I go for this one as much because of its name as because of its fragrance, which is a leathery scent, like Cordoba leather tanned over acacia. [Emphasis added.]
Serge Lutens by Cristian Barnett. (Website link embedded within photo.)

Serge Lutens by Cristian Barnett. (Website link embedded within photo.)

As a side note, I recall reading somewhere that his choice of perfume is not Cuir Mauresque, but Serge Noire. It is one of the more challenging perfumes from his export line, in my opinion, and a fragrance that reportedly took ten years to create. I can see the fragrance suiting him because, for me, Serge Noire is the story of a phoenix with a two-sided, almost Janus-like duality. And, as this peek into his history may show, Serge Lutens is definitely a phoenix in some ways. Still, if he wears Cuir Mauresque, I’m even more glad as it is one of my absolute favorite fragrances from his line. It is a scent that I think oozes classic sex appeal, a fragrance that would suit Ava Gardner, just as much as the man who began his career by celebrating female beauty at places like Vogue and Dior.

The contradiction in his personal perfume choices matches the contradiction within the man himself. The interview in The Independent emphasizes more than a few times that Lutens can be, as they put it, “contrary”:

On the one hand, he talks dispassionately, almost disparagingly, about people who declare their work a passion, but then declares that if he did not create he would die. To him, the message is important, the medium only secondary: “The passion of fragrance does not exist. You go inside something, you’re pulled to something you can’t resist despite yourself. But that’s not a passion for a fragrance; it would be ridiculous to call it that.”

Or take his view that perfume should be “inaccessible.” It is a philosophy that Lutens seems to have intentionally tried to render concrete in the most literal, geographic, physical sense possible: you can’t get to his Salons directly from the street, but, instead, you have to enter from the gardens of the Palais Royal. The Independent article has more on the issue of inaccessibility, the concomitant aspect of exclusivity, and the paradoxes within Lutens’ view:

[His store’s] inaccessible location was apparently chosen by Lutens to “attract a clientele of connoisseurs, not casual customers”. […][¶]

Originally sold only through the Palais du Royal, his creations are now slightly more widely available, with selected stockists including specialist perfumery Les Senteurs and Harvey Nichols. The complexity of the blends, the narrative behind each scent and the formulation of cosmetic means that this is a brand that appeals to aesthetes. “Perfume is just molecules,” he says in his contradictory way. “The best perfume-maker was the wind, rivers and pollens…”

Lutens does not believe perfume should be accessible, nor that it should be worn every day. To him, if you wear perfume, “you are giving yourself arms, weapons. Transforming a weakness into a strength, protecting yourself by making a stand. This is the main purpose of my perfumes – strengthening your inner self”. Indeed, he explains that he only wears his own fragrance of choice, Cuir Mauresque, very rarely: “I wear it because it makes me feel good on this particular day”.

His philosophy of “perfume as weaponry” differs vastly from my own views of the purpose or nature of perfumery, but I’m fascinated by the psychological layers behind it. And, ultimately, I’m even more fascinated than I originally was by the man himself.

In the past, I set out to systematically answer the question — “Who is this man?!” — by exploring the side of “Uncle Serge” that he’s shown in his olfactory creations. This new journey into his biographical past has been a further attempt to understand the man whom I admire and respect like few others in the perfume world. Nonetheless, I always knew one could determine only the tip of the iceberg, and little else, from second-hand accounts. Even so, this journey has left me simultaneously more perplexed, more awed, more confused, more illuminated, more impressed, and more at a loss of what to make of Monsieur Lutens than I was before.

Perhaps that is how it should be. Genius is complicated. Visionaries can be contradictory, and their core essence sometimes elusive. Serge Lutens is a quiet, complex, unbelievably talented, utterly brilliant man with a painful past, a vast range of interests, an enormously inquisitive intellectual mind, and a unique creative vision. One can’t neatly tie up such a man in a well-ordered package, and stick a bow on him. If his perfumes show anything, it is an infinite capacity for metamorphosis, and more layers than an onion. In that, and in their sophisticated, multi-faceted, sometimes difficult, contrary nature, they are the ultimate representation of the man behind their invention.

So, perhaps the best one can do in trying to decipher the enigma that is Serge Lutens is to remember that his olfactory art is really a search for identity, an identity he himself does not always understand:

“I don’t know what I am really, but by creating my own weapons and talking about them I provide them to you. Some people are going to recognise my fears. I do not want to be recognised or famous, I don’t really care about having my name in big letters, the point is to recognise who you are. All I’m talking about is identity – that is all I’ve been talking about my whole life.”    

 

[UPDATE: you can read my exclusive interview with Serge Lutens here in which he talks more about his intellectual interests, his artistic loves, his philosophy, and his aesthetic approach to perfumery.]

Serge Lutens Profile – Part I: His Childhood, His Early Years & What Drives Him

A lonely man, born in war, unwanted by many in his family from the time of his birth, whose very existence was considered to be “a problem” and who later went on to revolutionize the worlds of fashion, beauty, photography, and perfumery. It is the story of a visionary called Serge Lutens.

"Solitude has hard teeth." - Serge Lutens. Photo taken in Morocco by Ling Fei. Source: Le Monde Magazine. http://www.lemonde.fr/style/portfolio/2012/05/11/la-vie-en-images-de-serge-lutens_1699467_1575563.html

“Solitude has hard teeth.” – Serge Lutens. Photo taken in Morocco by Ling Fei. Source: Le Monde Magazine. http://www.lemonde.fr/style/portfolio/2012/05/11/la-vie-en-images-de-serge-lutens_1699467_1575563.html

He may be the darling of the perfume world now, just as he was once the rising young star in both the fashion and beauty industry, but Serge Lutens’ origins are shrouded in some mystery. It is surprising, for even though he is, by all accounts, an intensely private man, he is also an incredibly famous one. In fact, his accomplishments from the 1980s to today are so well known that I found it unusual that there was rarely much talk about his early years or his background, especially on a personal level.

His official biography on the Lutens website wasn’t much help in terms of such details, so I was utterly stunned to find an article, tucked away in the absolute bowels of the site, in which Monsieur Lutens talked about his childhood and his family. The article is entitled “Serge Lutens: Conversation” by Pierre Lescure for the RM Exhibition in France (hereinafter referred to just as the “Lescure article“), and it explains so much about the man who we know and love today as “Uncle Serge.” That Lescure piece was the impetus for me to dig deeper into the famous legend, his past, and what drives him.

I ended up discovering more than I had expected, including the extent of his difficult childhood, the scars he bears, his genius and his accomplishments, but also many things about his philosophy to perfumery. So, this will be a two-part series with Part I focusing on Serge Lutens’ background and biography: his childhood, early years, and the events that have shaped him. Part II will focus on perfumery and his philosophy towards it. It will cover such things as, for example, his views on whether perfumes are aphrodisiacs, what he thinks about fragrances being unisex, and how his creations are, ultimately, the search for his own identity. 

I’ve always been a die-hard admirer of Serge Lutens, but I was rather awed by all I learnt, as well as a little heartbroken for him. I hope you enjoy the story of the solitary visionary who brushed off his painful origins and persevered like a triumphant Sisyphus to take the worlds of beauty, art, photography, and perfumery by storm, before transforming them all forever. 

THE MAN & HIS LIFE:

Serge Lutens, age 10. Source: Serge Lutens website.

Serge Lutens, age 10. Source: Serge Lutens website.

Serge Lutens was born during WWII, on March 14th, 1942 in Lille, in northern France. He was not wanted, at least not by his father or his grandparents. In fact, it seems the tiny baby was born from adultery which is something that makes absolutely no difference today, but it did back then, especially in Pétain’s Vichy France where women (but not men) could be severely punished under the law. In the Lescure article, Serge Lutens’ painful childhood is laid bare — and it’s not easy to read:

Serge Lutens was wanted by his mother. But she was the only one who wanted him. His father didn’t want her to keep the baby. The grandparents wanted nothing to do with “this woman” for their son. But she stood her ground, despite Serge’s father, despite a new husband, despite Pétain’s law that targeted women for adultery. A courageous mother, liberated in fact, despite her lowly station in life, despite everything.

Soon after his birth, at just a few weeks of age, baby Serge was removed from his mother, and put into what would be the first of several foster care homes. That fact is borne out not only by the official biography on the Lutens website, but also by a 2013 interview with the British newspaper, The Independent, entitled “Master perfumer Serge Lutens: ‘I don’t want to be recognised or famous‘.”

There, the famously shy Lutens opens up a little about his difficult childhood and how “the lack of a maternal figure had a profound effect on him.”

“I was born in the midst of the Second World War,” he says. “At the time, my mother was married and it was a complex situation. She was unfaithful to her husband.”

“My dad is not German,” he jokes. “Let me just be clear about that. But my mum had to give me up because if she hadn’t, the laws at the time meant she would have been punished as an adulteress. She did it in order to protect me and protect herself. My mum didn’t abandon me, but it means that I didn’t see her that much and I didn’t have a motherly character in my life. My personality was influenced by that.”

Lutens has spoken previously of his “blurred identity”, partly influenced by his illegitimacy. It is a subject that he has only spoken of in a veiled way before, but in person he shrugs it off. “It’s just a normal story,” he says. “All these things are seen through the light of your own experience.”

“All my life I went from one foster family to another, and this great instability provided a great opportunity for me to be able to work on myself, to write life in a way that wasn’t planned originally.”

Despite being constantly shuttled around, and the loss of a real home or mother figure, it would seem that the very young Lutens did see his mother on occasion as a toddler. According to, the Lescure interview with Monsieur Lutens, it might have been more of an on-and-off-again thing in the early years, perhaps due to a mother’s natural fear for her baby during the terrifying time of war and Nazi occupation.

At the very least, he saw her on one occasion in 1943, in an incident he recounted to Pierre Lescure and whose painful, traumatic memories have even been rendered concrete in the architectural structure of his Paris headquarters today:

Source: smh.com.au

Source: smh.com.au

At the center of the boutique gallery, anchored in the floor, at the heart of the Royal Palace, is a massive spiral stairway that seems to spin into infinity. It takes us up to the floor. The deep, intimate, violent and artistic relationship Serge Lutens had with his mother was forced in a stairwell in Northern France in 1943 under a Nazi bombardment. “There was a warning siren. I can still see my mother’s empty eyes — empty of everything but fear. For me and for herself. We go down to a bomb shelter. I’m very small, but the memory is very precise. Everyone squeezes together. And I literally lose my mother. I am squashed by grownups. At the all-clear, I see myself being jostled and bumped, climbing this interminable rusty staircase, hanging onto the honeycomb-like surface of each step. We found each other, but the terrifying vertigo of the stairway for me is the loss of my mother.

Serge Lutens may have been only a year old or 18-months at the time of that event in 1943, but it clearly left a mark. (For those of you who wonder about how a child so young may have such a detailed memory of an incident, there are apparently some studies from child psychologists and neurologists on “event memory,” which claim that toddlers can indeed recall deep trauma, even if they can’t verbalize it at the time. I’m am wholly unqualified to speak on either issue, and am merely quoting Lutens’ comments to the interviewer.)

Whatever the precise nature of his memories, I think the issue of his mother is the key to understanding Serge Lutens. As the Lescure article makes clear, it is the context for everything that drives him:

Serge Lutens’s discoveries since the early 60’s have become historic land-marks in womens’ beauty and womens’ lives. “In this woman’s life,” Serge insists. He hates when you talk about women. That says it all. For him, it’s “this woman,” his own double, whom he reinvents in every photograph, dress, makeup, makeup design, or perfume.

Source: Serge Lutens website.

Source: Serge Lutens website.

And “this woman” is really just his mother. As Pierre Lescure emphasizes throughout the article, Serge Lutens’ mother is his ultimate muse and source of creativity. He is never far from her, mentally and emotionally, and has always sought to keep her near. In a moment of philosophical and Freudian symbolism, Monsieur Lutens told the journalist, “I invented her so I could exist.” She is the one whom he is ultimately and symbolically always capturing — regardless of medium, whether it is photography, makeup, fashion, or perfumery. Thus, he, “whom his father always more or less intentionally melded with his mother” has now explicitly and defiantly melded himself with her.

According to Lescure, “[t]hese fragile beginnings, the solitary path, the double life, he and she makes him a sort of anti-Lagerfeld.” Which may explain, in part, why the fashion visionary to whom Lutens feels most connected is Yves St. Laurent. “Like Yves, Lutens ‘started as a problem.'” And like St. Laurent, Lutens worked incredibly hard from an extremely young age to start on his road to success.

In 1956, at the age of 14, Lutens was sent off to work “at a bourgeois hair salon in [Lille, in] northern France.” He hated it. The official biography on his website states,

he was given a job against his will – he would have preferred being an actor – in a beauty salon in his native city.

Two years later, he had already established the feminine hallmarks that he would make his own: eye shadow, ethereally beautiful skin, short hair plastered down. He also became known for the colour black, from which he never deviated. He confirmed his tastes and his choices with the female friends of his whom he photographed.

There, in that beauty salon, the teenage apprentice hair-dresser absorbed everything like a sponge, and took photographs all the while. To quote from the Lescure piece:

He observes authentic versus fake elegance, learns how to do everything, and how to adapt everything. Like an extension of his arm and his eye, his simple little camera is always with him.

War, unfortunately, had not finished with Serge Lutens. This was France in the late 1950s, after all, and the Algerian war was raging on. It was a conflict which I studied quite a bit at one time, and you cannot begin to imagine its impact on France. It was a war that threatened to ignite the country into a civil war, and there was almost a military coup which sought to topple the French government. Like all young men, Serge Lutens was subject to national military service; in 1960, at the age of 18, he was called up. The crucible of violence had its impact, and when his one-year period of conscription was over, Serge Lutens decided to forever change his life. Around 1961 or so, he left his hometown of Lille, and made his way to Paris.

Photo: Image courtesy of Barney’s / Serge Lutens, via essence-quintessence.com.

Photo: Image courtesy of Barney’s / Serge Lutens, via essence-quintessence.com.

Helped by a friend, and carrying large photos that he had taken with his tiny camera, Serge Lutens sought to make it big in the capitol. It wasn’t easy at first; the official bio on his website states, elliptically and obliquely, that he experienced a time of “insecurity and need.” Then, in 1962, at the age of 20, he contacted Vogue. “For him, this magazine represented the essence of beauty: a sort of convent that he mythologised.” And, thanks to those photos and his little Instamatic that he had taken everywhere with him while working as a teenager in Lille, he got the attention of Vogue’s legendary Editor-in-Chief, Edmonde Charles Roux. To quote from the Lescure piece:

His Instamatic would wind up opening some of the very best doors. He comes to Paris in ’62. He is 20. He brings his photographs to the great Edmond [sic] Charles Roux’s Vogue, at Place du Palais Bourbon. At Elle, the […] very young Lutens would be called upon whenever there was an emergency: a photo, the perfect jewelry to complete a shoot, the Christmas edition going to press in 3 days… Quick, quick, Serge, we need an idea! The man in black would become indispensable.

A 2012 article on the Lutens’ website entitled Mysteries of Beauty by Karim Moucharik for Dalia Air Magazine elaborates further:

At the age of 20, he entered French Vogue – whose editor-in-chief was then academician Edmonde Charles- Roux – with a portfolio in hand. He contributed to it as a photographer, along with great names like Guy Bourdin, Richard Avedon or Helmut Newton.

Actually, the young Lutens was such an instant star, that he worked with everyone, not just Vogue. All the magazines came calling, from Elle to Jardin des Modes and Harper’s Bazaar. He collaborated with the most famous photographers, while also pursuing his own art. It wasn’t just Richard Avedon, Guy Bourdin, or Helmut Newton, but also Bob Richardson, the great Irving Penn, and every other photo legend.

Serge Lutens wasn’t done yet. There were new worlds to conquer, and he did so when Christian Dior came calling. It was 1968, and though Serge Lutens was very young, his genius and versatility were clear to all. So, when one of the most prestigious fashion houses of all time decided that they wanted to expand into a new venture called “make-up,” they entrusted it to a 26-year old photographer and hairdresser.

Serge Lutens ad for Dior in French Elle 1977. Source: Beauty is a Warm Gun blogspot.

Serge Lutens ad for Dior in French Elle 1977. Source: Beauty is a Warm Gun blogspot.

Yes, it is Serge Lutens who is responsible for the invention of fashion house “makeup” as we know it today. He had already created such a buzz that, as the Lescure article makes clear, Dior and the legendary Mark Bohan turned over their entire plan “to ‘create’ make-up,” along with the development of an entire range of products, to Paris’ young, new star. Ironically, despite his love of black and his insistence on wearing nothing but black like his other heroes, Chanel and St. Laurent, Lutens would be most successful in white. According to the Lescure piece, it was the use of that unexpected colour in makeup which made the Lutens line so revolutionary. The result was a blockbuster hit, for the both of them, and a life of “Travel, luxury, airplanes, Rolls-Royces.”

Serge Lutens, age 30, in 1972. Source: Le Monde Magazine.

Serge Lutens, age 30, in 1972. Source: Le Monde Magazine.

In the 1970s, Lutens continued his meteoric rise. The famous editor-in-chief of American Vogue, Diana Vreeland, was unstinting in her enthusiasm and put his face on Vogue’s cover with the headline: “Serge Lutens, Revolution of Make-up!” To quote his official bio on the Lutens website, “His success was resounding. Serge Lutens became the symbol of the freedom created through makeup, for a whole new generation.”

It still wasn’t enough. Lutens started to explore different artistic ventures, and succeeded brilliantly each and every time. In 1972, according to Wikipedia, his series of photographs (inspired by such famous painters as Claude Monet, Georges-Pierre Seurat, Pablo Picasso and Amedeo Modigliani) was impressive enough to be shown at the prestigious Guggenheim Museum in New York. In 1974, he made several short films based on his passion for movies and the legendary actresses in them. They were good enough to get shown at the famous Cannes Films Festival.

Serge Lutens 1971. Source: Serge Lutens Archives, via Le Monde style magazine

Serge Lutens 1971. Source: Serge Lutens Archives, via Le Monde style magazine. http://tinyurl.com/qj2hke6

During this time, he also travelled widely, especially to Morocco and Japan, two countries whose very different cultures would impact him enormously in years to come.

The 1980s mark the start of the period in Lutens’ life which most people know about today. It was the beginning of his Shiseido era. As his official biography explains:

in 1980, […] he signed on with Shiseido for a collaboration that was to enable the Japanese cosmetics group, until then unknown on the international scene, to establish such a powerful visual identity that it became one of the world’s leading market players in the 1980’s and ‘90’s.

Lutens created makeup for the company, designed its packaging, took photographs, and sought to reinvented Shiseido’s entire image, while also expanding their business into foreign markets. It is all thanks to Serge Lutens that Shiseido, today, is a market force and beauty giant. However, his success wasn’t limited just to beauty, marketing, and business development. Throughout the 1980s, he also shot various advertising campaigns and films for Shiseido. He was so brilliant, he won two ‘Lions d’Or‘ at the International Advertising Film Festival.

serge-lutens-28

Serge Lutens 6

Self-portrait in 1986, via The Independent

Self-portrait in 1986, via The Independent

All these conquered worlds, but it still wasn’t enough for the versatile, seemingly restless genius. Lutens now decided to venture out to explore a totally new area of beauty and art: perfume. He became Shiseido’s Master-Perfumer, and released their first fragrance. Everyone has heard about his famous 1992 creation, Feminité du Bois, for the company, but what some people don’t realise is that the very first Lutens fragrance actually came a whole decade earlier. To quote his website biography, in 1982, “he conceived Nombre Noir, his first perfume, dressed in lustrous black on matte black, a concept that foreshadowed the ubiquitous codes of the 1990’s.”

Source: Fragrantica

Source: Fragrantica

Nombre Noir was a masterpiece, according to all who spoke about it to the Independent for their Lutens profile (linked up above):

[It] “burnt a hole into everyone’s collective memory”, according to Chandler Burr, former New York Times perfume critic, in his book The Emperor of Scent, which chronicles the work of ‘nose’ Luca Turin. Turin, for his part, classifies Nombre Noir “just too wonderful for words, one of the five great perfumes of the world”. No longer in production, but still a favourite among fragrance-lovers, a 60ml bottle is listed on eBay for $999 (£614) at the time of writing.

Serge Lutens 4In 1992, Serge Lutens established his perfume headquarters at Les Salons du Palais Royal, but he was still working under Shiseido’s umbrella. Then, in 2000, with Shiseido’s financial backing and blessing, he went independent and launched his own, eponymous, niche brand. In all cases, however, whether it was perfume for Shiseido or creations for his own house, the effect was the same: he revolutionized the field of perfumery just as he had done decades before in beauty. By 2007, the range, depth, and impact of his decades-long work across various artistic platforms resulted in Serge Lutens being awarded the title “Commandeur des Arts et Lettres” by the French government.

Serge Lutens shiseido_adNo matter which world he conquered, the emotional truth seems to be that he did so not for all women (plural), but always just for “‘this woman‘.” According to Pierre Lescure, Serge Lutens hates it when people talk about “women’s lives,” and corrects them to talk about “this” woman, singular. And that abstract, unnamed, representative, singular woman really seems to be one, very real, flesh-and-blood woman: his mother. Everything he has done seems to be in homage to her, in an attempt to symbolically meld himself, through different artistic mediums, to the one woman from whose arms he was ripped away in infancy. It is all for her, a woman “of great silences” who told him at some unstated, undetermined time: “‘Now it’s your turn. You must go on without me.'” 

I’m not a psychologist, but it’s hard to escape the feeling that Freud would have had a field day by Serge Lutens’ symbolic attempts to return to his mother’s womb through the exploration of every possible artistic medium concerning women. Even that great spiral staircase in Les Palais Royale has Freudian meaning, particularly in light of Serge Lutens’ stairwell trauma that night back in 1943. Please don’t think I’m making judgments; I am not. We all bear childhood scars, but some of us have suffered more than others. And, frankly, my heart goes out to Monsieur Lutens for what clearly seems to be an emotionally devastating childhood. 

mode, architecture, beautŽ,Whatever the past or the source of his inspiration, there is no doubt that Serge Lutens’ artistic homage to the famous abstract “woman,” singular, results in work that is absolutely stunning. From the Shiseido ads of the 1990s that reference modern art (and Dada-ism), to his stylistic endeavours and marketing, he has a style that is incredibly powerful, eye-catching and provocative. Take a look, for example, at some of his work in the 2012 Dalia Air Magazine piece hidden in the bowels of the Lutens website, the photos shown on the website of the French newspaper, Le Monde, or any of the Shiseido ads easily found on the web:

SL ad poshlady
Serge Lutens Ad 3

mode, architecture, beautŽ, Serge Lutens 80s

SL Ad 1 SL 3
 

CONCLUSION:

We are all shaped by our past and, as Thomas Hardy once wrote in Tess of the d’Urbervilles, “experience is as to intensity and not as to duration.” Serge Lutens began his life in war and emotional trauma, but he used those experiences as a wellspring from which to draw strength and to overcome all obstacles. A prodigy and genius, he took the beauty and fashion world by storm, changing their face forever, before eventually setting his sights on the world of perfumery. In Part II, we will explore that world and his fragrance philosophy.