An intersection of the ancient past and the modern present lies at the heart of Leva, a fragrance from the Italian niche house of O’Driù (henceforth spelled without the accent as plain “O’Driu”). It is an eau de parfum that was originally released in 2011 as part of The Genesis Collection, and is meant to represent Eve to Ladamo‘s Adam. To that end, it cleverly uses ingredients that go back thousands of years in history, including spikenard which the Bible says is the fragrant oil that Mary used to anoint Jesus’ feet. Leva is a challenging fragrance on my skin, particularly in the beginning, and I’m afraid I wasn’t up to the task.
French marigold or tagetes patula via Wikipedia.
Leva is an eau de parfum created by Angelo Orazio Pregoni. O’Driu has no description for Leva on its website at this time, but the press release file that I was sent provides the following notes:
Source: Facebook page of Amazing Landscapes, Nature, Animals and Places
Close your eyes and imagine a landscape of burnt umber, red, green, and black where the ground is made of earthy patchouli and tobacco, the rivers run dark with burnt resins, green shrubs of vetiver and galbanum grow around sinewy trees made of black licorice, and the sky hangs heavy in a haze of terracotta red dust and amber. In the far distance, near marshes of wet, mushy amber, there is an ancient monastery. Its library is filled with ancient parchment paper made from pressed herbs and covered with the dust of ages. In its kitchens, the monks cook with dried fenugreek and curried immortelle, their aroma carrying on the wind to the rugged landscape outside. That is the world of Ladamo which takes the most organic aspects of Mother Earth, and puts it in a perfume bottle.
O’Driu press release image via Source: www.mangaforever.net
Perfume as modern art. That is both the goal and inspiration for many of O’Driù‘s creations, and Eva Kant is no exception. It is a fragrance intended to represent the most elusive, seductive woman in the world of (Italian) comics, the partner to Diabolik. I don’t read comic books, so I’m afraid the references go over my head, but I can tell you that the O’Driù line often accomplishes its goal as both modern perfumery and art. I think each one is highly original, extremely creative, and wholly transportative to a much more organic world centered around Nature, frequently in its purest, rawest sense.
I’ll be blunt and say that several of the perfumes are far too much like art for me to actually wear them for myself, but I respect their innovative nature enormously. All too often we bemoan the lack of uniqueness in the perfume world, the factory assembly-line nature of things put out by both big and small houses, but I doubt you’ll ever encounter anything that smells like an O’Driù perfume. Anywhere. Continue reading →