Oriza L. Legrand: The History, The Store & The Perfumes

When perfumistas with vast, expensive fragrance collections and tastes similar to yours urge you repeatedly to do something because “you’ll love it,” a person tends to listen. Again and again, before my Paris trip, I was told that I had to go to Oriza L. Legrand, not because I am a history fanatic, but because of the sophistication, complexity, depth and elegant luxuriousness of their perfumes.

Chypre Mousse. Source: Oriza L. Legrand.

Chypre Mousse. Source: Oriza L. Legrand.

I’m glad I listened, because I was utterly entranced. The history is fantastic, the boutique utterly adorable and filled with quirky personality, and the perfumes are lovely. In one case, so absolutely incredible that it stopped me in my tracks while on my way to buy my precious bell-jar from Serge Lutens. Those of you who know me (and my feelings about Serge Lutens) will realise that it takes a hell of a lot to make me turn around in my set journey to my perfume mecca — let alone to get distracted enough from Serge Lutens to buy another perfume, then and there, and after a mere 15 minutes!

But that is precisely what happened with Oriza L. Legrand‘s Chypre Mousse, a fragrance that I will review (along with some others from the line) in another post. The funny thing is that I had actually gone to Oriza with plans to investigate a completely different perfume, a patchouli-cognac-amber fragrance called Horizon whose lengthy list of notes had called to me like a siren song. It’s a beautiful patchouli-amber, but, in the end, it could not compare to the utterly haunting, unique loveliness that is Chypre Mousse. To me, Chypre Mousse is the damp, mossy, forest, leafy version of Serge Lutens‘ delicate floral triumph, De Profundis. My fellow blogging friend, Undina, once described De Profundis as a “homage to life,” and I think that beautiful phrase is also the ideal way to describe Chypre Mousse. I mean it quite seriously when I say that I think the perfume is a masterpiece.

Oriza logo. Source: the Oriza L. Legrand website.

Oriza logo. Source: the Oriza L. Legrand website.

I was impressed enough by Oriza L. Legrand (hereinafter just “Oriza“) that I decided to begin my coverage with a little overview of the brand. So this post will address Oriza’s history, its return to the perfume scene, and, at the very end, some of the fragrances that stood out for me. It will also focus on how the perfumes may have changed from their very original formulation. I was lucky to stumble across a superb interview with one of Oriza’s new owners in which he explains how he’s dealt with perfume formulas that go back to 1899 and the early 1900s, the tweaks he’s made in order to offer a slightly modernized version, some very famous fans of the new fragrances, and more.

In addition, I have to include some photos from my own time in the boutique. I loved the time-capsule feel of the store with its vintage posters or adverts from the early 1900s, its quirky collection of bow-ties made from vintage silk, and its brightly coloured window displays. As usual for this trip, my tiny camera wasn’t very cooperative. Nonetheless, I hope it gives you a little sense of what the Oriza boutique is like, especially if you are planning a visit to Paris. At the very end will be a discussion of some of my favorite Oriza perfumes thus far, along with their notes, and an explanation of how you can try the line for yourself.

THE HISTORY:

1720, King Louis XV, and famous beauties. Far before Guerlain, Grossmith, Creed or the like, there was Oriza L. Legrand. The brand originated with Fargeon the Elder who set up his first shop in the Louvre Palace’s central court, and who made a fragrance for the young king. It probably helped Oriza even more that Fargeon’s potions and creams were rumoured to be the secret of Ninon de Lenclosa great courtesan known for her beauty and eternal youth.

Composite of old Oriza photos and adverts, created by forevergreen.eu .  http://forevergreen.eu/a-fleur-de-peau/reliques-parfumees/

Composite of old Oriza photos and adverts, created by forevergreen.eu .
http://forevergreen.eu/a-fleur-de-peau/reliques-parfumees/

In a 2012 interview with the French blog, Flair Flair, one of Oriza’s current owners, Franck Belaiche, explains both the company’s name and what happened next:

As for the name of the house, it derives from Oryza Sativa, the latin name for rice, which was part of the cosmetics’ ingredients.

Then in 1811, Louis Legrand took over the house as he understood all the potential prestige it had. With its fragrant creations, he pushed it to its full extent. It is him who introduced the perfumes in the house although Fargeon, in his time, had created a fragrance for Louis XV, the young king.

He created the most refined, the most exquisite, the most complex things. Legrand was a true fragrance artist, like the perfumers one encounters in [Patrick Suskind’s book] Le Parfum. […][¶]

[Eventually] Oriza was one of the rare houses that provided the Courts of Russia, England, Italy and France. In France, it lasted until Napoleon 3. The house was also one of the firsts to turn its fragrances into lines of products. It has become the most natural thing now, but it wasn’t back at that time. For Déjà le Printemps, you had a perfume, a powder, make-up, soaps… You see, when I saw the industrial, powerful and innovative aspects of the house, I fell in love right away. I wanted to give it a second birth and give it its prestige back.

At the start of the 1900s, Oriza continued to enjoy success. It participated in the World Fairs, which were very big things back then and one of the rare occasions when the very best artisans, merchants, and luxury lines could present all their wares in one place. In essence, it was a sort of prestigious Olympics.In 1889, Oriza took home the Gold Medal for its perfumes but, in 1900, it received the very top honours with the Grand Prize. I’ve found a photo of the perfume which may have won and which may have been named after Prince Albert, Queen Victoria’s consort.

One of the ancient Oriza baccarat bottles, as many used to be. This one seems to be for "Violets Prince Albert" and the winner of the First Place prize at the 1900 World Fair winner. Source: lylouannephotos.blogspot.com with the original on Flickr.

One of the ancient Oriza bottles, in baccarat crystal as many used to be. The name of this one translates to “Violets Prince Albert” and it seems to be the Grand Prize winner at the 1900 World Fair. Source: lylouannephotos.blogspot.com with the photo originally from Flickr.

Then, alas, things came to a crashing halt in the 1930s, and obviously WWII didn’t help matters. The house completely died.

THE RETURN OF ORIZA L. LEGRAND:

Franck Belaiche. Source: Flair Flair.

Franck Belaiche. Source: Flair Flair.

Decades later, a perfume lover stumbled across the Oriza name while doing research in a library. It was Franck Belaiche. As he told Flair Flair in the interview linked above, his background was in the movie and television industry, but he loved perfumes. So, he bought the brand with the goal of putting it back on its feet:

I’d spotted Oriza Legrand while doing some research and reading in libraries. Soon, I was fascinated by its story and how it was a precursor of so many things. The house seemed to me like it was one of the creating actors of today’s perfumery.  […]

What did you think when you bought it? What did you want to do with it?
I wanted to make it modern while keeping its essence and soul intact. I first had to select, among the 80 fragrances that had been created, which ones were likely to be adapted, reworked from their original formulas, and still be appealing. A good number of them are not easy to wear, especially since Raynaud and the steam extraction technique gave birth to many florals. But there were also a few synthetic molecules which allowed the creation of what we would call today “orientals”. I’ve had to work with the labs to see what we could do based on the formulas and also on the juices, since I have managed to get hold of some old, full bottles. I wanted to get close to the old perfumes while making them modern, without betraying them.

So from the beginning you wanted to make these formulas contemporary? It was never about saying “This is exactly what perfume smelled like back then”?
No, and let’s face it, that would have been impossible. First because of the raw materials that we can no longer use, and also because it would have mean making sent-bon (French for smell good). Besides, although these fragrances were high quality, they correspond to a time that is not necessarily ours. With Déjà le Printemps, just like the three others, we are very close to the original, but there is this little something that makes it modern. Careful though, reworking a fragrance does not mean making it attractive to a majority. Right now, I am working on the next two perfumes, which will come out at the end of January.

The whole 2012 interview is fascinating, excellent, and really informative. I urge any of you who may be interested in the technical aspects of how ancient fragrances are brought back to life, to read it in full. It addresses everything from the work process with the laboratory in Grasse and its chemists and perfumers, to the way that perfumes have changed since the time of Louis XV, and the company’s future plans. You can also learn more about Oriza, its current ownership, and the reconstruction of its scents from the lovely Caro of Te de Violetas who interviewed Mr. Belaiche back in September of this year.

One part I found interesting in the Flair Flair interview was Mr. Belaiche’s explanation for why all the new “re-edits” of the original Oriza line pertained to its 1900-era fragrances, instead of the 1720s one. As he explains, it would not have been easy to do a tweaked version of something like Violette du Tsar, a perfume created for the Tsar of Russia. Moreover, “not a lot of people would have enjoyed it, and then starting with old perfumes didn’t seem to me like a relevant way of bringing the house back to life.” (But aren’t you dying to know what that may have smelled like?!) Clearly, Mr. Belaiche is not trying to recreate fragrances merely for the sake of nostalgia and historical curiosity. Instead, he wants to do the house proper justice by making Oriza a viable, current, commercially successful brand with a long-term future. In other words, he’s not trying to create a museum, but a living and breathing house that has a chance of success beyond just the initial curiosity factor.

The Relique d'Amour.  Source: Oriza L. Legrand website.

The Relique d’Amour. Source: Oriza L. Legrand website.

I met Mr. Belaiche when I went to the Oriza boutique, along with his business partner and fellow Oriza owner, Hugo Lambert. They were both charming and very kind, though Mr. Belaiche seemed to blink a little at the extent of my enthusiastic outbursts over the fragrances and their quality. I don’t think he’s used to someone babbling a thousand words of English a minute, mixed in with French, while sniffing everything, taking photos from every angle, suddenly stopping in their tracks to announce “Aha! Armagnac! This has aged cognac in it!” in response to one fragrance, and being the sort of whirlwind that is rather uncommon to the very restrained French. I hope he took it as the compliment that it is — there are many niche perfume houses these days, I’m extremely hard to please, and I rarely find a brand to have impressively sophisticated, high-quality, original, creative or luxurious offerings almost across the entire line.

Relique d'Amour poster. Source: Oriza L. Legrand website.

Relique d’Amour poster and perfume label. Source: Oriza L. Legrand website.

I’d like to thank Mr. Belaiche for letting me take photos of the boutique, and I can only apologise to him for my camera taking such poor photos. While I’m at it, I’d also like to thank Mr. Lambert for providing me with a small decant of the beautiful patchouli scent, Horizon, to go with my purchase, even though he had to dig up a long vial from the back. As a side note, I wish I had managed to take photos of all the vintage Oriza posters and adverts framed under glass in the store. They were fascinating, and I’m so glad the new owners have kept the brand’s aesthetic, both in terms of the feel of their boutique and their perfume’s packaging. I’m a complete sucker for Art Deco, so I love Oriza’s brightly coloured labels with the old-style, vintage fonts.

Without further ado, here are a few photos of the Oriza store on rue Saint-Augustin:

The exterior of the colourful store.

The exterior of the colourful store.

Oriza 4-B

One Oriza store window, featuring Chypre Mousse and some of its collection of vintage bowties.

One Oriza store window, featuring Chypre Mousse and some of its collection of vintage bowties.

Some of the soaps from the Oriza line.

Some of the soaps from the Oriza line, along with boxed perfumes wrapped in wonderfully old-fashioned, patterned paper.

Oriza 5 B

Part of the Oriza collection of bowties made out of vintage silk fabric.

Part of the Oriza collection of bowties made out of vintage silk fabric.

One of the bowties up close.

One of the bowties up close.

Some of the original 1900s posters and adverts for Oriza fragrances, now framed and under glass.

Some of the original 1900s posters and adverts for Oriza fragrances, now framed and under glass.

THE PERFUMES TODAY:

I think Oriza is going to go places simply because the majority of its perfumes really don’t smell like anything else that I’ve encountered. (Chypre Mousse…. oh, Chypre Mousse!!!) They have the classique feel of fragrances created in decades gone by, much like the very old Guerlains legends. It is a feel that — somehow, I don’t know how — seems miraculously untouched by the impact of IFRA. Like Sleeping Beauties put to sleep in 1900 and awakened today, the Oriza fragrances have body, layers of notes, a very rich, concentrated feel, and the elegant signature of something that is both very French and very “perfume.”

That said, I don’t think the perfumes are generally something that a novice perfumista with commercial tastes would relate to very well. These are not scents that someone used to Estée Lauder‘s Beautiful or Viktor & Rolf‘s Flowerbomb would understand. I think that perfumistas whose tastes skew towards uncomplicated, light, clean, and wispy scents would also struggle a little. None of the Oriza fragrances that I’ve tried thus far would qualify as “wispy” or simple — thank God. They’re nothing like the By Kilian‘s with their largely straightforward, basic nature, or sometimes gourmand fruitiness. They’re too purely French to be like an Amouage or a Neela Vermeire, though they sometimes share both those house’s opulent sophistication. They’re full-bodied and with a vintage feel in terms of both their potent richness, their complexity, and their sophistication. If you like the early Guerlains, the complicated originality of some Serge Lutens creations, or the sophisticated weight of Roja Dove’s fragrances, then Oriza L. Legrand will be for you.

Oriza's list of perfumes with their original date of production.

Oriza’s list of perfumes with their original date of production.

Thus far, Oriza has seven “returned” fragrances. The list of the eau de parfums with their original date of creation:

  • Relique D’Amour (1900)
  • Rêve d’Ossian (1900) -(Fragrantica gives a different debut date for Reve d’Ossian which it lists as a 1905 creation, but I’m going by what was listed in Oriza’s own shop window in Paris.)
  • Oeillet Louis XV (1909)
  • Jardins d’Armide (1909)
  • Chypre Mousse (1914) (Fragrantica incorrectly states that this one is from 1920.)
  • Déjà Le Printemps (1920)
  • Horizon (1925).
Jardins d'Armide. Source: Oriza L. Legrand website.

Jardins d’Armide. Source: Oriza L. Legrand website.

Though I haven’t finished testing the whole line yet, the ones I have loved the most thus far have been three. Chypre Mousse wins, hands down and by a landslide, as one of the most fascinating, haunting, evocative chypres I’ve smelled in ages. It is then followed with Horizon and Reve d’Ossian in a neck-and-neck position. The florals that I’ve briefly and cursorily tested thus far have sometimes smelled dated to me, though generally not in a bad way. Only one of those triggered a strongly negative reaction: Jardins d’Armide, which felt too painfully difficult and old-fashioned with its heavy powder and its soapy feel. However, my perception has to be put in the context of one who dislikes powdery scents, and who loathes anything soapy, even expensive floral soap!

So, what are the notes in some of my favorites? Oriza provides the following details for my top 3:

CHYPRE MOUSSE:

    • Top Notes tonic & balsamic: Wild mint, clary sage, wild fennel & green shoots.
    • Heart notes aromatic & flowing properties: Oakmoss, Galbanum, Angelica, fern, wild clover, Mastic & Violet leaves.
    • Backgrounds Notes mossy  & leathery: Vetiver, Pine Needles, Oak Moss, Mushroom fresh Humus, Roasted Chestnut Leather, labdanum & Balms.
Reve d'Ossian label. Source: Oriza L. Legrand.

Reve d’Ossian label. Source: Oriza L. Legrand.

REVE D’OSSIAN:

    • Top Notes: Frankincense and Pine woods.
    • Heart Notes: Cinnamon, Benzoin, Tonka Bean and Opopanax [sweet myrrh].
    • Base Notes: Tolu Balm, Sandalwood, Leather, Labdanum, Amber and Musks.
Horizon. Source: Oriza L. Legrand.

Horizon. Source: Oriza L. Legrand.

HORIZON:

    • Top Notes: Bitter orange, Tangerine Confit & Dried Rose.
    • Heart Notes: Cognac Amber, Aromatic Tobacco Leaves, Cocoa, Roasted Almonds, Old Oak & Patchouli.
    • Base Notes: Benzoin, Amber Gray [ambergris], Peat, Tabac Blond, Vanilla, Honey & Soft Leather.
Chypre Mousse. Source: Oriza L. Legrand.

Chypre Mousse. Source: Oriza L. Legrand.

One thing that I need to emphasize about many of these note lists is that I don’t think they accurately convey the real nature of the fragrances. One reason is that the perfumes are superbly blended and a bit linear, so that you often get an overall effect, rather than a detailed, distinctive sense of each of their parts. For another, something about many of these fragrances is… well, for lack of a better term, other-worldly. I’ll be honest and say that one reason why I’ve put off reviewing Chypre Mousse is that I’m not sure I could even BEGIN to describe it properly and in-depth. I’m not one who is usually at a loss for descriptors or olfactory adjectives, but Chypre Mousse may be beyond my abilities. The smell is simply like nothing I’ve encountered.

Given how many of the perfumes really are a “sum total” effect due to their seamless, fluid, often linear structure, I fear I’m merely going to have to give descriptive snippets of each. At times, my account may amount to instinctive abstractions, as in the case of Relique d’Amour:

RELIQUE D’AMOUR:

    • Top notes: Fresh Herbs, Pine.
    • Middle notes: Powdery Notes, White Lily, Pepper, Oak, Incense, Myrrh, Elemi.
    • Base notes: Musk, Moss, Waxed Wood, Woody Notes, Pepper.

Oriza describes it as “the smell of an old chapel of Cistercian abbey.” I think that gives a misleading impression of the perfume, as do the notes themselves. It is far from a dusty, cold, dark, foresty, woody, High Church olibanum/myrrh scent. To me, it’s a very complex, unusual, quite twisted take on a lily scent that actually feels like a Serge Lutens, only very old in nature. Relique d’Amour is different, original, and stands out a mile away — and it won’t be easy to summarize it in the upcoming review. [UPDATE 11/6 — You can find my reviews of the full Oriza line at the following links: Chypre Mousse, Horizon and Reve d’Ossian in one post; and the 4 remaining, largely floral fragrances in this second post.]

All in all, I think Oriza L. Legrand is a line that is definitely worth exploring. Though there are no U.S. retailers (yet), it’s easy to order directly from the company. In addition to the full bottles of the perfumes, they offer a sample set of the complete line. It’s quite inexpensive at €9 for 7 fragrances that come in 2 ml vials, thereby giving you quite a few test wearings. I think it’s well worth the minimal cost, and I believe Oriza ships the samples world-wide. If you’d like to sniff very elegant, very French, perfumed Sleeping Beauties, brought back to life after more than a century and in a largely unchanged form, give Oriza a try.  

PRACTICAL DETAILS:
WebsiteOriza L. Legrand. There is an actual e-Store that offers perfume samples. All 7 fragrances in the range are offered in 2 ml spray vials for €9. Shipping is listed as €9 extra, but a friend said he was charged only €7. The perfumes themselves are all eau de parfum in concentration, and cost €120 for 100 ml/3.4 oz. Store address: 18 rue Saint-Augustin, 75002 Paris, France. Hours: Monday – Friday: 10:00 am to 7:30 pm; Saturday: 1:00 pm to 7:30 pm. Metro: Opéra ou 4 Septembre. Phone: 01 71 93 02 34. Other vendors in Europe: For a few other French vendors, as well as one store in Sweden and one in the Netherlands, you can check Oriza Points of Sale page. The Netherlands retailer is Parfumaria.

Histoires de Parfums 1899 Ernest Hemingway

Source: Wikipedia

Source: Wikipedia

1899 is the year of Ernest Hemingway‘s birth, and also the name of the newest fragrance from Histoires de Parfums, a French niche perfume house founded by Gérald Ghislain. It is a company whose perfumes are often entitled simply with a date in history, the year in which a legendary figure was born. This fall, they tackled Ernest Hemingway. I absolutely loathe the man for his personal life and character, but I was intrigued by how his essence might be encapsulated on an olfactory level. So when I saw a bottle of 1899 while visiting Jovoy Paris, I eagerly tested it on paper. My initial impression was far from favorable, but scented strips rarely tell an accurate tale, so I asked for a sample. I thought things might change upon a proper test. They did not, in large part. While I now see more to 1899 Ernest Hemingway than I did then, I’m still not particularly enthused.

Source: Luckyscent.

Source: Luckyscent.

1899 is the creation of Gérard Ghislain, and is an eau de parfum. Histoires de Parfums’ full description for the scent, along with its notes, is as follows:

The top notes of Italian bergamot, juniper and pepper are intended to be the aperitif that sparks the conversation and awakens the palate in anticipation of the meal. Following “Papa” from Spain to Italy with Mediterranean scents that evaporate to leave place to a darker mood, where the amber and vetiver mixed is reminiscent of the waxed wood of a Cuban bar top. The exotic meets the familiar, the tropical heat is cooled off by a glass of scotch. 

Top Note: Italian bergamot, juniper, black pepper

Heart Note: Orange blossom, Florentine Iris, Cinnamon

Base Note: Vanilla, Vetiver, amber

Juniper tree needles with berries. Source: nhm.ac.uk

Juniper tree needles with berries. Source: nhm.ac.uk

1899 Hemingway opens on my skin with a cocktail of salty sea crispness and hesperidic citrus freshness. First and foremost is juniper, yielding a green, pungent, pine-y, very outdoorsy aroma. It is infused with fruits, perhaps from actual juniper berries themselves, but also with crisp, lemony bergamot. I tested 1899 three times and, on the last occasion, juicy oranges were also quite noticeable, adding a fruited, sweet touch to juniper’s foresty, green, spicy, peppered aroma. Seconds later, black pepper, green vetiver, and a touch of floral iris join the mix.

Juniper.

Juniper.

1899 Hemingway has the initial profile of a very masculine cologne, but with greater heft and less thinness in its body. It is a profile that I struggle with, if I am honest. Juniper is not something that will make me jump up and down in ecstacy, and neither do black peppercorns or iris. Still, it’s a very rugged, outdoorsy, masculine aroma and I can see why they chose it for Hemingway.

Ernest Hemingway in Switzerland, 1927. Source: Wikipedia entry for Hemingway's "Fifty Grand."

Ernest Hemingway in Switzerland, 1927. Source: Wikipedia entry for Hemingway’s “Fifty Grand.”

Five minutes in, other elements become noticeable. Hints of orange blossom flit about with a slightly bitter, dark, pungent and piquant undertone that resembles neroli more than any indolic, lush, white floral bomb. In 1899’s depths, the vanilla slowly starts to stir. Up top, the vetiver becomes much more pronounced. It’s not earthy, damp, and rooty at all. Actually, when combined with the sharp, fresh citruses and the piney, almost cedar-like aroma of juniper, the vetiver feels very green. To me, the three notes together create the mineralized accord of the vetiver in Terre d’Hermès, only with a much more Alpine feel. During his first marriage, Hemingway went often to Switzerland, and there is something of that clean, fresh, crisp mountain air in 1899. You can almost see the vast forests of Switzerland before your eyes, only these are not snowy but dotted with orange and lemon trees as well.

1899 is a very well-blended fragrance that doesn’t always develop in the exact same manner. In my three tests, some of the notes varied in strength or in the order of their appearance. Take, for example, the iris. During my first test, it was barely a factor for most of 1899’s lifespan, popping up only occasionally at the perfume’s edges but without any substantial heft whatsoever. In my second test, it was quite pronounced in the end, adding a powdery touch to the perfume’s sweet final stage. In my third one, however, the iris suddenly appeared noticeably right from the start, adding its floral coolness to the Alpine meadows. Another note that seemed to vary in its character was the orange blossom which consistently seemed more fruited than floral, except the first time around when it manifested itself in both ways.

Abstract Green Fantasy by Bruno Paolo Benedetti. Source: imagesinactions.photoshelter.com

Abstract Green Fantasy by Bruno Paolo Benedetti. Source: imagesinactions.photoshelter.com

Nonetheless, 1899 does have some uniform aspects to its development. About 10 minutes in, the fragrance turns warmer and starts to lose its cologne-like sharpness. A touch of cinnamon appears, the amber awakens from its slumber, and the vanilla starts its slow rise to the surface. Warmth and sweetness slowly start to creep over 1899, like a wave inching up a sandy beach. The amber, vanilla and cinnamon may not be noticeable in any profound, individual way, but they have an indirect effect on the other notes. They make the orange blossom lose some of its piquant, bitter, neroli-like undertone, and soften the sharpness of the juniper, while adding a touch of spice. At times, the overall effect is almost like Viktor & Rolf‘s Spicebomb, but not quite.    

Suddenly, 25 minutes in, the warm notes flood the surface and 1899 changes into a much different fragrance. Gone is the purely cologne-like scent with its crisp, citrus, woody, masculine profile. Now, there are oriental and floral touches. First up is the orange blossom which stops feeling purely like a ripe, juicy, sweet fruit, and more like the actual white flower. It adds a sensuous touch to Hemingway’s face, like a warm, seductive caress across his unshaved whiskers redolent of his woody, piney, vetiver, lemon aftershave. While the main note remains the peppery, spicy juniper, it’s now been infused with cinnamon and amber as well.

Ernest Hemingway with a bull in Spain in 1927. Source: middletontimes.com

Ernest Hemingway with a bull in Spain in 1927. Source: middletontimes.com

1899 Hemingway’s shift is complete at the 40-minute mark when the vanilla bursts onto the scene like a white bull running into a Pamplona arena. From Switzerland, we’ve suddenly landed in Spain where Hemingway spent so much time in the 1930s. The land of Seville oranges, orange blossoms, groves of green, dry warmth, and languid sensuality — it’s all here, under the top layer of rugged, outdoorsy juniper-lemon cologne. I know Histoires de Parfums gives the perfume’s geographic trajectory as Spain to Italy to Cuba, but I’m sticking with Switzerland to Spain, with crisp Alpine forests taking on a more Mediterranean sensual warmth. I have to say, I find the olfactory symbolism quite impressive on an intellectual level.

Source: wallsave.com

Source: wallsave.com

I just wish I liked the actual smell. For me, the opening was too much like cologne, but uninteresting cologne. The juniper was too sharp and turpentine-like at times, and didn’t even have the appeal of a gin-and-tonic. I liked even less 1899’s new combination of vanilla with crushed juniper needles, trailed closely by cinnamon, then by orange blossoms, oranges, lemons and amber. Honestly, it made me feel queasy, each and every time. Something about the combination felt cloying in its sweetness, somewhat odd in its polar opposite parts, and simply not appealing at the end of the day. Perhaps I’m simply not a fan of juniper mixed with vanilla, gooey oranges, unctuous orange blossoms, and cinnamon. It is the main profile of 1899 Hemingway for hours and hours, and I really wanted it to stop.

Vanilla powder and essence. Source: food.ninemsn.com.au

Vanilla powder and essence. Source: food.ninemsn.com.au

1899 Hemingway brought to mind two other Histoires de Parfums’ scents, but for very different reasons. Like many from the line, the fragrance is not revolutionary or edgy, but has a gracefulness about it — regardless of whether you like the notes or not. Like its siblings, 1899 is potent at the start, while also being incredibly airy in weight and very well blended. In that way, it resembles Ambre 114. Yet, at its core, 1899 is thematically quite close to 1725 Casanova in its transition from masculine to soft, unisex, and almost gourmand in nature. It’s that powerful vanillic base that both fragrances share, after a very crisp start. However, 1899 is significantly more masculine in my opinion, even at its end, thanks to the woody juniper. 1725 Casanova is smoother, more truly unisex with its lavender, more gourmand at its base, and much better balanced in my opinion. It never felt cloying, or a war of extreme, opposite notes.

That brings me to what may be my fundamental issue with 1899 Hemingway: it doesn’t know who it wants to be. It took me a while (and three tests) to suddenly realise that the perfume is trying to be all things to all people. It straddles so many different genres: masculine cologne, oriental, woody outdoorsy, gourmand, and many hybrid versions thereof. But it can’t seem to make up its mind. I don’t have a problem with the fact that Histoires de Parfums has made a fragrance with a commercial, mainstream character — some people on Fragrantica think that 1899 is like Spicebomb — but I struggle with the perfume’s fragmented, confused identity. Perhaps that makes it very Hemingway after all; the writer was known to be a complex set of contradictions with a highly insecure, sometimes utterly neurotic side. (I am trying so, so hard to be polite about the man!)

Getting back to the perfume’s development, there really isn’t a lot more to say. Until its end, 1899 remains a scent that is primarily vanilla, juniper and some form of orange (or orange blossom) infused with a hint of cinnamon, all atop an amber base. At the 1.5 hour mark, its sillage drops, the perfume feels thinner, its edges blur, and the notes are not easily separable in a distinct, individual way. Three hours in, 1899 hovers just barely atop the skin. The sillage isn’t impressive as a whole with 1899 unless you apply a lot. Eventually, 1899 Hemingway fades away in some sort of sweetness and with an average lifespan of about 7.5 hours.

"Shades of Leaves," abstract photography by Bruno Paolo Benedetti. Source: http://imagesinactions.photoshelter.com/gallery-image/abstract-impressionist-photography/G0000LzIQxYEISEo/I0000rdtpLoFmVPU

“Shades of Leaves,” abstract photography by Bruno Paolo Benedetti. Source: http://imagesinactions.photoshelter.com/gallery-image/abstract-impressionist-photography/G0000LzIQxYEISEo/I0000rdtpLoFmVPU

The very end, however, seems to differ in terms of its olfactory specifics from wearing to wearing, perhaps as a result of the quantity applied. In one test, using 3 average sprays from the small atomizer, 1899 ended just after 7 hours in a blur of woody, juniper and vanilla. In another test, using 2 tiny sprays, it took a mere 6 hours for 1899 to die, ending in a powdery, floral, iris-y vanilla blur. In my last test, using 4 big sprays, 1899 lasted longer, just under 9 hours, before fading away with orange-y sweetness and nothing else. The atomizer’s hole is very small, so the quantity applied is probably much smaller than from an actual bottle. It would probably range between 1.5 big smears from a dab vial to about 4 very small, narrow ones.

1899 Ernest Hemingway is too new for there to be comparative reviews that I can show you. The fragrance’s Basenotes entry (on the old Huddler Archive) doesn’t have any comments from those who have tried it. Fragrantica‘s early discussion thus far seems to focus on the extent to which it is like Spicebomb. Some think it’s a much better version. One person (“deadidol“) thinks 1899 Hemingway is well-done, but largely a bore. I agree with parts of his assessment:

More often than not, this brand misses the mark for me, and Hemingway’s a bit of a snooze. When HdP step outside they box, they truly innovate, but too many of their scents strike me as pleasant, run-of-the-mill affairs that are solid value for money, but aren’t contributing anything new. This is a mildly boozy oriental with a powdery iris note and a hefty amount of spices. There are some floral undertones that are met with a dry fruit note to spin the scent as opulent, but it’s linear and doesn’t really do anything to distinguish itself from the more powdery offerings of Dior, ByKilian etc. Also, the connection to Hemingway is a total mystery as there’s nothing rugged, troublesome or even narratalogical at work here, and it’s certainly not very masculine or virile. With that said, it’s a practical addition to the line as it’s big and amiable, bearing notable similarities to Bois d’Argent, but it’s not going to have much appeal for those who are hoping for another Petroleum, Marquis de Sade, Ambrarem, or Ambre 114. Durable and great value (another one of HdP’s strong points), but ultimately too pleasant, too powdery, and too prosaic.

I think 1899 Hemingway is much more rugged and outdoorsy than he does, but I do agree that the fragrance is merely a pleasant, “run-of-the-mill” scent with some “amiable” features. Just how amiable will depend on what you think of the central juniper note, and its interaction with the vanilla and spices. It’s not my cup of tea.

Nonetheless, I have to agree with another Fragrantica commentator in giving kudos to Histoires de Parfum for avoiding the usual, traditional clichés about Hemingway. It would have been all too easy to make a fragrance centered on cigars and rum. And, in my opinion, the company has actually succeeded in encapsulating parts of Hemingway’s life and contradictory character. They’ve created a perfectly pleasant fragrance that will probably be very sexy on some men’s skin. Unfortunately, I find it hard to sum up enthusiasm for more than that.

DETAILS:
Cost & Availability: 1899 Hemingway is an Eau de Parfum that comes in two sizes: 2.0 oz/60 ml for $125 or €87; or 4 oz/120 ml for $205 or €145. (Further decant or mini-sized options are below). Both full bottle sizes are available on the Histoires de Parfums website, which also has a fantastic sample program (6 samples of your choice) whose $20 price goes towards the purchase of a large 4 oz. bottle. Further details are available here as to how the process works. Shipping is free for all orders anywhere in the world for purchases over $130; below that, there is a $10 shipping fee. In the U.S.: 1899 Hemingway is available from Luckyscent in both sizes, along with samples. BeautyHabit also offers both sizes of 1899. The Perfume Shoppe (which has a Canadian division) sells 14 ml decants of 1725 for $36. Outside the U.S.: In the UK, you can find 1899 Hemingway at the Grooming Clinic for GBP £124 for 120 ml. Roullier-White in London carries some of the HdP line, but I didn’t see Hemingway on their website. For the rest of Europe, you can find it at Jovoy Paris for €87 or €145, depending on size, or at First in Fragrance which only has the larger 100 ml bottle of Hemingway at €145. For all other countries, Histoires de Parfums vast Store Locator lists retailers from South Africa to the Netherlands, Sweden and Kuwait. Samples: You can find samples at a number of the retailers linked to above. Surrender to Chance doesn’t yet carry the fragrance as it is too new, but you can order from Luckyscent in the meantime.

Puredistance Black: Shades of Purple & Pink

The night is dark, and full of terrors.”

Source: Puredistance.

Source: Puredistance.

That is one my favorite quotes from the television series, Game of Thrones, and I often come up with fun variations for different occasions. It’s a line which sticks in my head, so I wasn’t surprised when it popped back up just before I began testing Black, the new, about-to-be-released fragrance from one of my favorite perfume houses, Puredistance. The luxury brand talks about how the scent was inspired by “the concept of black,” and about how it is a “mysterious fragrance that stays in the shadow, giving away – only every now and then – part of its nature.”

Upon reading that part of the press release, and seeing the image sent by the company, all I could think of was, “the night is dark (black), and full of luxury.” Well, not quite. As it turns out, Black is indeed an extremely luxurious fragrance that smells very expensive, but I found it to be as purple and pink as humanly possible. At one point, it evoked fluffy pink clouds, and I almost expected a chubby cherub to be sitting on one and offering me turkish delight. For me, “Black” is the absolute furthest thing from its name, and is not my personal cup of tea. It’s not a bad fragrance by any means — in fact, it’s well done and clearly emanates luxury — but we all have subjective tastes or things that we struggle with, and I struggled quite a bit with Black.  

Black in the 17.5 travel flacon. Source: Puredistance.

Black in the 17.5 travel flacon. Source: Puredistance.

Like all of Puredistance’s fragrances, Black was created by a master perfumer, in this case, Antoine Lie, and is the very highest perfume concentration, an extrait de parfum. Black clocks in at 25% perfume oil, a figure that is surpassed only by Puredistance’s exquisite floral, Opardu (which has 32%). Black will be released at the start of December, and is described as follows:

Puredistance Black is an understated elegant and mysteriously charming perfume inspired by the concept of BLACK; a concept that for centuries has been associated with secrets, mystery and style.

Puredistance BLACK is created in Paris by the famous French Perfumer Antoine Lie based on a concept of Puredistance founder Jan Ewoud Vos. The essence of the concept was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way – without shouting. A mysterious fragrance that stays in the shadow, giving away – only every now and then – part of its nature.

Black in bottle, non-travel form.

Black in the regular, non-travel, bottle form.

As part of the whole concept of mysterious shadows, Puredistance wants you to treasure the “beauty of the unknown,” and merely describes the scent as one that is more “masculine and oriental” than Puredistance “I.” The company is keeping secret Black’s perfume notes, saying only that you should “Envision, Smell, Feel. Don’t analyse.” If you’re a regular reader, you all know how well I manage not to analyse things…. It’s hopeless. I was incapable of just smelling, feeling, letting go and not analysing with the uber-luxury brand, JAR, and it’s not possible here, either. It simply is not my personality or forte in life, given my obsessiveness with both facts and details. 

So, based on what I smelled, let me give you my guess of the notes in Puredistance Black:

Ginger, cardamom, absinthe wood (wormwood), saffron, rose, patchouli, myrrh, opoponax (sweet myrrh), amber, sandalwood (not from Mysore), and benzoin.

What I’m less absolutely certain of is the possible inclusion of oud, a tiny touch of elemi wood or guaiac as an additional source of woody smoke, and a drop of vanilla. It’s extremely possible, but I wouldn’t bet my life on it.

Cardamom. Source: www.kitchenheadquarters.org

Cardamom. Source: www.kitchenheadquarters.org

Puredistance Black opens on my skin with a blast of cardamom, immediately followed by ginger, amber, absinthe wood, incense, saffron, patchouli, and a whisper of rose. There is a balanced sweetness, a suggestion of sandalwood, and a saffron that is neither buttery nor hot, but wonderfully spicy. The ginger adds a lovely, fresh, piquant bite that works beautifully with the sweeter notes and the woodsy notes.

Speaking of the latter, I guessed absinthe (or wormwood) for a few reasons. First, even before I tested the perfume and simply upon taking the vial out of its white, satin pouch, I was hit by an extremely strong blast of oud-like woodiness that was herbal, spicy, and green — too much so to be real agarwood. It was also extremely similar in smell to the wood note in Amouage‘s Fate Man, a fragrance that officially includes wormwood. On the skin, the woodsy notes was surprisingly less dominant and forceful than what was wafting out of the vial, but it felt even less than complete, total agarwood in nature. Absinthe shares a few cursory, initial similarities with oud, so that’s what I’m going on.

purple smokeThe initial opening of Black in the first two minutes is lovely, but then, my nemesis takes over: purple, fruited patchouli. For all that I love black/brown patchouli, I despise the purple kind that is ubiquitous and everywhere in modern perfumery. A friend asked me the difference the other day, and I think my explanation may help some other people too.

For me, traditional (and rather 1980s) patchouli is brown/black in hue, with chewy undertones of sweet amber, spice, leather, wood, and incense smoke. The current, modern version of patchouli is purple in hue because it’s fruity, syrupy, jammy, incredibly sweet, and with grape and berry undertones. The very original type of patchouli is the 1970s, hippie kind that is really, really black, dirty patchouli and that people describe as a “head shop” scent. Some examples of fragrances with a strong purple patchouli note would be: almost every commercial, department store perfume containing “patchouli,” Marc JacobsLola, Chanel‘s Coco Noir, Le Labo‘s Ylang 49, Frederic Malle‘s Portrait of a Lady, and, now, alas, Puredistance Black. An example of black/brown, more traditional patchouli would be something like Profumum Roma‘s Patchouly, Serge LutensBorneo 1834, Chanel‘s Coromandel, or Reminiscence‘s Patchouli. It’s not a long list at all because that sort of patchouli is incredibly uncommon nowadays.

Source: Tasty Yummies blog. (Link to website embedded within photo. For recipe for Concord grape jam, click on photo.)

Source: Tasty Yummies blog. (Link to website embedded within photo. For recipe for Concord grape jam, click on photo.)

I spent all this time outlining the specific smell and nature of purple, “fruit-chouli” because it is the heart of soul of how Puredistance Black manifests itself on my skin. No less than three minutes into the perfume’s development, the saffron-oud blast takes on an almost grape-y, berry, jammy overtone that is incredibly sweet. Five minutes in, I feel as though I’ve been covered by fruit syrup. Twenty minutes in, I feel as though I’ve been transformed into a berry tart with unctuous, cloyingly sweet, fruited, purple Smucker’s jam, then sprinkled with rose petals and a dusting of saffron. I have to be honest, I lost my appetite — and I hadn’t eaten in over 12 hours.

I wish there were a substantial counter-balance to the deluge of fruit-chouli in the opening hour. There is a herbal, woody note that flitters about like a tiny hummingbird, but it’s far, far underneath, and wholly unable to compete with the grape-y, berry onslaught that is stomping over my arm like a Panzer unit in full fury. I know my skin tends to amplify base notes, but this is a bit ridiculous. I think sadly back to that absolutely lovely opening with its spicy, gingered, slightly herbal, ambered woodiness, but it’s gone, smothered by unctuous, purple, saffron-rose-infused molasses. Even the absinthe gasps for air, then retreats to the corner to hide its head.

"Purple Velvet Gold Flakes" by *Will3style at Deviantart.com. http://will3style.deviantart.com/art/Purple-Velvet-Gold-Flakes-258099755

“Purple Velvet Gold Flakes” by *Will3style at Deviantart.com. http://will3style.deviantart.com/art/Purple-Velvet-Gold-Flakes-258099755

There is no salvation in low sillage, either. That promised description of a wispy perfume that “stays in the shadow”? Ha! Black’s opening is strong and potent, with significant sillage, wafting in a purple cloud almost a foot around me. I normally would be thrilled, but the fruit-chouli is starting to crush my spirit. For a whole hour, I’m drenched by jammy, grape-berry molasses, that is just lightly infused by particles of saffron-infused rose, incense, absinthe wood, and honeyed amber. The ginger is no longer noticeable, and neither is the cardamom.

Source: hdwallpaperplace.com

Source: hdwallpaperplace.com

It was with enormous relief that things start to slowly — very slowly — improve at the end of the first hour. The Smucker’s patchouli jam lessens fractionally, allowing the rose to finally come out properly from its gooey purple shadow. The rose is sweet, just slightly dewy, and pink in visuals. With each passing moment during the second hour, it takes on a weight of its own, and starts to diffuse the fruitedness of the perfume. The woody notes and light incense are also more noticeable, though they’re largely blended into the greater whole.

Rose-flavoured Turkish Delight.

Rose-flavoured Turkish Delight.

By the start of the third hour, Puredistance Black’s purple hues have turned into a gorgeous shade of pink. The perfume wafts about 2 inches above the skin, and has a soft, creamy texture like a fluffy cloud of saffron-rose. In fact, Black takes on a Turkish Delight, or loukhoum quality, though without any of the sugared powderiness often associated with that confection. The patchouli remains, but it is quite mild as compared to its original, completely nuclear blast. Instead, it merely adds to the loukhoum association with a soft touch of grape. It actually works perfectly and brilliantly now. The absinthe wormwood and touch of incense lurk in the shadows, leaving an image that is primarily that of a pink, fluffy, creamy cloud. I almost expect to see a pink-cheeked cherub sitting on one of them.

I mean it quite sincerely when I saw that I enjoyed this phase of Black. I really did. It reminded me of a significantly richer, creamier, more luxurious version of the drydown phase of Tom Ford‘s Noir de Noir. There, the syrupy, very baroque rose with saffron, truffle earthiness, and the merest, speckled touch of oud also turned into a loukhoum confection in its final stage, but there are big difference. Noir de Noir was much thinner at that point than Black, had an almost violet-y touch, and, more to the point, was extremely powdered in nature. I wasn’t particularly fond of the violet, vanillic powder of the drydown, and I’m relieved that Puredistance Black has none of it at this stage.

Source: 8tracks.com

Source: 8tracks.com

Even better, Black is infinitely deeper, smoother, richer, creamier, and more opulent. The perfume is fluffy, but rich; sweet but not excessive; and an utterly beautiful, creamy, deep, pink rose with just the right amount of fruited patchouli. There is also the very necessary touch of woodiness which Noir de Noir lacked in its drydown, adding a balance to the floral sweetness. Here, the woody element has the faintest flicker of herbaceousness, but, more importantly, a creamy smoothness that makes me wonder if there is generic, Australian sandalwood or cashmeran underneath.

Black remains as this lovely mix for a few hours with only minor alterations. For example, at the start of the fifth hour, the perfume drops to lie just barely above the skin. The herbal absinthe wood that continues to hide behind the floral loukhoum changes in strength, fluctuating from mild to weak on the overall scale of things. And there is a growing hint of something anisic that is rising to the surface.

At the 6.5 hour mark, however, Black begins to transform. It takes on a licorice undertone and slight whiteness which makes me think that it must have myrrh. It is a note which is known to display an anisic, herbal facet, in addition to a slightly churchy, cold, white, incense note. The latter is extremely subtle in Black, but it’s there as well. At the same time, there also is a flickering shade of something honeyed which resembles very much sweet myrrh or opoponax. In addition, Black is starting to show a slightly vanillic powderiness that makes me suspect the presence of benzoin. In its final change, the perfume has turned into a gauzy veil that sits right on the skin, though it is still easily noticeable and potent when sniffed up close.

"Pink abstract" by Montserrat Lopez Ortiz via fineartamerica.com

“Pink abstract,” painting by Montserrat Lopez Ortiz via fineartamerica.com

Black still smells of a floral confection first and foremost, but the newcomers become increasingly noticeable. And, in all honesty, I’m not completely thrilled by the overall effect. There is a cloying undertone to the rose Turkish delight when combined with the anisic, slightly cold, white incense-y myrrh, the sweet myrrh, and the vanillic powder. It’s not helped by a new spiciness that faintly resembles All-Spice powder and/or star anise. In small doses and for a short period of time, the sum total is perfectly fine, but Black stays this way for hours on end. I found it a little fatiguing, if truth be told.

In its very final stage, starting at the 9th hour, Black turns into a whisper of sweet vanillic powder with rose, a vague blur of myrrh, a flicker of abstract woodiness, and an odd underlying tinge of sourness. It’s all a shadow of its former self, coating the skin like the sheerest, thinnest glaze. Black finally fades away about 14 hours from the start with four squirts from the small sample, and 15.25 hours with 5 medium sprays. (Note: My sample atomizer didn’t release the same amount as would be available from a regular bottle as it had a very small hole and a wonky release, so the quantity applied was not as large as those numbers may suggest. It would really be the equivalent of 3 small-to-medium smears from a dab vial, and 4 large ones.)

I tested Black twice, and I’m afraid I wasn’t very enamoured on either occasion. I don’t mind the middle phase, but I wasn’t crazy about the last one. And there aren’t words whatsoever to describe my reaction to the opening hour. As I said, I thought Black significantly and substantially improved at the start of the second hour, but the first one was rough.

Yet, it’s important to put my comments into context: I absolutely loathe purple, fruited patchouli. I try to grit my teeth and get over it when the note is minor, but when it is significant, substantial, and potent, then I simply can’t bear it. I don’t think others have quite the intensity of my reaction to fruit-chouli, which isn’t helped by having a skin chemistry that amplifies the note. In short, my reaction is very subjective and personal to me.

It’s also a reaction that is not even remotely common to others who have tested perfume. Black has generally been greeted with uniform admiration and liking, even by those who usually share my perfume tastes and skin chemistry. Take, for example, The Non-Blonde who writes, in part:

Puredistance is stepping into unexpected new territory with Black, a dark and romantic fragrance created by perfumer Antoine Lei[.] … Black [is] an oriental with an edge that could have come straight out of the labs at Amouage.  […]

Puredistance Black holds my interest from the very first second. A medicinal camphoric note there that lets you know that the raw materials here are real and uncompromising. Soon it becomes honeyed and steeped in booze, making the maybe-oud go down easily and deliciously. Perfumes of this kind, from Amouage to By Kilian often use their sillage to assert themselves as luxury. Not here, though, and as the press materials stress– this is a feature, not a bug. And I have to say that I love it. Black is not exactly a skin scent but it lives and thrives on skin level;  the emotional storm is very much there, manifesting itself for one’s own personal pleasure for a full day and night, just without broadcasting it to the world.

My reaction was also different from those who did detect the patchouli, but had a completely different perception of its nature. In a gushing rave, The Perfume Shrine described Black as follows:

a quasi-brutal opening with a tangy citric fruitiness allied to the darkest, earthiest patchouli possible, like snails coming out of the bush in the dusk, but the cloak of the night soon mollifies it with a woody cluster of honeyed plummy-cedar notes reminiscent of the Lutens canon and a “suede” orientalism. The sweet melange is also reminiscent of pipe tobacco, laced with a boozy aftertaste that lingers. (I hypothesize smoky cypriol/cyperus and vetiver should be featured too). Chewy, a meat course for non vegetarians. […]

Puredistance Black reminds me of the darkness and weirdness factor of Goutal’s Un Parfum Cheri, par Camille, fueled by an intense Indonesian patchouli grade replete with all its earthy chocolate and darkness “dirty” facets. […] Black would be also liked by those who appreciate Borneo 1834 and Bois de Violette or by oudh and tobacco fragrances fans, as the bittersweet oriental feel would appeal.

I’ve tested both the Lutens fragrances that she mentions, and I see absolutely no similarity between the patchouli in Borneo 1834 and Black. Not even remotely. As for Bois de Violette, I don’t think mere fruited sweetness with wood is enough to make the perfumes comparable in style. Clearly, we have very different skin and skin chemistry.

Patchouli — of any kind — isn’t mentioned at all by two bloggers with whom I generally have very similar perfume opinions, as well as perfume tastes. Take the lovely Caro of Te de Violetas who writes:

The initial impression is one of chaos: its fiery opening smolders with notes of chili pepper, cinnamon, and green cardamom, soon overlapped by the bitterness of saffron and absinthe. A smoky touch of oud dominates the blend for a while and brands its character. I am not especially devout of oud but the effect here is restrained and it suffices to cast a veil of mystery. The whole effect is opaque but lightweight and refined. As I near my nose to my wrist, I can’t shake from my head images of Bogart and Bacall. The progression is as smooth as velvet. As it turns softer, well into the drydown, vanillatobacco and tonka ensure a plushy sweetness but the darkness never completely fades away.

As a woman, I can wear Black more comfortably than the rugged M, but I still prefer to smell this on a beloved man or on a handsome stranger.

The Scented Hound also never mentions patchouli, though parts of his experience sound to me as though they involved both absinthe wood and myrrh:

WHAT I SMELL:  Black opens with a sweet and deep incense and smoky accord.  I want to say there’s some bergamot and what seems to be a bit of floraled honey mixed with the smokiness.  That initial smokiness breaks away somewhat to reveal this almost butter like creamy light almond.  But as soon as I notice that, the incense starts to waft up from the bottom again, this time with what seems to be a bit of sueded leather. There’s a bit of sour that makes an appearance that doesn’t detract, but like the smoke and incense, seems to pop in and out.  After around 15 minutes it seems like there is a bit of peppered metallic that makes an appearance.  Again, it comes and goes like all of the other notes which seem to intermix seamlessly without one note dominating.  In the end you’re left with a very light, close to the skin, smooth and elegant slightly woody incensed perfume.

As all of this should make clear, Puredistance Black is different things to different people. All these reviews are dissimilar, though mine seems to veer furthest outside any common thread.

So, the bottom line is that you should try Black for yourself, and make up your mind. If, by chance you generally share similarities with my type of skin and perfume taste, don’t be put off by my review. For example, if you love Tom Ford’s Noir de Noir, or if you would like an even richer version of its drydown, you absolutely should consider Puredistance Black. I will only caution you on one thing: if you’re expecting another, darker, woodier version of Puredistance’s absolutely spectacular “M,” then you will be disappointed. They are nothing alike — and every reviewer who mentions “M” is absolutely consistent on that point.

Perhaps that is small part of why I struggled with Black. M happens to be one of my all-time favorite (modern) fragrances, an absolutely magnificent marvel that is in my Top Ten, and which I would bathe in, if it were possible. The chypre-oriental-leather-amber mix is also the perfect representation of my perfume tastes. I don’t do well with sweetness, and Black turned into a very extreme, very pink example of that. If I had experienced something actually black in hue, with smoky, woody, dark Orientalism, then I suspect M might have had some stiff competition. As it is, I’m afraid it doesn’t.

DISCLOSURE: My small vial of Black was provided courtesy of Puredistance. That did not impact this review. I do not do paid reviews, my opinions are my own, and my first obligation is to my readers.

DETAILS:
Cost & Availability: Black is an extrait de parfum concentration (the highest), will officially debut in December 2013, and will be available in a variety of different sizes on the Puredistance website. Its European retail price will be as follows: €165 for the 17.5 ml travel spray, €275 euro for 60 ml (about 2.1 oz), and €490 euro for the 100 ml/3.4 oz bottle. The American prices are, respectively: $198, $330, and $590. Until its official release, samples of Black are being temporarily offered as part of a promotional special from Puredistance (at the website linked up above). The promotion involves: 2 x 2ml vials of the Extrait for $39 or €29, with free shipping. Retailers: Upon its release, Black will be offered at the usual Puredistance retailers which include: Luckyscent and MinNY in the US; Jovoy in Paris; and London’s Roja Dove’s Haute Parfumerie division on the 5th floor of Harrods. You can already pre-order at Luckyscent. For all other countries, you can use Puredistance’s Store Locator which lists retailers from Australia and New Zealand to Austria and Russia. I will try to remember to update this post later with more direct links, as well as links to sample sites like Surrender to Chance which normally offers Puredistance fragrances in vials that you can buy for testing.

Exclusive: An Interview with Serge Lutens

I was recently granted the enormous honour and privilege of interviewing Serge Lutens. He was not in Paris during what had originally been intended to be a short stay on my part, so he kindly offered me a written interview. I cannot express my gratitude enough; even for someone as verbose as myself, there are truly no words to adequately express my appreciation, and how excited I was to receive the news.

Serge Lutens at his Marrakesh villa. Photo, courtesy of Shiseido and Serge Lutens.

Serge Lutens at his Marrakesh villa. Photo, courtesy of Serge Lutens and Shiseido, France.

Continue reading