MFK Baccarat Rouge via neimanmarcus.com
I’m introducing a new feature or section to the site focusing, as the title suggests, on The Average, The Banal, The Bad & The Ugly. The name is a play on Sergio Leone’s famous film, “The Good, The Bad & The Ugly,” but none of the fragrances covered here rise to the level of truly “good.” Not by my standards, or in my opinion. A handful of the fragrances may, at best, be deemed “Average” or decent, but they’re a small handful and, in some cases, the classification may be relative to the abysmal character of others in the line, to the price, or something else.
Whether it’s Roja Dove, LM Parfums, MFK, or a smaller brand, they’re all capable of putting out something that is simply not worth extensive discussion, so I’m going to do things very differently in this section as compared to my regular reviews. There won’t be note lists, official descriptions, links to Fragrantica, discussion of other people’s experiences as a comparison, photos of every bottle, a long list of retail links, or anything else. I’m going to take a page out of what Luca Turin and so many other people do, and simply give my opinion in the most general, synthesized fashion possible. In some cases, it may only be a single sentence. In others, I’ll lump five or six fragrances into one passing observation about their overall character. In both cases, it will probably be because they were scrubbers or bored me into a state of total apathy.