O’Driù Eva Kant

O'Driu press release image via Source: www.mangaforever.net

O’Driu press release image via Source: www.mangaforever.net

Perfume as modern art. That is both the goal and inspiration for many of O’Driù‘s creations, and Eva Kant is no exception. It is a fragrance intended to represent the most elusive, seductive woman in the world of (Italian) comics, the partner to Diabolik. I don’t read comic books, so I’m afraid the references go over my head, but I can tell you that the O’Driù line often accomplishes its goal as both modern perfumery and art. I think each one is highly original, extremely creative, and wholly transportative to a much more organic world centered around Nature, frequently in its purest, rawest sense.

I’ll be blunt and say that several of the perfumes are far too much like art for me to actually wear them for myself, but I respect their innovative nature enormously. All too often we bemoan the lack of uniqueness in the perfume world, the factory assembly-line nature of things put out by both big and small houses, but I doubt you’ll ever encounter anything that smells like an O’Driù perfume. Anywhere. Continue reading

Tom Ford Costa Azzurra (Neroli Portofino Collection)

Source: Tom Ford Press Release PDF

Source: Tom Ford Press Release PDF

Tom Ford has added Costa Azzurra and Mandarino de Amalfi as two new, summer fragrances to join his extremely popular Neroli Portofino. The trio now comprise The Neroli Portofino Collection, but are also part of the higher priced Private Blend line. Both fragrances will be released in early July, and are not yet available in most stores. Yesterday, I took a look at Mandarino de Amalfi. Today is Costa Azzura‘s turn.

Costa Azzurra is an eau de parfum created by Yann Vasnier, and described in the Tom Ford press release as follows:

COSTA AZZURRA evokes the fragrant and sun-baked landscape of coastal and island Mediterranean woods, where pines and oaks mingle with wild-growing herbs and salty water. Continue reading

Tom Ford Mandarino di Amalfi (Neroli Portofino Collection)

Source: fulltimeford.com

Source: fulltimeford.com

Tom Ford has added Mandarino di Amalfi and Costa Azzurra as two new, summer fragrances to join his extremely popular Neroli Portofino. The trio now comprise The Neroli Portofino Collection, but are also part of the higher priced Private Blend line. Both fragrances will be released in early July, so they are not yet available in most stores. Today, I’ll look at Mandarino di Amalfi, and save Costa Azzurra for the next review.

Tom Ford new Neroli Portofino fragrances

Source: Tom Ford Press Release PDF

Continue reading

O’Driù Peety: Honeyed Tobacco & Animalics

Bespoke perfumery, your own urine, bears and honey, and tobacco sweetness. Those are some of the elements at the heart of Peety, a fragrance that I’d argue is actually much less edgy, revolutionary, or weird than you’d think. I think it is a very rich, rather classical fragrance that plays with French animalic traditions in a swirl of honeyed tobacco that can be quite addictive.

Angelo Orazio Pregoni of O'Driu. Source: Basenotes

Angelo Orazio Pregoni of O’Driu. Source: Basenotes

Peety is a fragrance released in 2013 by O’Driù (henceforth spelled simply as “O’Driu” without the accent). It is a small Italian niche company founded in 2010 as part of a project by the Pleasure Factory, a specialty communications company. All of O’Driu creations are made by Angelo Orazio Pregoni, and several involve a “su misura” approach, or a “sur mesure,” bespoke touch. In the case of Peety (which was originally called “Secration“), the result is extremely clever and creative marketing which has certainly increased the company’s profile.

Peety via Fragrantica

Peety via Fragrantica

You see, you’re supposed to “personalize” Peety with your own urine. The 50 ml bottle comes with 49 ml of fragrance, and you’re supposed to fill the rest with your own … er… liquid. No, I am not joking, and, no, I myself have not tried it. (Nor am I planning to, by the way. This is one area where my normally limitless curiosity comes to an abrupt, withering halt. So, obviously, this review of Peety is for the unadorned, more universal version.) However, others have “personalized” their Peety, and a few claim that, yes, their urine actually does make a difference in making the fragrance bloom. A small difference, but a difference nonetheless. I’ll take their word for it, because I like Peety a lot just as it is. Continue reading