Tom Ford Private Blend Fleur de Chine (Atelier d’Orient Collection)



A gentle veil of sweetened, creamy white flowers. That’s the essence of Fleur de Chine, the latest Private Blend fragrance from Tom Ford. It is part of a brand-new collection of perfumes within his Private Blend line that were released in July 2013. The collection is called Atelier d’Orient, and consists of four fragrances: Shanghai LilyPlum JaponaisRive d’Ambre, and Fleur de Chine.

Source: The Moodie Report

Source: The Moodie Report

According to the Moodie Report, Tom Ford’s inspiration for Fleur de Chine was the Asian cinematic femme fatale. As Ford apparently told the site:

‘For Fleur de Chine, I imagined the romantic and mysterious women from Asia’s cinematic past – from the ’30s femme fatale in a cheongsam and dark lipstick, to the ’60s Hong Kong heroine of In the Mood for Love [….] I wanted to capture that fascinating, exquisite and slightly scandalous femininity.’

Fleur de Chine is an eau de parfum that was created by Rodrigo Flores Roux of Givaudan, and its full set of notes — as compiled from the Moodie Report, Fragrantica and Surrender to Chance — are:

HuaLan flower, star magnolia, tea blossom, clementine, bergamot, hyacinth, jasmine tea, lilac, syringa, plum, tea rose, wisteria, white peach, peony, hinoki, Chinese cedarwood, amber, Laotian benzoin, styrax and vetiver.



It might be useful to go through a few of those notes. As Fragrantica explains, Hinoki is a type of light-coloured cypress prized in Japan that emits an aroma of evergreen with lemon. The “HuaLan flower” is a bit more complicated to explain. A Google search brought up the following results: Mo Li Hua Nan, Bai He Hua Lan, Yu Lan Hua, and Hua Lan. The names all seem to be different variations for the same sort of flowering tea where woody-ish-looking, green tea leaves are wrapped around night-blooming jasmine petals in the shape of a ball. I actually tried a number of these in China; you drop the dried ball into hot water and it slowly blooms, just like a flower, emitting a floral aroma infused with that of tea leaves.

I had problems testing Fleur de Chine because it feels like a floral will o’ the wisp with notes dancing in the air just out my reach. I think I have a relatively decent nose, but Fleur de Chine often felt just too nebulous and vague to pull apart. In fact, I initially put some on, then felt as though the fragrance was starting to die on my skin within less than 10 minutes. So I applied another good smear, and then two more, for a total of 5 really big smears! I felt as though I were chasing the notes, and it was incredibly frustrating. My second time around, using my regular, normal application of about 2 to 2.5 really big smears, the fragrance felt even simpler. Alas, in all cases, Fleur de Chine essentially dissolved on itself, and became a rather singular floral fragrance that was extremely lovely to sniff and actually quite seductive at times, but wholly without distinction, body, or complexity.



So, let’s start with my first attempt to get to the heart of Fleur de Chine. The fragrance opens on my skin with light, gauzy florals dominated by lilac and hyacinth. The scent is simultaneously watery and a little bit powdery. A minute later, a lemony, honeyed, very rich magnolia arrives on the scene to add some creaminess to the fragrance. It was at this point that I put on my 3rd big smear, and I immediately detected a whiff of plum. It all seemed a little out of my grasp, indistinct, and amorphous, so I put on a fourth and fifth wallop that essentially wet my forearm. It enabled me to detect the hinoki and a subtle tinge of vetiver. Without these additional doses, Fleur de Chine would have been nothing more than thin fizzes of lilac, magnolia, a hint of hyacinth, and a general, ephemeral, lemony, slightly watery, pastel florality. If you’re detecting some frustration in these words, you’d be correct.

Hinoki Cypress gate at a Japanese temple. Source:

Hinoki cypress gate at a Japanese temple. Source:

With the 5 huge smears, however, it was easier to detect some nuance to the fragrance. Fleur de Chine’s woody base was quite evident, as was the honeyed magnolia, the bergamot, and the vetiver. Unfortunately, the plum and hyacinth seemed to vanish within minutes, as did the touch of powderiness. Ten minutes into Fleur de Chine’s development, the jasmine started to rise from the depths. At times, the fragrance felt like nothing more than abstract, sweet, white florals with lemony nuances and with dry woods that can just barely be teased apart into cedar and hinoki.

Magnolia. Source:

Magnolia. Source:

Yet, just when I was beginning to give up on the damn thing, Fleur de Chine started to shift. There was something vaguely tea-like wafting around, similar to  the blooming, woody, floral tea balls that I’d tried in China. At the 20-minute mark, Fleur de Chine suddenly became a creamy, velvety magnolia with lemony bergamot, honey, and very sweet jasmine. The latter has a wee touch of woodiness to it, though whether it stems from the HuaLan tea or from the abstract woods in the fragrance’s base, I have no idea. At the end of the first hour, Fleur de Chine is a beautifully soft, seductive, slightly indolic swirl of magnolia and jasmine with lemoned honey and a hint of vanilla. All the other notes — the woods, the vetiver, the lilac, the hyacinth, and the plum — have vanished.

It’s essentially the end of the tale, as Fleur de Chine never once changes from that triptych of notes: magnolia, jasmine, and vanilla. All that happens over the next few hours is that the strength or order of the notes fluctuates. Sometimes, the jasmine is more apparent. Once in a while, especially around the start of the fifth hour, it seems as though the vanilla has taken over entirely. Eventually, everything returns to the primary focus of a creamy, velvety, lush magnolia with its lemony, honeyed nuances. In its final moments, if you want to be really generous, you can say that Fleur de Chine is blurry magnolia with vanilla. It may be more accurate, however, to call it a haze of some amorphous, wispy, creamy, lemony, white floral with some general sweetness. All in all, after applying a large dose of 5 extremely big smears, Fleur de Chine became a skin scent around the end of the 3rd hour and lasted just over 6.25 hours in total on my skin.

The second time I tested Fleur de Chine, I applied my regular dose of about 2 to 2.5 very good smears, and got nothing more than magnolia and lemony honey from the start. Perhaps some of the lemon undertone stemmed from the bergamot, perhaps it was from the magnolia, but the creamy, lush, sweetened floral dominated. About five minutes in, I think I detected a subtle swirl of lilac, followed by a tiny whiff of hyacinth, but I wouldn’t bet my life on it. There was also a subtle dryness underlying the floral blur, but it was very intangible. Either way, within forty minutes, Fleur de Chine became a soft, creamy magnolia scent with all its traditional undertones and the merest suggestion of sweet jasmine. The fragrance was initially quite potent when smelled up close, but it couldn’t have projected more than 1.5 inches off the skin. At the 90-minute mark, there was a subtle undercurrent of vanilla, and Fleur de Chine then took on the same trajectory as it did the first time around. It’s also around the 90-minute mark when the fragrance became a total skin scent. Almost 3 hours into the perfume’s development, it died completely. I’m not sure how to describe what it smelled like at that point, beyond saying “indistinct lemony floral.”

Magnolia. Source:

Magnolia. Source:

Fleur de Chine is too new to have a lot of detailed blog reviews out there. Persolaise has a brief round-up of the four new Atelier scents, and wrote this about Fleur de Chine:

Leather pops up in Fleur De Chine too, but in this case it’s the ‘well-worn handbag’ variety, a la Aromatics Elixir, a scent to which this one clearly owes some allegiance. In fact, it owes allegiance to several others too, because it plays out very much like an homage to classic feminines of decades gone by. The aldehydic opening echoes White Linen, the mossy woodiness is reminiscent of Knowing and the richness of the floral elements could have come straight from Beautiful. In other words, it’s a tribute to all things Lauder, which raises the question of precisely what makes it ‘oriental’.

His experience is night and day apart from mine, but I agree that Fleur de Chine could be something produced by Estée Lauder. It is pretty, perhaps even “chic” as he calls it, and quite seductive at times, but, at the end of the day, I think it is wholly unoriginal and deeply uninteresting.

Over at CaFleureBon, Mark Benhke also detected “a fizz of aldehydes” in the “lightly floral opening of magnolia, hyacinth, and hualan flower.” He writes that “[s]ingly each of these notes have a distinct lightness of being but together they harmonize into something stronger and so what early on seems flimsy develops a spine and really takes hold.” Later, he detected a jasmine tea accord, a hint of wisteria (lilac), and peach atop a base of dry woody notes. There is also something apparently about a lipstick smell: “Deep down in the heart is a hint of a lipstick accord like a red rim on the end of crushed out cigarette; only there to be noticed if you’re looking for it.”

Alas, I don’t seem to have the skin chemistry for anything quite as interesting as all that. The odd thing is that my skin really emphasizes aldehydes, and usually amplifies them into a soapy mess, yet I didn’t experience any with Fleur de Chine. Instead, my skin merely did what it always does: accentuate anything that is even remotely honeyed. I think both bloggers had a much more interesting experience with Fleur de Chine than I did, and yet, to me, neither one of them seems particularly wowed by the fragrance. I find that telling. Persolaise may call Fleur de Chine “chic” and find it to be more impressive than some of its other siblings in the Atelier d’Orient collection, but I read that as quite a relative thing.

Wisteria via

Wisteria via

Over at Fragrantica, the only thing that seems clear about the scent is that the majority of voters thus far put Fleur de Chine’s longevity at “moderate.” The term is defined by 3-6 hours in duration. The fragrance is too new to have a lot of reviews but, judging by the votes on the notes, a number of people (3) seem to think that wisteria, a flower that smells of lilacs, is the dominant note. Bergamot and magnolia have the same number of votes (3). As for the fragrance itself, absolutely no-one seems passionately over the moon about it. To wit:

  • It reminds me to “En passant” from Frederick Malle, which I love but tends to be more real wisteria. I think this one is a slightly less interesting interpretation.
  • This is beautiful, floral, fresh and slightly rainy. The rain might be the best part. Maybe too powdery for me.
  • Its nice but not unique I suppose. Fleur de Chine is the hardest to fill in my split.

On Basenotes, the sole review for Fleur de Chine thus far describes an experience almost identical to mine:

The top note is nice, with magnolia, jasmine and bergamot opening up with a lovely hyacinth added, and merging with a nice Chinese tea note. Wood is present in the base but overall it is a bit dull towards the end. Two hours longevity on me.

I don’t even know what to say at this point about Fleur de Chine that I haven’t already said in my review for Rive d’Ambre. I think the fragrance is marketed at people with wholly different tastes than my own, or even the usual Tom Ford buyers who like his more opulently heavy, spicy, layered, sometimes bombastic, super-charged scents. The Atelier d’Orient collection seems to be aimed at the Asian luxury market, and at people who may prefer more discreet, gauzy, simple, uncomplicated fragrances. Fleur de Chine is far from being a bad perfume; it is actually very pretty at times, and even somewhat elegant and chic, I suppose. However, it’s also ridiculously over-priced for its wispy, linear, extremely simple, one-dimensional, and short-lived nature. Then again, I’m not the target audience. If I had to choose a favorite from the Atelier line, I would opt for Shanghai Lily which is truly beautiful, though it too turns flat like the rest of its siblings. Still, out of all of them, and on a purely relative basis, it has the most depth, body, nuance, and beauty. I would absolutely wear it if a bottle fell into my lap — but I can’t fathom ever spending money to actually buy it. Quite frankly, there are more interesting, complex, distinctive, and long-lasting fragrances out there for the price.

Cost & Availability: Private Blend Fleur de Chine is an eau de parfum which comes in three sizes that cost: $210, €180, or £140.00 for a 50 ml/1.7 oz bottle; $280 or £320.00 for a 100 ml/3.4 oz bottle; and $520 or €420 for a 250 ml/8.45 oz bottle. The line is not yet listed on the Tom Ford websiteIn the U.S.: you can find Fleur de Chine at Neiman Marcus and Bergdorf Goodman. Neither Nordstrom nor Saks has new collection up on their website yet. Outside the U.S.: In Canada, I believe Tom Ford is carried at Holt Renfrew, but they only list 2 of the old fragrances on their online website. In the UK, you can find Fleur de Chine at HarrodsHarvey NicholsHouse of Fraser, or Selfridges. All four stores sell the small 1.7 oz/50 ml size for £140.00, and the super-large 250 ml bottle for £320.00. In France, Fleur de Chine is available at Premiere Avenue which sells the 50 ml bottle for €180, and the large 250 ml bottle for €420. They ship throughout Europe, and I believe they might ship world-wide but I’m not sure. For other all other countries, you can use the store locator on the Tom Ford website to find a retailer near you. Samples: You can buy samples of Fleur de Chine at Surrender to Chance starting at $3.99 for a 1/2 ml vial.

15 thoughts on “Tom Ford Private Blend Fleur de Chine (Atelier d’Orient Collection)

  1. Dearest Kafka
    As others have already pointed out, I cant help feeling that we are perhaps not this perfumes demographic.
    Many Asian friends and acquaintances find strong ‘Western’ fragrances overpowering and unpleasant. And whilst scent has made some progress in Japan and Hong Kong, on mainland China it is still something of an oddity outside bourgeois enclaves in the big cities.
    Perhaps the simplistic logic here less powerful scent = more customers and thus dollars and cents.
    I have my doubts, as I think there are larger cultural differences at work here.
    However, Tom Ford is ultimately Estee Lauder and who would underestimated that corporations enormous marketing power and skill.
    Still, personally I’m not anxious to try this one…
    Yours ever
    The Perfumed Dandy

    • No, we are completely not the targeted audience or demographic! : And I absolutely agree that Tom Ford is being a very astute businessman in attempting to tap the Asian luxury market by making scents that would appeal to their tastes. The issue is whether he will be successful. As Jordan pointed out in the Rive d’Ambre discussion of this point, we still have no idea if By Kilian made any market inroads with his Flower of Immortality. (The latter, in a bout of great irony, is actually the furthest thing from an “immortal,” long-lasting scent imaginable. *snort*) And you bring up an excellent point that, ultimately, Tom Ford is really the Estée Lauder conglomerate/behemoth — and, unfortunately, their style fingerprints are all over this.

      All in all, I can’t see this as being something for you, my dear Beau. You have far better tastes than anything from this collection, in my opinion.

  2. For me this perfume was almost love from the first sniff. Had it been twice cheaper I would have added a bottle of it to my collection in a heartbeat. With prices where they are, I settled for a decant (I don’t really need any FB any more). I’m not sure I can explain even to myself what exactly I like about this perfume but I enjoy wearing it.
    So, the Universe is back in ballance, dear Kafka 🙂

    • Actually, the universe is still out of whack, as you’re essentially agreeing with me, dearest Undina. 😀 The perfume is lovely but not lovely enough to warrant you spending the money on a full bottle. Had it been twice cheaper, it would have been worth it, but it’s not special enough to make you go crazy to buy it in full. 🙂 One thing you have to realise is this: I can only assess a perfume on its own merits, as described, with its notes, and at the price it’s been valued at by the perfume house. Most consumers won’t have the chance to buy a decant of something. The average Joe or André in Lyons or Kiev won’t have access to decanting sites. They want to know if a perfume is great enough to spend money on buying a bottle. Fleur de Chine is not. It’s not a Mohur or a Mitzah, two fragrances that I know you have full bottles of. Fleur de Chine is, as I said, pretty, even seductive at times, and chic, I suppose. But it does have to be placed into context and one of those things is the price. For the retail price, it’s simply not good enough. 🙂

      • I completely agree with all you said above. This one isn’t a perfume I would recommend investing into. It’s “nice to have” as adecant or a full bottle – if you got all other bottles you want to have and still have money left to spend – but it’s not, in general, its regular-bottle-price/ml-worth purchase – compared to many other offerings, even from the same brand.

  3. I found the review to be interesting and more so than the perfume. Yes like the Dandy says it seems more geared toward Asia then the West. And yet I am sure there are noses here in the West that would find it pleasant. Sitting here on a coolly ethereal and foggy night by the Bay I must say that maybe this would be perfect. I have to pull out my sample and try it again.

  4. I really admire your ability to be objective with a scent that obviously isn’t developed with your sensibilities/perfume palette in mind. It’s tough to write fairly about something which, from the outset, you will have strong inclinations is likely not for you. I personally have a tough time putting myself in the headspace that says “You know, while I would NEVER pay for this one, I can see the appeal for others.” It’s somehow shocking to me people wouldn’t want the absolutely most powerful, potent concoctions available! 😛 But I know many prefer to be a bit more subtle and demure in that regard! Perhaps this is for them! Although, perhaps the more subtle stuff isn’t so subtle on others’ skin. I get the feeling mine would just eat this all up, and I’d probably have to bathe in it in order to have the smell last any reasonable amount of time.

    But moreover, I really appreciate you taking the time to review this collection! I still haven’t got my lazy butt over to try it in person, so it’s nice to read the opinion of someone whose nose I trust. I’m really grateful that our tastes overlap in many ways, because it saves me some time/money/effort in my own reviewing. 🙂

    • Thank you, my dearest friend. It has not been easy. At all. In fact, the last two sets of reviews in particular quite tested my endurance at times, and drained me of much enthusiasm. So, your kind words really, really mean a lot to me. More than you can know, in fact. xoxoxox

  5. I can’t remember this one at all, though I recall it being one of my two favourites of the four. And based on your review and Undina’s endorsement, I am all the more clear that I need to try Fleur de Chine and Shanghai Lily again. I am very much the demographic of this collection, I sense! It was only the plum one that was an out-and-out miss for me. That said, I also balk at the price of Tom Fords, and my only Private Collection bottle (White Suede) was a steal at £50 on eBay.

    • I was thinking of you and your love for whispering, wispy perfumes when I wrote this, Vanessa. I think the collection is definitely in your style. I hope you look both of them up, but especially Shanghai Lily (Undina isn’t a great lily fan, but it’s really a lovely scent, imo). 🙂

  6. Pingback: Perfume Review: Tom Ford Private Blend Shanghai Lily (Atelier d’Orient Collection) | Kafkaesque

  7. Pingback: Perfume Review: Tom Ford Private Blend Plum Japonais (Atelier d’Orient Collection) | Kafkaesque

  8. Pingback: Tom Ford Private Blend Fleur de Chine Fragrance Review | Notable Scents

  9. Pingback: Amouage Journey (Woman) - Kafkaesque

Comments are closed.