Disappointing, low-rent, and an exercise in banality. Guerlain‘s new L’Homme Idéal isn’t the worst fragrance that I’ve tried this year, not by any means, but it’s certainly the worst thing I’ve sniffed from Guerlain in quite a while. It’s a sub-par, synthetic creation without any distinctiveness or refinement. Furthermore, the extent to which it mashes up almost every single one of the commercially popular genres of male perfumery feels like something that is both intentionally manipulative and driven by basest of financial considerations by LVMH. I haven’t found a lot to admire in the LVMH-era of Guerlain, but I’ve never previously thought that one of their fragrances belonged in a discount shop next to Justin Bieber’s concoctions. L’Homme Idéal does.