The New Nicolai Era: An Interview with Patricia & Axel de Nicolaï

Source: Pnicolai.com

Source: Pnicolai.com

A new era is dawning at Parfums de Nicolai, the venerable brand that was one of the pioneers of niche perfumery. Founded and led by the legendary Patricia de Nicolaï, the company recently celebrated its 25th anniversary, changed its name to NICOLAÏ: PARFUMEUR-CRÉATEUR (hereinafter simply referred to as “Nicolai“), and brought in Axel de Nicolaï, Patricia de Nicolaï’s son, as both the General Manager and her collaborator in the perfume-creation process.

It’s a significant step for a few reasons. Axel de Nicolaï was raised in the Nicolai perfume and family tradition, but he also brings a different perspective to the mix after working in the larger mainstream fragrance industry with the big perfume conglomerates of LVMH and InterParfums, and spending time in the Middle East. It was his idea that Nicolai should explore the oud genre, resulting in last year’s Rose Oud and Amber Oud, and his influence also helped to shape the direction of Nicolai’s newest release, Ambre Cashmere Intense. In his main role as the new General Manager, he’s made changes to the company’s marketing direction and sales strategy, but he’s equally determined that marketing should never impact or alter the Nicolai olfactory “DNA.”

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Parfums de Nicolaï Ambre Cashmere Intense

Source: teatimemagazine.com

Source: teatimemagazine.com

A journey to the golden comforts of amber that travels through dessert and confectionary treats at afternoon tea — that is the essence of Ambre Cashmere Intense, the latest release from Parfums de Nicolaï. From lemon chiffon cakes layered with iris butter and served with lemony black tea to cupcakes and vanilla creme brulée laced with hints of spices, the scent unfurls in sweetness before ending with the golden strains of darkened labdanum and soft vanilla.

Axel de Nicolai via pnicolai.com

Axel de Nicolai via pnicolai.com

Ambre Cashmere Intense marks the start of a new direction and perhaps even a new era for the company. It is the first collaboration between Patricia de Nicolaï and her son, Axel de Nicolaï, who will undoubtedly be her successor down the line. (For the sake of speed and convenience, I’ll spell the family’s last name from this point as “Nicolai,” sans the dotted “i,” and simply call the fragrance “Ambre Cashmere.”) His voice played a large role in shaping the character of the scent, according to the press release that I was sent which says he sought to give a “feminine” quality to the classical pairing of labdanum and vanilla. Personally, I’d call it “gourmand” more than “feminine,” since I think the resulting creation could be worn by either gender if they loved a lot of sweetness in their perfumes.

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Best New Releases of 2014

Source: 1ms.net

Source: 1ms.net

This has been a good year for perfume releases. For all that I sometimes grumble about the generic nature of fragrances put out these days, 2014 actually had a number of scents that really impressed me. Last year, I could not find a full 10 new releases for my list, and refused to simply include things for the sake of round numbers. This year, I have 15 scents that I actually think are good representations of their genre and were done very well, along with a few Honourable Mentions.

Violettes du Czar. Photo: Roberto Greco for Oriza L. Legrand.

Violettes du Czar. Photo: Roberto Greco for Oriza L. Legrand.

As I always emphasize, perfume reviewing is subjective and personal by its very nature, so winnowing fragrances down to some favorites is even more so. My criteria for selection varied. A number of the fragrances were not really for me, personally, for various reasons (a particular note or genre that I struggle with, discreet sillage, or something else), but were chosen nevertheless because something about the particular scent was either interesting, luxurious, evocative, complex and/or, as noted above, an extremely good example of its genre that also happened to be done in a very elegant manner. A handful of perfumes are on the list for the most subjective reason of all: I either bought full bottles for myself, plan to get them, or would love to do so if their price were not a consideration.

Ranking things is an utter nightmare, but the Top Five are firmly placed in accordance with my feelings. The remainder of the scents are ranked within one to three slots, plus or minus, of where they are in my estimation at the present time, though keep in mind that perfumistas are a fickle bunch who can change their mind from one month to the next, and I’m no exception. All of these fragrances were released in 2014. The problem is that some of the names that I would love to have on this list (like SHL 777‘s O Hira and Black Gemstone) technically debuted in very limited fashion in 2013, before being released globally this year. As a result, what I’ve decided to do is to write a separate list of my 30 personal favorites of 2014, things that I’ve covered this year but without regard to their official launch date. I’ll update this post with a link when I do. There is some overlap between the two lists, but not a lot.

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Parfums de Nicolaï Cuir Cuba Intense

Imagine a land in an alternate universe, a parallel Cuba called Cuir Cuba Intense. There, an old tobacco farmer rolls out tobacco leaves, not on the thighs of nubile virgins, but on cedar tables covered with thick, black licorice paste. The leaves are still a bit raw, half-moist, and wet, with a certain dirty darkness that borders on the leathery. The farmer layers the tobacco with generous amounts of sweet coumarin crystals, then more black licorice, before dusting them with geranium rose, bits of lavender and mint, and a touch of lemon. Rolled into cigars, they are lightly doused with civet and musk, then nestled between sheaves of sweet hay, and left to dry in a room filled with golden ambered warmth which carries the faintest traces of rum and honey.

"Tobacco Rolling, Vinales, Cuba." Photo by April Maciborka and David Wile. Their sites:  blog.aprilmaciborka.com (link to full website gallery embedded within) and davidwile.com

“Tobacco Rolling, Vinales, Cuba.” Photo by April Maciborka and David Wile. Their sites: blog.aprilmaciborka.com (link to full website gallery embedded within) and davidwile.com

Over time, the cigars change. The licorice melts into their body, the civet awakens to add a slightly sharp edge, and the tobacco starts to dry. They lose their raw darkness, tempered by the coumarin crystals which bloom into a subtle creaminess. Eventually, by some alchemical transformation of this alternate universe, the tobacco is no longer even tobacco. It has turned into leather. First, into a dark, sweetened leather dusted with spices and, then, finally, into the creamiest calf-skin with supple smoothness and a hint of sweetness.

Patricia de Nicolaï, via her own website.

Patricia de Nicolaï, via her own website.

That is the world of Cuir Cuba Intense, brought to you by Patricia de Nicolaï, a talented perfumer who is, in my opinion, the true, rightful heir to the Guerlain throne. You can read more about that, her childhood in the Guerlain family, the glass-ceiling for female noses within both the family and the perfume industry as a whole, and how her Parfums de Nicolaï brand was really the first, truly “niche” house in a profile piece I wrote a long time ago. Here, I will only say that we’re all probably better off that Madame de Nicolaï (hereinafter spelled simply as “Nicolai,” sans the dotted “i”) is following her own vision and not subject to the dictates of a corporate overlord like LVMH. In fact, this year marks Parfums de Nicolai’s 25th Anniversary, so a huge congratulations to her and to her husband who co-founded the house.

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