Ajmal is a Middle Eastern brand with a long history. Founded in 1951 in India and now apparently based in the United Arab Emirates or GCC (Gulf countries), Ajmal has over 300 fragrances in its portfolio. The quality seems to vary across the range which consists of low-end mall fragrances at one end, some Euro-Arab eau de parfums in the middle, and some “Dahn Al Oudh” attars that I’ve heard great praise for at the other end. Unfortunately, the latter were not what I was given for review. I seem to have gotten the low to middle end of the stick, alas.
There is a long story behind this post that I think you must understand in order to make sense of what is to follow. Ajmal was at Esxence Milan earlier this year to show off its wares. A friend stopped by and asked for samples for me to review. From his account, I have the sense that the Ajmal’s assistants were harried and also didn’t understand the whole blogging issue, either. They seemed confused, so they quickly handed over a big armful of samples, and that was that. No time was expended to provide the best of the best in a carefully curated selection, although my friend did try to ask for a few attars. They disgorged a heaping pile of 20 carded manufacturers samples, and moved on.