The Perfume Industry & EU Regulations

There is a new Reuters article on what is going to happen with EU perfume regulation, and I found it interesting for reasons other than the usual repetition of how oakmoss is going to be banned. What is significant about the piece to me is what certain perfume houses said bluntly, what others did not, and the tonal shift amongst some industry leaders. So, I’m going to spend some time analyzing how various perfume brands are reacting to the EU proposals, now versus the past. In terms of actual regulatory news, the Reuters article talks a little about the small 90-day window for public consultation which just ended on May 14th, and the next steps in the legislative process. I’ll cover that, too.

BACKGROUND:

Oakmoss or tree moss.

Oakmoss or tree moss.

Let’s start with some background if you’re unfamiliar with the convoluted details of the EU situation. As noted in my prior piece on perfume regulation, a 2012 Advisory Committee had offered certain draconian suggestions to the EU regulatory body on widespread restrictions of 12 ingredients. These were mere suggestions, but, as noted in a 2013 post I wrote, it had already led the perfume industry to begin changes to formulas of existing perfumes. To bring you up to date on the current situation, and to put it in a nutshell, the EU is currently:

  1. planning on completely banning oakmoss, tree moss, and HICC, a synthetic that replicates the smell of lily of the valley (or muguet).
  2. deliberating on how much 9 other key, very essential ingredients should be restricted and to what levels they should be limited. As the new Reuters article explains, these other ingredients include citral, found in lemon and tangerine oils; coumarin, found in tropical tonka beans; and eugenol, found in rose oil.”
  3. deliberating on what sort of perfume labeling should be required.

Now, all of this is the exact same situation we faced when I wrote my earlier piece back in February of this year, but part of what the new Reuters article talks about is the public reaction to those proposals and the results of the consultation window where the EU sought opinion from those in the industry and its citizens. The article is called “Perfume industry braces for tough new EU rules” and was written by Astrid Wendlandt and Pascale Denis. It also talks about what the next steps in this process will be, but I found it interesting primarily for what I think it reveals about the various perfume companies and industry leaders, like Frederic Malle, Chanel, and LVMH.

THE PERFUME INDUSTRY RESPONSE:

Frederic Malle. Source: Paris.com

Frederic Malle. Source: Paris.com

My favorite quote from Monsieur Malle in the new article pertains to the EU’s plans to restrict citral, though to what level we do not yet know:

If we ban citral from perfumes, of which certain elements are allergens, we should ban orange juice. It is absurd. We should not ban nature, only learn how to live with it,” said Frederic Malle, who founded the French luxury perfume company Editions de Parfums Frederic Malle. [Emphasis added.]

Monsieur Malle also informed the reporters that he is already reformulating his fragrances:

Frederic Malle said he was forced to reformulate about a quarter of his scents due to the upcoming EU regulations, leading to extra costs – but costs which he found difficult to quantify as they also represented time invested to rework the formulas.

“It can take more than six months to reformulate a perfume, and a minimum of some 30 tests … and this is precious time that cannot be spent on creating new perfumes. So to protect a small portion of the population, we are making the rest suffer,” he said.

Note how very candid, blunt, and frustrated his comments are, and then compare them to the very gingerly worded, rather generic e-mail statements issued by Chanel and LVMH in the article. Chanel is quoted on the issue of the oakmoss ban which is going to severely impact several of its most famous fragrances, particularly Chanel No. 5. In talking about the oakmoss ban, the article states:

Source: entertainment.desktopnexus.com

Source: entertainment.desktopnexus.com

Such mosses could be found in Chanel’s No.5 and Dior’s Miss Dior but the brands have been working on using altered versions, stripped of the molecules atranol and chloroatranol, regarded as potential allergens by the EU.

“Adapting is a challenge but it is precisely the talent of our “nose” to be able to preserve the qualities and olfactive (scent) identity of our perfumes while also taking into account new regulatory constraints,” Chanel said in an e-mailed statement.

That’s all Chanel seems to be willing to say on the record, which is consistent with prior articles where they have either refused to comment entirely, or the reporters have implied that Chanel doesn’t want to talk about what it’s doing to its perfumes in response to the EU situation.

As for the other luxury companies, the Reuters piece only had this to say:

Hermes as well as Dior and Guerlain[the latter 2] both owned by LVMH – have also been preparing themselves for the new rules by progressively changing their formulas.

The European Commission approach guarantees the security of consumers and preserves Europe’s olfactive heritage,” LVMH said in an e-mailed statement. Hermes, Dior and Guerlain declined to comment. [Emphasis to names added by me.]

Mitsouko, a LVMH fragrance from Guerlain that has already been impacted badly by EU/IFRA regulations. Photo source: Guerlain.com

Mitsouko, a LVMH fragrance from Guerlain that has already been impacted badly by EU/IFRA regulations. Photo source: Guerlain.com

LVMH’s comments demonstrate a distinct change in tone, if you ask me. Back in the earlier Reuters article that was the focus of my January 1, 2013 post on the widespread split in the industry, the journalists said this:

LVMH, which owns Dior and Guerlain, and Chanel are lobbying Brussels to protect their perfumes, many of which were created decades ago.

It is essential to preserve Europe’s olfactory cultural heritage,” LVMH told Reuters in an emailed statement.

What a difference. Before, we had an industry leader demonstrating a willingness to fight and telling journalists that it was lobbying Brussels in order “to preserve Europe’s olfactory cultural heritage” against the proposed EU regulations. Now, we now have the exact same company saying that it is the European Commission’s approach which “preserves Europe’s olfactive heritage.” There is a night and day difference between those two LVMH statements.

My guess is that companies do not want to appear to be working against regulations that have been presented as protecting consumers. You and I know that the EU regulations are based on iffy science and the mere possibility that some tiny, minute portion of the population may perhaps, one day, maybe, hypothetically get a skin rash — but the general public does not. The way all of this is being presented on the surface is that the EU is kindly and benignly working in the public good. Companies may not want to risk the negative PR from appearing to be against regulations that are ostensibly intended to protect consumers. In truth, their fears aren’t wholly illogical. It’s not impossible to imagine tabloid headlines from ragsheets like the Daily Mirror or News of the World screaming, “Greedy Chanel wants to keep its massive perfume profits from Chanel No. 5 even if it makes consumers sick!”

Chanel's jewellery window at Le Place Vendome. Photo: my own.

Chanel’s jewellery window at Le Place Vendome. Photo: my own.

I think that is the only explanation for why some brands refuse to publicly discuss the EU changes at all. Consider Chanel’s bland statement on how its noses are talented enough to compensate for the total oakmoss ban in its most famous fragrances, and then compare it with Frederic Malle’s outraged bluntness on the complete idiocy of the situation. Do you think Frederic Malle doesn’t have the most talented noses who could also deal with the oakmoss situation? He does, but he’s willing to publicly stand up for the perfume makers in this battle perhaps because his company is not a multi-national conglomerate that puts out everything from skin care to fashion and expensive diamond jewellery.

His business is limited primarily to perfume, so he is in a much more life-and-death struggle. And he’s said so, bluntly. Back in that earlier Reuters piece which I keep talking about, Malle said:

“If this law goes ahead I am finished, as my perfumes are all filled with these ingredients,” said Frederic Malle…. The impact on luxury perfume brands as a whole would, he said, be “like an atomic explosion and we would not have the means to rebuild ourselves.”

Chanel's 1932.

Chanel’s 1932.

Here, in the current 2014 Reuters article, Malle talks candidly about how he is already reformulating his fragrances. Contrast that to what Chanel and others had to say in the earlier Reuters article:

Chanel declined to comment on whether it has ever changed the formula of its world-famous perfume, as did Guerlain, Dior and luxury brand Hermes, which all make high-end perfumes using natural ingredients.

“No comment” in this context pretty much speaks volumes, if you ask me.

I’ve seen the same divide in article after article. Frederic Malle is consistently the most blunt and critical; LVMH (owner of Guerlain and Dior) is never critical but is usually quite direct about its views of the EU regulations; Chanel sometimes makes a rare, always bland statement that never attacks IFRA or the EU, and is never about anything of any significance whatsoever; and Hermès lets the other luxury manufacturers fight its battles.

L'Oreal's La Vie Est Belle, by Lancome. Source: myfdb.com

L’Oreal’s La Vie Est Belle, by Lancome. Source: myfdb.com

In the meantime, L’Oreal essentially smirks in the corner and appears not to give a damn, perhaps because a good chunk of its creations for such brands as YSL, Lancome, Viktor & Rolf, and many others are rather synthetic concoctions. The earlier 2012 Reuters article is much more tactful than I am about L’Oreal, probably because they aren’t nursing a serious grudge against the company as I most definitely am for what they’ve done to YSL perfumes. So, Reuters says only:

L’Oreal, however, already uses many synthetic ingredients in its perfumes and is thus keeping a low profile on the issue, industry representatives said.

Other companies making perfumes on an industrial scale for luxury brands, such as IFF, Givaudan and Firmenich, are less concerned about the SCCS proposal because they can rely on synthetic materials and make new perfumes using them but the restrictions, if enforced, would force them to reformulate many of their scents on a scale never seen before.

Givaudan and L’Oreal declined to comment for this report.

Pierre Sivac, President of IFRA. Source: Cosmeticsbusiness.com

Pierre Sivac, President of IFRA. Source: Cosmeticsbusiness.com

Yes, I’m quite sure that Givaudan declined to comment…. Speaking of the aroma-chemical giant, and its toady servant, IFRA, I found it interesting that the new Reuters article on the current situation did not discuss the perfume industry’s supposed representative. In fact, there was not one single mention of IFRA in the whole piece. Yet, IFRA was positively bowing at the EU’s feet back in February, rubbing their hands approvingly at the proposed restrictions. The Reuters piece from back then that I talked about in part in my previous post has IFRA’s president saying:

We broadly welcome the proposed measures,” said Pierre Sivac, president of the International Fragrance Association [IFRA], the perfume industry’s self-regulatory body…. which is financed by scent makers such as Givaudan, New York-listed International Flavors & Fragrances and Germany’s Symrise [….] [Emphasis added by me.]

THE NEXT STEPS IN THE PROCESS & LABELING:

So, what is happening now and in the upcoming months? Well, according to the new Reuters article, we should get a report in July about the results of the open discussion period and what issues were raised. The article says,

[t]he consultation triggered more than 200 responses from industry players, consumers’ associations and researchers, which the EU said was a relatively high number.

“This has stirred quite a lot of passion,” said Hudson of the European Commission.

The Berlaymont building in Brussels, headquarters of the European Commission. Photo and source: acmphoto.photoshelter.com

The European Commission’s headquarters at the Berlaymont building in Brussels. Photo and source: acmphoto.photoshelter.com

Then, in August, a proposed amendment of the 2009 Cosmetics Regulation act with the new rules is expected to be sent to individual EU member nations. In September, a final version might be sent to the overall EU Council and Parliament. At that point, there would be 3 months in which the governing body or individual members could oppose it. I assume at the end of that time, roughly in December 2014, the whole thing would come to a final vote, but I’m rather hazy on how the EU legislative rules work. The bottom line, however, seems to be that January 2015 will be the start of a different perfume landscape.

Two issues remain open for further discussion and fine-tuning before they are submitted to any legislative body for consideration. Specifically, the question of how much 9 of the 12 targeted ingredients (like the citral mentioned above) should be restricted, and then the exact nature of labeling that will be mandated. With regard to the latter, the new Reuters article states:

The regulations will also require perfume makers to inform consumers about potential allergens contained in their products but it has not yet decided how this will work in practice and how many of them should be labelled.

It has raised the number of ingredients that must be labelled from 26 to more than 80 and is looking at ways to allow perfume makers to provide information about them on the Internet or through smartphone scans to avoid having to cram them on the package.

80 seems like a lot, but it’s a little less than the 100 which the Advisory Committee initially suggested a long time ago. What always amuses me about the labeling situation is what happened in 2005 when consumer groups forced an EU amendment requiring perfume companies to list 26 potentially allergenic ingredients on their bottles. According to the old Reuters piece, the perfume companies did so… in Latin!

Part of the problem for perfume companies when it comes to label lists seems to be that they don’t have any intellectual property protection. As the old Reuters piece explains:

Most perfume brands are reluctant to label their products. Unlike artists and writers, perfume creators have no intellectual property rights to the fragrances they compose for big brands, and so perfume brands fight hard to keep their formulas hidden.

Of course, it’s always possible to ascertain the ingredients in a particular fragrance by putting it through highly specialised machines that will detect not only the various elements, but the proportions thereof. That’s how cheap copies and fakes are already made. Yet, obviously, things become much easier if the full list is provided by the company itself under mandate of law. The proportions may not be there, but everything else would be.

If perfume companies are going to be forced to label their products down to the smallest minutiae, it seems only fair that parallel legislation be pushed through to confer intellectual property protection at the same time. Unfortunately, I haven’t heard of any such proposals. If any of you have, I’d love to hear about it.

In the midst of all this, perfume lovers have little choice but to wait and see how events transpire. This brings me to the Parfumo Petition which I told you about some weeks ago. It was delivered to Brussels on May 14th with 2,500 signatures. A press release statement recently sent to me by Angelika Foerster of Parfumo reads:

From the standpoint of the individuals fighting on behalf of the art of perfumery, 2,500 signatures cannot be overlooked in Brussels or dismissed as “insignificant”. Moreover, the campaign is ongoing and additional signatures will be collected after the petition is submitted. “The issue will not go unnoticed in EU everyday routine”, Foerster foresees. “We’ll continue to buttress our point of view with more and more signatures. The only thing that will stop us is if the commission acknowledges our position and thus revises the bill in an acceptable way.” Accordingly, signatures will continue to be collected at http://www.parfumo.de/petition – in favour of perfume and against overregulation.

In short, the petition is ongoing, so if you haven’t done so already, please sign it and spread the word. It doesn’t matter if you’re not an EU resident. “Signatures by non-EU citizens are welcome as per the Commission’s request for input from ‘any interested parties’.”

In the meantime, Hermes, Dior, Guerlain, Malle, and many others are already changing their perfumes. Over in the Middle East, it seems that IFRA/EU-like regulations are going to be adopted in places like the United Arab Emirates, with ripple effects already impacting Amouage’s production of its attars.

By one estimate, over 9,000 perfume formulas are going to be changed when this is all over, if they haven’t been already. In my opinion, that is probably a very conservative number, in part because it comes from the agenda-driven IFRA group. Given that there are well over 1,000 new fragrances which hit the market each year and the significant role of the 9 key ingredients which are being targeted for reduction, I suspect that overall figure may be higher. In short, 2015 may herald a new year in more ways than one.

Frederic Malle Carnal Flower

The benchmark for all tuberose scents was set by the legendary Fracas, but the modern contender and favorite for the throne may be a creation by Frederic Malle: Carnal Flower. It is an accessible, easy, very fresh and, therefore, very modern take on white floral powerhouses. I’m generally not one for floral scents, but I make a particular exception for the fleshiest of white, narcotic, indolic flowers. I’m an absolute sucker for a white powerhouses, and tuberose is my favorite flower in the world. So, I should positively adore Carnal Flower, right? Hm.

Frederic Malle. Source: Paris.com

Frederic Malle. Source: Paris.com

The luxury fragrance house Editions de Parfums Frederic Malle is one of the most respected niche perfume lines in the world. It was founded in 2000 by Frederic Malle, a man who has expensive perfume in his blood. His grandfather started Christian Dior Perfumes, and his mother later worked as an Art Director for the same perfume house. In 2005, Malle teamed up with legendary perfumer, Dominique Ropion, to create Carnal Flower. It is an eau de parfum inspired by Malle’s aunt, the actress Candice Bergen, and her role in the 1971 film, Carnal Knowledge.

Source: Forty Five Ten.

Source: Forty Five Ten.

Malle’s website describes Carnal Flower as follows:

If nature offers olfactive clashes, tuberose is probably the best example of it. These pretty flowers exude an almost carnal smell, superimposing in a quasi-miraculous way flower shop freshness, camphorous violence – spicy and animalic – and milky sweetness. This mysterious equilibrium has always fascinated perfumers. 18 months were necessary for Dominique Ropion to forward a modern version of that theme, an “olfactive Everest” that only the most talented perfumers were capable of reaching.

Fragrantica lists its notes as follows:

The top notes contain: bergamot, melon and eucalyptus. The middle notes include: ylang-ylang, jasmine, tuberose, Salicylates (natural, toxic product of herbal origin, a sort of a herbal feromone which is used by plants as a warning). The base encompasses: tuberose absolute, orange blossom absolute, coconut and musk.

Source: tarrantcounty.com

Source: tarrantcounty.com

Carnal Flower opens on my skin with a tinge of bergamot and green honeydew melon, then a loud bang of tuberose and eucalyptus. The fleshy, white flower is rendered icy with the mentholated notes, but there is also a definite milky quality to the scent. It stems from the tiniest flicker of the coconut in the base. The nicest part of Carnal Flower is the cool, green vibe. From the start, almost to the finish, there is a watery quality to the scent, not just from the dewy melon, but from a sense of the tuberose stem having been cut and dripping out its green liquid into the vase water that surrounds it.

Eucalyptus leaves.

Eucalyptus leaves.

The eucalyptus adds a chilly camphorated note that cuts like a knife through the flower’s usual sweetness. In other tuberose scents, that sweetness that can sometimes verge on either bubble gum or Welch’s grape jelly, due to the salicylates. Not here. At the same time, the eucalyptus ensures a freshness that pre-empts any indolic fleshiness, over-ripe voluptuousness, and heaviness. Indoles can create an over-blown ripeness in a floral scent which, on some skin, can end up turning fecal, urinous, plastic-y or reminiscent of a cat’s litter box. That is never the case here, for Carnal Flower’s indolic richness is kept firmly in check by the freshness of the icy eucalyptus and that subtle touch of green melon.

Carnal Flower’s initial blast of eucalyptus softens in less than five minutes. The briefly camphorated undertone turns into a simple greenness that is cool and crisp. The touch of citric freshness vanishes, and its place is taken by the first stirrings of the other white flowers. The orange blossom and jasmine lurk in the base for the most part, along with the coconut, but they start to throw up a translucent white arm to wave hello once in a while before sinking back to the depths like a shy mermaid. For now, Carnal Flower is all about the tuberose, singing a solo on center stage with the eucalyptus standing a few feet behind.

Tuberose. Source: Fragrantica.de

Tuberose. Source: Fragrantica.de

The greenness in Carnal Flower is quite multi-faceted. Besides the chilliness imparted by the eucalyptus, there is an aroma that feels as though the tuberose’s green leaves, stem, and unripe buds have been crushed into a slightly bitter oil. Later, the note takes on the distinct aroma of vase water that has been left untouched for a few days. There is a murkiness to the leafy, green note, though it never really rises to the level of fetid. Still, every time I’ve worn Carnal Flower, there is always a subtle flicker of dark, watery greenness that calls to mind stale, stagnant vase water.

Jasmine via Wikicommons

Jasmine via Wikicommons

It takes 20 minutes for the jasmine to arrive, fusing with the tuberose to become the focal point of the scent. The eucalyptus’ icy chilliness slowly begins to fade away, though the green freshness remains as a strong constant throughout the life of Carnal Flower. As the mentholated undertone becomes a mere flicker, Carnal Flower turns warmer, sweeter, and deeper, less fresh and cool. Ten minutes later, the orange blossom joins the parade of white flowers, creating quite a layered lushness.

The sillage, however, is moderate on my skin. Three small sprays from my small decant gives me a soft, airy cloud that wafts a maximum of 3 inches, at most. The thin, airy weight and restrained projection are a surprise for a scent that is so strong when smelled up close for the first two hours. Interpretations of airiness and sillage will obviously depend on one’s personal yardstick, but for me, none of Malle’s fragrances have much heft. He seems to ascribe to the modern French definition of “strong,” which seems to be significantly different than that of some American and Middle Eastern fragrance houses. Or perhaps it’s just me, for I’m continually unimpressed by what Malle considers to be intense or rich, let alone “Oriental.”

I think it’s only fair to explain that feeling, as it bears a lot on this review and my response to Carnal Flower. When I visited one of Malle’s Paris boutiques, I went through the range of Malle fragrances which were laid out in what seemed to be a progression of strength and richness from left to right. At the far end of the scale was Musc Ravageur whose placement seemed to be presented as the most opulently oriental, extreme, heavy or rich scent that they had. It bore home to me that my definition of things varies enormously from that of Monsieur Malle. I kept asking the rather constipated, prune-mouthed sales assistant for something “stronger, heavier, richer,” because half the scents seemed to be watery, thin, translucent, or restrained to the point of aloofness.

Fracas Eau de Parfum.

Fracas Eau de Parfum.

The point of all this is that I am obviously not Malle’s target customer. Not in a million years. And I think that is especially true when it comes to his florals. If I’m going to wear tuberose, I want a sonic boom like the Fracas that I grew up with, or like an Amouage scent. I want concentrated heft, richness, and body. For me, personally, I don’t see the point otherwise. I’m not wearing an all-natural fragrance with its inherent limitations.

The problem seems to be that my benchmark for white florals was set by Fracas when I was 7 years old. Vintage Fracas is one of two perfumes that forever shaped both me and my perfume tastes. (The other being the benchmark scent for Orientals, vintage Opium.) When you are imprinted with vintage Fracas as your idea of the perfect tuberose, and then you’re faced by a very pretty, albeit watery and green, tuberose that has a fraction of its richness and little of its indolic, narcotic, heady fleshiness, you’re bound to be somewhat underwhelmed.

Source: Colourbox.com

Source: Colourbox.com

Carnal Flower definitely leaves me at a bit of a loss, especially after the end of the first hour. It becomes this translucent, diaphanous, gauzy blur of whiteness with some greenness and some creaminess. The prominence and power of certain notes vary over the next few hours, but the core essence never changes one iota. The orange blossom fluctuates in strength, but it is always in third place behind the jasmine and tuberose on my skin. In any event, it fades away about 2.75 hours into Carnal Flower’s development. The jasmine often seems to overtake the tuberose on my skin as the main note, but it’s sometimes hard to single out the specific floral components as Carnal Flower becomes an increasingly abstract veil of white flowers with some freshness. The creamy quality never translates as coconut on my skin, and is much more of a textural quality. As a whole, it’s nice, but …. eh.

While the coconut leaves me underwhelmed, I’m wholly unenthused by the white musk that pops up about 4.75 hours in. It’s a synthetic touch that consistently gives me a headache if I sniff Carnal Flower up close for too long. I don’t even see the purpose of it. It doesn’t smell fresh or clean. It’s simply… there. Eventually, Carnal Flower devolves into a vaguely musky jasmine scent with some occasional touches of tuberose and greenness. It remains that way until its end. All in all, Carnal Flower lasted 11.25 hours on me, perhaps thanks to the white musk which my skin clings onto like mad.

It is all very pretty, with enjoyable greenness and a refined handling of the tuberose, but Carnal Flower really fails to do much for me. Every single time I’ve worn Carnal Flower over the last two years, the trajectory of my reaction is always the same:

Opening: “Oh, eucalyptus. Ugh,”

10 minutes later: “Huh, this is so incredibly pretty, why don’t I wear this more often??!”

An hour after that: “Oh. Right. Now I remember why. Hm. Maybe I should put some vintage Fracas over it?”

I’ve spent so much time trying to explain my reaction to Carnal Flower for a few different reasons. First, I’m fully aware that saying Carnal Flower is insufficiently potent, indolic, rich, and full-bodied makes me sound insane to the average perfumista. For almost everyone else, it is the epitome of an indolic, opulent, white floral powerhouse. Well, maybe you had to grow up with Fracas in the 1970s, and have a taste for super-charged, bold, or Middle Eastern perfumery in general. Second, Carnal Flower is one of those legendary scents that most people have already tried and have an opinion on, so there isn’t much point in quoting other reviews. At this point, it’s merely a case of comparing experiences, and providing a context for one’s perspective. 

Source: Basenotes.

Source: Basenotes.

What may be more useful is to compare Carnal Flower to other tuberose-centered fragrances in this genre. As noted above, Fracas is the reference and gold standard, but it is a very different fragrance as a whole. It’s more fleshly, heavy, opaque, and voluptuous. Alas, the new modern eau de parfum is also syrupy, sweet, and somewhat synthetic in feel. Carnal Flower’s essence is slightly closer to Le Labo‘s 2013 Lys 41 which is a similarly fresh white floral cocktail, but again there are differences. Lys 41 has the dewy, faintly metallic coolness of lily, not the green freshness from eucalyptus. It is also substantially creamier and more vanillic, thanks to the buttery notes provided by the Tahitian gardenia or tiaré. On my skin, Carnal Flower’s coconut was neither particularly noticeable in an individual, distinct way nor tropical in nature, but Un Lys definitely had that undertone. 

Source: hdwallpaperspics.com

Source: hdwallpaperspics.com

Serge LutensTubereuse Criminelle is much more significant, as Malle and Ropion were clearly influenced by the Lutens version which preceded Carnal Flower by six years. The 1999 Tubereuse Criminelle has a heavily mentholated, rubbery, almost diesel-like and leathered blackness to its opening eucalyptus notes. It is more masculine, bold, intense, and forceful (in both body and projection), before softening and eventually turning into something very golden and warm with vanilla and styrax. It never feels green and fresh, let alone watery, and it is also a much more difficult fragrance than the easier, more accessible Carnal Flower. I suspect that is why Malle’s tuberose scent edges out the Lutens as the favorite modern tuberose.      

The Perfume Shrine has a fantastic rundown of Carnal Flower’s place on the tuberose spectrum, beginning with the reference benchmark, Fracas:

The history of tuberose in perfumery passes through that parfum phare as the French say (a “lighthouse perfume”, a landmark more like it): Fracas, conceived by the fauvist Germaine Cellier for Robert Piguet, with its fleshy, lush contradicting qualities edged upon the two extremes: creamy, candy-ish beauty and violent hystrionics leading to decay. Blonde by Versace is its poorer , aspiring -and rather successful- imitator with a flamboyant style that is very Italian, a civet come-hither innuendo and quite pleasant in calculated moderation especially in extrait de parfum. Serge Lutens Tubéreuse Criminelle presents a peculiar problem : one has to wait for the crucial first 15 minutes, when the demonic camphor note subsides, giving reign to the glorious creaminess and silky softness of the flower. Caron’s Tubereuse is very radiant , yet perfume-y although lighter and not suited to today’s sensibilities, I find. Carolina Herrera (the original one by the famous designer) is a bit too operatic, being so much infused with another bombshell : jasmine. Some of the rest (Lauder’s Private Collection Tuberose Gardenia and Do Son by Diptyque) are either more positioned towards gardenia or too light for carnal aspirations. Vamp a NY by Honore des Pres is more candied than that and with a generous helping of pink jasmine, although equally magnificent. Tuberose perfumes are a real continent: there are variations in the verdure to suit everyone. [Emphasis to names and bolding added by me.]

Candace Bergen via Pinterest.

Candace Bergen via Pinterest.

The Perfume Shrine helped me understand why Carnal Flower leaves me giving a Gallic shrug. It’s not “operatic.” I happen to love and own the Carolina Herrera scent that she mentions (I told you I loved tuberose), and its rich tuberose-jasmine duet is like Maria Callas in full aria. Though it’s increasingly hard to find now, it was once the signature fragrance of Angelina Jolie and the actress may be the perfect embodiment of the scent, while Carnal Flower fits the young Candice Bergen much better. She was lovely with fresh, golden, California girl looks, so the comparison is not intended to be an insult at all. It’s merely a difference in style.

Plus, as the Perfume Shrine says so well, Malle was clearly seeking to do something very different: “Carnal Flower was from the beginning a mission into offering something different.” He wanted not only the feel of Southern California, but Candace Bergen’s clean beauty with

a seemingly fresh scent, something that will titillate the nostrils and the mind. The camphor note, reminiscent of eycalyptus leaves, is a necessity: At once freeing the weight of the inherent indolic character of the blossom, which browns as it decays, and imitating the exhalation of tuberose in nature: greenish and somewhat mentholic from afar.  Yet the mentholated note does not make a grand appearence in Carnal Flower like it does in Tubéreuse Criminelle: the composition is therefore less striking, arguably less thought-provoking, but more wearable by more people as a result. Not a jarring note in sight; even the fruitier notes, like coconut and melon, are interspersed through sleight of hand to evoke freshness and sensuousness. Like Candice Bergen, it’s beautiful, but then again, not without wits or substance, and although undeniably sensual and sexy, it is high class and a lady, not a slut, at all times. 

I agree with her fully, even if I prefer more thought-provoking or operatic scents. Carnal Flower is indeed beautiful, elegant, and refined. It’s also incredibly easy to wear, though I’m probably the lone weirdo who thinks its restraint and simplicity makes it more of a daily scent than a special occasion one. I highly doubt anyone else would think Carnal Flower is the breezy thing to quickly spray on to run errands or to visit the vet. For me, if I were to opt for tuberoses on a date night or evening out, it would always be vintage Fracas or the eponymous Carolina Herrera scent.

In my admitted skewed and distorted opinion, the only thing that would put Carnal Flower into the more “special” category is its very high price. The smallest bottle costs $240 or €160, though there are more affordable travel-sized sprays that are also available. Is it worth it? If you love fresh, green, barely indolic tuberose, then most definitely yes! If you can’t stand big white flowers, or even moderately indolic scents, then obviously you should stay away. Carnal Flower may be greener than most tuberose scents, but it’s not that fresh.

All in all, Carnal Flower is gorgeous by the average person’s (white floral) standards, and a very modern take on the tuberose opulence of old. It has decent sillage and good longevity as well. I think it skews wholly feminine in nature, but I do know men who wear Carnal Flower. In fact, one of my best friends can’t live without his “Carnal Flora” which he confidently wears to the office without a second thought. Other men, however, seem to prefer the bolder, darker Lutens’ fragrance. And I prefer to stick to the even bolder, operatic, old-school versions. In all cases, and regardless of gender, I think it’s going to come down to the sort of white flowers that you like.   

DETAILS:
Cost & Availability: You can purchase Carnal Flower in a variety of different forms and sizes. On his website, Malle offers: a small 50 ml/1.7 oz bottle for $240 or €160; or a large 100 ml/3.4 oz bottle for $350 or €235. On the EU website, there is the option of 3 travel-sized sprays in a 10 ml size for €105. In the U.S., there is also a Carnal Flower hair mist which costs $160 for 100 ml. Finally, in EU and U.S. both, there is a 200 ml body butter cream for $215 or €140. In the U.S.: You can find Carnal Flower at Barneys which offers all the different versions of the scent, except for the EU travel spray option. In NYC, Aedes offers Carnal Flower in the 3×10 ml travel sprays for $160, along with the other versions of the scent but not the 50 ml bottle. Elsewhere, you can find it at Forty Five Ten, and there are other U.S. retailers listed on the Malle website at the store link below. Outside of the U.S.: you can find Carnal Flower at Frederic Malle’s International/EU website and in his Paris boutiques. In Canada, Carnal Flower and Malle fragrances are exclusive to Holt Renfrew which only offers the 100 ml bottle of the scent for CAD$385. In the UK, it is sold at London’s Liberty, though it only offers the 100 ml (for £210) or the body butter. However, Les Senteurs has Carnal Flower in the small and travel sizes, and sells samples. Elsewhere, you can find Carnal Flower at Skins in the Netherlands (in all versions from the travel sprays to the 50 ml bottle), Italy’s Alla Violetta, Australia’s Mecca Cosmetica (the online site only offers the 100 ml for AUD$350), Dubai’s Harvey Nichols, Saudi Arabia’s D’NA, Singapore’s Malmaison by the Hour Glass, and many others. For all other countries, you can use the Store Locator to find a location nearest you from Japan to South Africa. Samples: If you want to test Carnal Flower, Surrender to Chance sells it starting at $8.99 for a 1 ml vial.

Review En Bref: Frederic Malle Portrait of a Lady

Source: stein.halb6.com

Source: stein.halb6.com

The Purple Rose of Cairo. The old movie title seems like the best description for a much beloved perfume where the rose is purple from patchouli and dark berries, and Cairo represents the strong backbone of incense smoke. The perfume is Portrait of a Lady (often shortened to just “PoaL“), an eau de parfum from the luxury fragrance house, Editions de Parfums Frederic Malle

Portrait of a Lady was created by Dominique Ropion, one of the most well-respected, famous noses around, and was released in 2010. The Frederic Malle website describes the fragrance as:

Source: Basenotes

Source: Basenotes

a new breed of oriental rose, a baroque perfume. It is based on an accord of benzoin, cinnamon, sandalwood and, above all patchouli, musk and frankincense. It takes off with an excessive dosage of the best Turkish rose essence that Dominique Ropion linked to the rest of the formula, thanks to a red berries and spice accord. After hundreds of trials needed to balance such an excessive formula (Portrait of a Lady is undoubtedly the perfume containing the strongest dosage of rose essence and patchouli heart), a rare symphonic perfume appeared:  a new oriental rose, a sensuous beauty that attracts people like a magnet, a modern classic:  Portrait of a Lady.

Fragrantica classifies the fragrance as a floral Oriental, and lists its notes as follows:

Turkish rose, raspberry, black currant, cinnamon, clove, patchouli, sandalwood, incense, ambroxan, benzoin and white musk.

"Bleeding Rose" by April Koehler. Source: redbubble.com

“Bleeding Rose” by April Koehler. Source: redbubble.com

Portrait of a Lady opens on my skin with the familiar strains of a jammy rose. It is intensely fruited with raspberries that feel almost candied and syrupy, along with a hint of tart, juicy cassis (otherwise known as black currant). The flower is full-bodied, rich, infused with patchouli to its core, and as dark as the finest wine, but it is also set on fire with dry, smoky incense. The flower actually feels so thick with dark, purple patchouli that it evokes images of crimson blood dripping into dry, arid Arabian sands that have been swirled into a storm of incense. Whispers of clove add a subtle spiciness and, in conjunction with the dry smoke, help ensure that Portrait of a Lady is never cloyingly sweet. 

Spirit of a Dying Rose by Vincent Knaus via RealityDefined.com. http://www.realitydefined.com/pages/things/spirit-dying-rose.html

Spirit of a Dying Rose by Vincent Knaus via RealityDefined.com. http://tinyurl.com/ml9qfpz

At its core, Portrait of a Lady is a simple fragrance of rose supported by twin pillars of patchouli and smoke. And it never really changes from that essential characteristic. The notes may vary in prominence or strength, and the background elements certainly become less noticeable as time goes by, but Portrait of a Lady can really be summed up as nothing more than fruited, jammy, patchouli rose infused with dry incense. It’s a well-done triptych of notes that eventually turns into a bipartisan interplay of incense and patchouli, but that’s really about it.

Portrait of a Lady has been largely imitated by many similar, jammy, incense purple rose fragrances since then, but it really doesn’t knock my socks off. So, I’ll spare you the lengthy, moment-by-moment analysis of how minimal the clove is on my skin, how long the raspberry lasts in an additional surfeit of fruitedness that I did not enjoy, or how it ends up creating a sour note that lingers well into the perfume’s final moments. I’ll avoid getting into the details of just how much purple patchouli there is in Portrait of a Lady, how it becomes a skin scent on me less than 3.75 hours into the perfume’s development, how there are subtle elements of something synthetic in the base (perhaps thanks to the Ambroxan), or the way there is a weirdly soapy tinge to the fragrance for a few hours.

purple smokeThe simple nutshell story is that, on me, Portrait of a Lady started as a conventional jammy rose with incense and endless heapings of purple, purple, purple, fruited patchouli. I really dislike purple patchouli, and there is a hell of a lot of it here. Portrait of a Lady then took less than 4 hours to turn into a somewhat dry, very subdued, completely muted blur of simple patchouli and incense with an endlessly lingering, unpleasant hint of sourness before it finally died away. It’s a fragrance that lasted just over 9.25 hours on me, and that I found to be tolerably nice. It was also, however, unoriginal, linear, painfully purple and fruited, and wholly boring. I certainly don’t think it’s worth the high Malle prices.

However, I’m hugely in the minority on my lack of enthusiasm for Portrait of a Lady. The fragrance is much adored; in fact, it is many people’s ideal, perfect rose. Some even consider it to be a “naughty” rose, an impression or association that never once crossed my mind. In truth, I am starting to think that Frederic Malle is a brand that simply doesn’t do much for me; thus far, I haven’t been impressed by a single one that I’ve tried. So, I shall put on my “Cone of Shame” (to borrow an apt, recent phrase from Lucas of Chemist in a Bottle), and slink to my corner. Mea culpa.  

DETAILS:
Cost & Availability: Portrait of a Lady (PoaL) is an eau de parfum that comes in a variety of different forms and sizes. On his U.S. website, Malle offers: 3 travel-sized sprays that are each 10 ml in size for $150; a 50 ml/1.7 oz bottle for $230; or a 100 ml/3.4 oz bottle for $340. It seems as though the 50 ml size is available only from the US Malle website, as no other vendors, including even the French or International Malle website, carries that small bottle. On the International Malle website, the prices are €100 for the travel trio, and €225 for the large 100 ml bottle. I’m afraid there is a web-error page for the small 50 ml size, so I can’t see its Euro price, and oddly, PoaL doesn’t even appear on this page with all the other 50 ml/1.7 oz bottles. Malle also sells a 200 ml body cream on each website which costs $210. In the U.S.: You can also find Portrait of a Lady at Barneys in all sizes, except the small 1.7 oz, $230 bottle. You’re essentially stuck ordering from the Malle website if you’re looking for that. Outside the U.S.: In Canada, Portrait of a Lady is exclusive to Holt Renfrew, which sells the large 100 ml bottle for CAD $370. In the UK, it is available at Liberty which sells the mini, travel trios for £90.00 and the 100 ml bottle for £200.00. For all other countries, you can use the Store Locator to find a location that carries the fragrance near you. Samples: I received my sample from a friend but you can always order from Surrender to Chance where prices start at $8.99 for a 1 ml vial.

Perfume Review: Frederic Malle Bigarade Concentrée

The heat is on, summer has arrived in most parts of the world, and the search for something cool, refreshing and bright has begun. In the perfume world, one fragrance that may come to mind is the orange-based Bigarade Concentrée from Frederic Malle. Another option might be Orange Sanguine from Atelier Cologne.Though I’d initially planned to review both fragrances together, the length was becoming a bit ludicrous and a split review seemed best. So, first up, is Bigarade Concentrée, and then, tomorrow, Atelier’s Orange Sanguine.

Frederic Malle. Source: Paris.com

Frederic Malle. Source: Paris.com

The luxury fragrance house Editions de Parfums Frederic Malle is one of the most respected niche perfume lines in the world. It was founded in 2000 by Frederic Malle, a man who has luxury perfume in his blood. His grandfather founded Christian Dior Perfumes, and his mother later worked as an Art Director for the same perfume house. In 2002, Malle teamed up with famed perfumer, Jean-Claude Ellena, to create Bigarade Concentrée. “Bigarade” refers to the bitter orange tree and its fruit, like the kind from Seville that is used in marmalade, though the term is also sometimes used as shorthand for neroli, the blossom from the tree. Malle’s fragrance is a citrus aromatic eau de parfum which the company’s website describes as follows:

Based on a new bitter orange essence developed especially for Jean-Claude Ellena and obtained by molecular distillation, Bigarade Concentrée imparts a bitter freshness. Its overdose of hesperidic notes combined with a touch of rose expresses a unique natural transparency. A woody base of hay and cedar adds lusty warmth. Bigarade Concentrée: A lasting natural freshness.

Bigarade Concentree - small bottleFragrantica lists its notes as follows:

Top note is bitter orange; middle note is rose; base notes are cedar, grass and hay.

Bigarade Concentrée opened on my skin with crisp citruses. At first, it was actually a lemon-scented aroma, followed moments later with orange. The fruit feels like fresh, sweet, concentrated orange pulp but, also, like something a little more bitter.

Source: Mancouch.com

Source: Mancouch.com

Then, the confusion set in. I smelled cumin. Without a doubt, it was the sweaty, slightly skanky, stale scent of body aroma triggered by cumin. I was so bewildered, I re-checked the Malle website description and then Fragrantica. Not a mention of cumin anywhere. I examined my vial more closely to see if there was a mistake on the name, but no. So, then, I applied the perfume to a different part of my arm and… cumin again. One rather frantic Google search later, it appears that almost everyone smells cumin in Bigarade Concentrée. Basenotes‘s thread for the fragrance is filled with comments about the note which led one poster to write about “overpowering body odor,” while another compared the scent to “a cab driver eats an orange.” A few adore it, with comments about how it is “ripe and sexy” in a “sweaty man” sort of way. Obviously, it’s a very subjective, personal matter. I, personally, am not a fan of spending a lot of money to smell like stale, unwashed sweat.

Source: Cepolina.com

Source: Cepolina.com

In fairness, there is much more to Bigarade Concentrée than citrus and body odor. Soon after that opening blast, notes of fresh, green grass set in, accompanied by dry hay and a light touch of abstract woods. Like most of Jean-Claude Ellena’s creations for Hermès, Bigarade Concentrée bears his signature minimalism: the whole thing is incredibly sheer, lightweight, low projecting, and fleeting in feel. It becomes a skin scent on me in as little as 3 minutes. It’s also extremely linear and never changes substantially, especially once the top notes burn off. At the 20 minute mark, the perfume feels a lot like tangerines over hay and grass with that constant touch of sweaty cumin and a touch of hay hovering in the background. I never smell the rose accord but, instead, there is something that feels like a geranium leaf, right down to its fuzzy, slightly pungent, green leaf. It’s a subtle note, and it’s probably the result of the bitter orange bigarade combining with the grass and hay.

Around the 40 minute mark, Bigarade Concentrée turns into stale cumin and hay with bursts of juicy orange lurking at the edges. It sits so close to the skin, you have to bring your nose right to your arm to detect it.  By the end of the second hour, I thought the perfume had gone completely but, no, it is still, in fact, lingering as a very abstract, creamy, soft, beige woods fragrance with orange notes. It is lightly infused with a dry spice that is not quite as prominently cumin-based but, like the rest of the drydown accords, it’s very generalized, vague and amorphous. And, that’s about it. Woods and oranges.

All in all, Bigarade Concentrée lasted about 4.5 hours on my skin — and I’m luckier than most. On Fragrantica, the perfume receives low marks for longevity and sillage, with one poster saying it vanished within 30 minutes from his skin. Another wrote, with undoubted hyperbole, that it lasted all of 30 seconds. I suspect that the perfume’s extremely low sillage and that trademark Jean-Claude Ellena minimalism creates the impression that Bigarade Concentrée has gone before it actually has. At various times — the 40 minute mark, the 90 minute one, and 2 hours in — I felt sure it was completely finished; the fragrance was so thin as to feel almost nonexistent. But, no, for some reason, the underlying base notes lingered on in the most ephemeral form for a few more hours.

There is a definite need in every perfume wardrobe for a light, sunny, citrus scent for summer and, if you like the twist of dry woods with animalic, sweaty cumin, then you should consider giving Bigarade Concentrée a sniff. It’s quite a popular fragrance in some quarters with many appreciating the non-sweetened orange note and that “austere” woody drydown. In others, however, it is greeted with disdain as much ado about nothing, especially given the high Frederic Malle price.

How you feel about Bigarade Concentrée may ultimately depend on how much you’re a fan of Jean-Claude Ellena and his minimalism. One Fragrantica reviewer considers him to be “kind of lazy perfumer that has learned to translate his laziness into a style which able to please and attract fans” — and, obviously, he wasn’t impressed with Bigarade Concentrée. And, as a whole, Fragrantica’s commentators seem underwhelmed to negative. (On Basenotes, however, reviews are much more enthusiastic, though many have significant problems with longevity and/or sillage.)

As a side note, I should mention that Jean-Claude Ellena’s creation for CartierDéclaration — seems to be extremely close to Bigarade Concentrée. I haven’t tried it, but the two perfumes are often compared to each other. From the comments and notes, Déclaration seems to be much spicier and woodier, but there are enough similarities to warrant a number of people bringing it up as a reference point, passing on Bigarade Concentrée, and/or feeling that Ellena is a lazy perfumer.

Interestingly, a number of bloggers and perfume critics seem to wholeheartedly gush over the fragrance. I’ll ignore the blogs and go straight to Chandler Burr, the former New York Times perfume critic, who gave it Four Stars in his 2006 review entitled “Dark Victory“:

Ellena’s Bigarade Concentrée … plays brilliantly with darkness. Bigarade smells like a person trapped in a complex weather system, the wonderful scent of a guy’s armpit and a woman’s humid skin washed in fresh rainwater and ozone (Malle doesn’t waste time gendering his scents, and Bigarade is for both women and men). It is a masterful juxtaposition, and smelling Bigarade is like looking down into a well of cool, black water. Your retinas expand from the strange pleasure of this scent.

“Cool, black water”? Ozone? I’m lost. The only part of his assessment that I agree with is the comparison to armpits. And I’m not a fan.

The famed perfume critic, Luca Turin, doesn’t mention armpits, but he too liked Bigarade Concentrée, though he doesn’t seem hugely overwhelmed. In his Three Star review for Perfumes: The A-Z Guide, he wrote:

[bigarade oil] has an interesting mixture of citrus friendliness and resinous austerity. Ellena’s composition emphasizes both aspects, at the expensive of what to my nose is a slightly rubbery top note. Very pleasant, deliberately simple, but somewhat lacking in mystery.

I think that may be too kind, but at least he isn’t gushing unfathomably about ozonic elements and dark pools of water. Personally, I’ll eschew the experts’ opinion and stick to the laymen’s general lack of enthusiasm for Bigarade Concentrée. In my opinion, it’s an okay scent that is hyped only because it comes from Jean-Claude Ellena and Frederic Malle. I certainly don’t think it warrants the Malle price tags, especially given its problematic longevity and nonexistent sillage. You can do better, starting with Orange Sanguine whose review will be up tomorrow.

DETAILS:
Cost & Availability: You can purchase Bigarade Concentrée in a variety of different forms and ways. On his website, Malle offers: a small 50 ml/1.7 oz bottle for $170; a large 100 ml/3.4 oz bottle for $250; or 3 travel-sized sprays in a 10 ml size for $115. There is also a shower gel of the fragrance. You can also find the perfume at Barneys , though it only carries the large $250 bottle and the 3 travel minis. According to the Malle website, it is also carried at Saks Fifth Avenue, though it is not listed on the Saks website. There are other U.S. retailers, too, which you can look up on the Malle website from Aedes to small boutiques across the country. Outside of the U.S., you can find Bigarade Concentrée at a variety of different places and department stores from London’s Liberty, the Malle boutiques in Paris, Skins in the Netherlands, Australia’s Mecca Cosmetica and Myers, Saudi Arabia’s DNA, Singapore’s Malmaison by the Hour Glass, to many others. You can use the Store Locator to find a location nearest you. If you want to try a sample, Surrender to Chance carries Bigarade Concentrée starting at $5.99 for a 1 ml vial.