Stéphane Humbert Lucas 777 Qom Chilom: Red Ash

Source: pinterest

Source: pinterest

An ancient Persian mosque in Qom, replete with the smell of cedar. A man dressed in the colours of the dry desert sits next to a woman veiled in crimson. They sip cherry wine served in cups made of cedar and latex. The desert wind blows a fine mist of clean oud into swirls of black rubbered smoke and white, sweetened, heliotrope powder. The sour tartness of rubied cherries lies against the white of fresh almonds and the silky creamy of vanilla. Then, the desert wind blows its dry breath again, and the images change, turning into a vista of cream, powder, dry woods, and softness. It’s the story of contrasts — light and dark, masculine and feminine, harsh blackness and soft sweetness, all tinged with cherried ash. Is it a tale from Le Rouge et Le Noir by Stendhal? No, it is the Persian fabric of Qom Chilom by Stéphane Humbert Lucas.

Stéphane Humbert Lucas. Source: SHL 777 Facebook page.

Stéphane Humbert Lucas. Source: SHL 777 Facebook page.

Qom Chilom is a 2014 parfum extrait released by the fledgling Paris niche house, Stéphane Humbert Lucas 777 (hereinafter just referred to as “SHL 777“). It bears the name of its founder, a man who has been working in the perfume industry for a while, most recently as the in-house perfumer for SoOud and Nez à Nez. Mr. Lucas launched his new SHL 777 brand in 2013 with 7 fragrances, all of which are inspired by the Orient and their style of perfumery. This year, just a few weeks ago in fact, he released several new scents, one of which is Qom Chilom.

The 777 line. Source: Stephane Humbert Lucas.

The 777 line. Source: Stéphane Humbert Lucas.

Up to now, the perfumes were exclusive to Europe and Middle Eastern, but there is excellent news. The complete SHL 777 line will be coming to America in a few weeks, including the new releases like Qom Chilom. They will be carried at Luckyscent and Osswald NYC. Monsieur Lucas kindly and graciously sent me samples of his entire collection, and I will be going through them, one by one, over the next 10 days so that you will be well prepared when the fragrances hits the stores. Today, we travel to Persia, but soon after that will be the fantastic amber, O Hira (which blew my socks off), the smoky new Oud 777, the gourmand Une Nuit à Doha, and the superb Black Gemstone which was love at first sniff for me.

Qom Chilom. Source: Sagma Corporation.

Qom Chilom. Source: Sagma Corporation.

Qom Chilom was inspired by the ancient mosque city of Qom in Persia and the narguile smoke pipes of the Orient. Like the rest of the SHL 777 line, Qom Chilom is a pure parfum or extrait in concentration with more than 20% perfume oils. (I believe the precise number may be 24%.) The perfume is about to be released, so there isn’t a lot of information out there about it and Stéphane Humbert Lucas’s website is currently under construction.

Source: Stéphane Humbert Lucas.

Source: Stéphane Humbert Lucas.

However, he wrote to me about the perfume and its notes. For example, the plume on the red-lacquered bottle is meant to symbolise the Imperial Peacock Throne of the shahs, while the perfume’s aromatic woodiness (and subtle smokiness) seeks to evoke the ancient rites of the past. At the heart of Qom Chilom is the concept and colour palette of “red ash” or “rouge cendré”: woodiness infused with cherries and turned quietly to ash. 

According to Monsieur Lucas, Qom Chilom’s notes include:

Morello cherry – Bigarreau cherry – Raspberry

Heliotrope – Imperial Almond – Iris – Blue Cedar

Patchouly – Oud – Teak – Barks – Latex – Vanilla absolute – Musk



Qom Chilom opens on my skin with a burst of Morello sour cherries whose bright, unsweetened tartness is thoroughly infused with black rubber latex, then misted with a clean oud. There is a definite medicinal note that swirls all around, and, for the life of me, I cannot pinpoint its source. It is probably the cedar which feels very green, since the oud seems too clean to my nose. On the other hand, it might be the patchouli which took me two tests to detect behind all the woody notes. It is hidden almost out of sight, fully overshadowed of the strong cedar and latex, but its brief, muted presence also translates as green and camphorous.



Whatever the precise cause of the medicinal aroma, there is absolutely no doubt what the overall effect smells like on my skin: cherry cough drops. It’s a distinctive smell that was instantly recognizable, wafting a camphorousness that almost verged on cherry eucalyptus at times. Definite flecks of greenness are interspersed throughout the ruby and black colour palette, which seems to exclude the oud as being the cause. It might be the patchouli but, honestly, that note is virtually nonexistent on my skin.

What is interesting is the black part of the perfume. Initially, for a fleeting moment, the latex conveyed the smell of tires burning on hot asphalt, before transitioning into smokiness. At times, there is almost textural rubberiness to the note, but it primarily smells like a harsh, rough sort of black smoke.

Source: Wikicommons.

Source: Wikicommons.

Qom Chilom’s blackness is masculine but it is soon tamed by softer, sweeter notes. There is an absolutely lovely touch of raw almonds that really took me back to my childhood. Every summer, I would get bags and bags of raw almonds, crack open the green, fuzzy pods, and suck on the white treasures within. It’s been years since I’ve smelled anything similar or been so transported, but Qom Chilom has that same delicate greenness and liquidy nuttiness. Alas for me, the note is subtle, quite muted, and hardly lasts.

Croissant au amandesThe first time I tested Qom Chilom, there was also a whisper of heliotrope at the start. It combined with the raw almonds and an unexpected sudden pop of butteriness to create the distinct impression of an almond pastry. To be precise, almonds croissants covered with bright, fresh, very tart cherries, a dose of cherry cough drops, a rubbery smoke, and a lot of cedar. It was a really unusual combination, one that I’ve never encountered before, but it lasted only a few minutes at most.

Much more noticeable, however, is the vanilla which appeared consistently in both my tests less than 5 minutes into Qom Chilom’s development. At first, it is only a soft flicker of creaminess in the base, but it rise to the surface less than 20 minutes in and coats the rubberized, dry, cherried woods with smooth sweetness.



There is an oddly teasing aspect to Qom Chilom that I’ve noticed, the notes not only dance about coyly, going back and forth, but several of them also seem to morph and alter character every few minutes. At first, I thought I was merely imagining it, but, no, it happens repeatedly during the first 20 minutes and it also occurred during both my tests. One minute, the almonds smell fresh and raw, cool and liquidy. Almost the very next moment, the note is replaced by buttered croissants aux amandes. Then it vanishes entirely.

Same story with the latex. First, it smells like burnt tires; two minutes later, it is harsh black smoke; and five minutes after that, it is harsh smoke infused with creamy vanilla. Then, it seems to melt into the background, replaced by the medicinal, cherry cough drops. But, just when I think it’s gone, the actual rubber roars back, waves a black-clad arm hello, before swirling back into the background mists. Everything is constantly popping in and out, changing and twisting. Even the vanilla darts about like a teasing ghost on occasion. It is all very fascinating, maddening, enigmatic, intriguing, and a clear sign of Monsieur Lucas’ technical skill.

The only things which remain constant in the song and dance of the opening hour are the sour cherries and the woods. The oud never changes its party dress because it is consistently a tertiary note in the background on my skin. At most, it lends a subtle smokiness to the proceedings, but it also feels oddly clean at times. The cedar, however, is hardly a shy wallflower and seems increasingly hellbent on world domination. It suffuses Qom Chilom with a dryness that feels both aromatically green and a little bit dusty at times.



For all my fascination at the notes, one thing initially frustrated me quite a bit about Qom Chilom. The perfume is incredibly airy and sheer in feel. In fact, the first time I tried the scent, I applied 2 small sprays from my decant, began writing my notes, and then, 10 minutes later, frowned and hurriedly rushed to apply more. I had the oddest sensation that Qom Chilom was evaporating off my skin, even though that was a clearly illogical thought since the scent itself was pulsating out cherries and was quite potent up close. But there is a translucency to Qom Chilom’s opening phase that made the perfume feel just as elusive as its notes can be.

The sillage doesn’t help prevent any potential misimpressions of strength, either. Using 3 large sprays from an atomizer (or about 2 good sprays from an actual bottle), Qom Chilom projected just 2 inches at best above the skin. The fragrance dropped further at the end of the hour to hover just above the skin, and there it remained until the 3.5 hour mark when it turned into a skin scent. For my personal tastes, Qom Chilom is far too gauzy in weight and soft in sillage. Then again, as regular readers know, I like my perfume to be Wagnerian in potency, density, and forcefulness. By those standards, then, yes, Qom Chilom falls short as a very airy, generally soft, rather intimate scent.

Despite the sheerness, I soon noticed just how much of Qom Chilom’s opening phase is about contrasts, contrasts which almost verge on gender-bending. On the one hand, masculinity is represented by the oud, the black rubberized latex and the initially harsh smokiness, accompanied by Qom Chilom’s early medicinal, camphourous undertones and woody dryness.



Those aspects are juxtaposed next to the more feminine symbols: the soft vanilla; the delicate, comforting, almost maternal aspects of heliotrope’s sweetness; a growing, powerful creaminess; and the raspberry’s subtle jamminess that finally pops up after 45 minutes. Bridging the two sides is a ruby river of sour cherries. It all feels very modern, especially with the almost fetishistic rubber nuance, but there is also a subtle undercurrent of something ancient. To me, Qom Chilom feels like the olfactory expression of yin and yang; masculine and feminine; hard and soft; sweet and sour; dry and creamy. Honestly, I find it all quite brilliant on an intellectual level.

However, all of these layers and contrasts require some focus and concentration up close to detect. Thanks to the perfume’s sillage and sheerness issues, it wasn’t always easy for me to detect the subtle transitions and shifts. Being blunt, from a distance, Qom Chilom in the first hour initially smells like: a cherry cough drop; then cherry woods with some latex and vanilla cream, and, finally, at the end of the first hour, like a mix of red wine and a non-syrupy version of cherry cordial infused with cedar and a subtle trace of rubbery smokiness. I had to bring my nose quite close to my arm at times to notice the nuances, especially given how quickly some of the smaller notes melt into the background.

Painting by EbiEmporium on Redbubble.

Painting by EbiEmporium on Redbubble.

Everything starts to change at the start of the second hour. The early streaks of creaminess that ran through Qom Chilom’s base now rise up fully from the base and take over the whole scent, adding some necessary richness to counteract the early sheerness. Actually, the latter aspect feels fractionally better now, as if the perfume has deepened to go along with its new, and truly lovely, smoothness. At the same time, the cherry cough drop undertones pop up much less frequently, and are very muted when they do. Now, the fruit feels primarily like a deepened wine or tart cherry cordial. The oud feels even cleaner and smoother than before, while the vanilla has turned into a silky mousse. The patchouli is absolutely nonexistent on my skin, while the almonds are long gone and the jammy raspberry has largely melted into the base.

"Tree Bark II" art at

“Tree Bark II” art at

As a whole, the two main notes driving Qom Chilom at this point are the sour cherries and dry cedar. It all feels incredibly creamy and smooth, but simultaneously drier than some of these descriptions might lead you to believe. The subtle smokiness and rubber of the latex help to keep the vanilla and sweet raspberry in check. As for the cherries, they may be more like a dark, woody wine, but they still maintain a vestige of tartness which is very nice.

By the end of the 2nd hour, powder arrives on the scene, though it’s not the almond-vanilla heliotrope variety, nor the powdered makeup aspect of iris, either. It’s merely something lightly sweetened in nature. Tiny flickers of heliotrope dance in the background, while smokiness from the latex hovers about like a black mist. In the base, there is a subtle warmth and an ambered glow. As a whole, Qom Chilom is a bouquet of dry cedar and tart cherry wine, lightly dusted with a fine layer of delicious heliotrope, then flecked with touches of latex, vanilla, and oud, all resting upon a base with an undercurrent of sweetness and golden warmth.



About 3.5 hours into Qom Chilom’s development, the perfume subtly shifts yet again, and transitions into its third and final stage. Qom Chilom is now a skin scent on me, centered largely on powdered woodiness with cherries. The most noticeable and lovely aspect of the fragrance is the creamy texture which is almost like a note in its own right. I have read that teak is a very soft blond wood, so maybe that is the contributing factor, but the wood accord now feels as if it has been smoothed out into a fine, airy mousse. It no longer smells primarily of cedar. Instead, it now feels like a soft beigeness in a cocoon of abstract woodiness infused with dry vanilla and sweetened powder. Tiny bits of raspberry and cherry waft delicately at the corner, like garnish on a plate of woody cream. The oud is barely noticeable, but when it is, it feels very clean, almost sweet.



Qom Chilom turns softer and more abstract with every passing hour. By the end of the 5th hour, it is primarily woody creaminess with dryness and a dusting of barely sweetened powder. The other notes remain on the sidelines, popping up occasionally but Qom Chilom’s core essence is quite simple at this point. Near the middle of the 9th hour, the perfume feels like a mix of powdered woody dryness with baby softness, sweetness, and refined, clean warmth. In its final moments, Qom Chilom fades away as a slip of powdered, dry, sweet, woodiness.

For all my grumbling about Qom Chilom’s light weight and intimate projection, I give it full marks for longevity. In both tests, the perfume consistently lasted well over 12 hours on my perfume-consuming skin. Granted, it was a skin scent at the 3.5 hour mark, but Qom Chilom was always easy to detect up close if I brought my nose near my arm, up to the start of 9th hour.

Qom Chilom is too new for me to provide comparative reviews, and has no entry on Fragrantica at this time. In fact, at the time of this post, it’s not widely available outside of Harrods and Paris’ Printemps. That will change in a few days time when, I’ve been told, Germany’s First in Fragrance should receive several of the new SHL 777 fragrances, including the older 2013 perfume, O Hira. As noted at the start of this post, the complete SHL 777 line will be released in the U.S. in roughly 2 weeks time.

Qom Chilom. Source: Stéphane Humbert Lucas.

Qom Chilom. Source: Stéphane Humbert Lucas.

I don’t have American pricing information but, in Europe, Qom Chilom’s retail price is €235 for a 50 ml bottle of pure parfum. (And the bottle is stunning, in my opinion!) At today’s rate of exchange, €235 comes to about $326, but I know from prior experiences with European exclusives that the eventual U.S. price is always much less than the currency conversion amount. So, I estimate the perfume will probably be in the $290 range, though that is purely a personal guess.

Is that a little high for 50 ml? Yes, it is. Then again, Qom Chilom is pure parfum extrait at roughly 24% concentration, and the bottle is stunning with its red lacquer, a domed cap that I believe has been hand-done, and a semi-precious stone in the front. So, I’ll tell you what I’ve said repeatedly in the case of Roja Dove’s much more expensive (but similarly sized) 50 ml bottles of parfum extrait: it’s going to come down to a personal, subjective valuation as to whether you think the price is worth it.

All I can tell you is that Qom Chilom shows the high quality of its materials, has refinement, and demonstrates a very skillful touch. At the end of the day, the perfume doesn’t feel very much like me, but that is a matter of personal taste resulting from the notes. It has nothing to do with how good or interesting the perfume is — and Qom Chilom is both those things. It is also exceedingly original, in my opinion.

So, if you’re intrigued or tempted, keep an eye out for Qom Chilom in the upcoming days and weeks. Hopefully, it will transport you back to ancient Persia in a cloud of cherried ashes and wooded creaminess.

Disclosure: Perfume sample courtesy of Stéphane Humbert Lucas. That did not influence this review. I do not do paid reviews, and my opinions are my own.

Cost & Availability: Qom Chilom is an Extrait or pure parfum that is only available in a 50 ml bottle and costs €235. The 777 line should be at Luckyscent and Osswald NYC by the end of April 2014. [Update 5/2/14 — Osswald has now received the 777 line. It sells Qom Chilom for $309.] Outside the U.S.: Currently, the Stéphane Humbert Lucas’ website is under construction, and doesn’t have an e-store. The best online resource is First in Fragrance which currently has about half of the SHL 777 line, and will soon be receiving the newer releases as well. Some of the fragrances like O Hira are not yet in stock, but should be in a few days. In London, you can find the entire collection at Harrod’s Black Room, while in Paris, they are exclusive to Printemps under the name 777. Zurich’s Osswald also carries the line, but I don’t think they have an e-store any more. The Swiss perfumery, Theodora, also has SHL 777, but no e-store. In the Middle East, has about 6 of the earlier fragrances which it sells for AED 1,500. In the UAE, the SHL 777 line is available at Harvey Nichols and at Bloomingdales in the Dubai Mall. In Russia, SHL 777 is sold at Lenoma. Ukraine’s Sana Hunt Luxury store also carries the line, but they don’t have an e-store. Samples: None of the U.S. sample sites currently carry this fragrance, but Luckyscent and Osswald NYC will be your best option once the SHL 777 perfumes are released in America. Osswald used to have a great sample program where you could try any 10 fragrances in relatively large vials for a mere $20, with free shipping. However, that program is only available to U.S. customers, and, more importantly, it may have recently changed. Looking at the Sample section on the website now, there is no set deal, and pricing depends on the cost of the particular perfume in question. They range from $3 a vial up to $9 a vial for fragrances that cost over $300. You can call Osswald at (212) 625-3111 to enquire further as to the situation.

19 thoughts on “Stéphane Humbert Lucas 777 Qom Chilom: Red Ash

  1. This is another one I oh so wish I could “smell along” to. You had me reeled in by the end of the first lyrical paragraph! This scent is chock full of notes I like. Latex? Love it!! I am not sure I’d want to smell like a cherry cough drop, however.

    I see my Osswald sample list is growing by the day, and heavens knows I have enough scents to wear and sample already! I had read about Stéphane Humbert Lucas and 777 somewhere some months ago, but I couldn’t find any samples in the US. . .

    This (well, the latex note) reminds me that I’ve been meaning to ask you if it’s safe to assume that Bvlgari Black has been reformulated. It’s one of favorite scents this time of year when we are finally out of winter but have chilly nights. I adore the smokiness and the rubber meets powder thing (it reminds me of when I had the audacity to wear latex, which does require using talc to get on and off). I bought a new bottle last month and it is a disappointment. It is not as rich and complex as it was. My first bottle had more vibrant top notes; there was more of a “light vs dark masculine vs. feminine” push/pull about it. I love scents that play with that, no matter what their notes are comprised of (for the most part), another reason that Qom Chilom intrigues me.

    • For me, personally, there is a difference between rubber as a note, and latex. I love rubber in things like Santa Maria Novella’s Nostalgie, and it’s gorgeous there. Latex…. I haven’t made up my mind how I feel about latex. The note was so damn unpleasant in Ex Idolo’s Thirty Three, that I’m a little wary of it in general. Here, it is NOTHING (Thank God) like the one in Ex Idolo, but it still is a little strange for me.

      There is a dessicated, parched smokiness to it that goes far beyond just rubberiness. It works well with the tart cherries (once the cherry cough drop aspect fades away) and it makes the perfume interesting, but I’m still undecided how I feel about latex in general. And I didn’t like the cherry cough drop aspect of the opening stage and hours. (I really wish I could figure out if the patchouli were indirectly responsible for the almost camphorous like note, or if it was a combination of the latex, the cedar, and the patchouli.)

      With regard to the line in general and samples, I know Khol de Bahrein is available at Surrender to Chance because that is where I got my original vial for the review last months. But, yes, that’s about it in terms of 777 samples for now. It should be different in 2 weeks time. 🙂

      As for Bvlgari Black, all the reports seem to indicate that, yes, it has definitely been reformulated. At least once, if not perhaps twice, judging by one thing I read. What I would suggest to you is to get a sample of Santa Maria Novella’s Nostalgie, as soon as possible. I can’t recommend it enough for someone like you, and it may solve your disappointment over the Black as there is said to be some minor overlap. You can read my review to see how it differs, judging by what others have said, but intensity would be one big variation.

      • For a month now, I’ve been leaving queries about my suspecting Bvlgari Black’s having been reformulated and “everyone” has said no, it smells the same. . .but frankly, I trust you! Sadly, I have a full bottle that I shall never wear but the two times I first tried it. It is so uninteresting, but more than that, it’s like wearing the scent of disappointment.

        I do love the smell of latex, but I’m referring to it not as a perfume note. I’ll have to examine what the difference between rubber and latex is, as I’m not entirely sure though I do know they are different. Unfortunately, I’ve not tried Ex Idolo’s Thirty Three and can’t comment on it (and surely won’t now!)

        And now, I will read your review of Nostalgie.

        Btw, judging from your comment, your original review sounds much more “negative.” Anything that smells “parched”. . .that is a feeling I try to stay away from. Parched and cherry cough drops? A natural pairing! :-p

        • No, it’s not negative actually, because you have to put the latex in the context of the other notes, particularly the cherry. The latex ensures that the cherry is more than just tartness or a sour fruit. It transforms it in a really interesting way, especially with the heliotrope aspects, the wood, and that wonderful creaminess. Loved the creaminess!

          And, as I said in the review, there is such a yin and yang, masculine and feminine, hard and soft quality to how everything works together. The overall sum is far more than the nature of its individual parts. Plus, this is one of those scents that is continuously changing and altering how even some of the individual notes during the first 2 hours. The latex never stays completely put in one set way, just like some of the other things.

          But I still haven’t made up my mind on latex as a whole, and given the sillage issue (which was my main grumble about the scent), I don’t think Qom Chilom is for me when everything is taken into consideration. I’m not sure I’m a red ash sort of person if that red cherry ash in question has very soft sillage and sheerness. LOL.

  2. Sigh. The minute I landed on the page about Santa Maria Novella’s Nostalgia, I realized I’d read it and commented. Gasoline. Not for me. Not even a whiff. And I really don’t like scents that evoke images of cars. Those scents make me nauseous, and on bad days (like today) just thinking about any of it makes me queasy!

    • Ah, right, now I remember! Forgive me, I’m a bit fuzzy today. Well, I suppose the hunt is on for a good black rubber scent for you! lol

    • Oh & just FYI – I think ‘Nostalgie’ & ‘Black’ have zero overlap – in fact I think they’re worlds apart, no similarity whatsoever IMO.

      Also, I don’t know if the Bvlgari B has indeed been reformulated or not (tho’ it certainly wouldn’t surprise me) – however, to my nose my recent-ish bottle smells no significantly different to the last drops of my vintage bottle. … Tho’ I will add that now after getting used to more niche-quality strength scents it does seem a little more ‘anaemic’ to my nose than I used to.

  3. Well, I shouldn’t be leaving comments, speaking of fuzzy. I’ve had complications to my already complicated dental issues. So, no gasoline for me today, thank you. I may be a “red ash” gal, however! Cheers!

  4. My interest is piqued about the amber review coming up. As accurately as you convey the image of a perfume unfolding, this one had me at a loss to conjure in my scent brain. I just cannot imagine the sour cherry/latex/cedar thing. But I was glad to read your descriptions. I look forward to more reviews of SHL 777. Thank you!

    • I had to laugh at how your brain came to a complete stop at the list of notes, unable to imagine how they may possibly smell all together. It certainly is an unusual, if not unique, list! I certainly don’t think I’ve ever tried anything similar. 🙂

  5. Beautifully written review, especially that first paragraph! Sounds like this one has a number of interesting elements going on with it. I’m looking forward to hearing others’ take on it as well. That bottle is awesome, and definitely very distinctive!

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  10. Oh wow, this sounded absolutely fab, like something Id’ve composed myself that’s how much I’m liking the sound of it. Smoky cherried wood – YUM ! (Plus that bottle is seriously spectacular – WANT !!) However it’s ‘airyness’ & ‘sheerness’ is rather unfortunate as I too prefer my ‘fumes on the more ‘wagnerian’ side. Wot a pity ! 🙁 … (Tho’ methinkz a sampling is till a must just in case.)

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