Puredistance‘s newest fragrance is called Sheiduna, a spicy, woody oriental that was created by Cécile Zarokian in collaboration with the company’s founder, Jan Ewoud Vos. It is a pure parfum or extrait with a 27% concentration, and it will launch worldwide at the end of October. I’m afraid this won’t be a proper or full review for the fragrance, because my experience with it was a difficult one.