Masque Milano‘s L’Attesa is the sort of fragrance that I could very much see Coco Chanel creating if she were alive today — and I mean that as a positive thing. Like Masque’s other release this year, Romanza, L’Attesa sometimes evokes flowering country meadows in Spring, but there is a sophisticated, urban elegance to L’Attesa that made me think of the couture and the streets of Paris even more frequently. In the most reductionist, simplistic description, one could sum it up as a “green floral,” but I think L’Attesa is a fragrance with deceptive simplicity; its surprisingly fluid profile slips from one genre to another in a very seamless fashion. While the end result is outside my personal tastes, I admire the sophistication, and I think it demonstrates Masque’s continued evolution as it moves from its earlier focus on heavy, dark orientals towards polished florals with romantic, almost nature driven, and streamlined elegance.
Masque Milano will be changing its pricing structure in the months to come, in addition to offering its fragrances in a new bottle size.
This morning, Alessandro Brun, one of Masque’s co-owners/co-founders shared that information on the blog’s Facebook page following yesterday’s review on the company’s upcoming release, Romanza. His comments were in response to a discussion in regarding the new Romanza bottle, its size, its price, and the difference as compared to Masque’s existing fragrances.
Romanza costs €138 for 35 ml of eau de parfum. (I don’t know its American price yet.) It will be released on or around April 26th, which is when I think Masque will be launching L’Attesa, a new iris eau de parfum, as well. It, too, will be in the new 35 ml bottle for €138.