Amouage Journey (Woman)

Source: bbs.hsw.cn

Source: bbs.hsw.cn

Amouage wants you to take a Journey through a delicate concert in three parts. It begins with all the musicians tuning their instruments, all the notes appearing simultaneously for a very brief moment in a wave of honeyed sweetness with osmanthus and dark leather. Then, Act I launches its long journey into a soft, very restrained, modest floral bouquet dominated largely by jasmine musk. Act II introduces the first real hints of darker, more complex notes in a bridge to the finale or Act III. It is there that the Journey finally arrives in the Orient with dark, slightly smoky leather and osmanthus covered with sticky balsamic resins and a touch of spice.

Journey Woman accompanies Journey Man as Amouage’s latest fragrances. They are both eau de parfums that will be released in June 2014. According to Christopher Chong, Amouage’s Creative Director, the perfumers who worked under his direction were Alberto Morillas and Pierre Negrin. I don’t know if the two gentlemen worked together on each fragrance, or if they each took one of the duo, but I shall assume it is the former for now.

Shanghai "Calender Girls," vintage 1920s. Source: http://abovetheseafilm.tumblr.com/

Shanghai “Calender Girls,” vintage 1920s. Source: http://abovetheseafilm.tumblr.com/

The inspiration behind Journey Woman (or “Journey” as I shall sometimes call it) seems to have been Shanghai in the 1920s. There are no official press release descriptions for the fragrance as of yet, but Mr. Chong provided a little background in an interview with Glass Magazine earlier this year:

I’m drawing on my Chinese heritage and culture — I’m really inspired by the underground society of Shanghai in the 1920s. I’ve set myself the challenge to create the type of osmanthus that people haven’t smelt before, blended with white florals, vanilla, and leather.

Journey Woman. Source; Amouage Facebook page.

Journey Woman. Source; Amouage Facebook page.

The official Amouage Facebook page describes Journey Woman as follows:

Floral, Fruity, Leather

Top: Apricot, Jasmine Tea, Osmanthus, Nutmeg, Cardamom

Heart: Jasmine Sambac, Mimosa, Honey, Cedarwood

Base: Pipe Tobacco, Saffron, Vanilla, Cypriol, Musk.

Journey Woman opens on my skin with honey, apricot, animalics and jasmine tea, followed by a quick burst of leather, a touch of abstract spices, and a whisper of dry cypriol that smells a bit oud-like. The latter is undoubtedly merely the result of my mental associations, as cypriol is often used as a base for oud fragrances. This opening with its plethora of nuanced notes is very short-lived on my skin, more akin to the brief moments before a concert starts when the musicians are tuning their instruments, and you hear a lot of notes at once. Some of the elements depart almost immediately, like the animalics and the tiny flicker of spices.

Source: picsfab.com

Source: picsfab.com

Within minutes, Act I of Journey Woman begins, as the honey softens into a rich honey-and-tea accord atop a base of slightly musky leather. The scent is also imbued with a delicate, very pale floralacy. It really smells like jasmine tea more than any actual flowers, per se. In fact, the floral aspect to the scent feels quite abstract and indistinct on my skin. So, too, is the fruited note which doesn’t really read as a distinct apricot note. Both elements feel more like muted, hazy suggestions amidst the sea of honey.

Jasmine Tea. Source: tea-terra.ru

Jasmine Tea. Source: tea-terra.ru

The latter is not particularly sticky or overly sweet. Rather, it is more like a watery honey nectar or agave than a really thick, gooey note. One reason why the sweetness is kept in check is the flicker of a dry, reedy, slightly aromachemical parchment-like note from the cypriol. It adds a tiny, quiet, very subtle touch of dryness that keeps the honeyed jasmine tea accord from tipping into cloying territory. The whole thing sits above a very thin smear of something vaguely leathered, with occasional touches of woody dryness and the fading hint of abstract spices.

Osmanthus. Source: blog.proxisante.com

Osmanthus. Source: blog.proxisante.com

It takes about 10 minutes for the osmanthus to appear, but like everything else in Journey’s opening act, it is muted, restrained, and very indistinct. To the extent that the flower smells of apricots, it’s rather a delicate, pale aroma. More noticeable is the osmanthus’ tea-like facets which take on a subtle smokiness like black Lapsang Souchong. It mixes well with the green jasmine, and that rather nebulous, vague, nondescript blend of spices in the background. The whole thing is blanketed with a strong layer of honey in a mix that feels extremely demure.

In fact, much of Journey’s opening phase on my skin feels like as though it’s been carefully calibrated to be as restrained as possible. I can’t decide if Mr. Chong wanted some sort of slow build-up, much like a musical movement, or if he intentionally wanted to soften such heavy, strong, very oriental elements as honey, jasmine sambac, bitter nutmeg, and fiery saffron. I have to admit, I find it all very disappointing. I tested Journey on both arms, just to see if there would be a substantial variation, as there sometimes is with my non-testing arm. No, there was no dramatic difference.

Acacia mimosa. Source: cn.best-wallpaper.net

Acacia mimosa. Source: cn.best-wallpaper.net

Journey continues to slowly shift. 30 minutes in, a lovely creamy softness starts to rise up from the base. It is warm, smooth, and very golden in feel. There is a light touch of powderiness, as if the mimosa’s yellow pollen had been sprinkled over everything, but the flower itself doesn’t appear on my skin. The leatheriness in the base softens further, but it is really more like an undercurrent of textural darkness than actual leather. It is very subtle, as is the cypriol’s oud-like touch which grows increasingly muted. For the most part, Journey Woman is a very honeyed fragrance with largely abstract fruity and floral notes, flecked very lightly by muted, muffled touches of black tea, “leather,” and vaguely woody dryness.

The creaminess grows stronger and stronger with every passing moment, and it is the nicest part of Journey’s first act. 45 minutes into the perfume’s development, it merges fully with the honey and the abstract fruity florals, turning into a smooth, very creamy sweetness. There is a fluctuating level of “leather” in the base, and an occasional, fleeting touch of smokiness, but the more noticeable event is the growing prominence of the jasmine.

Source: ebay.com

Source: ebay.com

At the 90-minute mark, the jasmine sambac fully takes over, turning Journey Woman into a scent that is primarily creamy jasmine musk. The fruity nuance feel even more abstract, amorphous and muffled, the “leathered” base ebbs away for the most part, and the honey steps into the shadows. Journey Woman is a very soft, slightly sheer fragrance with only the creamy texture giving it any weight. The sillage hovers an inch above the skin, and it all feels incredibly proper.

For the next 5 hours or so, Journey Woman is, by and large, primarily a simple, creamy, jasmine woody musk on my skin. The tea — both Jasmine green and Lapsang black — fades away entirely by the end of the 2nd hour. The “leather,” honey and the abstract hint of woodiness pop up only once in a while in the background, then flit away, before occasionally reappearing in a very minimalistic way. Meanwhile, the fruity note continues to be abstract, doesn’t translate as “apricot,” and is so muted that it often seems like it’s about to vanish away entirely. What I’m left with for hours and hour is a very generic, nondescript but refined, smooth jasmine musk with creaminess.

Source: popularscreensavers.com

Source: popularscreensavers.com

The overall effect reminds me of a Kilian fragrance in its polished, easy, refined smoothness, but also, in its uncomplicated simpleness. And this is where I have some serious problems. Journey Woman’s opening act doesn’t have the characteristic Amouage signature of very opulent, complex, heavy boldness with endless layers, twists, and turns. It doesn’t even feel particularly oriental in nature. It’s more like a very abstract scent, a creamy fruity-floral with woody musk aspects and some nebulous suggestions of other things once in a blue moon.

"Sweet osmanthus, Chrysanthemum and Birds" by Lue Ji, Ming Dynasty. Source: paintingschinese.com

“Sweet osmanthus, Chrysanthemum and Birds” by Lue Ji, Ming Dynasty. Source: paintingschinese.com

It’s pretty in its smooth, polished refinement, but it simply doesn’t feel like an Amouage scent. If you gave me a blind smell test, never in a million years would I ever suspect that what I was smelling in Journey’s first six hours was created by Amouage. I would think it was possibly a Chanel Exclusif, one of Kilian‘s smoothly simplistic Asian fragrances, or a new member of the largely unremarkable Tom Ford‘s Atelier d’Orient collection. Journey’s restraint, light airiness, and lack of heft are only a small part of the reasons why.

The main reason is that Journey Woman on my skin is incredibly safe and nondescript. It could easily be a creamier, fractionally deeper, minutely richer cousin to Chanel‘s 1932, only without the latter’s “bathtastic” aldehydes. They don’t smell the same, but the overall vibe and restraint are very similar. There is none of the boldness, richness, heavy opulence, spiciness and, more importantly, complex intensity that I associate with Amouage fragrances like the two Jubilations, Interlude Man, Fate Woman, Ubar, Epic Woman, or the like. (For what it’s worth, I thought the new Journey Man felt like a full-born Amouage from the start with a simply spectacular, stunning opening.)

For me, Journey Woman is a very approachable, easy, very light affair that feels like a church mouse librarian in a family of powerful divas and sheikhs, albeit a church mouse dressed in high-quality designer clothes. I have to admit, I found myself completely bewildered at times at the scent wafting off my skin. Then, I remembered Beloved Man which had a similar creaminess on my skin in a refined, pretty bouquet that was simultaneously rather nondescript and very un-Amouage-like in its simplicity. The full set of notes may differ, but the restrained vibe, lack of complexity, and creaminess are similar. So, perhaps Journey Woman isn’t a complete anomaly. Then again, Beloved Man has received a rather polarized reception for reasons similar to what I feel about Journey Woman, so perhaps that says something as well.

For any other brand, being compared to a Chanel Exclusif or Kilian wouldn’t be a bad thing. Yet, for me, Amouage is one of my favorite perfume houses precisely because it isn’t like those brands — neither of which are particular favorites of mine. (Chanel’s magnificent Coromandel excepted.) Amouage has a very different identity and aesthetic in my mind, so the disconnect that I feel for a good 6 hours with Journey Woman is difficult for me. (Even more so when I compare it to Journey Man’s superb, intoxicating opening.)

Painting: Ju Lian (1828-1904). Source: arts.cultural-china.com/

Painting: Ju Lian (1828-1904). Source: arts.cultural-china.com/

None of this is to say that Journey Woman is a bad fragrance. It’s not. In fact, I think women who are looking for a deeper, semi-oriental cousin to Chanel’s 1932, only with touches of nebulous “fruitiness” and “leather” instead of aldehydes, will probably adore Journey Woman. Same with anyone who enjoyed the light, airy floral orientals in Tom Ford‘s Atelier d’Orient Collection like Shanghai Lily and Fleur de Chine.

Like 1932, Journey Woman is completely unchallenging, uncomplicated, and easy in its polished simplicity. However, I was bored and unimpressed with Chanel’s 1932 for many of those precise reasons, not to mention its bland facelessness. I’m one of those people who needs more in a fragrance than mere refinement, especially when they are restrained, light floral musks. I don’t think elegant smoothness is the same as actual character, and I struggle when it comes with a certain price point. It is even harder for me when it comes from a perfume house whose fragrances I deeply respect and generally consider to be brilliant, innovative, opulent, complex, and distinctive. Like Amouage.

Painting by Moon Beom via lostateminor.com

Painting by Moon Beom via lostateminor.com

Journey Woman is saved for me by its genuinely lovely drydown. It appears after a brief bridge phase (or Act II) where the perfume transitions by taking parts of Act I and merging them with growing elements of oriental darkness that will be at the heart of the dénouement in Act III.

The second act slowly begins at the start of the 6th hour, when a resinous, almost balsamic streak first stirs in Journey’s base. The creamy jasmine musk takes on a goldenness that feels almost ambered, as if some labdanum and a touch of smoky styrax had been used. Tiny touches of osmanthus and honey return to the scene, while the leather in the base grows stronger. Next to it are the first suggestions of something tobacco’d, though it’s subtle and muted.

Kafkaesque Darker Cream Beige Purple Abstract 2

Slowly, very slowly, Journey Woman changes, until suddenly it turns into a very different fragrance at the start of the 9th hour. Now, Act III begins, and the perfume feels like what I had expected Journey to be at the start. The osmanthus bursts in, taking over, and tossing the jasmine to the side completely. To my surprise, the honey reappears. At the same time, the leather is out in full force, and the osmanthus wafts both its delicate floralacy and its more fruited, apricot characteristics. Subtle touches of smokiness weave in and out, though I can’t figure out whether they stem from the tobacco or from something else. To me, it resembles styrax in all its sticky, chewy, dense, and smoky darkness.

Source: free wallpapers at antemortemarts.com.

Source: free wallpapers at antemortemarts.com.

Journey Woman is now a very honeyed, lightly fruited, leathery osmanthus scent atop a darkly resinous base and cocooned in a soft golden warmth. Sometimes, the fruitiness feels more like an abstract, nebulous suggestion; on other occasions, there is a definite whiff of actual apricots in the mix. At the same time, the osmanthus emits tiny flickers of black Lapsang Souchong tea again. Equally tiny touches of spiciness are mixed into the rich bouquet, though they are generally muted, amorphous, and never read as “saffron” or “nutmeg” to my nose. Much more prominent, however, is the tobacco that lurks in base. It feels more dense and chewy than the more delicate pipe variety mentioned in the notes, and adds to Journey’s new oriental darkness and depth. The whole thing is finished off by a light coating of honey.

Act III feels like we’ve come full circle from Journey’s opening moments, and is much more of what I expected from the fragrance’s notes. It’s a sultry bouquet whose light touches of smokiness, leathery resins, and tobacco work wonderfully to transform the osmanthus away from its usual delicate floralacy and fruitiness. The only shame is that, at this point, Journey is a skin scent on me so I can’t enjoy its new richness unless I have my nose on my skin.

Photo: my own.

Photo: my own.

Journey Woman continues in this vein for several more hours, until it finally fades away in a blur of honeyed sweetness with a touch of something vaguely resembling osmanthus. All in all, Journey Woman lasted just under 14.5 hours on my perfume-consuming skin with the equivalent of 2 sprays from an actual bottle, and 12.75 hours with the equivalent of one.

The sillage was moderate at first, wafting about 3 inches above the skin with the larger dose, but the perfume felt very airy and light. Journey Woman gained a little more body and richness when the creaminess arrived, but the sillage generally hovered a modest inch above the skin at the start of the 3rd hour. It turned into a skin scent on me 4.5 hours in. As a whole, I would categorize Journey Woman as rather light, though tenacious in longevity. It is not one of Amouage’s powerhouse scents.

As you may have gathered by now, I was disappointed in Journey Woman. Perhaps my expectations were too high after reading all the rich notes listed in the description, many of which are favorites of mine. I had thought Journey Woman would be a bold, spicy, dark, oriental sibling to the fantastic Fate Woman or to the mesmerizing, complex Jubilation 25, but it’s more of its own creature with a simpler, quieter style. It doesn’t feel like an Amouage to me (except in terms of its quality and smoothness), but my reaction is ultimately one of subjective interpretations and tastes.

I think women who like florals with restrained, refined simplicity and uncomplicated easiness will appreciate Journey Woman. So will anyone who likes creamy jasmine musks that eventually turn into something more oriental, leathery and dark. If you enjoyed some of the florals in Tom Ford’s Atelier d’Orient collection, you should definitely give Journey Woman a sniff.

Disclosure: My sample of Journey Woman was courtesy of Christopher Chong and Amouage. That did not influence this review, I do not do paid reviews, and my opinions are my own.

DETAILS:
Cost & Availability: Journey Woman is an eau de parfum that should be available in June in most parts of the world. I don’t know its price, but it will be offered in a 50 ml bottle as well as 100 ml. All the usual Amouage retailers should carry the fragrance, including Luckyscent, Osswald, MinNewYork, Parfums Raffy, First in Fragrance, Jovoy, Harrods, and the like. I will try to remember to update this section at that time. SamplesSurrender to Chance just received Journey Woman in store on June 16th. Samples start at $3.99 for a 1/2 ml vial.

New Releases: Amouage Journey (Man and Woman)

Amouage has just released information on its new annual duo, which will be called Journey and which will come in the usual Men and Women‘s pairing. I have received samples of both, thanks to the kindness of Amouage’s Creative Director, Christopher Chong, so you can expect reviews as soon as I’ve tested the fragrances properly.

[UPDATE 5/8/14 — my reviews for both fragrances are now posted: Journey Man and Journey Woman.]

Journey Duo. Source: Amouage Facebook.

Journey Duo. Source: Amouage Facebook.

In the meantime, here is the information released by Amouage on its Facebook page this morning concerning each fragrance and its notes:

Amouage Journey WomanJOURNEY WOMAN:

Floral, Fruity, Leather

Top: Apricot, Jasmine Tea, Osmanthus, Nutmeg, Cardamom

Heart: Jasmine Sambac, Mimosa, Honey, Cedarwood

Base: Pipe Tobacco, Saffron, Vanilla, Cypriol, Musk

 

Amouage Journey ManJOURNEY MAN:

 Woody Spicy

Top: Sichuan Pepper, Bergamot, Cardamom, Neroli Bigarade

Heart: Juniper Berries, Incense, Pure Geraniol, Tobacco Leaves

Base: Tonka Beans, Cypriol, Leather, Ambrox

On Twitter, Mr. Chong posted a photo of a magazine article in which he talked very briefly about the new releases.

If you look very closely at the text at the very bottom, he says:

I’m drawing on my Chinese heritage and culture — I’m really inspired by the underground society of Shanghai in the 1920s. I’ve set myself the challenge to create the type of osmanthus that people haven’t smelt before, blended with white florals, vanilla, and leather.

I think that description applies to Journey Woman, as the men’s version doesn’t contain osmanthus.

As a side note, and if you’ll forgive the tangent, I found Mr. Chong’s interview with Glass magazine to be extremely interesting with regard to a very different matter. If you look closely, you’ll see that he talks about changes in perfume culture in Hong Kong and how the typical stereotype image of Asians disliking strong perfumery is untrue in his (recent) experience. I tried to find the full article online to share with you, but failed. So, if you’ll forgive the brief digression away from the new Journey perfumes, this is the text of one portion of his interview, as best as I can make it out from the photo:

It’s a myth that women in Asia want delicate scents. When I was over there, I presented them with some light, citrus options. They said, “that’s nice.” Then I presented them with the stronger ones, and they were transfixed, as if they had been transported to a different world. Chinese people are realistic — if they’re going to spend a lot of money on a perfume, they want something that is going to last. And ours do last.

Returning to the subject of Journey, according to Mr. Chong, the perfumers who worked under his direction were Alberto Morillas and Pierre Negrin. I didn’t ask if both gentlemen worked on each fragrance, because, frankly, I’ve really pestered Mr. Chong enough with questions, he’s been incredibly patient with me, and I hate feeling like a nuisance.

He did say, however, that Journey will be released in most countries in June. If I learn any additional details, I will update this post.

 

News: All Production of Amouage Attars Now Ceased Entirely?

There are further developments in the situation involving the Amouage attars. I’ve just been informed that the Amouage factory in Oman has ceased all production of the attars entirely.

Source: patrickbaty.co.uk

Source: patrickbaty.co.uk

As some of you who kept up with the comments in my earlier post on this matter may know, it appears likely that the IFRA/EU perfume regulations are going to be adopted in some form in the United Arab Emirates. To be clear, these are Oman’s neighboring states, and their regulations to do not apply to Amouage’s home nation of Oman.

A reader called Taleb wrote that he’d read in his local (presumably Emirati) papers:

that the emirates standards and metrology authorization (ESMA) is going to enforce strict regulations on standardizing the perfume industry in the U.A.E. starting from July 2014. Of course part of the standardization is to comply with IFRA regulations.

Another reader, Dubaiscents, provided a link to a brief article in English on the subject of perfume conformity in the UAE and the plans of the Emirates Standards agency called ESMA. It was a confusing article that focused primarily on the contraband and fraud aspects of perfume regulation, but it mentioned one thing that caught my eye. It mentioned that ESMA had something called The Emirates Conformity Assessment Scheme (ECAS).

I did some digging and it appears that the ECAS is where all the trouble lies. According to the ECAS mission statement:

per the Ministerial Decision No. 114/2 of 2004, ESMA is mandated to adopt International Standards, other Regional and National Standards relevant to the environmental conditions in the UAE in the absence of a UAE or Gulf Standards.

As part of ESMA’s commitment to support the effective implementation of the UAE Standards, the Conformity Assessment Department is implementing a Product Certification Program called the Emirates Conformity Assessment Scheme (ECAS) wherein products that affects the public life, health and safety, products that have an impact with the environment and the UAE economy shall fall under this Scheme. Moreover, ECAS shall identify locally manufactured product to be included in this Scheme to ensure the quality of these products so that these products can be competitive in the global market[Emphasis in bolding added by me.]

In a nutshell, the UAE plans on regulating all products — including those that have an impact on the public health — in order to be competitive in the global marketplace, and they plan to achieve this goal via the adoption of international standards.

Perfume is an item that international or foreign law (namely, the EU’s law) has deemed to have an impact on public health and safety. As a result, the UAE is likely to classify it in the same way, and to adopt the international standards that other countries have chosen to regulate that product. Ergo, IFRA/EU laws. Whether they will be adopted whole-sale or in piecemeal fashion that is tailored to the particular needs of the Emirates’ market and culture remains to be seen. However, it’s pretty clear that some form of international perfume regulation is coming to the Emirate Gulf States in three months time.

Attar distillation. Source: Broken Earth Naturals.

Attar distillation. Source: Broken Earth Naturals.

It seemed that Amouage preferred to move all its attars to its home country of Oman rather than run the risk of potentially violating future UAE ingredient levels, or diluting its attars. That was laudable and understandable, though also somewhat frustrating in light of early reports that Amouage was restricting even its Oman sales to long-time, established, local customers.

This latest news, however, feels quite grim. It comes to me from a good friend who is closely involved with the Amouage attars, and whose reliable, local source actually visited the Amouage factory in Muscat, Oman. There, he was told directly that they have completely ceased production of any kind. All that is left is remaining stock, which is virtually nothing. (To be precise, he was told a mere 2 bottles of Homage were available, though he thinks that there may be a few more bottles in general, based upon what he personally observed. All of them, however, would be limited for sale to very established Omani customers. And, after that, nothing.)

Source: straightrazorplace.com

Source: straightrazorplace.com

It’s mystifying to me. Oman is a sovereign nation outside of the Emirates, and what it does at home under its own laws is completely separate from whatever its neighbors in the Gulf may choose to do. Oman has no laws on perfume regulation that I know of, and I’ve heard nothing to indicate that they are planning on following in their neighbor’s footsteps. So, why halt factory production of something that is already restricted to its own people and outside the jurisdiction of third-party regulation? My feeble hope is that this is a temporary issue while Amouage re-groups and decides what its future course of action may be.

However, if, by some miserable chance, this turns out to be a final decision, then I will be irate beyond belief. Not because of the attars themselves, but because of what all this symbolizes: that the EU’s insane neuroses have spread like an airborne Ebola virus to contaminate a whole other continent, one whose tradition of perfumery predates anything in Europe by at least a thousand years. There seems to be no escape from the bloody, sodding EU, their Quisling bedmate, IFRA, and their infection of the perfume industry. It’s all turning into some strange, twisted perfume version of Lebensraum: territorial expansion by dominion and the imposing of “superior” law to ensure the health of a certain group of people. That may be an unfair comparison, I grant you, especially given the loaded connotations of that term, but I’m not feeling particularly charitable or objective at this moment. I simply cannot believe that IFRA and the EU are impacting Middle Eastern perfumery.

The bastards.

[UPDATE: It turns out that the issue is one of insurance stemming from the new UAE law and its indirect incorporation of EU standards. At least, insurance is the explanation provided by Amouage’s Christopher Chong. You can read the details in my review for Homage attar.]

Amouage Attars Even Further Limited?

As many of you know, Amouage pulled its line of attars from circulation in the West last year, but continued to offer them in Amouage stores in the Gulf States. There is a chance that situation might have changed and that the attars will be even further restricted in terms of availability. [Update: That situation has now happened with a total cessation of all attar production at the Amouage factory in Muscat. The possible legal reasons why are discussed in this post here from April 7th.]

Source: adjiumi.it

Source: adjiumi.it

Yesterday, Wednesday night, I was privately informed by a reader that all the attars were pulled from the store in Dubai. Ruby gave me permission to share what she learnt and to quote her. First, you should know that she is a big Amouage customer, and someone who knows both the store and the staff quite well. She wrote to me:

I buy a lot of special orders from Amouage and I was asking about Lyric ltd edition 100 ml what was the stock the shop still had… and I meantioned I was going to buy Ajwad and tiaf rose and the last sandalwood that was at the shop. That is how I came to know, yesterday evening. It was done suddenly with no forwarning to staff.

THEY PULLED “ALL” the ATTARS off the shelves from ALL the amouage shops. Something about when they decided not to go by ifra they agreed not to sell outside Gulf Countries. But people were sellliing on Ebay and what ever. Anyhow they decided with out forwarning to staff to pull all the Attars. Oman will continue to carry and sell at discretion to whom. They have not yet implemented a final conclusion but they say the Ifra standards were not good.

The explanation was weak. I heard because people are selling them on Ebay and other places and false amouage attar etc. Also that the non IFRA attars were being bought and sold in Europe and so on. I said every company has a problem with knock offs and such. Also what does that have to do with the majority of attars that are IFRA ok’de. : ( No comment. Also They are looking to focus more on western style fragrance and expanding to 26 countries …

Last I discovered Harvey Nichols and Bloomingdales in Dubai has stock still.. Only about 4 bottles in Harvey Nichols and Bloomingdales about the same quantiy. The department stores have only Homage and Tribute. Harvey Nichols also has Asrar.

I don’t like to post rumours, but perfume houses never put out official releases when they discontinue a scent, and they certainly don’t when they change their plans drastically in terms of availability. The only way one ever hears of these things is from sales associates who tell valued customers.

Ruby is one of those, but I also trust her completely as she has never steered me wrong in terms of her information on any of the Arabian or Middle Eastern brands. She is also enough of a die-hard, hardcore Amouage customer that the boutique would tell her if the three attars she wished to purchase were unavailable merely on a temporary basis. Instead, they told her that they had been ordered to pull everything from the shelves.  [Update 3/30 — The news has been confirmed by the manager of the Amouage Dubai boutique in an email to another reader, as talked about below in the comment section. Several other people have received confirmation as well. In the comments, you will see that one person has already been told by the main Oman store that the attars have been reserved for their “regular customers” there.]

[UPDATE 4/7/14 — Another friend of mine reached out to a contact in Oman who went to the Amouage factory. ALL PRODUCTION ON THE ATTARS HAS CEASED ENTIRELY. No more attars are being made, period.]

Source: Alla Violetta boutique. (It is sold out of all the attars).

Source: Alla Violetta boutique. (It is sold out of all the attars).

So, if all of this turns out to be a permanent situation, what does that mean for you? A large number of you in the West currently obtain decants or full bottles of the attars from splits or reputable sellers in the Gulf States. I myself recently ordered samples from a friend (and one of my readers, Dubaiscents) who is hosting splits of almost the entire Amouage attar line in the Facebook Fragrance Friends groups. I know there was a Basenotes split a short while ago, though I don’t know if it filled up and if any attars are still left. One reason why I am posting about this situation is so those of you who have been mulling over a purchase can make up your mind before it’s too late. That doesn’t apply only to people in such groups, but also to those who want to buy full bottles for themselves. There are still online vendors in the Middle East who carry the attars, as well as one or two European stores throughout Europe. (Most just have Homage and Tribute, but Russia’s ry7 perfume site has a much broader selection.)

Unfortunately, it’s a question of supply and demand. Those bottles already in private hands can only go so far, and what happens once they are completely divided up? How many bottles can there be on sites like Universal Fragrances or ASF-Dubaishop? Demand far outweighs the already limited supply. If it is true that only the Oman flagship Amouage store will offer the attars — and perhaps only to select customers at their discretion — that provides one recourse, but how many people visit Oman frequently?

Which brings me to the issue of eBay. First, if this news is confirmed (or as “confirmed” as such things ever are), then I have no doubt that prices will soar even more from eBay sellers with a precious quantity left on their hands. Second, if it is true that eBay played a role in Amouage’s decision, then I find myself baffled. People will sell Amouage on eBay whether an item is in stock, discontinued, or in extremely limited quantities. However, if Amouage’s attars are only available in one store in the entire world, at their discretion, then both the eBay market and the possibility of fraud will skyrocket. How does this help with any concerns regarding authenticity?

Source:  via profumeriapepos.eu

Source: via profumeriapepos.eu

As for IFRA, I’m even more perplexed. Ruby says only 4 of the attars had ingredients that were potentially subject to IFRA regulation, but, as she noted, so what? Even if they all were, what does IFRA or the EU laws have to do with perfumes sold in the Gulf States? There is no jurisdiction, so how can it possibly matter? If the argument is a circular loop back to eBay, well, the last time I checked, neither IFRA nor EU laws on what companies can put into a perfume have any bearing on individuals selling items that they have previously acquired.

[Update 3/30 — It appears that the Emirate Gulf States will be adopting international standards (e.g., IFRA) in a few months. That is the explanation for this situation. You can read my findings on the EMSA‘s ECAS goal of standardization via international standards for global competitiveness in the comment section below. Or go to the updated post from April 7th.]

I reached out this morning to Amouage’s Creative Director, Christopher Chong, on Twitter to see if he could shed light on the situation or confirm it. He said he had no answer for me, because it is a management decision. The implication is that the company is still deliberating on the situation and that a final decision has not yet been reached. That confirms what the Amouage sales assistant told Ruby: “They have not yet implemented a final conclusion[.]” Nonetheless, since they ordered that all the attars be pulled immediately and without warning from the shelves of their stores, I think it is pretty clear which way they are leaning.

[UPDATE 4/7/14 — It seems clear from the EMSA/ECAS situation that all perfumes within the Emirates will probably be subject to IFRA/EU standards soon, and, as a result, Amouage decided it was better to have the attars be outside UAE jurisdiction in Oman. However, the news I received today is that they have ceased ALL production of the attars in their Oman factory. If the concern was not to weaken, alter, or reformulate the attars within UAE jurisdiction but keep them pure, I don’t understand why they have stopped producing all attars as a whole even in Oman. It has seemed as though the plan were to sell the attars to their long-time, established Omani customers, at Amouage’s discretion, but a complete cessation to production of any kind makes that impossible. From what I’ve heard, existing stock even in Oman and even for long-time Omani clients is virtually nil. Let’s hope this factory issue is a temporary issue while Amouage re-groups and decides what its future course of action may be.]

For those of you who have an Amouage attar on your wish list but who don’t want to wait to see what unfolds, here are some links to online retailers that still have quite a few in stock:

  • ASF-Dubaishop (which always offers the lower Dubai price, rather than the higher Western one);
  • Universal Fragrances (you will have to go through the list to find the attars, but they also have Amouage’s room sprays, amongst their wide selection);
  • Russia’s ry7.

I personally have never ordered from any of these sites, but I’ve heard good things about Universal Fragrances. I have linked to them for almost a year now, and people who have purchased items from them have always been pleased. Transit times can be quite slow on occasion (2 weeks) since they are located in Kuwait, but the shipping price is very reasonable.

I doubt we’ll ever see a press release or an official company statement on the issue of the attars, regardless of what their final decision may be. We may never know what exactly prompted this latest and rather drastic move. Frankly, I find it all quite mystifying, particularly given that the oils are best-sellers amongst Amouage’s Gulf/UAE clientele. Even if Amouage wants to expand in the West, or to shift away from “Franco Arabian perfume” (as Ruby puts it), why not keep items that are already limited to their home base?

What are your thoughts on the situation?