Names have a funny way of shaping one’s expectations, so when Masque Milano told me that the name of its forthcoming scent would be “Hemingway” and a tribute to the author, I had a certain olfactory profile in mind. I associate the author with the scent of rum, whisky, bourbon, and cigars, but Hemingway the fragrance was something quite different. To my surprise, however, alcohol did end up being unexpectedly involved, even if it was not actually intended to be a part of the scent and even if it wasn’t the sort that I had expected.