Areej Le Doré has followed up its debut collection with four new fragrances, one of which is called Flux de Fleur. Described as “a heavy, dark fruity, floral Oriental blend,” it immediately drew my eye with a tantalizing note list which included several white florals, honeysuckle (which I love), pink grapefruit (which I also love), coconut water, two types of frankincense, and even an Indian shamama (spice) amber attar, aged for more than two decades. Flux de Fleur seemed like a guaranteed sure-fire hit for someone with my tastes. Things did not turn out as I had anticipated, however.
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New Releases: Areej Le Doré Atlantic Ambergris, Inverno Russo, Oud Picante & Flux de Fleur
I don’t typically post about new or upcoming launches, but the fantastic debut collection from Areej Le Doré, the limited 100-bottle quantities for the trio, and the speed with which they sold out made me decide to make an exception to my usual rule. This is a brand where the particular circumstances make it worth having advance notice to order samples, having some time to spend getting to know the fragrances, and then deciding if one wants a bottle. Plus, I was once chastised for covering a fantastic Areej Le Doré fragrance soon after it sold out, albeit for completely understandable reasons because it’s frustrating to hear about great scents that come in limited quantities, but I’m not going to make that mistake again, so I’m telling all of you about their launch before I write even a word about them in an actual review.
Collage: my own. Original photos: Areej Le Doré and Russian Adam.