Perfume Review – Santa Maria Novella: History & Ambra Eau de Cologne

As some of you know by now, one of my greatest passions in life is history. And perhaps few perfume houses have a greater history than Officina Profumo-Farmaceutica di Santa Maria Novella (or “Santa Maria Novella” for short). It is not very well-known, alas, so this review will be as much about the Santa Maria Novella’s impressive past as it will be about one of their colognes.

Santa Maria Novella. Pharmacy salesroom today. Source: MuseumsinFlorence.com

Santa Maria Novella. Pharmacy salesroom today. Source: MuseumsinFlorence.com

Frescoes on the wall of Santa Maria Novella Pharmacia. Source: Milay Mail newspaper at MMail.com.

Frescoes on the wall of Santa Maria Novella Pharmacia. Source: Milay Mail newspaper at MMail.com.

Santa Maria Novella is one of the oldest pharmacies in the world and, according to many accounts, the real, true source for the birth of cologne. A fully functioning pharmacy in Florence, it was founded in 1221 by Dominican friars. As the fame of their potions grew, the pharmacy was opened to the public in the 1400s and the Grand Duke of Tuscany conferred his patronage upon them, along with a gift of the Medici coat of arms.

In 1533, Santa Maria Novella’s fame exploded when they were commissioned to create a signature fragrance for the young, fourteen-year old Catherine de Medici upon her marriage to Henry II of France. As one magazine article explains:

Catherine de Medici, niece of Lorenzo the Magnificent (of Medici). Painting: Unknown artist in the Uffizi Gallery via Wikicommons.

Catherine de Medici, niece of Lorenzo the Magnificent (of Medici), in middle age. Artist: Unknown. Painting in the Uffizi Gallery, via Wikicommons.

Known as ‘Acqua della Regina’ or ‘Water of the Queen’, the resulting citrus-based cologne water of Calabrian bergamot could be interpreted as being the world’s first celebrity fragrance. It served to popularise the concept of perfume to the French royal court… The royal essence soon became a sweet smell of success wafting across the most fashionable courts – including England’s under Elizabeth I. The Officina’s original scent sensation helped lay the foundations for both the French and English perfume industry. In the West, the trend for scent was then maintained by other Italian perfume lovers, including Cosimo de’ Medici, Isabella and Alfonso d’Este, to Lucrezia Borgia.

The impact of “Water of the Queen” did not stop there. When a young perfumer, Giovanni Paolo Feminis, moved to Cologne, Germany in 1725, he took the scent with him and re-produced it to great acclaim. It was named Eau de Cologne in honour of the city, thus heralding the birth of the perfume concentration known today. The original Acqua della Regina scent is still made today by Santa Maria Novella and really deserves the true credit for creating “eau de cologne.”

The pharmacy is still in operation and still creating their perfumes based on formulae that are hundreds of years old, including their world-famous potpourri. The original workspaces and sales rooms are now part of a museum (which you can see in stunning photos here), and the perfumes are sold world-wide.

There is history in every fiber of Santa Maria Novella. An admiring article in the New York Times (written in 1986) talks about how little has changed at Santa Maria Novella since the 1400s:

In the pharmacy, one of several in Florence that dispense herbal potions, light filters through stained-glass windows onto the rows of essences: lime-colored heliotrope, myrtle like liquid sunshine and the nut-colored Marescialla. This last was named after the Marquise d’Aumont, wife of a French marshall, one of the last women ever to be burned at the stake as a witch. She used the essence to perfume her gloves.

Since the 1400’s, the Pharmacy of Santa Maria Novella has been making all kinds of perfumes, potions, powders and pomades, and nothing much seems to have changed in the intervening centuries except for the installation of a modern cash register; ”It’s hideous, isn’t it?” says Fiametta Stefani-Bernardini, one of the family of two sisters and a brother who run the pharmacy. ”But we have to have it, by law.”

Source: Italymag.co.uk

Source: Italymag.co.uk

The original monastery infirmary and pharmacy used to be in the rooms adjoining today’s shop, and you can ask to visit them, preferably when there are not too many customers in the pharmacy.

Santa Maria Novella bottlesHere in the Sala Verde, or Green Room, and in the blue-and-gilt pharmacy, the clock stopped 400 years ago and the glass retorts, pestles, scales and measures once used by the monks are still in their cabinets, as well as bottles designed by Leonardo da Vinci. The pharmacy opens onto what used to be the cloister, now the parade ground of the local carabinieri detachment.

Some of the products are as old as the pharmacy itself, such as the Aceto dei Sette Ladri, or Seven Thieves’ Vinegar, named for a band of seven looters who would strip the bodies of the dead during the plague and who protected themselves from infection by rubbing this so-called vinegar over themselves. Today the aceto is sold as smelling salts, for which there seems to be a thriving market.

Between the scent of a Maréchal’s aristocrat wife who was one of the last women burned at the stake (in Paris in 1617), and the Seven Thieves’ Vineger intended to protect against the Black Death, my jaw dropped. May I emphasize once more that all these products are still available and made in the exact same formulation?

Equally impressive to me is the fact that supposedly “none of its products are tested on animals.” In fact, not only are the products “never tested on animals” but Santa Maria Novella even has a large Cat and Dog Grooming line. Lastly, whether it’s soaps, candles, bath products, lotions, or cologne, each batch is still made by hand and primarily from natural products. As one article points out, the “vast majority of the medicinal herbs used in its products are grown locally on the hills around Florence” and the products consist mainly of natural oils or essence.

Ambra.

Ambra.

With all this history (I really should have gotten my PhD in the subject, instead of being shipped off to law school), I naturally had to try one of the fragrances. I opted for Ambra which was first made in 1828 and which is categorized as an Oriental. Fragrantica describes it as follows:

a slightly dry composition of amber and with birch wood accents. Top notes: bergamot, lemon, bitter orange [bigarade] and neroli. Heart: jasmine, lavender and rosemary. Base: amber, birch, sandalwood and benzoin.

Birch is really the key to Ambra, a most unexpected, unusual, and, frankly, perplexing fragrance which was absolutely nothing like what I expected. Usually, I can get at least a vague sense of a perfume by looking at its notes. Not here. Ambra is primarily a herbal, woody birch fragrance, and only tangentially anything ambery or oriental. And it’s largely due to the birch note which runs through the life of Ambra’s development. According to Fragrantica, the odor of birch

comes from the literally “cooked” wood, as in birch tar, a phenolic, tarry smelling ingredient mostly used in the production of leather scents, some chypres and some masculine fragrances.

Silver birch tree. My own photo. Fjällnäs, Sweden.

Silver birch tree. My own photo. Fjällnäs, Sweden.

On my skin, Ambra’s opening is birch, more birch, a little more birch, and then some neroli. Bitter orange with bitter birch. It’s a fascinating combination, and a little bit odd, because the tree note smells simultaneously woody, smoky, minty, and a little bit mentholated like eucalyptus. At times, it almost feels a little bit like shoe polish cream. At other times, there are fleeting hints of something like diesel gasoline.

Minutes later, the strong pungent combination of bitter orange bigarade with that unusual woody element is joined by bergamot, lemon and lavender. The latter is a very strong and herbaceous, feeling a little like a lavender absolute or oil. Now, I’m not a fan of lavender but, here, the birch injects it with smoke and a tarry element, transforming it to something quite different. In fact, the twist on neroli and lavender brought by that powerful birch tree accord is quite inventive. Christopher Sheldrake has mentholated, camphorous eucalyptus as his signature for Serge Lutens fragrances, infusing it in everything from tuberose to patchouli, but you have to remember that Ambra’s formula is almost 200-years old and far preceded Mr. Sheldrake!

The smoky, woody, tarry, mentholated lavender-bigarade (neroli) combination is… disconcerting to me. I’m honestly not completely sure what to make of it. Something about it fascinates me and keeps drawing me in, despite my general loathing of lavender. It’s that incredibly smoky, woody feel which transforms the pestilential purple plant, my nemesis, into something oddly mesmerizing.

Just when I think I’ve decided that the cologne is almost verging on the soothing, it suddenly morphs into something else. Ninety minutes into Ambra’s development, sandalwood shows up! It happened both times that I tested the perfume, almost on the dot. The sandalwood is light and subtle, but it’s there. More importantly, the pungent, smoky, mentholated birch drops in volume by a significant degree, as if someone has flipped a switch. The perfume is now primarily neroli orange, infused with lavender, on a base of light sandalwood, smoke, and mentholated birch. I never smelled any jasmine or rosemary. There is the start of a light musky, almost powdery, note, but it is extremely faint. Ambra remains that way for another 90 minutes, slowly becoming lighter and more faded, turning mostly into a quiet, sheer amber. It dies completely just after the start of the 5th hour.

As noted above, Ambra is an eau de cologne, but it was surprisingly rugged for such a minimal concentration. I ascribe it all to the birch and the very potent orange neroli. Yet, despite that, Ambra has low projection. It hovers only a few inches above the skin for the first hour, before becoming a skin scent around the second hour. It is always incredibly light and airy in feel, but it was much stronger than I had expected.

There are few reviews in the blogosphere for Ambra. One admirer is The Perfume Critic who described Ambra as “[a] surprisingly long-lasting amber eau de cologne with noticable birch notes.” He wrote:

Pros: I love the addition of the birch note which adds an almost leathery tone to the composition; beautiful packaging and bottle.

Cons: Make sure you also purchase the spray adapter for your bottle so that you don’t have to use it as a splash! This adapter does not come with the bottle. [… ¶]

Reminds me of: Andy Tauer’s Lonestar Memories; Kolnisch Juchten. [¶]

… Although SMN considers Ambra an eau de cologne, I felt that there might actually be a stronger concentration of perfume oils – perhaps it’s really an Eau de Parfum? Maybe it was because I sprayed myself 6 times, or maybe it was because of the heat in the room where I was sitting, but this morning I found myself wondering what that amazing smell was…only to realize that it was me!

Wearing Ambra, I felt as if I should be stepping down from a stallion, riding crop in hand, having just returned from the hunt. I’m on my way to the library where my fellow hunters are milling around smoking their sweet pipe tobacco while sipping Scotch in crystal goblets: Ambra definitely has a vintage, old world feel about it. What most sets it apart from other amber aromas is the lack of the sweet vanilla note so often added to amber scents. Additionally, the birch tar note lends the feeling that both leather and smoke notes are part of the composition. […]

You know, I can completely see his scenario of the horseman returning from the hunt, before retreating to a smoky room to sip scotch. Ambra really does have an outdoorsy character, along with an old world feel. Now, it didn’t last quite so long on my perfume-consuming skin as it did on his, but then I didn’t use anywhere close to 6 sprays! I suspect that Ambra might easily have lasted longer had I used a greater quantity.

I think those who love neroli, lavender, and woodsy notes should try Ambra. Don’t expect a true amber fragrance, because you’ll be disappointed; the birch and aromatics are too dominant in the perfume’s development. On the other hand, if you’re looking for an unusual neroli or lavender — something that is quite soothing and relaxing at times, but with a twist — and a very airy, lightweight perfume that is ideal for hot temperatures, you may be very pleased. Ultimately, Ambra wasn’t for me because I struggle too much with lavender (which makes Santa Maria Novella’s Imperial Lavender completely out of the question), but I definitely would like to try their Patchouli, Opoponax (frankincense), and Orange Blossom colognes.

Even if Ambra doesn’t sound like your kind of thing, I would urge you to at least check out Santa Maria Novella’s enormous range of cruelty-free products, from personal care items to bath and body products, candles, children’s shampoos, room accessories, potpourri, and, even, olive oil! Because, seriously, how cool is it to have products once made by Dominican friars almost 800 years ago and associated with everything from Catherine de Medici to marauding thieves who fought off the Black Plague?!

 

DETAILS
Cost & Availability: Ambra is an Eau de Cologne that comes in a 100 ml/ 3.3 oz splash bottle and which costs $125. In the U.S., it is available directly from Santa Maria Novella’s US website which offers free shipping for orders over $150. Remember, you may need to buy an atomizer spray to go with the bottle. Santa Maria Novella also has numerous other sections worth checking out. All items are cruelty-free and have not been tested on animals. The Pet Section includes everything from Lemongrass Anti-Mosquito repellant in lotion form to No Rinse Cleansing Foams, and more. Santa Maria Novella also has stores in 5 U.S. cities from L.A., to New York, Chevy Chase, Dallas and Bal Harbour, Fl, and you can find those addresses on the website. Also, Lafco, on Hudson St. in NYC, supposedly carries the entire line. I checked the LAFCO website, and I don’t see any Santa Maria Novella’s products on it, but I think they may carry them in-store. In terms of other retailers: Aedes seems to carry a good selection of some Santa Maria Novella products, from candles to soaps, along with Ambra for $125.  Luckyscent carries a very small selection of the company’s colognes, soaps, bath gels and shaving creams, but Ambra EDC is not part of them.
Outside, the U.S., you can turn to the Italian Santa Maria Novella website but I’m having a little trouble navigating it and somehow the photo of the perfume doesn’t look like the one I’m used to. There is also no pricing that I can find. The Farmacia  has a number of European off-shoots: stores in London and in Paris. I can’t find an address for the Paris store, but the official distributor for the company’s products is Amin Kader Paris which has two stores in the city. Again, I can’t find Euro pricing information for the fragrance. On a side note, on a Fodor’s site, I read that Santa Maria Novella has shops in the following cities: Roma, Venice, Lucca, Forte dei Marmi, Bologna, Castiglione della Pescaia, London, Paris, and Livorno.
As for samples, I obtained mine from Surrender to Chance which carries Ambra starting at $3.99 for a 1 ml vial.

Perfume Review: “The People v. Xerjoff Zafar” – Prosecution & Defense

The People v. Xerjoff Zafar– Case # 13-276891XZ

[The Bailiff]: “All rise! The Court is now in session, The Honorable Charles Highblossom presiding. On the docket, The People v. Xerjoff Zafar, Case # 13-276891XZ. The charge is olfactory assault and battery. State your name and business before the Court.”

[A small, goat-like, balding man rises]: “I am the District Attorney, Luke Sneering.”

[A tiny, dark woman wearing a custom-made Chanel suit rises]: “I am Loverly Limburger from the firm of Wealthy Lawyers, Screw Them, & Howe representing the Defendant, Sheikh Zafar of Xerjoff.”

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Perfume Review: Valentino Valentina Assoluto

I sometimes get a little obsessed with things, completely out of the blue and for reasons that I don’t always understand. Trying out the new Valentino fragrance, Valentina Assoluto Eau de Parfum Intense, became one of those things. It is supposed to be an entirely new take on Valentino’s popular Valentina perfume but, according to its creator, the well-known Olivier Cresp, it is not a flanker. (Yes, actually it is.) Instead, it’s supposed to be a new, smoldering “seductive” and “nocturnal” take on a chypre with only some of the original Valentina‘s facets and supposedly, none of the latter’s strawberry heart.

Valentina_Assoluto_A3

Valentina Assoluto was first launched in 2012 in Europe and the Middle East, but it is only now, in April 2013, being officially released in the U.S. The description on the little manufacturer’s sample that I bought states as follows:

The alluring fruitness of a sensual smeggia peach enhanced with white Alba truffle.

The magnetism of a precious white flower bouquet, touched by delicate vanilla.

The mystery of a voluptuous chypre signature, fusion of patchouli, oakmoss and vibrant cedar wood.

Valentina A the-bottle

The notes, as compiled from Fragrantica and Nordstrom, seem to be:

Key notes: bergamot, peach, white truffle, jasmine, tuberose, cedarwood, patchouli, oakmoss, Madagascar vanilla.

I should note that the text copy for Nordstrom mentions orange blossom too, which I think is also in the perfume. The more important thing, however, is what no-one mentions: strawberries. It is the key note of the original Valentina and, to my nose, is also a big part of the Assoluto sequel.

Valentina AssolutoFragrantica classifies the perfume as a “Chypre Floral.” I think that is following the ad copy far too slavishly. Valentina Assoluto is a fruity floral scent, first and foremost, with a heavy emphasis on “fruity;” it is an oakmoss or chypre fragrance only by the very loosest possible definition.

Macerated strawberries. Source:PeaceAndLoveInTheKitchen.com

Macerated strawberries. Source:PeaceAndLoveInTheKitchen.com

Valentina Assoluto opens on my skin with a forceful sweetness that strongly calls to mind those candies like a Jolly Rancher or something similar. There is a note of heavy, over-ripe, lush peaches which almost immediately turns to strawberries. The fruit is macerated with sugar, almost like a syrup that you see on some desserts. Its sweetness just barely falls short of strawberry jam. Seconds later, there is a dry undertone of some vaguely abstract, amorphous “chypre” element, but it is extremely faint. Much stronger is the patchouli and an undertone of vanilla. Minutes later, a very muted sort of earthiness appears, and it feels like white truffle — except it’s buried under piles of strawberry syrup. There is also a vague hint of something citrusy but it’s minimal. The strawberries turn even sweeter and, though they occasionally have ripe peaches as an undertone, they are the main star of the show at this stage.

Picnic outdoor strawberriesI haven’t the faintest idea how any of this is supposed to be “nocturnal.” I feel quite ready for a summer picnic with strawberry desserts in the bright, cheerful sun. I think those who love sugar bombs like Victor & Rolf‘s Flowerbomb will love this part of the perfume because it’s very exuberant and happy. Those who prefer more modulated, more well-balanced and less sugared florals will find this to be excessive.

Exactly fifteen minutes after the start, Valentina Assoluto turns dry and woody. It happened almost on the dot on both occasions that I tested the perfume. There is smoky cedar which appears and which slowly starts to muscle the strawberries to the side. There are subtle elements of jasmine, but like the patchouli and vanilla of the opening minutes, it’s merely flickering at the outside edges. Instead, the perfume turns a smoky, lightly peppered cedar fragrance on the base of some amorphously abstract fruity elements. At its final moments, Valentino Assoluto became a simple, light mix of woods with tiny touches of vanilla, patchouli and musk. 

I have to admit, I find the whole thing incredibly odd. For one thing, I’m not familiar with a plethora of strawberry fragrances. For another, the rapidity of the abrupt and very sharp change is quite unusual. To go from a candy-sweet fruity fragrance to a very dry, peppered, smoky cedar one is quite a contrast. And in fifteen minutes?! Odder still is the unusual juxtaposition of notes. Cedar and strawberries? I have to give points for huge originality.

I suspect the sharp transition would have been made smoother if I’d smelled the actual Alba truffle in the opening; its earthiness might have provided a bridge between stages, as would some of the floral elements. To my sadness, there was no tuberose on my skin. In the same vein, some freshness from the citrus notes would have helped alleviate the incredible sweetness of the scent. But, on my skin, none of those things happened on both occasions that I tested the perfume. Valentina Assoluto is barely floral and has little to no earthy truffle, fresh citrus, or pungent oakmoss.

The whole thing is extremely light and surprisingly sheer given the heaviness of the initial sugary notes. The perfume is strong for about five minutes but then quickly drops in sillage, hovering mere inches above the skin for about forty minutes, until turning into a skin scent. The first time I tested the perfume, I applied about 4 sprays and it lasted just over two and a half hours on my skin. The second time, I applied 2 sprays, and the perfume died after an hour and thirty minutes. Yes, I have perfume-consuming skin but, looking at Fragrantica, I was not the only one who had troubles with longevity.

I suspect fans of the original Valentina might like this one, since a few comments on Fragrantica lead me to believe they are extremely similar for the most part. Interestingly, a number of people seem to have experience a lot of tuberose in the scent — which I did not. The overall reviews on the site seem to be quite mixed, with people expressing everything from huge love, to those less enamoured of its “sweet, sweet, sweet” nature and a few being bewildered by how it turns “very woody.” Some simply couldn’t bear the heavy tuberose/patchouli combination.

Personally, I was disappointed by just how unremarkable it was; it’s not complex, nuanced, well-balanced, or long-lasting. And, even by the standards of mass-market fragrances, it’s a little boring. But if you like extraordinarily sweet perfumes with a suddenly dry twist, if you prefer sugared skin scents, or if you loved the original, then you may want to give this one a try. For everyone else, you may enjoy Valentino’s short “behind the scenes” clip for the campaign shot by David Sims and featuring the model, Freja Beha Erichsen, in a gorgeous backless Valentino dress.

 

DETAILS:
Valentina Assoluto Eau de Parfum Intense is available on the Valentino website where it retails for €82 for a 50 ml/1.7 oz bottle or €106 for the 80 ml/2.7 oz size. The perfume only comes in Eau de Parfum concentration. Valentino also has a list of countries that it ships to and a store locator on its website. In the US, you can find Valentina Assoluto at Nordstrom where it costs $88 for the small size and $117 for the larger one. Nordstrom also has a gift set for $119 which includes a body lotion in addition to the large 2.7 oz bottle. The site also sells all sorts of accompanying products to go with the scent. In the UK, it is available at Harvey Nichols or Harrods where it retails for £61.00 for the smaller 50 ml/1.7 oz bottle. John Lewis seems to be selling it at a slight discount of £54.90. In Europe, some of the Sephora online sites — like Sephora Italy — seem to carry it, so you may want to check the Sephora for your country. In Australia, I found the perfume offered on Cosmetics Now for AUD$112.95 and $146.95, depending on size.

Books: Patrick Suskind’s “Perfume” & Its Impact on Actual Perfume Creation

One of my favorite books that I’ve read in the last decade is the international best-seller, Perfume: The Story of a Murderer, by Patrick Suskind. Also known as Das Perfum or Le Parfum, the 1985 German novel is also one of the most beautifully written books I’ve read, a lyrical ode that explores the sense of smell in the most evocative, powerful way imaginable. As any perfume blogger can tell you, aroma is not an easy thing to convey. And, yet, Suskind manages brilliantly, re-creating the world of 18th-century France in all its horrors and fetid stink.

Suskind PerfumeThe book crosses and mixes several literary genres, from gothic to horror and the supernatural in the vein of Edgar Allen Poe. I find it difficult to adequately summarize the book (and we all know that brevity isn’t my forte!), so I’ll rely on Google books for a description that doesn’t give too much away:

An acclaimed bestseller and international sensation, Patrick Suskind’s classic novel provokes a terrifying examination of what happens when one man’s indulgence in his greatest passion—his sense of smell—leads to murder.

In the slums of eighteenth-century France, the infant Jean-Baptiste Grenouille is born with one sublime gift-an absolute sense of smell. As a boy, he lives to decipher the odors of Paris, and apprentices himself to a prominent perfumer who teaches him the ancient art of mixing precious oils and herbs. But Grenouille’s genius is such that he is not satisfied to stop there, and he becomes obsessed with capturing the smells of objects such as brass doorknobs and frest-cut wood. Then one day he catches a hint of a scent that will drive him on an ever-more-terrifying quest to create the “ultimate perfume”—the scent of a beautiful young virgin. Told with dazzling narrative brillance, Perfume is a hauntingly powerful tale of murder and sensual depravity.

It has garnered huge international praise from many, while others find it creepy, perfume bookdisturbing and truly revolting. Most of my friends who’ve read the book, even those who aren’t into perfume, adored it. In contrast, the good Christian, conservative, elderly Texan ladies in my book club were horrified by it. Horrified! Aghast! (I blame that mostly on the ending which I won’t discuss lest I spoil it for you.)

Amazon has an excerpt of the book’s opening paragraphs which illustrate the exquisite writing (as translated from Suskind’s original German) and his ability to evoke powerful imagery in such a way that you are transported back to Paris in the mid-1700s:

In eighteenth-century France there lived a man who was one of the most gifted and abominable personages in an era that knew no lack of gifted and abominable personages. His story will be told here. His name was Jean-Baptiste Grenouille, and if his name-in contrast to the names of other gifted abominations, de Sade’s, for instance, or Saint-Just’s, Fouché’s, Bonaparte’s, etc.-has been forgotten today, it is certainly not because Grenouille fell short of those more famous blackguards when it came to arrogance, misanthropy, immorality, or, more succinctly, to wickedness, but because his gifts and his sole ambition were restricted to a domain that leaves no traces in history: to the fleeting realm of scent.

Scene from the movie, "Perfume." Source: BarcelonaMovie.com

Scene from the movie, “Perfume.” Source: BarcelonaMovie.com

In the period of which we speak, there reigned in the cities a stench barely conceivable to us modern men and women. The streets stank of manure, the courtyards of urine, the stairwells stank of moldering wood and rat droppings, the kitchens of spoiled cabbage and mutton fat; the unaired parlors stank of stale dust, the bedrooms of greasy sheets, damp featherbeds, and the pungently sweet aroma of chamber pots. The stench of sulfur rose from the chimneys, the stench of caustic lyes from the tanneries, and from the slaughterhouses came the stench of congealed blood. People stank of sweat and unwashed clothes; from their mouths came the stench of rotting teeth, from their bellies that of onions, and from their bodies, if they were no longer very young, came the stench of rancid cheese and sour milk and tumorous disease. The rivers stank, the marketplaces stank, the churches stank, it stank beneath the bridges and in the palaces. The peasant stank as did the priest, the apprentice as did his master’s wife, the whole of the aristocracy stank, even the king himself stank, stank like a rank lion, and the queen like an old goat, summer and winter. For in the eighteenth century there was nothing to hinder bacteria busy at decomposition, and so there was no human activity, either constructive or destructive, no manifestation of germinating or decaying life that was not accompanied by stench.

And of course the stench was foulest in Paris, for Paris was the largest city of France. And in turn there was a spot in Paris under the sway of a particularly fiendish stench: between the rue aux Fers and the rue de la Ferronnerie, the Cimetiere des Innocents to be exact. For eight hundred years the dead had been brought here from the Hotel-Dieu and from the surrounding parish churches, for eight hundred years, day in, day out, corpses by the dozens had been carted here and tossed into long ditches, stacked bone upon bone for eight hundred years in the tombs and charnel houses. Only later-on the eve of the Revolution, after several of the grave pits had caved in and the stench had driven the swollen graveyard’s neighbors to more than mere protest and to actual insurrection-was it finally closed and abandoned. Millions of bones and skulls were shoveled into the catacombs of Montmartre and in its place a food market was erected.

Here, then, on the most putrid spot in the whole kingdom, Jean-Baptiste Grenouille was born on July 17, 1738. It was one of the hottest days of the year. The heat lay leaden upon the graveyard, squeezing its putrefying vapor, a blend of rotting melon and the fetid odor of burnt animal horn, out into the nearby alleys. When the labor pains began, Grenouille’s mother was standing at a fish stall in the rue aux Fers, scaling whiting that she had just gutted. The fish, ostensibly taken that very morning from the Seine, already stank so vilely that the smell masked the odor of corpses. Grenouille’s mother, however, perceived the odor neither of the fish nor of the corpses, for her sense of smell had been utterly dulled, besides which her belly hurt, and the pain deadened all susceptibility to sensate impressions. She only wanted the pain to stop, she wanted to put this revolting birth behind her as quickly as possible. It was her fifth. She had effected all the others here at the fish booth, and all had been stillbirths or semi-stillbirths, for the bloody meat that emerged had not differed greatly from the fish guts that lay there already, nor had lived much longer, and by evening the whole mess had been shoveled away and carted off to the graveyard or down to the river. It would be much the same this day, and Grenouille’s mother, who was still a young woman, barely in her mid-twenties, and who still was quite pretty and had almost all her teeth in her mouth and some hair on her head and – except for gout and syphilis and a touch of consumption – suffered from no serious disease, who still hoped to live a while yet, perhaps a good five or ten years, and perhaps even to marry one day and as the honorable wife of a widower with a trade or some such to bear real children . . . Grenouille’s mother wished that it were already over. And when the final contractions began, she squatted down under the gutting table and there gave birth, as she had done four times before, and cut the newborn thing’s umbilical cord with her butcher knife. But then, on account of the heat and the stench, which she did not perceive as such but only as an unbearable, numbing something-like a field of lilies or a small room filled with too many daffodils-she grew faint, toppled to one side, fell out from under the table into the street, and lay there, knife in hand.

Born in blood to a woman who tried to murder him, and then later rejected by society, Grenouille’s life was not an easy one. It was rendered even more difficult by the fact that he had a supernatural sense of smell but no personal scent of his own. The latter made people shy away from him, finding him something unnatural and unnerving. From an orphanage to a poor house, to a brutal apprenticeship as a tanner’s assistant and more, Grenouille — the book’s hero, anti-hero or monster, depending on your view — led a life of constant hardship, isolation and social rejection.

There was no joy in his world except his ability to detect the very olfactory essence of every object around him: from rocks to brass knobs, from the smell of the water to the very essence of the wind. Yet, even that supernatural ability never gave him much purpose in life until, one day, he stumbled upon a red-haired virgin. And it changed everything. He fell in love with her aroma — the scent of pure love and infinite beauty — and was determined to replicate it in a bottle at any cost. Including murder. As the back of my copy of Perfume states:

It was after that first crime that he knew he was a genius – that he understood his destiny. He, Jean-Baptiste Grenouille, the fishmonger’s bastard, was to be the greatest perfumer of all time. For he possessed the power not just to create beautiful scents, but to distil the very essence of love itself.

And as the obsession began, so would it end….

His ensuing path, and the trail of bodies he left in his wake, is one you must discover for yourself, as I shan’t give away the tale.

Christophe LaudamielSource: NYT SmellBound

Christophe Laudamiel
Source: NYT SmellBound

It is hardly surprising that Perfume had an enormous impact on actual “noses” and perfumers in the industry. Take, for example, the obsession of Christophe Laudamiel. As Chandler Burr explains in a New York Times article entitled “Smellbound,” Laudamiel was transfixed by the book from the moment he read it in perfumery school. When he began work for the giant fragrance corporation I.F.F. (International Flavors and Fragrances) in 2000, he set out to systematically recreate the pivotal scenes of this murderer’s story in scents, one by one:

Laudamiel would work on the novel’s scents alone, on his own time, evenings, weekends. No one knew he was doing it. He spent nights in the lab, mixing and remixing to find, say, the exact smell of freshly tanned leather, and would go home at 6 a.m. The first scent he created was Ermite (Hermit), the smell of the cave: damp stone, moss, pine, mountain wind, cold. He created Amour and Psyche, the best-selling perfume that Grenouille copies perfectly from scratch in the novel. Strangest of all, however, was Virgin No. 1, the scent of the girl who sold those yellow plums in the Paris streets. Years ago, an I.F.F. scientist recruited two young female virgins and, with their parents’ permission, recorded their aroma using a polymer needle. Laudamiel found this scent on I.F.F.’s shelves, then added christophe_laudamiel_2the scents Süskind describes as clinging to the virgin’s skin: apricot, nuts, sea breeze.

[There was also] Human Existence. It was the scent the scentless Grenouille creates for himself. “You must remember,” Laudamiel says, “this character’s being born without a scent has made him terribly lonely, lost, ignored. Having his own scent makes him whole. It makes him human.” [Emphasis added.]

Perfume PosterThat was just the start. In 2006, the movie version of Perfume came out, with small roles for Alan Rickman and Dustin Hoffmann. (It’s not a particularly good film. Really, it’s not! And I say that as someone who adores Alan Rickman. So, even though the film is easily available via NetFlix, read the book instead!) Perfume_Poster1_9407

Laudamiel met with the film’s German producer, Thomas Friedl, and with Vera Strubi, the head of Thierry Mugler perfumes. Laudamiel presented them with some of his Grenouille scents, and

[t]hey were mesmerized. They found themselves experiencing the book, its details and its characters. Strubi loved Laudamiel’s smells, the good as well as the bad.

It was agreed that Mugler would perfect 14 scents and package them in a special coffret — Paris 1738, Atelier Grimal and Orgie among them. But Strubi also wanted him to create a 15th scent for Thierry Mugler, a perfume that captured the essence of Süskind’s book. The obvious choice would be to try to create the perfume Grenouille makes from the scent of the murdered virgins. But that was impossible (by definition it didn’t exist), and not to mention, Strubi said, too pretentious.

Mugler Coffret set for "Perfume". Source: Fragrantica

Mugler Coffret set for “Perfume”. Source: Fragrantica

In 2006, the perfume blog, The Scented Salamander, posted a description of the final result, along with some of the Mugler press release:

In this boxed set of 15 fragrances, Thierry Mugler dares to present the novel’s 15 olfactory themes. ‘Disturbing, arousing, divine, sensual, icy… none of the fifteen compositions will leave you indifferent’…

The boxed set contains fourteen olfactory compositions bearing the names Baby, Paris 1738, Atelier Grimal, Virgin Number One, Boutique Baldini, Amor & Psyche, Nuit Napolitaine, Ermite, Salon Rouge, Human Existence, Absolu Jasmin, Sea, Noblesse, Orgie. Uncompromising fragrances evoking human warmth, love, sexuality, wealth, virginity and more… The fifteenth fragrance, ‘Aura’ is a creative interpretation of the bewitching magic spell cast by the ‘virtuoso, terrifying scent of Grenouille’, the murderous hero of Perfume. 84 ingredients compose its top-secret formula, by fragrance designers Christophe Laudamiel and Christophe Hornetz.

She later posted some preliminary impressions of the 15 perfumes. In a nutshell, she found the scents “strangely beautiful” for the most part, though I personally thought she seemed less than enchanted by “Virgin #1.”

Victoria of Bois de Jasmin posted a comprehensive review of the Mugler/Laudamiel scents. She has fabulous descriptions of each perfume, so I encourage you to read her review in full, but here is her assessment of the critical Virgin #1 scent:

No. 1 Part I, Chapter 8 of “Perfume: The Story of A Murderer”

“A girl was sitting at the table cleaning yellow plums… A hundred thousand odors seemed worthless in the presence of this scent. It was pure beauty.”

In one of the interviews with Laudamiel, I read that the IFF team worked to capture the scent of a young girl’s navel via headspace (a technology designed for capturing and analyzing the aroma molecules in the air around the source of scent.) This novel accord was used in Virgin No. 1. While I was intrigued by the idea, nothing prepared me for the sheer beauty of the fragrance. The base of the composition is the most exquisite musky accord, milky like fresh cream, smooth like peach skin and warm like delicate cashmere. An intoxicatingly luscious plum is woven though the musky tapestry, lightening it and lending it an irresistibly playful facet. Although it is amazing on the blotter, on the skin, the fragrance reveals all of its beautiful facets in a panoramic manner. It is innocent, and yet it possesses a beguiling and sensual edge. It is subtle, yet its sillage is magnificent. It is breathtakingly beautiful.

On Fragrantica, those who have smelled Virgin #1 seem to have found it equally stunning. But, alas, we shall have to live vicariously through their experiences, since the perfumes are now akin to the Holy Grail and a unicorn, combined into one.

It’s not merely the obvious fact that they are no longer available; it seems they were always elusive. I read on Fragrantica that only 300 coffrets were produced, that they sold out in Europe in a week, and, at the time, cost $600 each. According to another poster on the site, one of those sets was valued at over $1,000 as of December 2011 when it was offered for sale. I’ve never seen a single one on eBay, though I’ve heard they do appear from time to time.

The point of all this is not to create an exercise in frustration — though, clearly, it may do that as well. The point is to demonstrate the incredible power of Suskind’s olfactory imagery and the extent to which his book can compel an obsession all of its own. It’s also intended to demonstrate the extent to which the book has influenced actual perfumers in the industry and how they have attempted to turn that most abstract of things — the literary image of something as evanescent as scent — into something concrete. In fact, I would bet anything that Etat Libre d’Orange’s infamous Sécrétions Magnifiques was influenced, at least in some part, by Suskind’s book. And, lastly, it shows just how far perfumery has come in modern times: harnessing the scent molecules of virgins. (With no actual bloodshed involved!)

If you are a perfumista and haven’t read Suskind’s brilliant book, I strongly urge you to do so. It will blow your mind! Even if you’re not particularly into perfume, you may still want to pick it up. Whether you find it brilliant or creepily disturbing beyond words, I can guarantee you one thing: it’s like nothing else you will ever read.

DETAILS:
On Amazon US, “Perfume” currently costs $8.15. On Amazon Canada, it costs CDN $12.27. On Amazon UK, it costs £6.29. On Amazon France, “Le Parfum” costs EUR 5,32. It should be available on all the other Amazon sites as well, in addition to your local bookstores.