LM Parfums Hard Leather Giveaway: The Ten Winners!

Random.org has spoken, and I have the names of the ten U.S. winners for the perfume giveaway so generously provided by LM Parfums.

Congratulations

THE WINNERS:

I input all the names into Random.org, and its machine has spat out the list of winners. Without further ado,the first ten people chosen at random are:  VickyPWEdward G.The Scented HoundWeFadeToGreyCarla Meiners, Cohibadad, Hunter, Two2aHorseSara, and Xtopher!

Giveaway Winners List for Hard Leather

Congratulations to all of you! [Edited to add: In total, 68 names were entered, as indicated by the comment shown that “there were 68 items in your list.”I merely did a Screen Capture of however many names would fit on my list, but that isn’t the complete list. In other words, there were more names shown below #22, but I could only “grab” that amount to show. Please don’t think you weren’t entered simply because I didn’t “screen capture” all 68 names, or the order they came in.]

Hard Leather 5 ml decant. Photo: my own.

Hard Leather 5 ml decant. Photo: my own.

Each of the winners will get ONE decant 5 ml bottle of my favorite new perfume in many a year, Hard LeatherYou have until the end of TUESDAY, February 25th, to email me your shipping information. Please send an email to Akafkaesquelife @ gmail . com  (all one word, scrunched together) with the necessary information.

If I fail to hear from you within the contact period deadline, I will give the gift to the next person on the list, and/or move the winners up by one.

I will take care of all the shipping and costs. I plan to go to the post office to ship your packages out by Wednesday if all goes to plan. So, you might want to add on another 5 business days from February 26th before you get your package, fingers crossed. On a side note, I’m always paranoid about things getting lost or damaged in the mail, so perhaps you might email me when you receive your package to let me know that it arrived safely, intact, and without leakage? As I said, I worry about these things.

For that reason, I would like to emphasize that I am not responsible for items that are destroyed or lost in transit for some reason.

FINALLY:

I would like to thank LM Parfums‘ owner, Laurent Mazzone, for his enormous generosity, kindness and thoughtfulness in offering ten fantastic gifts. This is very expensive perfume, and it also has been extremely hard to obtain in the U.S. until now, so he really wanted to give more people the chance to try it. I hope the winners will let me know what they think when they receive it. I know the raunchy Hard Leather won’t be for everyone, but I hope a few of you find it to be sex on stick or, rather, sex in a bottle. 

For those who weren’t so lucky in the giveaway but who live in the U.S., Osswald in New York appears to have finally received Hard Leather in its store. Finally! It’s still not listed on their website, but they sent out a Tweet yesterday to announce the perfume’s arrival. You can always try calling them to order samples. You may not be aware, but Osswald has a special deal (that they keep rather quiet about) which is limited to those who call them at (212) 625-3111. They offer 10 samples of 10 perfumes in 1 ml vials for $10 with free domestic shipping. It is only available by phone and to those in the U.S., so it is one way for you to explore the LM Parfums line since none of the decanting stores offer the perfumes. Also, as a side note, I will be reviewing LM Parfums’ Black Oud (a much better version of Puredistance’s BLACK, if you ask me) and the floral woody Vol d’Hirondelle in the upcoming future as well.  

Thank you to everyone for stopping by, and may the fragrant winds always keep you safe. 

Arte Profumi Fumoir: Campfire Smoke & Promises

The promise of Russian leather, birch tar, smoke, ambergris, and velvet-covered, opulent smoking rooms in gentlemen’s clubs lies at the heart of Fumoir, a new and expensive eau de parfum from the Italian perfume house, Arte Profumi. From the company’s elegant description right down to Fumoir’s notes (which also include pepper, cumin, and rose), the perfume sounds glorious on paper. 

Fumoir, via First in Fragrance.

Fumoir, via First in Fragrance.

Arte Profumi, whose name translates to The Art of Perfume, is based in Rome and seems to have been founded around 2013, the year when it launched all its fragrances. Fumoir is classified as a leather scent, but its name refers to smoking rooms at a gentleman’s club, as well as to a smoke house. Arte Profumi‘s website has little by way of description for the scent, and absolutely no notes: 

FUMOIR
Birch
… conversations among men,
in reserved rooms,
covered by wood, leather and velvet
surrounded by smoke.

Source: Wingtip.com

Source: Wingtip.com

First in Fragrance has much more information, and describes Fumoir as follows:

“Fumoir” by Arte Profumi is dedicated to a very special world – the world of gentlemen’s clubs and the pleasures of tobacco.

The quite, intense and distinctive fragrance takes no prisoners. Pepper and cumin are the strong vanguard. The fragrance bites wonderfully with smoky and leather notes, the rose in the heart is known only by hearsay and ambergris stays firmly in the background. The rest is pure and driven to extreme masculinity.

“Fumoir” doesn’t rely on hints. Whoever enjoys assertive smoky notes and old, creaking leather, or prefers a statement to diplomacy, will love “Fumoir”. The name in French not only means gentlemen’s room or smoking room but also smoke house. 

The notes, as compiled from First in Fragrance and Fragrantica, are:

 pepper, cumin, birch tar, tobacco, russian leather, rose and ambergris.

Talisker, an Islay single malt. Photo: Savuista at the Savuista blog.http://savuista.blogspot.com/2013_10_01_archive.html

Talisker, an Islay single malt. Photo: Savuista at the Savuista blog.http://savuista.blogspot.com/2013_10_01_archive.html

Fumoir opens on my skin with beautiful birch, manifesting itself as campfire smokiness infused with a peaty, somewhat salty, single malt, Islay Scotch. I’m quite serious when I say that I actually murmured out loud, “Laphroaig on steroids!” which is a huge compliment, as I love Laphroaig the most out of the all the Islay malts. Here, the Scotch is amplified with that gloriously burnt wood, campfire smokiness that is such a core component of birch.

Birch Tar pitch via Wikicommons.

Birch Tar pitch via Wikicommons.

Birch tar is more than just smoky, though. It is often a key element in creating the impression of leather, especially Russian leather. Back in the old days, Russian tanners cured hides with the tar, and something in the popular imagination (or perhaps just in my imagination) tends to associate the leather aroma with dashing, fierce, or untamed Cossacks. (As a side note, Chanel‘s Cuir de Russie probably helped in creating this association.)

Here, in Fumoir, the campfire aroma of scorched birch wood is soon followed by a definite note of blackened, tar-encrusted leather. At this point in the perfume’s evolution, the leather very much feels like its own distinct, individual element. Unfortunately, it later ends up being subsumed into the birch tar, which drives Fumoir from its very first moment until its end.

Source: lamag.com

Source: lamag.com

The leather is really lovely at this point. It is so black and sultry in its smoky, rugged heft. Yet, there is an odd meatiness about it that continuously reminds me of a mesquite-smoked barbecue. Fiery black pepper thoroughly covers it and the overall effect is… well, you may call me crazy, but I keep thinking of Steak au Poivre. Perhaps it’s the result of the cumin with the pepper and birch, creating a combination which my mind is translating into a big, fat, meaty steak, covered with walloping amounts of pepper, and thoroughly infused with smoke from a campfire that is burning mesquite wood. The cumin really isn’t visible in its usual way, apart from that odd impression, and I detect no rose at all at this point.

Four members of the Tsar's Imperial Russian Cossack bodyguard. Source: Pinterest.

Four members of the Tsar’s Imperial Russian Cossack bodyguard. Source: Pinterest.

Instead, Fumoir is a bonfire of darkness, singed woodiness, tar, peaty whiskey, and leather. The latter slowly takes on a slightly animalic touch, a raw, butch quality. For the first time in a long time when smelling a birch leather fragrance, I’m really transported to the steppes of Imperial Russia with its Cossacks. It never really happened with Cuir de Russie, but then, Fumoir is not as refined as that scent and it lacks the avalanche of soapy aldehydes that dominated the Chanel scent on my skin. In short, the Italian perfume has a very untamed, fierce element that the Chanel never did. At the same time, both the campfire smoke and the leather are stripped of the forest or chilly pine aroma that other fragrances with birch often carry.

My favorite part of the scent, though, is definitely the Laphroaig single malt aspect that I noted earlier. As the opening minutes pass, the note grows stronger, and its peaty smokiness works incredibly well with the meatiness of the leather, the pepper, and the birch. Scotch and a campfire steak, how perfect is that?!

Photo: Savuista at the Savuista blog. http://savuista.blogspot.com/2013_10_01_archive.html

Photo: Savuista at the Savuista blog. http://savuista.blogspot.com/2013_10_01_archive.html

Alas, my overall enthusiasm is suddenly tempered exactly 15 minutes into Fumoir’s development when a synthetic note stirs in the base. It smells of very dry tobacco but, also, of an ISO E-like aromachemical. It is wrapped up in an extremely arid woodiness, as well as with a touch of very, amorphous golden… something. I can’t pinpoint what it may be. My first thought was Givaudan’s tobacco synthetic, Kephalis, that is often used for its leathered undertones. Later, though, I wonder if it’s Givaudan’s Ambermax with its peppered, ISO E Super-like notes? The dry, ambergris substitute, Ambroxan? A combination of Kephalis and one of the ambers seems most likely. Whatever the real cause(s) may be, there is definitely something that is not right and very fake in Fumoir’s base.

As a whole, the perfume’s overall bouquet in the opening stage is of tarry birch wood charred in a campfire and infused with mesquite, pepper, Laphroaig whiskey, and meaty Cossack leather, all lightly flecked by a dry tobacco whisper and a good dose of aromachemicals.

Source: speckyboy.com

Source: speckyboy.com

Then, Fumoir slowly, very slowly, starts to shift. 40 minutes in, the perfume starts to gradually turn warmer and fractionally sweeter. The peaty whiskey fades away, while a kernel of “amber” in the base begins to bloom, seeping over the tarred leather and birch smoke. It creates a small dot of goldenness in the pitch black, but it is an abstract amber, an impression more than a clearly delineated, crisp note.

And it most certainly is not actual, very expensive ambergris, no matter what is listed in the notes. This is nothing like the scent that dominates a fragrance like Profumum‘s Amber Aurea. This is a wholly abstract construct that is nebulous, dry, and, increasingly, subject to a chemical taint, just like the equally nebulous tobacco note. The “amber” is actually why I mentioned those particular aromachemicals up above. Neither its ISO E-like jangly sharpness nor its excessive dryness is a joy.

The problem is that far too much of both synthetics have been used for them to blend well into Fumoir, though they certainly seem to help with the perfume’s projection. The perfume is very potent in the opening hour, and with good sillage that wafts out about 3-4 inches above the skin before eventually dropping at the end of the first hour. Despite the forcefulness of the birch smoke, Fumoir is quite airy in feel, and it grows thinner with time. Actually, it feels rather like an eau de toilette in nature, one which has a powerful start, but little actual body or depth.

"Gold smoke" by etafaz on deviantART.

“Gold smoke” by etafaz on deviantART.

At the end of the first hour, Fumoir is largely a two-note symphony centered on the main aspects of birch: burnt campfire smoke and leather. The pepper, whiskey, and vaguely abstract cumin element have faded away. However, the “tobacco” is finally starting to emerge in its own right, along with the “amber” in base. I don’t mind synthetics in fragrances if they are well-blended, in balanced proportions, and don’t render the scent into something that is heavily chemical in nature, but I have enormous issues when the quantity is high, especially at Arte Profumi’s prices. (More on that later.) Plus, Fumoir gives me a faint headache whenever I smell it too deeply for too long up close. That is a telltale sign that the aromachemicals are in a large quantity, as I don’t have such a reaction otherwise. Needless to say, I’m feeling rather grumpy at this point, and it only gets worse.

At the end of the 3rd hour, Fumoir smells of aromachemical amber, burnt wood in a campfire, and birch tar that is vaguely leathered, all in a warm blend infused with abstract, peppered, tobacco tonalities. It feels richer than it actually is, and it also reminds me of a very synthetic version of Naomi Goodsir‘s Bois d’Ascese, though not as interesting. Fumoir’s sillage has dropped to about an inch above the skin, but the notes aren’t hard to detect up close.

Source: Theatlantic.com

Source: Theatlantic.com

Fumoir is largely linear in nature, which is fine if you like the notes in question. Obviously, I don’t, but it doesn’t help that the simplicity of Fumoir’s bouquet is becoming increasingly boring. From afar, it really is nothing more than the birch tar’s burnt woods and some extremely arid relative of ISO E Supercrappy. For a brief period about 6.25 hours in, the rose appeared, turning Fumoir into a dry, woody rose and birch tar scent on an abstract amber base. It feels like a very distant cousin to Le Labo‘s Rose 31, only the nebulous rose is massively dominated by campfire smoke and an amber synthetic, instead of cedar woods and actual ISO E Super.

Campfire ashes. Source: dansdepot.com

Campfire ashes. Source: dansdepot.com

The resemblance doesn’t last long, and Fumoir returns to its core scent of birch tar smoked woods with aromachemical amber and aromachemical tobacco. By the middle of the 8th hour, the notes veer between acrid, smoked, and ashtray-like in their nuances. There is a subtle vein of dirtiness that lurks underneath, like really old, stale cumin, mixed with mesquite. The whole thing makes me feel incredibly dirty — in an unclean way, and not in the good, sexy, skanky way.

I’d suppressed the urge for a very soapy shower for hours, but, finally, towards the end of the 10th hour, I gave in and washed off Fumoir. It was exactly 9.75 hours into the perfume’s development, and Fumoir would probably have endured even longer as my skin holds onto synthetics like mad. In all honesty, I think it was the monotony which got to me even more than the acrid, burnt, stale, fetidness of the final hours. Fumoir is all about the birch tar first and foremost, then the two other aromachemicals. The remainder of the notes are hardly key players, and the lovely Cossack Russian leather subsumes itself into the overall scorched woods aroma in a way that renders it a mere undertone in the perfume’s overall scent.

I tested Fumoir twice, increasing the amount of fragrance that I applied, and the overall result was largely the same in both instance. The only difference is that I didn’t detect any rose note with larger quantity of Fumoir. It was just more linear, aromachemical laden, and boring. And I washed it off even sooner.

I couldn’t find any blog reviews for Fumoir, and the fragrance has no comments listed on its Fragrantica page. There isn’t even a Basenotes entry for it. However, Parfumo (which is like a European Fragrantica) has some votes for the quality, sillage and longevity of the scent. So, even if there are no actual comments posted, perhaps you may find 3 people’s numerical assessment of the fragrance useful:

  • 3 votes each for Longevity and Sillage, each coming in at an 83% ranking;
  • 3 votes for the scent as a whole, which puts it at 2.5 stars or a 50% ranking.

I think the 2.5 out of 5 rating for the fragrance is generally fair, though perhaps a bit high for me personal. Still, it’s telling that 3 people who may not be as annoyed as I am by massive amounts of aromachemicals don’t think highly of the scent either.

It doesn’t help that Fumoir is neither cheap nor easily accessible. It is exclusive to Europe at this point, though you can easily find samples at Surrender to Chance. Even if you were to order it from First in Fragrance in Europe (or Jovoy for EU-based customers), Fumoir costs €225 for the 100 ml bottle. At today’s exchange rate, that comes to roughly $308. This is not a scent worth $308 or €225! It simply is not, even if you don’t share my disdain for aromachemicals. There is none of the rich body, nuanced complexity, or interesting development that would warrant such a price. I generally liked Arte Profumi’s Ecclesiae incense fragrance, though I thought the price for that one was too high as well, but Fumoir lacks its sibling’s quality.

Photo: Narinder Nanu via washingtonpost.com

Photo: Narinder Nanu via washingtonpost.com

More to the point, if you’re an ardent fan of campfire birch scents, there are much better alternatives out there at a much better price. There is the richer, deeper, piney Arso from Profumum Roma; there is the drier, more austere, interesting Bois d’Ascese from Naomi Goodsir (which is hardcore birch, campfire smoke!); and there is also Jovoy‘s Private Label with its heavy vetiver focus amidst the peaty birch campfire smoke and Mad Max leather. They’re all significantly better fragrances.

In short, Fumoir fails to live up to its promises, and I would skip it.

DETAILS:
Cost & Availability: Fumoir is an eau de parfum that comes in a 100 ml/3.4 oz size and costs €225. There are no American distributors for the Arte Profumi line that I could find. Arte Profumi has a website, but not an e-shop or a Stockist/Retailers list, so your best bet in obtaining the scent is from two big European perfume sites. Paris’ Jovoy and Germany’s First in Fragrance both carry the scent. The latter also sells samples and ships internationally. I couldn’t find any retailers in the UK, the Netherlands, or outside of Europe. If you’re in Italy, however, the company has two boutiques in Rome. Samples: Surrender to Chance now sells Fumoir starting at $4.50 for a 1/2 ml vial. There is also an Arte Profumi Sample Set starting at $12.99 for 3 of its fragrance (including Fumoir and Ecclesiae which I previously reviewed) in a 1/2 ml size.

The U.S. Fragrance Industry: Sales Figures, Popular Fragrances & Market Changes

Source: knozhawa.com

Source: knozhawa.com

The numbers are in for the perfume industry’s sales in 2013 as a whole. I’m always interested in the financial side of the fragrance industry, especially how perfume is doing as compared to the overall beauty market. However, the most fascinating thing this time were changes that occurred in people’s perfume tastes, in the categories of perfumes that were purchased in the last year, and in who was doing the buying. I’m not hugely surprised by what men are doing in the U.S. and U.K., but I was a bit taken aback by a change in the American woman’s buying habits and tastes. I’ll cover all of that in this post, along with: the U.S. sales figures for market leaders like Estée Lauder, Elizabeth Arden, Coty, and Inter Parfums, along with what those figures tell us about the overall fragrance industry in America.

Another post will look at the broader picture by focusing on the global perfume market. The topics include: the most popular perfumes for women and men in different European countries; the role of Valentine’s Day in the UK; the 3 perfume houses that dominate the French market; a perfume Fatwa by a Grand Mufti in the Middle East (no, I’m not joking, but it was a positive edict); the industry’s astonishing projected growth; the degree of profits for L’Oreal, LVMH, IFF, and Givaudan; and the different international perfume markets in the UK, France, Italy, Germany, The Netherlands, Spain, India, and the Middle East. [Update: there are also posts on the Brazilian and Asian markets (China and Japan). In another 2014 post, the second half has newer figures for L’Oreal, Estée Lauder, Coty, and P&G.]

As always, I would like to emphasize that I am the furthest thing imaginable from a business expert. I often can’t make heads or tails of the specific fine point and details in financial reports. In fact, I intentionally went to law school to stay as far away as humanly possible from anything mathematical or financial in nature. Still, I hope you find some of the reports below interesting. Please note, however, that all of the articles focus on the more established and significantly larger commercial fragrance market, not the niche one.

Source: goodfon.com

Source: goodfon.com

U.S. BEAUTY & FRAGRANCE INDUSTRY:

I’d previously quoted and discussed the flat U.S. sales in the first part of 2013 in a post on the 2013 business reports for the perfume industry. To put the new figures into context, I want to start with the numbers for the beauty market as a whole. A MediaPost article quotes the NPD global market research group as saying, in part:

sales of prestige beauty products — those sold in department stores — gained 5% in 2013. But the lower-end brands sold in drugstores struggled, gaining just 1%.

Among the prestige labels, NPD reports that skincare and makeup was especially strong — both up 7% in dollar sales from the prior year — while fancy fragrances were flat. Direct-to-consumer sales grew 19%. But the more expensive products were, the better they sold. Fragrances priced $100 and higher jumped 30% in sales, and makeup priced at $60 and up climbed 28%.

Drugstore brands had a tougher go of it. […] Makeup gained 2%, while mass fragrance sales sank 6%. [Emphasis added by me.]

In short, prestige makes a difference to sales. I have to wonder how much of that was driven by niche perfumery or, to be more precise, the impact of niche perfumery on more mainstream brands (like Chanel, for example) raising their prices.

Source: marieclairvoyant.com

Source: marieclairvoyant.com

I found a CNBC article that added some interesting details. For one thing, it notes that Christmas is perhaps the biggest time for perfume sales. In fact, 45% of all such purchases usually occur between October and December. The article, which came out in November 2013, didn’t have such an optimistic view this time around. More interestingly, it quotes a Euromonitor expert on which specific perfumes were popular:

What used to be a go-to Christmas gift is no longer smelling quite as sweet.

After gaining back some of the ground lost after four years of negative sales during the economic downturn, fragrance sales are basically flat on the year, and experts predict they will continue their holding pattern during the holidays.

According to The NPD Group, 15 percent of shoppers will purchase a fragrance this holiday, which is unchanged from 2012; similarly, Euromonitor forecast that the category’s sales will tick higher by only 0.2 percent this year. […][¶]

Jo Malone fragrance via joyce.fr.

Jo Malone fragrance via joyce.fr.

Most of the growth in the prestige fragrance category—sales logged primarily in department stores—has come from pricier, niche fragrances such as Demeter Fragrance Library’s Oud, and scents from Jo Malone and Tom Ford, [Virgina Lee of Euromonitor] said.

She pointed to Bond No. 9Estée Lauder’s Modern Muse and Coty’s Marc Jacobs Honey as other fragrances she expects to perform well.

While celebrity perfumes continue to saturate the market—including scents from Rihanna, One Direction and Taylor Swift—the category’s real value growth is now being driven by an older, more sophisticated shopper who doesn’t care to smell like a pop star, Lee said. She also predicts prestige will continue to outperform mass offerings, as higher-income shoppers have the money to burn on a $250 fragrance, she said.

Bloomingdale’s, Sephora and Saks all listed fragrance as one of their top areas of focus for the season, with Bloomingdale’s calling out its Tory Burch fragrance exclusive; Sephora its multibranded fragrance samplers; and Saks its mini-fragrance collections and fragrance sets, including Carven and Viktor & Rolf’s Flowerbomb. [Emphasis to names added by me.]

SPECIFIC PERFUME COMPANIES:

So, what happened when Christmas ended, the sales were tallied up, and the reports were released? Well, as noted above, NPD says that 2013 perfume sales were flat for “prestige” (ie, department store) fragrances, while drug store ones sank by 6%.

Britney's Curious perfume.

Britney’s Curious perfume.

However, some specific companies really took a hit. Elizabeth Arden, a huge corporation which distributes everything from Brittany Spears‘ many lucrative fragrances to the super-popular ones from Justin Bieber and Elizabeth Taylor, fared poorly in its second-quarter, in part because of those flat U.S. perfume sales. According to Medill Reports:

  • Net income fell 22%;
  • On an adjusted basis, quarterly earnings fell 32%; and
  •  “Quarterly sales totaled $418.1 million, a 10.6 percent drop from $467.9 million in the second quarter of 2013. Revenues from its North American business, which account for about two-thirds of total sales, fell 13.3 percent to $269.6 million from $311.1 million.”

It’s actually a pretty big deal if a company like Elizabeth Arden does poorly in the U.S., because it controls such a big portion of the market here. According to the Elizabeth Arden Wiki-Invest stock page:

The global fragrance industry has a market cap at $36.6 billion dollars. Currently Elizabeth Arden has a 15% market share from their owned and licensed brands North America compared to the 2% market share in Europe. Europe has largest fragrance market at $13 billion which is currently twice that of North America.

Photo: Bruce Weber for Bottega Veneta. Source: stylefrizz.com

Photo: Bruce Weber for Bottega Veneta. Source: stylefrizz.com

Coty didn’t do enormously well in 2013, either. The company’s fragrances generally seem to average out to the mid-level range in terms of department store offerings, as its brands include: Bottega VenetaCalvin Klein, Chopard, CerruttiMarc Jacobs, Chloé, Roberto Cavalli, Sarah Jessica Parker, BeyoncéLady Gaga, Madonna, Vivienne Westwood, Vera Wang, and Davidoff. Coty said its fiscal second-quarter earnings for 2013 dropped 33%, though much of that was from weak cosmetics sales. The fragrance sector reported a 2% loss in revenue, but the company’s revenue as a whole sank 4.1% to $1.32 billion.

For the Estée Lauder behemoth, fragrance is only a small portion of their sales. According to Trefis, 49.9% of their stock price comes from skin care, 39.5% from makeup, and only 7.5% from fragrance. The company continues to beat all quarterly estimates with a very strong performance. The full Trefis report states:

The contribution of fragrances to overall revenues has seen a consistent decline for the company, from 19% of total revenues in 2007 to 13% by 2012, driven by higher skin care product demand globally. During the same period, skin care revenue share increased from 37% to 44% by 2012. The skin care product market worldwide reached $100 billion in 2012, growing at an annualized rate of 4.1% between 2007 and 2012 while the worldwide fragrance market reached $37 billion. [1] [2] […]

However, despite its declining share, the fragrance division witnesses a strong growth rate in Q2, supported by holiday season spending on luxury fragrance products.

Source: Fragrantica.br

Source: Fragrantica.br

The fragrance division registered a 32% growth in revenues during Q2FY13 while other divisions such as skin care, hair care and make up registered growth rates of 15%, 16% and 9% respectively. Premium fragrance brands such as Jo MaloneModern Muse and Tom Ford have historically been strong drivers for divisional revenues. Furthermore, the company launched various limited edition fragrance products exclusively for the holiday season which could boost revenues. We expect another quarter of strong performance from the company’s fragrance division. [Emphasis added by me.]

Another company with slightly more “prestige” fragrances also did well. Inter Parfums reported a 19% increase in fourth-quarter sales, according to a report in the Wall Street Journal. You may not know Inter Parfum’s name, but you certainly know the perfume brands it distributes: Lanvin, Van Cleef & Arpels, Balmain, Agent Provocateur, Boucheron, Jimmy Choo, Karl Lagerfeld, MontblancPaul Smith, S.T. Dupont, Repetto, Alfred Dunhill, Anna Sui, Shanghai Tang, Oscar de la Renta, Gap, Brooks Brothers, bebe, and Betsey Johnson

There is clearly a vast divide in the fortunes of Elizabeth Arden and Coty, on the one side, and Estée Lauder and Inter Parfums, on the others. It comes down to the nature of the respective companies’ perfume brands, and underscores the conclusion of one market researcher: prestige sells, even in today’s economy. The NPD global research group states:

Value is important to consumers, but premium-priced offerings are thriving is US prestige beauty. Even though sales for the total prestige fragrance category were flat, fragrances priced $100 and over grew 30 percent in dollars, while face makeup priced at $60 and up increased 28 percent, and skincare for the face gained 15 percent in dollar sales (compared to 2012).

THE SHIFTING SCENT OF THE U.S. WOMAN:

Now that you have the context as a whole, I wanted to talk about one of the more interesting things I discovered. When the average American woman wants to buy a new perfume from a department store, they are increasingly choosing woody orientals! According to an NPD report entitled “The Shifting Scent of a Woman“:

While total industry dollar sales declined slightly to $2 billion in the 12 months ending December 2013, sales of woody oriental scents, the second largest fragrance family, and smaller segments grew during the same time period.

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant vice president and senior global industry analyst, The NPD Group, Inc. “Fragrance is a powerful tool that can exude an image and even empower an individual as an expression of personal preference. With the emergence of more artisanal scents on the market, women are welcoming the opportunity to experiment and explore different options.”

The standalone oriental, woods, citrus, and fruity fragrances are still a small portion of the market, at just 7 percent of women’s fragrance dollar sales, but they are growing at the expense of the larger segments, including the top selling fragrance family, floral. Woody oriental is the only one of the larger blended fragrance families to experience growth in 2013. Two of the top 5 women’s prestige fragrances sold in the US are part of the woody oriental fragrance family, while the other three in the top five are florals and a soft floral.

“The recognizable classics remain strong, but new players are important rising stars to watch,” said Grant. “Today, the opportunity for reinvention afforded by a novel scent coexists with the instant indulgence provided by the classics.”

In my admittedly biased opinion, I am going to credit niche perfumery as having some role in why less traditional categories of perfumery may be gaining ground with the average American women. Just as with fashion being influenced by trends that slowly trickle down from Haute Couture, so too must the more inventive fragrances put out by niche houses eventually trend the commercial perfume giants. You can see it with oud which started as a revolutionary failure with YSL’s M7 (under Tom Ford), but which has now trickled down into every conceivable type of perfume at every price point.

Source: blogs.nordstrom.com

Source: blogs.nordstrom.com

WHAT MEN ARE UP TO:

It seems American and British gentlemen really, really love their fragrances. The Yanks in particular are spending a fortune, which is why I’m including this section here and not in Part II with the rest of the global analysis. An NPD report has the figures for men’s purchases between November 2012 and October 2013:

men’s fragrance juice sales drove positive dollar performance for the overall fragrance category in the US and UK[.] Total fragrance performance was soft elsewhere in Europe, with declines across men’s and women’s offerings, primarily in the EDT segment.

“While women’s individual juices continue to be the top selling fragrance segment across the US and Europe, new launch activity has been a boost for men’s sales across most countries,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc.

In addition to men’s juice sales, the other positive growth segments for both the US and UK prestige* fragrance industries in the 12 months ending October 2013 were women’s juices, and both men’s and women’s fragrance gift sets. With the exception of Spain, which had declines across fragrance segments, there were segments of flat to positive performance in other European countries. Men’s gift sets were the star in France during this time period. In Italy, men’s juice and women’s gift sets held steady.

ALL IN ALL:

Although there seems to be movement in specific areas, I think if you look at the picture as a whole, you will see that the perfume industry in the U.S. continues to struggles. Sales are generally soft, not dynamic and huge. The percentages reported are always very small, moving upwards by about 2% in a lot of cases, or else dropping by 6% to 7%. If you take a bird’s-eye view, make-up and skin care do gangbusters in the U.S., but not fragrances. Even the expensive ($100+) perfumes are only selling moderately if you look at picture as a whole, as opposed to taking a narrow view of “prestige” fragrances vs. drugstore ones.

And remember, the definition of “prestige” here revolves around department store perfumes, not niche. Given the nature of a niche or artisanal company, and the fact that it is privately owned with no need to report to shareholders, I think it would be virtually impossible to find data on how that sector of the industry is doing. The individual companies are certainly not going to report it. I also can’t see niche distributors like Luckyscent, Osswald, First in Fragrance, or Essenza Nobile releasing sales figures by perfume house.

Still, I think it’s always interesting to know how the industry as a whole is doing. To that end, Part II will focus on the global picture, from market titans like LVMH and Givaudan, to popular perfumes and sales in individual countries such as the U.K., France, Germany, The NetherlandsItaly, Spain, India, and the Middle East.

LM Parfums Giveaway: Hard Leather

I’m incredibly excited to announce that LM Parfums has generously offered a really huge giveaway of ten (10!) prizes. Ten winners will each get one 5 ml glass decant of Hard Leather, the perfume I fell for so hard last year and which I put as #1 on my list of Best of 2013. It is also ranked #1 on my list of Favorite Perfumes from all current, non-vintage fragrances on the market. For reasons explained below, I’m afraid this giveaway is for U.S. readers only.

HARD LEATHER:

Hard Leather in the 100 ml bottle.

Hard Leather in the 100 ml bottle.

I loved Hard Leather from the very first instant that I smelled it. It was immediate, automatic, and visceral, with the sort of reaction I haven’t felt in years. I’m rather aloof in public or with people who I don’t know well, but, as I wrote in this story of meeting Laurent Mazzone, the founder of LM Parfums, his Hard Leather made me completely lose my crackers in public, and in one of the most constipatedly snobbish, haughty places in Paris. So, what does it smell like? You can read my detailed review, but the short list of Hard Leather’s notes may help in the meantime:

Rum, Leather, Iris, Honey, Sandalwood, Cedarwood, Oud, Frankincense, Styrax and Vanilla.

Source: 123people.es

Source: 123people.es

For me, Hard Leather is as much about the lusty animalic aspects and the dark woods as it is about the actual leather. It has very expensive aged Laotian oud, but the true beauty is the massive amounts of very genuine Mysore sandalwood. Regular readers know how I consistently go through modern “sandalwood” fragrances with a curled lip, and a dismissive “not real Mysore” response. Infact, one reader has vowed to get me a t-shirt with the words “Sandalwood Snob” on it, and I would wear it gladly. But Hard Leather has the real stuff.

The use of such a rare ingredient in such vast amounts makes complete sense when you meet Laurent Mazzone. He is a man who began his career in fashion, loves opulence, has the highest standards for everything he does, and is intensely passionate about his perfumes. He wants to his fragrances to be a luxury in a way that harkens to the golden time of perfumery through the use of the richest ingredients possible, only done with a nod to modern tastes. He talks of the legendary Guerlains with love, but he is far too aware of current fashions to create something dated or old-fashioned in feel. He always goes for the best, from his choice of the Hotel Costes for us to meet, to asking his friend, the late Mona di Orio, to create one of his fragrances, or insisting on the most expensive raw materials from Robertet. (They are a fragrance ingredient company known for the highest quality naturals, and whose focus is on “cultivating the real thing.” Mr. Mazzone would expect nothing less.)

Source: Tumblr. Original source or photographer unknown.

Source: Tumblr. Original source or photographer unknown.

yet, for all its refined, sexy lustiness and opulent Mysore sandalwood, Hard Leather is not for everyone. It is dark, animalic, musky, slightly raunchy, smoky, and skews very masculine. I happen to think that it is the most refined take possible on animalic leather, but how you fare will depend strongly on skin chemistry. For the lucky ones, like one or two Basenotes commentators, Hard Leather is as good as the revered Puredistance M, and the best release of 2013. Others, however, experienced a fecal note to the leather in Hard Leather’s opening 15 minutes, and really struggled with the scent. So, I repeat, Hard Leather is a complex, elaborate scent that isn’t for everyone.

Hard Leather is not currently available in the U.S., though you can order it from either LM Parfums or Premiere Avenue (which is also owned by Laurent Mazzone). (See, the Details section at the end for full retail information.) Osswald in NYC is the exclusive LM Parfums distributor in North America, but they don’t have Hard Leather listed on their website and I don’t know when they will get the fragrance. None of the decanting services offer Hard Leather. In short, U.S. perfumistas have very limited access to the perfume at this time, unless they pay an expensive shipping fee from Europe.

This is the main reason why I’m limiting the giveaway to U.S. readers. In addition, however, I will be shipping the decants to the winners myself, so I’ll be honest and say that the high international shipping rates charged by the U.S. Postal Service played a small role in my decision as well.

THE PRIZES:

Hard Leather 5 ml decant.

Hard Leather 5 ml decant.

Ten (10) readers will each get ONE (1) 5ml glass dab bottle of Hard Leather which is an Extrait or Pure Parfum. Hard Leather retails for €295 for the 100 ml bottle which, at the current rate of exchange, comes to roughly $406. The retail price of the 5 ml decant is €19, but with shipping, you’re looking at spending well over $50 for the decant being offered here. In short, LM Parfums was unbelievably generous.

ENTRY REQUIREMENTS:

There are two requirements to enter:

  1. You are in the U.S.; and
  2. You have to leave a comment down below, perhaps letting me know your favorite animalic scent or if you have tried anything from LM Parfums.

As a side note, I usually respond to each and every comment left in one of my Giveaways, but I won’t be doing so this time, for reasons of time and a really hectic schedule this week. I hope you won’t think me rude. Rest assured, I’ll be jotting all your names down and answering any questions that you may have.

WHEN DOES IT END:

The entry period lasts until the end of Friday February 21, 2013 at 11:59 p.m. Central Standard Time (CST) in the U.S. which is -6:00 GMT (Greenwich Mean Time).

WINNERS, EMAILS & SHIPPING:

The 10 winners will be chosen by Random.org, and will be announced sometime the next day on Saturday, February 22nd.

Once I post the winners, you have THREE (3) days to contact me with your shipping information. Deadline is end of the day, my time, on Tuesday February 25th. Please send an email to Akafkaesquelife @ gmail . com  (all one word, scrunched together) with your shipping details.

If you don’t contact me, and if I fail to hear from you within the deadline, I will give your prize to the next person on the list.

Please be aware that I am not responsible for items accidentally lost or destroyed in transit for some reason. I will bubble-wrap like mad, but one never knows what may happen. The prize cannot be replaced. 

FINALLY:

Laurent Mazzone. Source: love2beauty.ru

Laurent Mazzone. Source: love2beauty.ru

I’d like to express my enormous gratitude to Laurent Mazzone of LM Parfums, as well as to Fabienne who assists him in these matters. He is truly one of the nicest guys you’ll meet in general, but this is an incredibly lavish gesture. I really don’t have the words to properly thank Mr. Mazzone for his generosity, kindness and thoughtfulness in offering such a huge number of decants of such an enormously expensive, but utterly fantastic, perfume. I wish you knew how ridiculously excited and happy I am that more of you will get to try my beloved Hard Leather. I know it won’t suit all of you, but I hope a few of you buckle to your knees as I did. Given Hard Leather’s price and the fact that it isn’t even available in the U.S. yet, this is a unique opportunity for all of you to try the scent, an opportunity which wouldn’t be possible at all without Mr. Mazzone. So, again, my deepest thanks to him.

Good luck to everyone!  

GENERAL DETAILS:
Cost & AvailabilityHard Leather is pure parfum extrait that is available only in a 100 ml/3.4 oz bottle which costs €295. It available at LM Parfums. You can sample Hard Leather in the 5 ml size offered here for €19, but shipping to the U.S. is high. Premiere Avenue also has a decant of Hard Leather for the same price. (It’s one of Laurent Mazzone’s companies.) In the U.S.: Laurent Mazzone’s fragrances are sold exclusively at Osswald NYC, but as of the date of this posting, they don’t have Hard Leather yet. Outside the U.S.: You can find Hard Leather, along with all LM Parfums, and a 5 ml Hard Leather sample of each at Laurent Mazzone’s Premiere Avenue which ships throughout Europe. In the UK, the LM Parfums line is exclusive to Harvey Nichols. In Paris, LM Parfums are sold at Jovoy. In the Netherlands, you can find LM Parfums at ParfuMaria or Silks Cosmetics. In Germany, First in Fragrance carries the full line, and sells small samples as well. You can also find LM Parfums at Essenza Nobile, Italy’s Vittoria Profumi, or Alla Violetta. In the Middle East, I found most of the LM Parfums line at the UAE’s Souq perfume site. For all other countries, you can find a vendor near you from Switzerland to Belgium, Lithuania, Russia, Romania, Croatia, Azerbaijan, and more, by using the LM Parfums Partner listing. Laurent Mazzone or LM Parfums fragrances are widely available throughout Europe, and many of those sites sell samples as well.

As a result, I’m limiting this Giveaway to