“Sacred wood” steeped in mysticism, and coveted by shamen over the centuries for its ability to protect and purify through its aromatic, earthy, incense, and woody aromas — that’s how the Spanish niche brand, Carner Barcelona, describes the heart of its newest fragrance, Palo Santo. My experience, however, never once evoked images of spiritual shamen purifying the world through mystical, smoky woods. Instead, I was taken back to childhood with memories of sweet treats and hot milk.