Perfume Review: Puredistance Antonia

Posted on April 11, 2013 by Kafkaesque

A woman walks through the mist and fog in her small private garden in London. It’s the 1930s, and she wears a long, evening gown with ropes of pearls for the dinner party that she’ll attend later at Grosvenor Square. She is half visible, half hidden in the swirls of the fog; a soft shimmer of a figure, she almost seems like a mirage. Spring flowers surround her, wet and sweet, but there is mostly green in the air from verdant bushes behind her and the climbing ivy that trails the walls of the nearby house.

Photo by Sheila Rock, “Garden Mist,” 2012. Source: Photography-now.com exhibitions.
http://photography-now.com/exhibition/details/89795

That’s the vision that comes to mind when I wear Antonia by the luxury, niche perfume house, Puredistance. It is an elegant, feminine, green floral perfume with an old-fashioned, sophisticated feel done in a very modern, light, airy manner. It is not my favorite from the perfume house (which actually is one of my favorites brands), but that is only because I’m not really a green perfume sort of person. Antonia is a beautiful scent that will definitely appeal to those who love sophisticated, timeless fragrances with these particular set of notes.

Antonia was released in 2010, the creation of Master Perfumer, Annie Buzantian. Like all of Puredistance’s fragrances, it is an extrait de parfum, the very highest concentration possible. In the particular case of Antonia, it clocks in at 25% perfume oil, which is very high indeed, though it is not Puredistance’s richest. (That would be the stunning Opardu.) The company describes the scent as follows:

Antonia… is a green ﬂoral with a great lushness and warmth of heart, but at the same time pillowy and gentle as can be. Key in the creation of Antonia is the image of a strong, positive, but at the same time gentle woman. […¶]

Antonia. Source: Puredistance website.

The Perfume is neither modern, nor old-fashioned – Antonia is a timeless Perfume with a feel of innocence, yet feminine and conﬁdent. She grabs you with gentleness and faithfully stays with you, tenacious, but never overwhelming. She dances with graceful ease in a harmonious balance struck between the crisp, verdant optimism of galbanum top notes and the smooth, creamy sensuality of vanilla in the dry-down.

Ingredients: Jasmine, Rose Essence, Ylang Ylang, Orris [iris], Ivy green, Galbanum, Vanilla, Vetiver.

Galbanum, for those who may not know, is a gum resin from certain Persian plants which resemble large fennel or anise plants. Its smell is very green, often bitter or pungent, sometimes herbal or grass-like, but almost always with a woody undertone.

Here, it is a key part of Antonia which opens on my skin with a burst of green and white. There is galbanum but, also, aldehydes which create a soapy film over the green, softening its usual biting, bracing, pungent characteristics, while also adding a certain fizzy quality to the overall notes. Soft florals are intertwined, creating sweetness that further tames the galbanum note. At the same time, there is a hint of rooty, slightly earthy vetiver. The overall impression, however, is of extremely expensive French soap with rose, iris, green notes and vetiver, all intertwined with galbanum.

Edward Steichen photo, 1931. Molyneux dress. The Condé Nast collection.

There is a certain chilly coolness to the elegance. While Puredistance’s founder, Jan Ewoud Vos, feels the perfume evokes his mother (whose name is Antonia), to me, it conjures up a beautiful, slightly haughty, aristocratic European socialite from the early part of the 20th century, languidly lounging in a stunning dress. Iris notes always create that image in my mind but, here, it is also the fact that galbanum was a key staple of more classique fragrances and is not frequently used today. Yet, Antonia is not an old-fashioned scent. It’s definitely a modern twist on the old classic notes; it’s lighter, airier, without bullying powder, or a heavy base. And, for all that I keep seeing aristocratic British socialites in my head, I also keep seeing beautiful gardens in the Spring, full of sweet-smelling white flowers and lush softness.

Aiken House & Gardens. Photo by Carolyn Aiken. Source: http://warrengrovegarden.blogspot.com/2011/08/misty-morn-in-garden.html

As the moments tick by, Antonia becomes sweeter and more floral. The soapy aldehydes retreat more and more, while the jasmine blooms. Very subtle touches of rose and iris trickle up to the surface, along with what feels like hyacinth and lilacs. Neither of those last two flowers are in Antonia, but it feels like it with the very sweet, sometimes purple, feel of airy delicacy. In my mind, the aldehydes are almost like a sheer mist, wafting over a garden in bloom, letting them peek out here or there, but also delicately covering them like a gauzy veil.

Forty-five minutes in, the jasmine becomes much stronger, but it’s never indolic or heavy. Rather, it’s fresh, bright and sparkling — which makes me think that Antonia has hedione in it. For one thing, hedione has long been a key part of 20th century perfumery, especially for French perfumes. While it is often used in place of jasmine absolute, hedione is also sometimes used for its own characteristics in order to create a bright, green, lemon-nuanced fizzy note. For another, hedione is also a frequent partner to jasmine absolute (such as there is in Antonia), when the perfumer is trying to prevent the note from turning indolic and to keep it bright. Here, the jasmine note is very fresh, airy and almost green — the way it would be if hedione were used.

For all the lightweight textural feel to Antonia, the florals are both strong in projection in that first hour and soft in nature, almost like very pillowy cloud floating around you. Yet, the sillage soon drops and, shortly after the first hour, Antonia turns into a skin scent on me. It is the exact same situation that occurred when I tested Puredistance’s Opardu, which was one of the most spectacular florals I’ve tried in years. I don’t know if it was the sharp drop in projection which made the perfume notes harder to detect, or if Antonia is intended to turn into an abstract floral, but for the next three remaining hours, the notes are amorphous, light florals along with mossy galbanum, sometimes peppery green notes, a touch of soap and the merest suggestion of light musk. At times, the ylang-ylang becomes a little more prominent; at other times, it’s a combination of jasmine with ylang-ylang — but for the most part, the flowers bloom together as a well-blended, harmonious whole.

Then, at the start of the sixth hour, Antonia changes. The most prominent note is smooth, lush, creamy vanilla, followed by surprisingly spicy green element (the ivy?), custardy ylang-ylang, and a drop of vetiver. Antonia remains that way for a few more hours, softening even further, then turning into a soft, powdery vanilla in its final dry-down. Its caress finally fades away after the start of the 11th hour which is quite a long period of time on my crazy, perfume-consuming skin.

As I said at the start, Antonia is a very pretty perfume, but it wasn’t my favorite out of the three Puredistance fragrances that I’ve tested thus far. For one thing, I’m not the hugest fan of galbanum, which is a solid thread in the perfume for a good portion of its first six hours, and I don’t go gaga for green fragrances. For another, I’m one of those very odd people who does not like strong aldehydes. It puts me solidly in the minority of perfumistas, I know, but I’ve had issues with aldehydes since I was 7 years old and was given a bottle of Van Cleef & Arpel‘s famous First. When I shuddered over that, I was given Hermès’ Caleche — and that almost put me off perfume altogether, until I was saved by YSL‘s Opium. Soapy aldehydes are, in fact, the very reason why I cannot stand Chanel No. 5 — a confession that I know will make me a pariah amongst perfume bloggers. But I’m telling you all this as a context for Antonia. It’s a fantastic scent with undeniable quality and beauty; I’m simply not in the target audience.

Antonia is very loved in the perfume community and justly so, I think. Perhaps the most instructive, helpful review comes from a blogger who also struggles with galbanum and green fragrances, but who adored Antonia nonetheless. The very talented Candy Perfume Boy wrote, in part, in his lovely review:

What is startling about Antonia is how the strength of the galbanum and floral notes seems to be perfectly weighted so that everything can come through and show its own distinct character, no single part takes centre stage. Annie Buzantian seems to have a real nack for creating a perfect equilibrium within a composition.

Antonia becomes much softer and more powdery with time, she also keeps warming until she moves from being sparkling and exuberant to being cosy and comforting. Dry vanilla and amber create a cosy, maternal aura that surrounds the sweet florals and green galbanum. It’s amazing that a perfume can be so classy, yet so cuddly.

Antonia is a perfume of contrasts, at times she can feel old fashioned (thanks to the strong galbanum and aldehydes) and at others she feels completely contemporary. There is also nothing quite like Antonia available at the moment, she feels like a proper ‘perfume’, a signature scent that encourages loyalty from those who wear her.

The link between Antonia and Jan Ewoud Vos’s mother is very touching and it resonates so well because Antonia feels incredibly maternal. There is something wonderfully comforting about Antonia, her presence is reassuring and loving, like a hug from Mum. She strikes me as a fragrance that could be passed down from mother to daughter through the generations. She is timeless enough to be worn by Grandmother, Mother and Daughter simultaneously. To put it simply; Antonia is liquid emotion.

It’s a beautiful review that definitely captures one side to the perfume. (I still see willowy, 1930s British socialites!) But it is a review that, I hope, will tempt you to try the perfume because there aren’t a lot of things out there that consistently have Puredistance’s trademark elegance.

Antonia is currently part of Puredistance’s “Scent of the Season” promotional special. Until April 30th, 2013, it is available at the same prices as Luckyscent but with many extras added on top for free, as well as free shipping to the U.S. or to an E.U. nation:

17.5ml Perfume Spray + leather holder free of charge + plus the Gift Set of all 4 fragrances in 2 ml vials in a satin pouch free of charge for $198 or €165;
the 2 oz/60ml Perfume bottle + the Gift Set of all four Puredistance fragrances in 2ml vials in a satin-lined box free of charge for $330 or €275; or
the large 100ml/ 3.4 oz Perfume Flacon + 17.5ml Perfume Spray free of charge: $590 or €490.

Puredistance is one of my favorite houses because their fragrances ooze sophistication, luxuriousness, quality, and the very best of the classique, haute perfume tradition. Each one is stunning in its own way and there is something for everyone, regardless of personal tastes. Their M is a magnificent Chypre-Oriental-Leather-Amber and amongst my favorite perfumes (as well as now being a family favorite as well), while Opardu is perhaps the most beautiful floral I’ve tried in years. Antonia is just as lovely in its own way. If you’re looking for a perfect Spring floral and like soft green scents, I hope you will give it a try.

DISCLOSURE: MY SMALL VIAL WAS PROVIDED COURTESY OF PUREDISTANCE. AS ALWAYS, I MAKE IT VERY CLEAR TO ANY COMPANY WHO SENDS ME THINGS, UPFRONT, THAT THERE IS NO GUARANTEE OF A POSITIVE REVIEW, OR EVEN OF A REVIEW AT ALL. I ALSO MAKE IT CLEAR THAT I WILL ALWAYS BE COMPLETELY HONEST ABOUT A PERFUME, AS MY FIRST OBLIGATION IS TO MY READERS.

DETAILS:

Cost & Availability: Antonia is an extrait de parfum concentration (the highest), and is available in a variety of different sizes and forms on the Puredistance website. The usual retail prices are as follows: you can buy a 17.5 ml travel size spray for $198 or €168; the small bottle is 60 ml/ 2 oz and costs $330, while the large bottle is 3.4 oz/ 100 ml and costs $590. However, you can also buy Antonia as part of a sample Gift Set of four Puredistance perfumes (Opardu, I, Antonia, and M) with each sample being 2 ml. The whole set costs $59 and includes free shipping. Antonia is also available from Luckyscent in all available sizes, along with a 0.7 ml sample vial for $6. In the UK, Puredistance fragrances are available at Roja Dove’s Haute Parfumerie division on the 5th floor of Harrods. Elsewhere, you can use Puredistance’s Store Locator which lists retailers from Australia and New Zealand to Austria and Russia. In terms of samples, at the moment, Antonia is not listed on Surrender to Chance’s Puredistance page but I’m pretty sure I remember seeing it there before for the same prices as the other Puredistance samples. ($3.99 for a small 1/4 of ml vial, $7.98 for a 1/2 vial and $15.96 for 1 ml.)

Perfume Review – Slumberhouse Pear + Olive: “Strange & Unique”

Posted on April 10, 2013 by Kafkaesque

Pears and olives. That unlikely combination is the essence of one of the most unusual fragrances I’ve tested in a while, the Pear + Olive fragrance from Slumberhouse, a niche, indie perfume brand out of Portland, Oregon. The company describes itself as follows:

Slumberhouse is a boutique cologne label in the heart of Portland, OR; created and inspired by urban and street culture, art, film and music – especially the new school of hiphop and graffiti artists. We are a group of young gents who march to our own beat, embracing an absolute disregard for other brands, trends and marketing cliches. Slumberhouse represents an unequivocal love for the art of fragrance making.

It’s a fascinating background, matched by the equally fascinating candour and genuine commitment shown by one of the founders, Josh Lobb, who now seems to be the sole force behind the brand as well as its perfume creator/nose. In his personal blog on the website, the 31-year old Mr. Lobb reveals his personal struggle with keeping costs down while using the best, absolute ingredients; his realisation that he was barely breaking even with many scents; and his personal journey in making some of the Slumberhouse fragrances. In one very revealing entry, he revealed the inspiration, notes, nuances and essence of Pear + Olive, his fourth perfume:

Pear + Olive.

As I slowly made sense of my notes on how to construct this unique pairing, I knew the pear would not be the sweet and tart variety, instead a composition of vegetal/ethereal pear skin with subtle hints of dew, coupled with the rounded sweetness of pressed olive tincture (think of olive oil with its personality turned up to 10), an almost fatty oiled fresh balsam green scent that would add heft to the skeleton of pear.

[¶] The harmony between these two was so satisfying to me that I found myself wanting to end the perfume here, but with patience I began to place other elements with subtle precision: soft shades of herbal sweetness from Roman chamomile, the bitter booziness of grape tissue from French white cognac oil, the wet & earthy hues of zdravets crowned with the rich, velvety green gem of the very rare aglaia absolute. A chord of massoia bark & calamus absolute was created to provide a trace of cream.

The final product is a very personal labor of love. I smell it and am instantly back in the orchard experiencing the things that matter. A scent to serve as a reminder that the constrictions of daily routines are optional and that happiness and freedom are always yours for the taking.

Pear + Olive is classified on Fragrantica as a “floral fruity” perfume. The most complete set of notes comes from Josh Lobb’s blog entry (linked above) for the perfume:

Notes: pear, cognac, chamomile, aglaia, olive, zdravets, massoia bark and calamus

I’m unfamiliar with a good portion of these notes, so I thought I’d share the results of my internet investigations to help you better understand the perfume. According to the Merriam-Webster dictionary, zdravets is geranium oil from Bulgaria or Cyprus. Massoia is a tree native to New Guinea which Fragrantica says has “[m]ilky-smelling wood note, famously used in Santal Massoia in the boutique line of Hermes, the Hermessences. […] The bark of the tree is aromatic and has a pleasant sweet, coconut-like flavor.” Calamus is apparently a type of grass that originated in India and the root of which has a “refreshing, soft spicy scent” that “resembles cinnamon.”

Aglaia or “Chinese Perfume Tree.”

Lastly, aglaia is a flowering shrub in the mahogany family that is commonly known as the “Chinese Perfume Tree.” It is said to have a “sweet smell,” but it was hard to find an explanation of what exactly that entailed. Then, I stumbled upon a poster on a gardening website, Dave’s Garden, who described it as follows:

To my nose, the fragrance is not as heady or spectacular as a gardenia or a jasmine, but it is so pure, clean and lemony-floral-spicy-tea sweet that it seems to refresh and brighten the atmosphere of any room it is placed in. It is truly one of my all-time favorite smells since there are never any “off notes” and it floats lightly yet unobtrusively on the surrounding air.

The opening of Pear + Olive on my skin was something truly special. Spectacular, in fact. There was a dewy, wet pear note that feels simultaneously watery-fresh and, also, the most concentrated essence of the fruit’s sweet nectar. This is such a photo-realistic pear note that you expect a plate of it to magically appear before your eyes, filled with fruit that is ripe but not over-ripe, fresh and firm, and so delicately sweet that it almost feels a little like a honey-dew melon. The fresh fruit is almost dewy, as if splattered with some condensation from the fridge. It’s never too sweet, and is the furthest thing from cloying.

There is a creaminess to the succulent, mouth-watering smell, along with hints of chamomile tea and coconut. It is honestly so perplexing — in the best way possible — because Pear + Olive sometimes feels like a ripe pear; a firm, green pear hanging off a tree branch; and the white, creamy pulp of a sliced pear, all in one go. The absolutely beautiful balancing act achieved here cannot be praised enough. This is the sweetest nectar you can imagine and, yet, in those opening moments, the perfume itself isn’t actually gooey sweet. Instead, it is the very essence of freshness. At the same time, Pear + Olive is also wonderfully soothing with a relaxing milkiness and creaminess atop the mildest base of delicate white woods. There is also a faintly floral aspect — beyond that sometimes associated with chamomile tea — that daintily tiptoes around the edges.

And then, there is the olive note. It fascinates me in this opening stage. It’s not actual olives, per se, but the most delicate, expensive, first-cold-pressed olive oil from Calabria. In the very opening seconds of the perfume on your skin, you can actually smell the unctuousness of the oil. Yet, there is something more than that as well. In one of the many places I lived during my nomadic existence, there was a large olive tree with its small, green fruit. On occasion, you could smell the fragrant, almost herbal aroma of the leaves. Here, with Pear + Olive, that same note appears very quietly, amidst the more predominant oil note.

As the minutes pass, other notes become more apparent. I’m not usually a tea drinker, but something about the chamomile undertone to the perfume in the opening is incredibly relaxing. Pear + Olive sometimes has the feel of a very expensive, luxurious artisanal oil that is given to soothe you. The chamomile note starts to become stronger, undercutting much of that fresh sweetness from the pear. At the same time, the coconut accord (presumably from the Massoia tree bark) starts to appear. It’s nothing like suntan oil but, rather, more like coconut milk. It’s creamy, but too milky at this stage to be truly heavy or buttery.

The whole thing most definitely evokes Mr. Lobb’s inspiration and personal experiences of sitting in a pear orchid in the summer. As he wrote on the Slumberhouse blog, he spent months

enjoying the expanse of a private pear orchard along the northern Oregon coast – relaxing in the spring sun with homemade wine and piles of books. This was my first experience truly immersing myself into a perfume project, keeping fragments of pear meat and shaved pear skin along with glass tinctures of olive. I spent these days almost exclusively outside (many nights too), forgetting the familiar and absorbing the simplicity of what life really is – with good friends, ukeleles and a garden with multiple fountains.

Chamomile flowers.

At the one hour mark, the perfume starts to change. It turns into a floral, woody, musk perfume. That spectacular pear note fades dramatically and recedes to the background, to be replaced by heaping dollops of olive oil, now-heavy coconut, and strong chamomile. The floral note (from what I presume is the aglaia) also becomes apparent, but it’s an unusual smell that, visually, feels very yellow. It’s not like gardenia, nor like mimosa, but seems a little between both of them. The coconut has also become stronger, verging a little on the unctuous, heavy side for my personal tastes. The whole thing sits atop a woody foundation that is faintly musky. The wood note is, simultaneously, creamy white and, oddly, quite liqueured. Pear + Olive is supposed to have cognac in it, and it definitely feels as though it’s flickering through the wood undertones.

At the one hour mark, I start to struggle with the perfume. Coconut is a note with which I have some difficulties if it is too thick. More to the point, anyone who has read this blog for a while knows I also have a hard time with very sweet perfumes — and Pear + Olive turns sweeter by the minute. In fact, after a few hours, it turns into what may be one of the sweetest perfumes that I’ve tried in a long, long time. The combination of the gooey, thick coconut, the chamomile, the cognac, and that increasingly heavy feel makes Pear + Olive far too unctuous for me. It’s so rich and sweet that, for me personally, it was cloying.

The sweetness recedes by a small fraction at the start of the third hour, but the perfume is still too sweet, unctuous and gooey for me. I miss that pear note so, so much with its dewy freshness, lightness and delicacy. As the hours pass, Pear + Olive turns into a very abstract, amorphous floral, woody, coconut musk with milkiness, creaminess and flickering hints of chamomile. Sometime around the eighth hour, there is a surprising feel of vanilla, combined with powder, that appears. Almost a sort of Guerlainade accord, if you will.

The perfume remains that way for many more hours until, finally, its final traces fade away well over 15 hours later. I had heard that Slumberhouse perfumes had crazy longevity and, obviously, Pear + Olive is pure parfum, but still! The duration of the scent on my perfume-consuming skin was something quite amazing. In terms of sillage, the perfume is very strong, and will have quite a big projection if you apply too much. It won’t necessarily fell your co-worker across the room, but it does create a small perfume cloud around you. I would advise you not to apply a lot if you work in a conservative office environment, but those who appreciate sillage should be happy.

All in all, the perfume was not for me. My personal tastes and the notes I struggle with mean that it was far too unctuous and sweet for me. However — and this is a big however — I cannot begin to express my utter appreciation, awe and respect for the achievement that is Pear + Olive. To the perfumer, I give a huge, massive “Bravo!” First, it is an incredibly different, original scent made from such unusual ingredients and in such a sophisticated manner that I’m quite awed it comes from a self-taught perfumer who is only 31. Second, there is an intentional purity to the scent that is clearly intended to evoke the beauty of more innocent, simple pleasures. It really does conjure up Mr. Lobb’s experiences in that orchard, sipping wine, playing the ukelele or reading poetry. There is almost a Zen aspect to it all that I find both intellectual and impressive.

Third, for all that Pear + Olive may seem like a simple scent, there is an underlying complexity behind its creation, plan and thought. CafleureBon thought that depth made Josh Lobb put many other perfumers to shame, leading one of its main editors to rank Pear + Olive as the second best perfume of 2012:

For most of the year this was going to be my best of 2012. Josh Lobb, the man behind slumberhouse, put almost every other perfume out there to shame. Pear + Olive is as intricate a creation as you can find. The delicate complexity takes my breath away with its fragility. More than anything on my entire list if there is only one perfume you should seek out Pear + Olive is that fragrance.

I personally wouldn’t rank Pear + Olive as the second best perfume of the last year (and I certainly don’t agree with his #1 choice of Musc Tonkin by Parfum d’Empires, or much else on his top 5 list), but I do agree with parts of the statement. Pear + Olive is creative and original as hell! And its pear opening is utterly spectacular! The perfume may not morph this way and that, but it’s not intended to. It’s true to the creator’s vision. He meant to create a very Zen feeling, and a mood of simple, relaxing serenity. For many, I think he will have succeeded brilliantly at that.

Orchard Tea Gardens at Grantchester. Source: Flickr
http://www.flickr.com/photos/10162480@N08/4668644581/

Lastly, (and I apologise for the length of this review), perhaps the most impressive thing about Pear + Olive is the confidence with which such unusual ingredients have been crafted so elegantly and seamlessly. There is enormous imagination and creativity at work here. There is also a very clear attempt to use the richest ingredients possible to create a luxurious experience that is intentionally different. Slumberhouse’s name has the tag-line or sub-text of “Strange and Unique Fragrances,” and it definitely applies to Pear + Olive in a really positive way.

So, while the perfume may not be to my personal tastes, I strongly urge those of you who like very sweet scents and/or fruity florals to give it a try. In fact, I think anyone who wants to try something different should give it a sniff, simply because of how original, creative and unusual it is. This is out-of-the-box thinking that really should be encouraged. In short, Slumberhouse is clearly one to watch. I am truly intrigued to see what they will try next and can only repeat, Bravo!

DETAILS:

Cost & Availability: Pear + Olive comes only in pure parfum concentration and in a 1 oz/30 ml size which costs $125. It is available directly from Slumberhouse itself which also sells a Discovery Set of 4 of their perfumes in 2 ml vials for $20. (The website is sometimes fails to load, but give it a few tries.) The perfume is also available from Parfum1 which also sells with a 0.7 ml sample vial for $4.50 and a Discovery Pack of 4 fragrances in a 0.7 ml vial for $16. Parfum1 offers free shipping for all domestic orders above $75, $5.95 for orders below $75, and international shipping for a (high) fee. I obtained my sample from Surrender to Chance which sells Pear + Olive starting at $5.99 for a 1 ml vial. In general, Slumberhouse fragrances are available via the Los Angeles retail site, Indiescents, but Pear + Olive is not on their list thus far. In terms of overseas availability, in an interview with Basenotes, Josh Lobb wrote “anyone who wants to order should feel free to send an email or contact Sundhaft in Germany.” You can find their website here.

Perfume Review – Puredistance Opardu: Exquisite Femininity

Posted on April 7, 2013 by Kafkaesque

“Exquisite.” That word just blew through my mind the minute I put on Opardu by the luxury niche perfume house, Puredistance. An explosion of lilac, purple and white filled my eyes, I moaned a little, and then I sprayed on some more. I barely restrained myself from putting on more than the usual, standard testing amount; I would have bathed in Opardu if it had been possible. It is, quite simply, spectacular.

Source: Wallpapers4desktop.net

Puredistance Master Collection – Opardu

Puredistance is a small brand whose perfumes typify the luxury, elegance, and restrained richness in the best style of classic perfumery. Each of their fragrances is made by a Master Perfumer and is an extrait de parfum blended at a whopping 25-32% concentration from the finest perfume oils. Opardu for Women is no exception. In fact, it tops the numbers at 32% concentration; I can’t think of a single modern perfume that is anywhere close to that degree of pureness.

Released in 2012, Opardu was created by Annie Buzantian and is classified on Fragrantica as a “floral woody musk.” Puredistance’s description for the perfume explains both its inspiration and its overall essence:

The word OPARDU expresses a deep longing for the bygone days of dreamy opulence and true romance. Puredistance OPARDU has an instant hypnotizing eﬀect that revives memories of love, romance and seduction. Be prepared for a perfume that will bring you back to the velvety nightlife of Paris in earlier days.

The Kees Van Dogen bouquet in the middle which served as the inspiration for Opardu. Source: Puredistance website.

Central to the ‘feeling’ of OPARDU have been the expressive paintings of Kees van Dongen, in particular one of his illustrations for the book ‘PARFUMS’ by Paul Valéry, published in 1945 in a limited edition of 1000.
When Jan Ewoud Vos [the founder of Puredistance] showed this illustration of Kees Van Dongen – a rich and lush bouquet of ﬂowers – to Annie Buzantian, the famous Master Perfumer from New York, she instantly fell in love with it. She also felt this nostalgic feeling for the early years of the last century; the golden age of perfumery.

According to Wikipedia, Kees van Dogen (1877-1968) was a 20th-century Dutch painter and one of the Expressionist Fauves (like Matisse) who “gained a reputation for his sensuous, at times garish, portraits.”

Opardu definitely evokes the feel of “bygone days of dreamy opulence.” Its notes are as follows:

Tuberose absolute, gardenia, Bulgarian rose, purple lilac, carnation, jasmine absolute, heliotrope, cedar wood.

The perfume opens on my skin with a veritable feast of purple. Stunningly beautiful lilacs — something I don’t come across often in perfumery — fill the air with a sweet, heady, but airy aroma. The scent has a delicacy which can only be described as exquisite.

It takes me to Japan, evoking the most willowy, delicate geisha in robes of the richest, embroidered purple silks, the merest whisper of transparent, white gauze at the base of her swan-like neck, the most feminine touch of pale pink on rosebud lips, as she walks daintily in a garden filled with the loveliest of spring blossoms and lush, velvety white flowers. There is wealth and luxury behind the notes, but also a supreme sophistication tied to endless femininity.

There is a fragility to the delicacy of Opardu, but this would be misleading. In the opening hour, Opardu is a strong scent that belongs with a woman who is confident enough to flaunt her feminine nature without fears of being seen as a simpering girl. I cannot fully explain why the perfume summons such feelings in me — but it does. This is seriously classique, haute elegance that calls back to the golden age of perfumery.

Lilacs. Source: Kootation.com

Tuberose and lush gardenia peek out behind the facade of lilacs, but there is also a sense of violets, perhaps something like the richest, most velvety African violets, unfurling their delicate richness in the night air. There is also a lovely sweetness from the jasmine absolute; while it is heady in that first hour, it never smells sour, over-ripe or plastic-y. Like everything else about the perfume, it is rich but restrained, sweet, and endlessly airy.

“Rosee Celeste” by David Graux via Art.com

Despite the very Spring-like visuals, the scent calls to mind the richness of night-blooming flowers. And, despite the gauzy, airy feel of delicate femininity, that lushness simultaneously evokes sensuality and an almost feline sensuousness. Opardu should not be judged by the delicate surface. Underneath the robes of that prim, restrained, endlessly dainty geisha is a woman who revels in her body and in her power to seduce. And that power is almost hypnotic. Puredistance wasn’t exaggerating when they described Opardu as having “an instant hypnotizing eﬀect that revives memories of love, romance and seduction.” You cannot stop sniffing your wrist, as you are transported back to more golden, more elegant, more refined times. Perhaps Japan of the geishas, perhaps the elegant capitals of Europe in the 1920s. Whatever it is, Opardu is simply spectacular.

Heliotrope.

As time passes, the notes change a little. At the thirty minute mark, lilacs and gardenia dominate, followed, in order, by tuberose, jasmine and rose. Those of you who are terrified of tuberose or jasmine should not worry; this is not an indolic perfume by any means. It is definitely not Fracas! Later, midway during the second hour, the perfume transforms into a very woody scent of slightly peppery cedar, conjoined with lilacs and a light musk. By the fourth hour and until the end, Opardu returns to its purple roots with soft lilac and violet overtones over a base of heliotrope. The latter has a scent between vanilla or almonds with a slightly powdery element. According to Fragrantica, heliotrope has been “proven to induce feelings of relaxation and comfort” — and I think it is definitely true here.

I love Opardu, but it is not perfect. I was enormously disappointed in the sillage which is so soft and low that Opardu was essentially a skin scent on me after the first hour. (And I sprayed on a good 3 sprays from the little sample that I had!) Even during that opening hour, it hovered maybe three inches above the skin. Afterwards, I had to bring my nose right to the skin to smell the fragrance. By the fourth hour, I actually thought it was close to gone, but Opardu has surprising persistence. Again and again, I thought it had vanished, only to be surprised when, later, I detected a sudden, noticeable patch of lilac. My notepad is covered with times and scribbles of “gone,” only to be scratched out with later times and “it’s still there!” The perfume seems to perform some sort of ghostly vanishing act, disappearing, reappearing, and so on. And all of this occurred on both occasions when I tested Opardu. I always make it very clear that I have perfume-consuming skin and endless problems with longevity, but I do not usually have problems with projection.

I found it especially frustrating in the case of Opardu because it is simply one of the best florals that I have come across in years. I cannot emphasize enough just how exquisite it is in that opening hour. The word “beautiful” does not do it any justice, and even “exquisite” may not be enough. I wasn’t as hugely enamoured by the rest of the perfume’s development which was lovely, but which didn’t reach the heights of that spectacular opening with its unbelievably delicate beauty, underlying lushness and enormous sophistication.

Kees Van Dogen – “Woman on a Sofa.”

Don’t mistake my meaning — Opardu is beautiful through and through, but that opening hour positively gave me whiplash in terms of just how magnificent it was. I was hypnotized, entranced, almost moaning out loud, and kept smelling my arm like someone under a spell. Thereafter, it was very pretty, but it wasn’t exquisite. I have to wonder how much the incredibly restrained sillage contributed to that feeling. Perhaps if that lilac-white flowers combination had remained as strong throughout the perfume’s development, the spell would have remained. As it was, the lightly peppered cedar and musk phase was pleasant, and the return of the lilacs at the very end made me very happy, but it was all a little too sheer and microscopic for my personal tastes.

That minimalistic sillage makes it hard for me to assess just how long it lasted on me. I actually smelled faint remnants of it on tiny patches of my arm well after 13 hours on one of my tests! Yet, that ghostly act makes me think that 8-9 hours may be a better estimate for the full perfume, as opposed to a few random, dime-sized spots here and there. I have tried to find reviews talking about Opardu’s sillage and duration on others, but I haven’t been successful. The few votes on Fragrantica seem to range all over the place for longevity, while the majority of people (3, in this case) have voted the sillage as “soft” which is the lowest ranking available. One commentator (“ladykarl“) seemed to indicate that the dry-down phase began on her after four hours:

Opardu is very beautiful as the mature ultra femme superfloral that it is. Would be lovely to the opera or an event where dressing up fine is the standard. Lilacs in the front; tuberose in the back (nice combo) The drydown is much less floral; woodsy which makes the later part of the scent (four hours in) much more laid back and well suited for regular life. If i had the right lifestyle i would definitely wear this.

Apart from the time factor, I don’t think that her brief assessment begins to do Opardu justice. I actually think one of the best assessments of the fragrance — out of the many, many positive ones out there — comes from Luckyscent itself:

Oh to be a madcap heiress, sliding through the crowd in a bias–cut satin gown and glittering pumps, a champagne cocktail in one hand and a leash leading to some exotic pet in the other. Your brows are perpetually arched as you scan the crowd for a dashing aviator or an adorably bookish professor to seduce. What scent are you wearing? Opardu, of course! Well, historically speaking, you wouldn’t be – but in the glorious art deco movie set of our minds, you are. Because Opardu is not about the past, it is about a fantasy of the past, just like our daydreams. It evokes the enchantment and glamour of a bygone era, but still feels modern.

[¶] The opening is especially evocative of another time and it is pure swank – like an expensive gift from a rich suitor, conjuring up images of mirror-topped vanities and red lipstick. This develops into an opulent floral featuring luminous gardenia, heady tuberose, piercing jasmine, and velvety rose. The mix is full and lush and there is the seductive thrum of cedar wood underneath it all. You might guess that the lilac and heliotrope would be overwhelmed by all of this and just sit off to the side and whisper to each other – but they are beautifully present, adding delicacy and charm as they put the twinkle in our saucy heroine’s eye. As the scent wears on, the more ethereal elements continue to shine and the overall effect is absolutely lovely.

For those who love soft florals and who want an unobtrusive perfume without enormous projection, then Opardu would be ideal. Even others who prefer greater sillage may be lucky and should try it — after all, I have very peculiar skin! For myself, in a perfect world where I had endless money, I would buy Opardu in a heartbeat — even with my sillage issues — because this is one scent where I would be perfectly happy to reapply every few hours simply to get that stunning, mesmerizing, hypnotic opening. Unfortunately, I’m not sure how practical that would be in reality, given the cost of the fragrance.

Opardu is not cheap but, thankfully, Puredistance has just launched a much more affordable pricing plan. All four of the brand’s perfumes now come in a 2 oz/60 ml bottle of pure parfum extract that costs $330 or €275. Previously, a full bottle of Opardu was only available in a 3.4 oz/100 ml size that cost $590, while a small 17.5 ml/ 0.59 fl. oz sized spray (essentially, a travel-sized mini) is $198.

I realise that these prices are high. But, first, let me remind you that we’re talking about pure parfum extrait at 32% — something that is almost unheard of. Second, price is a very subjective thing. Lastly, the company has done a very rare thing: it heard the whimpers about the prices for its perfumes, and made every attempt to offer a more accessible, reasonable alternative in both size and cost. My God, how rare is it for an haute-anything company — perfume, fragrance, fashion or something else — to actually listen to its consumers and offer something less expensive?

I loved Opardu’s opening. I loved it with the passion of a thousand suns. I want to be wrapped up in its cocoon forever and to have its magical tendrils weave their spell around me as I sleep. It makes me feel so stunningly beautiful and delicate; and it triggered feelings of pure joy and peacefulness. I could really rave about it morning, noon and night. Whether the rest of the perfume’s development matches that initial magic is something that is up to you to decide. If you love delicate, feminine florals, then you must try this perfume. It’s really as simple as that.

Disclosure: My small vial was provided courtesy of Puredistance. As always, I make it very clear to any company who sends me things, upfront, that there is no guarantee of a positive review, or even of a review at all. I also make it clear that I will always be completely honest about a perfume, as my first obligation is to my readers.

DETAILS:

The Gift Set box with its satin lining.

Cost & Availability: Opardu is available in a variety of different sizes and forms on the Puredistance website and I believe shipping is free to the U.S. (and to an EU nation). You can buy a 17.5 ml travel size spray for $198 or €168. The small bottle is 60 ml/ 2 oz and costs $330, while the large bottle is 3.4 oz/ 100 ml and costs $590. However, you can also buy Opardu as part of a sample Gift Set of four Puredistance perfumes (Opardu, I, Antonia, and M) with each sample being 2 ml. The whole set costs $59 and includes free shipping. Opardu is also available from Luckyscent in all available sizes at the same price (but without free shipping), along with a 0.7 ml sample vial for $6. In the UK, Puredistance fragrances are available at Roja Dove’s Haute Parfumerie division on the 5th floor of Harrods. Elsewhere, you can use Puredistance’s Store Locator which lists retailers from Australia and New Zealand to Austria and Russia. Surrender to Chance also sells it and prices start at $3.99 for a small 1/4 of ml vial, $7.98 for a 1/2 vial and $15.96 for 1 ml.

Perfume Review – Dior New Look 1947 (La Collection Privée)

Posted on April 2, 2013 by Kafkaesque

Names have weight and, in perfumery, can lead to certain expectations. In fashion, perhaps few names carry more of an instant iconography than Dior’s “New Look.” You see it right away: that famous silhouette, the exquisite clothes, and the spectacular black-and-white photography that often rose to the level of art. You see “New Look” and you associate it with the greatness that it reflects.

All of this may explain the lofty expectations for New Look 1947 and, perhaps, some of the subsequent disappointment. Critics claimed it was too insubstantial a floral, too abstract and sheer, and not worthy of such a great name.

Dior vintage 1950s ball gown.

I’m not immune to the expectations caused by symbolic names and, truth be told, New Look 1947 was not quite what I had expected. Then, I thought about it and I wondered: what did I expect? What really fits an iconic name and over-arching concept that encompasses so very much? The bottom line, to me, is that New Look 1947 is a very lovely, delicate, sometimes retro, airy, floral perfume and you may enjoy it a lot — especially if you just forget about the name and smell it.

Dior’s famous “Junon” dress.

New Look 1947 is part of Dior‘s prestige La Collection Privée line of perfumes. The line is sometimes called La Collection Couturier on places like Fragrantica and Surrender to Chance, but I will go with the name used by Dior itself on its website. The Privée line consists of fourteen perfumes that are exclusive to Dior boutiques (only one in the US, in Las Vegas) and to its website. The collection began in 2003 with three perfumes but, starting in 2010, the company added more fragrances to the line, and one of those was New Look 1947. All of them were intended to illustrate and celebrate the life of its founder, Christian Dior, and were created by François Demarchy, the artistic director and nose for Parfums Dior.

Dior categorizes the perfume as a “spicy floral” and puts its description in the context of the Dior history:

February 12, 1947: A major event was held at 30, avenue Montaigne in Paris, where Christian Dior presented his first fashion show. With his flower women and bright colors, the Designer launched a fresh fashion trend. “It’s a New Look!” exclaimed Carmel Snow, Editor-in-Chief at Harper’s Bazaar, thus christening the Designer’s inimitable style. Today, the New Look has become an explosive, generous, ultra-feminine and floral fragrance.

The notes for the fragrance, as compiled from Dior and other sources, include:

Ylang-ylang, Peony, Indian tuberose, Turkish rose, Jasmine sambac, Tuscan Iris, Siam Benzoin, and Madagascar Vanilla.

The first time I tried New Look 1947, I jotted down that its opening was “candy sweet florals” which reminded me of gummy drop sugared sweets. The second time I tried the perfume, I was perhaps a little more immune to the enormous sweetness and noticed the florals much more, writing how they were stunningly beautiful and of “astounding delicacy.” Both descriptions and experiences are true. New Look 1947’s opening is both incredibly sweet and incredibly lovely. Airy brushstrokes of ylang-ylang and jasmine vie with peony, sweet rose and the merest touch of tuberose — all on a base of creamy, custardy, rich vanilla. It’s as feminine and dainty as a gaggle of laughing, willowy geishas, walking on air.

Despite the airy weight of the florals, they are rich, strong and heady in those opening minutes. However, they are never indolic, sour, plastic-y or reminiscent of some of the more worrisome aspects of such indolic flowers as ylang-ylang and tuberose. There is nothing to evoke over-ripe decay or cat litter boxes. I suspect the incredible sweetness of the perfume is responsible, in part, for that.

Minutes later, the powdery iris pushes aside some of the creamier, heavier white flowers, undercutting their richness and adding a distinctly retro note to the perfume. New Look 1947 starts to take on slight lipstick undertones in its powdery, iris femininity. The perfume also starts to turn a little abstract which, in perfume terms, is a way to describe something of an amorphous nature. The florals all blend into one amorphous floral “whole” with few distinct parts that you can pick out and sitting atop a structure of iris powder and vanilla. The tuberose note was never as individually noticeable as the other flowers and, now, it is even less so. I hope that reassures those who are rather terrified of the note and its often indolic, over-ripe nature.

Forty minutes into the development of the perfume, I suddenly detect a quiet note of velvety peppered woods with a flickering aspect of rubbing alcohol. It is definitely, and without a doubt, ISO E Super, an aromachemical to which my nose has become particularly attuned in recent weeks. Here, it is far from over-powering and, thankfully, has nothing antiseptic, medicinal or shriekingly chemical about it. If you were to ignore that flickering, fleeting rubbing alcohol undertone that pops up every now and then, all you’d really feel is that the perfume has a velvety texture of soft woods underlying the creamy, powdery florals.

“Oval Motif in Grey and Ochre 1961” by Wendy Pasmore at the Tate Museum, London.

By the start of the second hour, New Look 1947 has softened to a sheer skin scent. The ISO E’s alcoholic, peppery note — light though it was — has vanished, leaving nothing but a delicate iris scent with amorphous florals, light powder, sweet vanilla, and a velvety feel. The powder is now light and subtle, which is my personal preference, and no longer redolent of old-fashioned lipsticks. There remains something that feels almost woody to the velvety undertones of the scent but it is light. The whole thing is incredibly sheer and gauzy, and, oddly, reminds me of some modernist paintings that entail abstract brush strokes or Jackson Pollack’s random splatterings of grey and white.

In its final hours, the perfume turns into a simple jasmine and iris floral with vanilla benzoin undertones. It’s nothing complicated and far from revolutionary — but I don’t think any of the Privée line were meant to be. They were meant to be well-crafted scents that evoke elegance and femininity in the classic tradition. New Look 1947 certainly succeeds in that endeavor.

The perfume’s sheerness and low sillage create the misleading impression that it is a vanishing scent. It is not, but it is a skin scent. I haven’t tried the full Privée line (yet), but I have the sense that they are all meant to be lightweight in feel, and elegantly unobtrusive in projection, while remaining for much longer than you’d expect. (The ambery-labdanum and incense Mitzah which I adore was the same way.) For something that is even lighter and gauzier than Mitzah, New Look 1947 was surprisingly persistent and lasted just short of 8 hours.

The sheerness of the scent seems to be one of the main reasons for the blogosphere’s disappointment with the perfume. Bois de Jasmin wrote:

Christian Dior New Look 1947 is one of my most disappointing and frustrating discoveries this year. I say it because I absolutely love the voluptuous idea of its tuberose and violet accord and the image of red lipstick glamor that it conveys. Yet on the skin, New Look 1947 feels far too soft spoken and sheer to fully deliver on its promise of bold elegance circa 1940s Paris. [¶] …Unfortunately as time goes on, New Look 1947 does not build up to any crescendo and simply fades into a vague powdery floral. My hope is that Dior might consider releasing it as the extrait de parfum. Such a beautiful idea certainly deserves to make a grander statement.

A passionate defense of New Look 1947 was mounted by Octavian Coifan, the acclaimed blogger of 1000 Fragrances, who wrote that the perfume was actually the perfect, symbolic embodiment of the New Look:

New Look 1947, the new exclusive fragrance from “La Collection Couturier Parfumeur” is Dior’s parfum lingerie, the New Nude Look with a grège scent: the softness of “purple gray” orris and the creaminess of “apricot beige” white flowers. It is built on a similar idea with J’adore l’Or – an infinite smoothness of flowers melting into an abstract note,very distant from the figurative depiction of a flower or the representation of a specific bouquet. Like Chanel No5, this perfume is the abstraction of an imaginary feminine scent, it is that “je ne sais quoi”.

… [I]t is less the idea of a specific perfume type and more the concept of a presence, delicate and fragile. It is a skinscent, but not the musky type. It’s again a parfum lingerie that evokes the Dior 1947 backstage before the unique fashion show that changed the world of fashion for ever: soft shoulders, wasp waist, bosom padded for extra curve, hips that swelled and rustling skirts. We have here the scents of make up, lipstick, face powder, the scent of silk lingerie. [Emphasis in the original.]

“The Golden Age of Couture: Paris and London 1947-1957” by Claire Wilcox. Available on Amazon.com

I agree with him, for the most part. I think New Look 1947 is supposed to represent an abstraction, a compilation of femininity. I’m not sure about all the lingerie bits and, personally, I perceive the perfume representing the Dior ballgown as much as the silken slips, but I do think New Look 1947 represents the fundamental essence of the new fashion. Dior’s clothes in that Golden Age of haute design were all about an abstract idea of hyper-femininity in hues of dove grey, white, light iris-y blue and soft, dusty rose. People focus on the opulence, shape and size of the clothes with their yards of luxurious fabric, but the real key was the return to “fairytale” femininity after the bleakness of wartime and the government-imposed austerity of the postwar years. Abstract sheerness and amorphous tones of white, grey and lilac iris certainly make New Look 1947 part of the Dior tradition.

Ultimately, all of this is esoteric, unnecessary, intellectualism and wankery. The critics can argue about sheerness, symbolism and abstractism, but the bottom line is whether the perfume smells good, not whether it lives up to some marketing name. And it does smell good. If you like very sweet, airy, gauzy, florals with some powder and vanilla, then you really must try New Look 1947. Period.

It may be particularly ideal for those who like extremely unobtrusive perfumes. The soft sillage but good longevity makes it perfect for the office, but I think the perfume is extremely versatile as a whole. You must, however, like florals that are very sweet at first and, then, later, somewhat powdery. If you prefer more powerful fragrances, I think you may be disappointed. This is not a diva or statement perfume — not even remotely. Lastly, those with acute sensitivity to ISO E Super may want to skip this one; I have absolutely no doubt it’s there. The quantity of the aromachemical is extremely low, but anything may be too much for those who get headaches from it in any amount.

The general problem with New Look 1947 may be something else altogether: the size of the bottles. They are just enormous! The smallest bottle clocks in at 4.25 fl oz or 125 ml. Most perfumes start at 1.7 oz or 50 ml, going up to 3.4 oz or 100 ml in the large size. Dior’s largest bottle is an enormous 8.5 fl. oz or 450 ml! More than four times as large! Per ounce, they are far, far cheaper than most niche or exclusive-line perfumes. The “small” bottle costs $155, so that is approximately $36 an ounce — the general price of mass-market perfumes. The gigantic “large” 8.5 oz size costs $230 for $27 an ounce — far less than any perfume at Sephora or Macy’s! But, tell me seriously, how many people will ever finish an 8.5 oz bottle?! Who? It’s completely insane.

On the other hand, if you opt for their … er… “small” size, you are getting more bang for your buck than with any other haute perfume on the market! Even more so if you order directly from a Dior boutique where, in the U.S. at least, there won’t be tax, will be free shipping and you’ll get tons of wonderful, free goodies. (See below for details.) And, by the standards of niche or haute perfumery (which, I grant you, are quite screwy), $155 is not hugely expensive even if the bottle were a regular size.

Bottom line for lovers of light florals: forget the name, lose all your expectations, and give New Look 1947 a chance. You may be pleasantly surprised.

DETAILS:

New Look 1947 is available exclusively at Dior boutiques or on Dior online. In the US, it is sold only at Dior’s Las Vegas boutique [call (702) 369-6072]. However, what I would do is to call this number instead — (702) 734-1102 — and ask for Karina Lake, the Dior Beauty Stylist at the Las Vegas store. She is an amazingly sweet lady who will give you a free 5 ml mini bottle of the Dior perfume of your choice, along with 3-4 small 1 ml dab vial sample bottles. Even better, you will get free shipping and pay no tax! Tell her Kafka sent you. As noted above, the perfume comes in two sizes: the 4.25 fl oz/125 ml costs $155, while the 8.5 fl oz/250 ml costs $230. Though New York’s Bergdorf Goodman and San Francisco’s Neiman Marcus carry the Dior Privée line collection of perfumes, they don’t carry all of them because I think they rotate 6 at a time. I don’t know if New Look 1947 is one of the ones they carry.

Outside of the US: you can use the Points of Sale page on the Dior website to find a location for a Dior store near you. You can also navigate the Dior website’s International section to buy the perfume online. The problem is that the site is not very straight-forward. If you go to this page, look at the very far right to the bottom where it will say, in black, “International Version” and click on that. You should see options for Europe, Asia-Oceana, and South America. Within Europe, there are different sub-sites divided by country. The one closest to you should have New Look 1947 available for sale.

Samples: If you want to give New Look 1947 a sniff, samples are available at Surrender to Chance where prices start at $3.00 for a 1 ml vial. If you’re interested in trying the whole Privée line, Surrender to Chance sells all 13 fragrances in a sampler set for $35.99.