Santa Maria Novella & Its Fragrances

One of the world’s oldest, working pharmacies lies just off the bustling streets of Santa Maria Novella plaza in Florence and the quieter Santa Maria Novella church square. It is one of the world’s oldest perfume brands, and arguably the real creator of what we know today as a “cologne.” It’s called Officina Profumo-Farmaceutica di Santa Maria Novella (“Santa Maria Novella” or “SMN” for short), and it was at the top of my list of places to visit on my recent trip to Florence.

Santa Maria Novella. Pharmacy salesroom. Source: MuseumsinFlorence.com

Santa Maria Novella. The main room. Source: MuseumsinFlorence.com

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Les Liquides Imaginaires Saltus & Tellus (Eau Arborante Collection)

Tellus, Saltus & Succus. Source: Les Liquides Imaginaires website.

Tellus, Saltus & Succus. Source: Les Liquides Imaginaires website.

An ode to trees in three parts, from their dark roots surrounded by damp earth and wilted flowers, to their leaves and inner essence, all the way up to their outer canopy and the sky around it — that’s the goal for a trio of new fragrances from Les Liquides Imaginaires. Saltus and Tellus represent the first two stages in this vertical progression, and will be the focus of today’s review.

Les Liquides Imaginaires is a French fragrance house co-founded in 2013 by Philippe Di Méo. According to his website, the goal was two-fold. The first was to return perfume to its essential origins, both as a ceremonial ritual where incense and resins were burnt as a sacred offering to the gods, and as something that triggered dreams, bewitching fantasies, and new worlds for the individual. The second goal was to create new, modern rituals centered on bewitching, new objects.

"Bello Rabelo" for Les Liquides Imaginaires. Photo & rights: Roberto Greco

“Bello Rabelo” for Les Liquides Imaginaires. Photo & rights: Roberto Greco

Les Liquides Imaginaires releases fragrances as a thematic collection of trios. The last one was called Eaux Sanguines, and was centered on alcoholic beverages such as port, red wine, and champagne. I always wanted to try them, not only because I love boozy fragrances of all kind, but also because the brilliant photographer (and now my friend), Roberto Greco, had such a gorgeous rendition of Bloody Wood, the cherry-port one (which you can see in my post about his work). At the time, Les Liquides Imaginaires was not sold in America, and samples were difficult to come by, so I gave up. (The brand is now sold in America, though it is exclusive to Barney’s.) But when I heard about their latest collection and its new theme, I was determined to try it, so I ordered samples of two of them from Europe.

The new trio, photographed by Roberto Greco. (Direct link to his website embedded within photo.)

The new trio, photographed by Roberto Greco. (Direct link to his website embedded within photo.)

The Eau Arborante Collection was released in early 2015, and each fragrance in the set is an eau de parfum. At the time I ordered my samples, I knew the thematic link between the fragrances, but didn’t realise that they were meant to literally capture the scent of a tree from top to bottom. I was simply driven by the great set of earthy, woody, dark notes for Saltus and Tellus. (The third one, Succus, didn’t capture my attention with its fresher ingredients, and I turned away at the description of an “airy and solar” scent that was like a perfume “in flight.”) For whatever reason, First in Fragrance‘s passing reference in one summation about “a vertical journey from the earth to the sky […] that takes us from the roots to the crown” simply didn’t register. Now that it does, I have to say, I’m impressed on an intellectual level. Vertical progression seems like quite a novel, original approach. On a concrete olfactory level, however, I’m less enthused about the actual smell of the two fragrances, thanks to an accord that forms a unifying, thematic backbone linking them together.

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Laboratorio Olfattivo Patchouliful

"Black and Gold Yin Yang" by Dynamicz34 on DeviantArt.com. (Website link embedded within.)

“Black and Gold Yin Yang” by Dynamicz34 on DeviantArt.com. (Website link embedded within.)

“The Happy Hippie King” in a bright Hawaiian shirt, smiling and affable in his patchouli warmth. The sweetness of white flowers, laced with darkness and spices, then encased in amber. Those are two very different images, but they are both parts of Patchouliful, a paradoxical scent that starts out as one thing before transitioning into another. It’s almost as if the fragrance were split in two, first echoing a true patchouli scent like Santa Maria Novella‘s Patchouli before turning into a very close replica of the orange blossom, tobacco, myrrh fragrance inspired by George Sand, Jardins d’EcrivainsGeorge. Regardless of the split focus (or identity), all of it is beautifully done with Italian polish in a smooth, high quality, and very appealing scent from a house that has really piqued my interest.

Roberto Drago of Laboratorio Ollfativo and Jacques Zolty via YouTube.

Roberto Drago of Laboratorio Olfattivo and Jacques Zolty via YouTube.

Patchouliful is an eau de parfum from Laboratorio Olfattivo, an Italian house based in Rome that was founded in 2010 by Roberto Drago. We saw his hand yesterday in Van-ile, the wonderful vanilla scent from Jacques Zolty, a brand which Mr. Drago took over in 2014. So far, I’m impressed with the results of his creative direction because all the things he puts out are very wearable, easygoing, good quality, and reasonably priced. (A third fragrance called Kashnoir that I hope to review soon caught my breath as a wonderful cousin to vintage Shalimar with all the latter’s former smooth beauty, and none of the hideous screeching synthetics of the modern version.)

Source: Fragrantica.

Source: Fragrantica.

Spicy, brown patchouli isn’t always the easiest note for people and it has a terrible reputation left over from the 1970s, which may be one reason why Mr. Drago did not want Patchouliful to be a hardcore soliflore, but a refined, “bright” interpretation where the main note ebbs and flows like a wave, and where the scent as a whole feels like “The Happy Hippie King.” On its website, Laboratorio Olfattivo has a long description of the scent, but it is in Italian with no English counterpart. However, Mr. Drago spoke in detail about the scent in an interview with Fragrantica, and I think his comments are significant. For one thing, they accurately describe Patchouliful’s unusual movement on my skin. Long before I ever read that interview, my notes for Patchouliful are filled with references to how the patchouli waxes and wanes like a wave, often playing peekaboo and feeling almost like a mirage at times in the opening moments. Apparently, all of that was intentional:

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LM Parfums Cicatrices

"Javascapes" by Photographer Daniel G. Walczyk. Source: Behance.net (Website link embedded within.)

“Javascapes” by Daniel G. Walczyk. Source: Behance.net (Website link embedded within.)

Cicatrices, the French word for scars, seems like an unusual choice of names for a fragrance that is a comforting haze of warmth, with juxtaposed contrasts like a quasi-gourmand opening of deliciously pillowy iris nougat next to a spicy, smoky, resinous heart that beats with licorice and patchouli. But perhaps ironic juxtapositions are the precise point of Cicatrices, the latest scent from LM Parfum. Its founder, Laurent Mazzone, explicitly sought to create “contradictory revelations,” and there is no greater contradiction than the symbolism of brutal, raw wounds versus sweet warmth.

Cicatrices is an extrait de parfum from LM Parfums‘ more luxurious Intimacy Collection and will be released worldwide on April 5th. The scent is meant to convey a “world of shadows,” but the full description of Cicatrices and its notes is as follows:

Source: LM Parfums

Source: LM Parfums

Source: LM Parfums

Source: LM Parfums

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