Amber gets the refined Armani treatment in Ambre Soie, an award-winning fragrance from his Privé Collection. Like his clothes, Armani’s perfumes tend to be minimalistic, fluid creations with simple lines, the highest quality materials, and a very restrained, quiet style. They aren’t baroque, bold, or intense fragrances that make their presence known. For some people, Armani’s extreme refinement makes his scents the epitome of luxurious smoothness, but I’ve frequently had problems with their bland character, sheerness, and discreet nature. In one case (his iris Nuances), the perfume was so purified, safe, and refined that I felt claustrophobic from the airlessness.
Ambre Soie is significantly better. It’s still far from my ideal scent and I wasn’t keen on its opening phase, but I can absolutely see why so many people enjoy it. Its simple character is genuinely elegant, the materials feel expensive, and its middle/final phases have an appealing warmth. It has been compared to Fendi‘s Theorema, a popular gingerbread amber with patchouli and spices that was discontinued but is still very much loved. I think the Ambre Soie is better on some levels, thanks to that Armani signature touch and the use of more expensive, luxury ingredients. The end result very much feels like the sort of safe amber that would work in a corporate boardroom, worn by men or women who want to enjoy a smooth oriental under their expensive suits without bothering their colleagues with any scent trail at all.
Ambre Soie is an eau de parfum that was created by Christine Nagel, and released in 2004. According to Fragrantica, it has won 3 Fragrance Foundation (or “FiFi“) awards: Fragrance Of The Year Men`s Nouveau Niche 2006, Best Packaging Women`s Prestige 2006, and Best Packaging Men`s Prestige 2006. Armani describes it on his website as follows:
Ambre Soie is a contemporary magic potion, created by Giorgio Armani, using the rich and voluptuous Soft Amber. It evokes the scent of an amber when, during the 15th and 16th centuries, musk and amber scents were embedded in the mortar of palace constructions, despite their rarity and price. Giorgio Armani wanted to reveal the raw beauty of the amber accord in simple, unpretentious fashion. With rare and delicate sense of balance, he has created a contemporary magic potion. “This is something I had always dreamed of”, notes Mr Armani. “A beautiful, rich and pure scent that evokes sensuality and mystery.” Warm and intensely compelling, Ambre Soie awakens the subconscious and stirs the spirit.
KEYWORDS: UNSETTLING, VOLUPTUOUS AND INTOXICATING.