Perfume Review: Amouage Opus VI (The Library Collection)

Source: LearnLearn.net

Source: LearnLearn.net

The royal perfume house of Amouage would be perfect for a fairy tale or Greek myth. It would be the story of King Midas, and all he touched would be perfume gold. It would have Ali Baba and a cave filled with treasures of scent and spice, incense and frankincense — not stolen by thieves but given freely by the Sultan with the order to create the most luxurious scent in all the land. Actually, that last bit happened in real life — with the Sultan of Oman.

As the renowned perfume critic, Luca Turin, said in a 2007 German magazine article:

The story of Amouage is remarkable. Twenty five years ago an Omani prince decided that his country, renowned since Egyptian times for the quality of its frankincense, home to the unique Green Mountain rose and on whose beaches half the world’s ambergris lands at random, needed a perfume firm that would take on the world’s greatest.

Nakhal Fort, Oman. Source: AzzahaTours.com

Nakhal Fort, Oman. Source: AzzahaTours.com

So, in 1983, His Majesty Sultan Qaboos bin Said, the ruler of the Sultanate of Oman, ordered His Highness Sayyid Hamad bin Hamoud al bu Said to do just that. And the fame of the perfumes have spread ever since, helped by the fact that one of them (Gold) was once the most expensive perfume in the world.

In 2010, Amouage launched a new line entitled The Library Collection which was meant to be a “poetic homage to the art of living.” They were

inspired by the recollections and fragments that collectively represent a tome of memories. The name of the collection is drawn from the notion of the hidden treasures in a library; a notion that kindles our desire to discover, to learn.

Amouage Opus VIIn 2012, Amouage added Opus VI to its line and it was, surprisingly, the first amber perfume released by the royal house. Amouage describes Opus VI as “an amber, leather and woody fragrance inspired by the destruction and reinvention of knowledge and memories. Symbolising the end of a love affair, eternity is represented as broken memories in the design of the box.”

The notes, as compiled from both Amouage‘s website and Fragrantica, are as follows:

top: Sichuan pepper, Frankincense, St. Thomas Bay (bay rum)
heart: Periploca [silk vine], Cypriol [papyrus grass oil], Patchouli
base: Ambranum, Z11, Cistus [Labdanum or rock rose], sandalwood, Citrus

Periploca. Photo: Chris Moore via Basenotes.

Periploca. Photo: Chris Moore via Basenotes.

Since a lot of these ingredients are extremely uncommon, I’m going to take time to go through a few of them. According to Fragrantica, Periploca is “a plant that grows in the Balkans with an odor profile between almond and incense.” Elsewhere, however, the scent has been compared to jasmine; on Basenotes, some remark that the aroma is unpleasant and akin to rotting vegetables. In short, there is no consensus. As for the other unusual notes, cypriol is a kind of papyrus grass, and ambranum is a synthetic compound that replicate the smell of amber, while Z11 is a synthetic that smells like dry wood.

The Amouage press release quoted by Fragrantica explains not only the deliberate reason why the synthetics were used in lieu of the more traditional elements, but also elaborates further on the whole issue of heartache and memories:

Opus VI, presented as a romantic fragrance creating its own vivid memories, is a woody amber oriental, inspired by the traditional medicine for broken hearts, amber. But whereas traditional amber is created through balsamic raw materials, creative director Christopher Chong approaches this most traditional concept through a modern lens, fusing synthetic molecules with a decidedly modern olfactory profile, such as Ambranum and Z11. This supposedly helps create a discordant effect which is not unlike the emotional frame of when someone tries to forget the memories of a heartache! According to Chong: ‘Personal memories are a fragmented journey into our lives. A source of profound knowledge, a sort of secret diary in the minds of each of us.’

Hm. I haven’t the foggiest idea what heartache smells like but, whatever it is, I don’t think it smells like this! Opus VI is a very labdanum-heavy amber scent with lots of incense, patchouli and some spiciness that, to me, evokes nothing more than an old Bedouin sheikh who uses very heavy attars and perfumed oil in his beard in the traditional Muslim manner. No heartbreak, no profound knowledge, no secret diary. To me, Opus VI is a very traditional Middle Eastern scent that I think is tolerable at times, but hugely over-priced for what it is. 

"Arab policeman" by DennisSylvesterHurd via UnearthingAsia.com

“Arab policeman” by DennisSylvesterHurd via UnearthingAsia.com

Opus VI explodes on my skin with super-charged labdanum. You can read my Glossary (linked up above) for full details on what labdanum is but, in a nutshell, it’s a very leathery, heavy, balsam-like amber resin. Here, its usual masculine, dirty underpinnings are heightened to an extreme degree. For once, I am transported back thousands of years to ancient times when shepherds would scrape the resin off the chests and beards of goats who had clambered on or around the rock rose. There is almost a sweaty, goat-like feel to the labdanum and, even for one like myself who usually adores the note, it’s a little too animalic in those opening minutes. 

A goat whose chest and beard are covered with labdanum. Source: labdanum-creta.blogspot. com

A goat whose chest and beard are covered with labdanum. Source: labdanum-creta.blogspot. com

Though the labdanum dominates, there are other notes in that initial start. There is quite a bit of boozy rum — not boozy amber, but something more akin to actual rum. Underneath that, there is chili pepper, frankincense smoke, unctuously dirty, black patchouli, and almost a dry paper element. The second time I tried Opus VI, I could also detect notes that felt like bay leaf, cloves and cardamom. As the minutes pass, the labdanum starts to become a tiny bit less dirty and animalic, leaving more of a general feel of extremely thick amber with boozy rum. There is an undertone to the labdanum, perhaps from the strong patchouli, that sometimes seems almost like leathery toffee or slightly burnt butterscotch; it creates a visual colour image of burnt umber or blackened terracotta. Skirting around the edges of all this leathery labdanum, there is a citrus note that flickers like a candle in a wind.

Five minutes in, the smoke and spices increase. The frankincense becomes stronger, evoking the scent of a burning bonfire in the fall. The patchouli note is much more noticeable, too, but it is the chili pepper that impresses me the most. It definitely feels like Sichuan pepper and serves to add some spicy heat to the dominant accord of thick, balsamic resins.

Those resins soften considerably as time passes. The labdanum’s shriekingly dirty side becomes a little less extreme, leaving an overall impression of honeyed amber, patchouli, incense and spice in the richest way possible. Yet, surprisingly, the perfume’s strength in the first 30 minutes is not matched by its sillage; Opus VI’s projection drops rapidly to something much less aggressive and much softer. In fact, the perfume as whole starts to feel quite soft. I realise that seems like a contradiction given those heavy notes and their strength, but Opus VI turns into something that isn’t opaque and thick in weight.

Something about the spiciness of Opus VI in the first 30 minutes evokes the dry-down of vintage Opium. The Sichuan pepper, in conjunction with the other notes, creates something like the cloves, spices, heavy labdanum, sandalwood and citrus feel of (real, vintage) Opium’s final hours. Opus VI is nowhere as gorgeous, complex, sophisticated, layered or nuanced as Opium — my all-time favorite perfume — but there is definitely some nod to the great, benchmark Oriental here. It is quite a surprise, and a pleasant one at that. Perhaps the greatest surprise, however, is that none of the notes feel synthetic. Amouage may have used Ambranum to replicate amber and Z11 for the aroma of dry wood, but Opus VI smells as if only real (and very expensive) ingredients have been used. There is nothing chemical, artificial or abrasive about Opus VI, though the dirty nature of the labdanum may be a little excessive in the first twenty minutes.

At the one hour mark, the spices recede, the labdanum turns more musky, and there is the vague hint of some jasmine. I’ll assume it is from the Periploca since I’ve never actually smelled the plant and, prior to reviewing Opus VI, had never even heard of it, either. Whatever the reason, there is a quiet floral aspect to Opus VI but it is fleeting. Soon, all that really remains of the scent is labdanum intertwined with strong frankincense smoke, black patchouli, musk, and a vague, abstract sense of spices — all over a dry wood undertone. The odd thing is that musky element. There is a definite animalic, skanky side to the resin now that evokes both civet and, to a small degree, the pure musk of Parfum d’Empire‘s Musc Tonkin. I can’t say that I particularly like it. Even odder for me to wrap my head around is just how paradoxically sheer and light the perfume is, while certain notes feel so unctously thick. They aren’t actually thick at all, but something about that labdanum….

After a few hours, the main threads of leathery, musky labdanum with dirty, black patchouli, and incense remain the same, but, now, a very strong accord of dry woods starts to appear. It’s not any one particular type of wood; rather, it’s just an abstract and extremely arid vague “woods” note. The dryness is huge, undoubtedly due to the Z11, and it creates a surprisingly odd contrast. Honestly, I’m not crazy about the dissonance and overall polarity.

Opus VI has astounding longevity, so its drydown phase finally starts about 8 hours later. It is simple: just amorphous amber, honey, beeswax and benzoin which creates a vague sense of nutty, caramel, amber. I tested Opus VI twice, each time using a lesser amount. The first time, I put on the equivalent of 2 good sprays and the perfume lasted almost 15 hours! On me! It was mind-boggling. The second time, I dabbed on what would essentially amount to one smallish to moderate spray and it lasted 12 hours, with the perfume lingering for much of that time right on the skin. Almost no projection at all.

What was interesting to me was that the lesser amount significantly changed what small nuances were detectable in the scent. Using only about one spray, Opus VI became a labdanum and patchouli fragrance with beeswax, and only the vaguest of other elements to it. It also became a skin scent in about thirty-five minutes on me. As a whole, this is not a perfume with massive sillage. On my first test, with 2 sprays, it became a skin scent within about 2 hours but even before, it didn’t projected out beyond a few inches. Opus VI is strong with a greater amount, but it’s also surprisingly sheer.

I liked the perfume less and less with every test. I actually put it on a third time just to be sure but, to be honest, I’d really had enough of it by that time and only lasted an hour before I washed it off. It wasn’t just the sometimes cloying, dirty, skanky aspects of the labdanum in those opening phases; I was also mentally bored by the scent’s linearity and something about its progression really turned me off. Yet, the reviews from other perfume bloggers are uniformly positive, even a little gushing. Whether it’s The Non-Blonde, Olfactoria’s Travels, The Candy Perfume Boy, or the always laudatory, always effusive, never (ever) critical CaFleureBon, the reviews are overwhelmingly adoring.

Well, apparently, I’m much harder to please when it comes orientals. I am a hardcore Orientalist down to my very fingertips, and if there is one thing I know extremely well is opulent, super-rich, powerful Orientals. There is, in fact, nothing I love more. But, to Opus VI, I give a nonchalant shrug. It’s fine, I suppose. Parts of it are actually quite nice on the very first go-round, namely the part where it smells like a less nuanced, less sophisticated, less interesting, less spicy and less potent version of my beloved Opium. Sure, Opus VI is quite rich as compared to something like a L’Artisan scent or Kilian’s boring Amber Oud (that actually has almost no oud in it at all). But that doesn’t mean Opus VI is a particularly interesting, complex Oriental except on the relative scale of things.

I started out being generally underwhelmed and unimpressed but, with successive applications, my slightly disdainful indifference turned into something much more negative. I love labdanum, have tested quite a bit of labdanum fragrances (especially recently), and I adore heavy, opaque, potent, resinously rich Orientals. At best, Opus VI is a simple but boring labdanum-dominant fragrance that is typically Middle Eastern like a million attars (or ittars) from the region. I’ve spent time in the Middle East and this is a pretty traditional, generic scent — so much so that I kept imagining some Arab man perfuming his beard or mustache with the oil of it. At worst, Opus VI is a monochromatic, linear, occasionally unpleasant fragrance that tired me out enormously, and which actually made me question just how much I loved labdanum as a whole.

And that’s even before we get to the price. $325 for this? Never in a million years. I think it’s massively over-priced for what it is. Frankly, I don’t understand the hype at all. I could perhaps understand paying Amouage prices for something like Jubilation 25 or maybe even Jubilation XXV — but never for Opus VI. I suppose I should add that a portion of the perfume’s high price probably stems from the packaging: all Amouage fragrances come in a bottle of expensive French crystal with some gold plating and, occasionally, sterling silver as well. Here, Opus VI

is adorned with a gold label simply declaring Opus and the number of the fragrance in roman numerals. The metal cap is gold-plated with the very regal and distinctive Amouage shield resting on the top protected under a transparent coat. The box is reminiscent of a tome (a volume of scholarly book). To complement the bottle’s contemporary classic look, the box is covered in champagne coloured fabric to give it an illustrious appearance.

Fine. Still not worth $325 though, in my opinion. In fact, I wouldn’t wear Opus VI if it were given to me for free.

DETAILS:
U.S. availability & Stores: Opus VI comes only in a 3.4 oz/100 ml eau de parfum that retails for $325. It is currently on sale at Beauty Encounter for $300 with free shipping in the US and international shipping for roughly an additional $25. Opus VI can also be purchased online at MinNY, ZGO, or Parfums Raffy. Parfums Raffy is the authorized retailer for Amouage, and provides free domestic shipping along with samples. Parfums Raffy also sells a Sampler Set of six Library Opus scents (minus the brand new, just released Opus VII) for a really good price of $30. Each perfume vial is 2 ml. Luckyscent usually carries Amouage but Opus VI is back-ordered until October 2013.
Outside the US: In Canada, The Perfume Shoppe offers a 5 ml travel size (about 65 sprays) of Opus VI for $50 with free worldwide shipping. I don’t see full bottles of Opus VI on the site but you may want to check for yourself. In the UK, Opus VI is available at Les Senteurs for £240.00. There is also an Amouage boutique in London. In Germany, it is available at First in Fragrance where it costs €275.00 with free shipping within the EU and shipping elsewhere for a fee. Of course, the perfume is also available on Amouage’s own website. The website also has a “Store Finder” for about 20 countries which should, hopefully, help you find Opus VI somewhere close to you.
Samples: Samples of Opus VI are available at Surrender to Chance (the decant site I always use) where the smallest vial costs $3.99. The site also sells a Sampler Set for 6 of the Library line which starts at $19.99 for 1/2 ml vials. The Parfums Raffy deal is a much better one given the size of those vials.

Perfume Review – Amouage Jubilation 25: Scheherazade & Seduction

In The Thousand and One Nights (also known as The Arabian Nights), Scheherazade Scheherazadetricks her new husband into saving her life by enchanting him with a different tale each night. The powerful Persian king had become bitter and enraged by the infidelity of his former wife, so each day he would marry a virgin, only to behead them the next morning before they could betray him. Eventually, the kingdom ran out of virgins and the Vizier (or Prime Minister) was at a loss to know how to placate his bloodthirsty, vengeful king. The Vizier’s daughter, Scheherazade, offered herself as a volunteer; she had a plan to tame the king and stop the bloodshed destroying the land.

Scheherazade spent her wedding night by telling the king a story but, cleverly, she Sch2never finished it and stopped at the most exciting part right before dawn, the time of her impending execution. The king, determined to know how the story ended, was forced to delay her sentence. That next night, she finished the tale but began an even more exciting story. Once again, she stopped exactly midway shortly before dawn, and the curious king spared her life so that he might hear the conclusion. This continued for a thousand and one nights, as Scheherazade weaved her magic through stories of Aladdin and the Genie, Ali Baba, Sinbad and many more. By the end, the king had fallen in love with the clever Scheherazade and made her his queen.

If the bewitching, enigmatic, intensely feminine, aristocratic Scheherazade were alive today, she might very well make Amouage’s Jubilation 25 her signature scent. As I wrote in my review for the sibling fragrance, Jubilation XXV for Men, the royal perfume house of Amouage would be perfect for a fairy tale or Greek myth. (Or for The Arabian Nights itself.) Amouage is the official royal perfume house for the Sultanate of Oman, and created at the order of the Sultan himself. It seeks to evoke the magic of the Middle East at the hands of master perfumers, who are given all the riches in the land — nay, the richest ingredients in all the world — with a no-expense spared budget.

Amouage 2 Jubiliations

Amouage Jubilation 25 (left) and Jubilation XXV (right).

On its 25th anniversary, in 2007, Amouage launched two celebratory eau de parfums under the guidance of its artistic director, Christopher Chong. The men’s version was called Jubilation XXV and was created by Bernard Duchaufour; the women’s version was named Jubilation 25, and was made by Lucas Sieuzac. Both versions are eau de parfum concentration.

Amouage J25

Jubilation 25

On its website, Amouage describes Jubilation 25 as follows:

Jubilation 25 captures the magic of timeless eternity with rich top notes of rose and ylang-ylang in which myth and reality are expressed using the finest frankincense from Oman.

This fragrance will appeal to the elegant, enigmatic and sophisticated woman who lives her life as an art form – evoking the time, place and cultures she inhabits with the mystical allure of amber, musk, vetiver, myrrh, frankincense and patchouli.

Jubilation XXV is classified on Fragrantica as an “oriental floral,” but it would be much more accurate to call it a fruity chypre. “Chypre” is one of the main perfume families. As a basic rule of thumb, a chypre perfume starts out with citrus-y top notes, has labdanum as part of its middle notes, and has a base that includes oakmoss. The oakmoss is traditionally the main key, but the base also often includes patchouli, musk or some sort of animalic note. (See the Glossary for a full explanation of the chypre family of fragrances, its general composition, and the range of its sub-families.)

Jubilation 25’s notes are listed as follows:

Top notes are ylang-ylang, rose, tarragon and lemon;

middle notes are labdanum, rose, artemisia and incense;

base notes are amber, patchouli, musk, vetiver and myrrh.

The perfume opens and I think to myself, “So Parisienne!” It’s a definite fruity chypre and a very heavy, mature scent. The opening notes are citrus and oakmoss, with a strong touch of tarragon and cumin. Unlike others, I don’t smell any significant amount of ylang-ylang from the start. Instead, what I get is a cumin-infested rose and peach note that is uncomfortably intimate. The peach comes from the davana flower which helps create the slightly fruity nature of the opening. It also evokes Guerlain’s Mitsouko, the standard bearer for fruity chypres, and a perfume which similarly calls to mind female intimacy and cumin. There is also a definite element of sweat which adds yet another type of intimacy to the scent. I can’t help but think of a woman in a slight state of arousal. There is a soft kind of blossoming and earthy fecundity which bring to mind a woman’s panties and… well, “intimate” is the only way I can describe it politely.

The cumin note is subtle at first. It’s not like the cumin in Serge Lutens Serge Noire but the earthiness is such that I have to wonder how the perfume would smell on me if worn at noon during the height of summer. The thought worries me a little. (Okay, a lot!) I can’t begin to imagine how this would smell in 110 degree heat!

A few more minutes in, the tarragon fades away as does a portion of the citrus-y note, leaving a very dry but pungent oakmoss scent. Officially, there is no oakmoss in Jubilation 25. None of the notes listed on the Amouage website (or, indeed, anywhere) list it. But it is there. Read any review of Jubilation 25, and you’ll see a plethora of references to oakmoss and chypres. The ingredients may not list it — just as they don’t list cumin — but dammit, it’s there!

Oakmoss is a tricky scent to describe or convey. It looks and smells similar to the lump of dried litchen that is often stuck at the top of flower pots or in floral arrangements. And, calling it “mossy, herbal and woody” doesn’t really seem adequate. To me, oakmoss has a dry, musty, dark green-grey smell that is dusty and almost mineral-y as well. It is often astringently pungent and a lot like a very damp, earthy forest. But a damp forest that is definitely musty and a bit dusty as well.

Twenty minutes in, the cumin (or whatever skank-ladened note is replicating cumin’s smell) is flitting in and out, making me feel, at times, that it’s actually quite delightful in its uncommon juxtaposition with rose and lemon. At other times, however, I have to resist the urge to sniff under my arms in alarm. It’s a bit of intellectual genius to combine the natural earthiness of cumin with the inherent earthiness of oakmoss, but it’s also rather disturbing.

There is a funky ripeness that makes me fear I am not brave enough for this scent. And, suddenly, I understand Luca Turin’s comparison of Jubilation 25 (which he very much liked, by the way) to Dior’s outré Diorella.  Diorella was created by the legendary nose, Edmond Roudnitska, who also created the other monster of funk that Jubilation 25 is often compared to: Rochas’ Femme. (Jubilation 25 is compared to the reformulated, post-1989 version of Femme that had actual cumin added in.)

Femme

Femme

Femme is repeatedly described as far more than just merely animalic but, rather, flat out “intimate.” And a good chunk of the ingredients in Femme are also in Jubilation 25, even if the latter doesn’t officially list cumin. (It really should!) The same story applies to Guerlain’s equally “intimate” or “skanky” Mitsouko, which is the third fragrance to which Jubilation 25 is often compared. Mitsouko’s peach, rose, ylang-ylang, oakmoss, vetiver, amber and musky notes are the same ones in Jubilation.

In slight contrast to those “intimate” female scents, Diorella has been described as “fruit on the  verge of going bad” by Luca Turin. The perfume blog Yesterday’s Perfume, elaborates on that Turin metaphor saying that Diorella “at its heart, … smells like garbage on the verge of going bad that someone has thrown a pile of flowers onto” but swears that it “shows you how to find beauty in the intersection of garbage and flowers. I know this doesn’t sound like an endorsement, but it is!”

Jubilation 25 combines aspects of all the aforementioned perfumes into one. I think that the last part of Yesterday’s Perfume’s quote about Diorella could really apply to Jubilation 25 if slightly altered: it “shows you to how find beauty in the intersection of [bodily funk] and flowers.” It just takes a little time to become enchanting (or, perhaps, a little less alarming).

But it is, unquestionably, a fascinating scent. It gets in your head with its juxtaposition of soft, feminine florals, earthy dampness and mossiness, and bodily funk. It’s got a little bit danger, and a whole lot of enigma. I can’t decide if I like it, or if I am repelled by it. As time goes on, I am less repelled than I was at the onset, but I’m still completely at a loss on how to assess this scent. It’s that bodily funk aspect that is all woman; it is both the fascination and lure, and the source of my continuing alarm. True, it’s less blunt, forceful, and sexually ripe as compared to Femme where, if memory serves me correctly, it clobbered you on the head. Here, there is just a sheer hint of it. Sheer, like Salomé’s seventh and final veil which was closest to her damp, slightly sweaty, naked

Sir Arthur Streeton's "Scheherazade."

Sir Arthur Streeton’s “Scheherazade.”

body as she danced before the king she wanted to seduce and manipulate into committing murder.

I feel a little trapped and paralyzed by my polarized reactions to Jubilation 25. In fact, I feel just like a fly quivering on a spider’s web, as competing thoughts run through my head. From utter revulsion at the scent, I slowly feel some grudging fascination, then back to alarm as a particularly strong whiff of armpits flashes by before receding again. I scrawl, “Oh no. This is too much!” in my notes, followed a few minutes later by, “I think I like this???” Jubilation 25 is like Scheherazade luring into her mystery, her web, her tales, before trapping you with her enigma, and making you want more.

The soft dry-down doesn’t help free me. It’s all musky rose with a touch of sweetness from the myrrh and amber. For some odd reason, the ylang-ylang is stronger now on me, as is the peach from the davana and the patchouli. Perhaps they were just hidden by that huge burst of overwhelmingly skanky funk? The latter is still there but it is just a faint shimmer now, almost imperceptible. (Well, most of the time. It tends to come and go at this point, almost like a ghost.) I really like the dry-down, though it’s nowhere as fascinating as that opening which lasted a good two hours on me.

Unlike the king in A Thousand and One Nights, however, I do finally manage to break free of the enchantment. I don’t think I would buy Jubilation 25, even if I could afford it (which we will get to shortly). It’s just too mature, heavy and intimate a scent for me. I don’t mind heaviness if it’s resinous ambers or spice, but heavy oakmoss is a bit harder for me to handle as a frequent choice of scents. But it’s the intimacy issue which is more dispositive. I have faint images of slightly ripe panties and earthy underarms that continue to plague me a little. Yes, I don’t think I would wear it. No, on further thought, I think I would. Yes, I would. I can’t get it out of my head and I’m utterly fascinated by its dangerous, alarming elements. I don’t think it is just intellectual fascination, either. There are a lot of scents that fascinate me intellectually and theoretically — such as Serge Lutens Tubereuse Criminelle — but which I’m not interested enough at the end of the day to actually want to wear them.

Jubilation 25 is different because it really has gotten inside my head. I can’t stop sniffing my arms, though I always do so with a healthy dose of trepidation. I could see this as the scent of a dangerous woman, a black widow, or a diva. I think of Angelina Jolie’s character in any number of her films but, especially, in Gia (one of my all-time favorite movies). I also think of Angelina Jolie herself in Alexander, where she met and bewitched Brad Pitt. I think of such diverse people as: the legendary icon, Ava Gardner; the racy, imperious, very sexual but haughty Princess Margaret of England; or the steely, hard, but manipulatively charming Margaret Thatcher, Britain’s former Iron Lady.

What finally breaks me free of the spell and the madness is the price of Jubilation 25. I am simply too much of a cheapskate to spend $300 (or approximately $330 with tax) on one single perfume. I just can’t do it, even if I could afford it. The most commonly available size of Jubiliation 25 is 3.4 fl.oz/100 ml and costs $300, £190.00 or around €220. There is a smaller 1.7 oz/50 ml version that costs $265 or £160.00, but a cursory review of a few US websites shows it is not available on any of the usual or big perfume sites. I found the smaller size only at Beauty Encounter, but it’s really not a good deal given that double the quantity (or 3.4 oz) costs only $35 more.

No, Jubilation 25 is just too expensive for me but, oh, how it tempts me. This is not an ordinary, cheap or generic scent. It smells haughty, regal, luxurious, feminine, and infinitely intimate. It’s dangerous and enigmatic. It’s Mata Hari, Salome and Scheherazade all wrapped into one. And it probably would have brought Scheherazade’s king to his knees far sooner than a thousand and one nights…..

DETAILS:
Sillage & Longevity: Heavy sillage for the first 2 hours before becoming slightly closer to the skin. It becomes fully close to the skin about 3 hours in. All in all, it lasted about 5 hours on me. On others, it is reported to have great or, even, huge longevity.
Availability & Stores: In the US, Jubilation 25 can be purchased online at AedesFour SeasonsLuckyscent or Parfums Raffy. (Google and Parfums Raffy state that it is the authorized retailer for Amouage and that it provides free shipping.) If you want the smaller 1.7 oz version, you can go to Beauty Encounter. Samples of Jubilation can be purchased from all those places, as well as from Surrender to Chance (the decant site I always use) where the smallest vial costs $3.99. In London, I’ve read that Jubilation 25 is available at Harrods, Fortnum & Mason, Les Senteurs or the Amouage boutique. In Canada, I’ve read that it’s available at The Perfume Shoppe. In Germany, at First in Fragrance. And, of course, it is available world-wide on Amouage’s own website. The website also has a “Store Locator” for about 20 countries which should, hopefully, help you find Jubilation somewhere close to you.

Perfume Review: Amouage Jubilation XXV: An Oud Fit For A Sultan

The royal perfume house of Amouage would be perfect for a fairy tale or Greek myth. It would be the story of King Midas, and all he touched would be perfume gold. It would The Arabian Nightshave Ali Baba and a cave filled with treasures of scent and spice, incense and frankincense — not stolen by thieves but given freely by the Sultan with the order to create the most luxurious scent in all the land. Or, it would be the story of “Perfume” without serial killers and death, and with a happy ending.

As the renowned perfume critic, Luca Turin, said in a 2007 German magazine article:

The story of Amouage is remarkable. Twenty five years ago an Omani prince decided that his country, renowned since Egyptian times for the quality of its frankincense, home to the unique Green Mountain rose and on whose beaches half the world’s ambergris lands at random, needed a perfume firm that would take on the world’s greatest.

So, in 1983, His Highness Sayyid Hamad bin Hamoud al bu Said was ordered to do just that by His Majesty Sultan Qaboos bin Said, the ruler of the Sultanate of Oman. As the perfume store Aedes explains, they wanted “to tell the world about the ingredients particularly found in Oman – the rarest frankincense from Dhofar in the south of the country and the rarest rose of all, the rock rose harvested high up in the mountains of the Jebel Akhdar range towering over the Sultanate’s beautiful capital, Muscat.”

A Thousand and One Nights.

A Thousand and One Nights.

Consequently, Amouage tends to use very Middle Eastern ingredients such as oud or agarwood, rose, incense, resins like labdanum, and spices. It also hires some of the most famous “noses” in the perfume world to create its fragrances, supposedly with an unlimited budget. No expense spared. And the result is some of the most expensive perfumes in the world, even if no longer the most expensive. (It amuses me that the Amouage website describes its offerings as “The Gift of Kings” because it truly means that – both literally and figuratively.)

The Sultan of Oman with Queen Beatrix of the Netherlands in Oman.

The Sultan of Oman with Queen Beatrix of the Netherlands in Oman.

On its 25th anniversary in 2007, Amouage launched two celebratory eau de parfums Amouage 2 Jubiliationsunder the guidance of its artistic director, Christopher Chong, and created by the famous orientalist nose, Bertrand Duchaufour. (“Orientalist” is Luca Turin’s description, not mine.) The men’s version was called Jubilation XXV and the women’s version was Jubilation 25. Both versions are eau de parfum concentration and both are essentially considered to be unisex fragrances. Certainly both genders seem to wear the different versions. I have both and plan to review Jubilation 25 tomorrow. For now, let’s focus on the men’s version.

Jubilation XXV is classified as an “Oriental Fougère” fragrance for men, which essentially means its a woody, aromatic oriental. (See the Glossary for a full explanation of the Fougère family of fragrances.) Fragrantica lists the notes as follows:

Top notes are orange, coriander, labdanum, tarragon, olibanum and blackberry;

middle notes are guaiac wood, cinnamon, bay leaf, honey, orchid, rose, clove and celery seeds;

base notes are opoponax, patchouli, myrrh, cedar, musk, oakmoss, ambergris, agarwood (oud) and immortelle.

Amouage describes the perfume’s evolution as follows:

With the grandeur of a great epic, Jubilation XXV opens majestically with notes of the finest frankincense from Oman.

At its heart are elegant notes of rose, orchid and smoky gaiac wood, evoking the philosophy of the enigmatic man carrying the essence of his sophistication across all eras and cultures.

Like the magic of a spellbinding epiphany, notes of musk, myrrh, cedarwood, ambegris, patchouli and immortelle resonate in the depth of the fragrance expressing his longing to travel far, across all continents, to find the ethereal unknown.

Jubilation XXV.

Jubilation XXV.

I don’t see it. Jubilation XXV opens with a massive bear hug of oud, concentrated honey, sweet myrrh, a  touch of saffron, an almost imperceptible whisper of blackberry, and a strongly boozy amber accord — all under the strong auspices of balsam-heavy orange amber. It is incredibly reminiscent of Hermès’ Elixir de Merveilles, a fragrance I truly adore and which I reviewed here. It is all bitter Seville oranges which, just like in the Elixir, are wrapped in bitter black chocolate (compliments of the patchouli), salt, amber and woody balsam. I find barely any of the supposedly massive blackberry accord that a vast majority of the people have noted. There is a miniscule hint of it seconds into Jubilation’s opening, but it is mere seconds for me. The real fruit that I smell is, as noted, orange.

I was so astonished by the similarities that I tested it out a second time, late in the evening, with a different perfume on each arm. The only difference between the two openings is the touch of oud but — bar that — they were essentially identical. I’m extremely surprised that no-one else has noticed, but I suspect that most men don’t realise the Elixir is really unisex, and perhaps the average Elixir woman isn’t likely to try a seemingly “men’s” oud fragrance.

The oud note is extremely interesting in Jubilation’s opening hour. It is a fleeting, flickering thing; a darting ghost that pops up unexpectedly for a little while before vanishing from sight. Numerous commentators have said that Jubilation is a ghost as a whole: one minute it’s here, the next it’s gone, then it’s back again. They say the scent keeps disappearing, before reappearing. I haven’t had that experience with Jubilation as a whole, but I have had it with the oud element. Sometimes, it feels as though there is absolutely no oud in Jubilation and that I somehow accidentally sprayed on my Elixir. At other times, it appears with an almost mentholated note that cools down and cuts through the narcotic headiness of the warm, boozy resins, the rich heavy balsam-infused orange, and the peppery, smoky frankincense.

The oud in Jubilation is not the sharply screechy, metallic clang of the very synthetic-smelling Montale Aouds that I’ve tried. Nor is it the more medicinal oud of YSL‘s M7. It is slightly closer to the softer ouds in the By Killian Arabian Nights collection (though, at this early stage, not to Kilian’s Pure Oud). No, the oud in Jubilation is too tamed and softened by the smoky resins and the balsam-infused orange. That’s not necessarily a bad thing; it merely means that Jubilation’s first stage is not oud-dominant. (That comes later.)

Nonetheless, as a whole, Jubilation lacks the edge and hardness of some oud perfumes. It certainly lacks the more extreme aspect of oud scents like M7 (in its original formulation) which have resulted in descriptions like “dangerous.” Jubilation is a complex, nuanced, layered, very high quality and extremely expensive, rich scent. But it’s not dangerous, if that is what you’re looking for. And, dammit, it smells a lot like an oud version of Hermès Elixir for the first hour! It even has the latter’s unusual salty quality; a hint of the sea air mixed with saltwater taffy.

I checked to see how many of the same ingredients they share; both perfumes have cedar, orange, patchouli, resins, ambergris and incense. Jubilation has a ton more notes than the Elixir, but many of those separate notes come very close to replicating the accords in the Elixir. The myrrh, opoponax (sweet myrrh), labdanum (resin), olbanum (frankincense) and immortelle all have sweet, smoky, incense-y notes that parallel the Elixir’s patchouli, Siam resin, caramel, sandalwood, tonka bean and incense. Immortelle, in particular, has a maple-syrup, honey, caramel aspect that is definitely echoed in the Elixir. (See the Glossary for more details and definitions of these various notes and perfume ingredients.)

The real differences between the two scents begin after the first hour. Jubilation start to lose that sweet head, and the full roar of the woods start to appear. The lingering and final traces of orange are mentholated now, not caramelized. There is also far greater smoke. I smell hints of the Guaiac wood whose scent is described by Fragrantica as “smoky, tarmac notes” and which one Basenotes commentator finds to have a “rosy, honeyed-sweet and slightly smoky and waxy-oily slightly rubbery aroma. The Guaiac wood is subtle, especially under the much more overpowering oud notes, but it’s there. I don’t smell the coriander, orchid, bay leaf, tarragon or celery seeds listed in the notes. I cook extensively, and I know what all those herbs smell like. And they’re not appearing on me.

After a few hours, Jubilation turns into an intimate frankincense and oud party. The oud is much, much stronger now. It’s as though the top notes had muzzled it but now, it’s free to soar. The smell evokes a wintery outdoors, a large stone campfire among the dark, dry woods, with a brisk, chill in the air and the smell of burning leaves. There is stone-like coldness, with sharp black pepper and a definitely leather undercurrent to this oud. As such, it is very reminiscent of By Kilian’s Pure Oud. There is also that rubbery, almost plastic-y but medicinal aspect to the oud that calls to mind the pink plastic sides of a bandaid. That part evokes YSL’s M7. I wonder at times how much of this is the oud and how much is the Guaiac wood with its tarmac, rubber, pepper and smoke notes that others have found. Perhaps it really is just the oud itself combined with the incense, smoke, and biting pepper of the frankincense.

It doesn’t matter. The final result is that the two overarching smells alternate between a gentle waltz, an intimately fiery tango, and a loud cha-cha-cha. They weave in and out of the room. Sometimes, they are snuggling in the dark shadows of the alcoves – just out of sight. At other times, they tango back into the room and the rat-a-tat-tat of their heels stomp up my arm and to my nose. Then they vanish again. It’s bewildering. If I hadn’t read all those comments about the perfume’s on-again, off-again vanishing act, I would think I was hallucinating or that my nose had gone wonky.

The ghost act makes it hard for me to assess the sillage of Jubilation. Its projection for the first hour is as big as everyone says, but then it becomes much more difficult to ascertain. More than one person has wondered if Jubilation was just so strong at the start that their nose “got used to it” for large stretches of time. I will say that, on me, Jubilation does not have the massive longevity that most report — but that is hardly anything new. All in all, Jubilation lasted about 5.5 hours on me, with the last 3 being close to the skin.

All in all, I liked Jubilation XXV, but I’m hardly tempted to share in the mass genuflection and obeisance for the fragrance. Much of the adoring, worshipful praise seems — to me — to stem from those lovely opening notes that some have compared to spices and dates (the fruit) in a Turkish bazaar. Believe me, I know how utterly divine those notes can be; I raved about them extensively for Hermès’ Elixir de Merveilles. I suspect the Elixir is precisely why I’m not more overwhelmed and passionate about Jubilation; I’ve already had the experience. But, for one who hasn’t and who is seeking an oud fragrance on top of it, then I suspect Jubilation XXV will make you rather weak at the knees. It is not an overwhelming, crushing oud fragrance but a very luxurious one that feels expensive. Which is just as well, given that it is expensive.

Bloody expensive, in fact! The usual bottle is 3.4 fl.oz/100 ml and costs $290, £170.00 or around €210. There is a smaller 1.7 oz/50 ml version that costs £140.00, but a cursory review of a few US websites shows it is not available on any of the usual or big perfume sites. I found the smaller size only at Beauty Encounter where it retails for $245. It’s not a particularly good deal, given that double the quantity (or 3.4 oz) costs only $50 more. (As a side note, the women’s version of Jubilation is slightly more expensive in general: $300 for 3.4 oz, instead of $290.)

Amouage Gold in actual gold.

Amouage Gold in actual gold.

So, is Jubilation XXV worth getting? As always, that is a subjective and personal decision, but the cost of Jubilation makes it a bit more complicated than that equation usually is. Amouage may no longer make the most expensive perfume in the world — that was Gold in 1983 — but it’s still not a walk in the park. Yet, for a large number of people, Jubilation XXV is a scent without compare, one of their all-time favorites, and completely worth every golden penny. I would suggest testing it out via a sample. If it steals your heart, wonderful. If not, then perhaps you can always layer one of your existing ouds (particularly if you already own one from By Kilian) with the significantly cheaper, but always marvelous, Elixir de Merveilles.

DETAILS:
Availability & Stores: In the US, Jubilation XXV can be purchased online at AedesFour SeasonsLuckyscent or Parfums Raffy. (Google and Parfums Raffy state that it is the authorized retailer for Amouage and that it provides free shipping.) If you want the smaller 1.7 oz version, you can go to Beauty Encounter. Samples of Jubilation can be purchased from all those places, as well as from Surrender to Chance (the decant site I always use) where the smallest vial costs $3.99. In London, I’ve read that Jubilation XXV is available at Harrods, Fortnum & Mason, Les Senteurs or the Amouage boutique. In Canada, I’ve read that it’s available at The Perfume Shoppe. In Germany, at First in Fragrance. And, of course, it is available world-wide on Amouage’s own website. The website also has a “Store Locator” for about 20 countries which should, hopefully, help you find Jubilation somewhere close to you.