One of my perfume resolutions for 2014 was to explore perfume houses that aren’t as well-known, and to pass wider afield of the usual mainstay niche brands. Odin New York isn’t new, but it is much less well-known than the Le Labos and L’Artisans of our little world. The company is a hip, edgy men’s fashion retailer in New York who branched out into unisex fragrances in 2009. Each fragrance comes with a name and a number, like 04 Petrana, 08 Seylon, or 10 Roam.
I sniffed much of the line while in Paris, noticing that the fragrances seemed to get consecutively darker or more oriental as the numbers grew higher. Still, they were all too sheer, light, and insubstantial for my tastes. In addition, I was unimpressed with their concept of an “Oriental,” and didn’t find any of the scents to be particularly interesting. They felt rather pedestrian, lacking oomph, distinctiveness, and soul. However, when I heard that Odin New York had released a new perfume that was centered around tobacco, I decided to keep an open mind. After all, it was number 11, so, at the very least, it should finally be dark and rich enough, right? Not exactly.
11 Semma was released late in 2013, and is an eau de parfum that was initially available only for pre-order at Barney’s New York. Odin describes it as follows:
SEMMA is a collection of notes from distant lands veiled in mystery. A vibrant composition bended in discoveries of sweet tobacco leaf and warm myrrh. Core spices of cinnamon bark and herbaceous clove intertwine within the brightness of fresh chili pepper. Aged sandalwood and powdery tonka bean uncover a buoyancy both familiar and enduring.
Top: Warm Myrrh, Fresh Chili Pepper
Middle: Cinnamon Bark, Herbaceous Clove
Bottom: Sandalwood, Tonka Bean, Sweet Tobacco
11 Semma (or “Semma“) opens on my skin with a puzzling but very distinctive aroma of fresh citruses that resemble bergamot. There is no such note listed in the olfactory pyramid, but I smelled subtle elements of citrus for a good 40 minutes on my skin. It is followed by a delicate carnation note, but within seconds, a fiery burst of chili pepper arrives on the scene.
Piquant, peppered, spicy, and fierce, the chili infuses every part of the crisp bergamot and sweet carnation. Hints of smoky myrrh, dried tobacco, and a whisper of cinnamon follow, but everything is subsumed under the dancing peppers. The spices and sweetness melt into the vague woodiness upon which the fragrance is based, suffusing it with some of the undertones of sandalwood, though it never feels like the real wood to me. I like how the chili adds a bite to the carnation, which felt almost rose-like in its sweetness until the fiery pepper transformed it. As a whole, Semma’s opening bouquet is of a highly spiced, peppered, biting carnation-rose mixed with juicy, ripe bergamot, dry tobacco, and a touch of smoke.
Ten minutes in, there is the first whiff of something that smells of ISO E Super infused with tobacco. I have to wonder if it is Kephalis, because it really aggravates my nose when smelled up close in a way that regular ISO E Super does not. Kephalis is a cousin to ISO E Super, only woodier and drier. Givaudan‘s description of the synthetic is useful, as it points out that Kephalis is used to recreate tobacco and woody tonalities:
Kephalis is a very versatile and rich product, used as a long lasting heart/basic note. It blends well with floral notes (jasmine, rose, violet, lavender, etc.) as well as sophisticated amber, woody-aldehydic, tobacco and masculine creations.
Whether Semma has Kephalis or actual ISO E Super, it is initially only a brief whiff of something peppered, and serves to amplify the fiery bite of the chili note. It also helps to offset the growing sweetness of the carnation note. There is something about the floral accord that my nose keeps translating as a jammy rose aroma, but thanks to the other elements, it is never cloying or excessive. Ten minutes in, the synthetic tobacco aroma grows stronger, along with the cinnamon and a touch of smokiness. The chili pepper is very authentic in feel, right down to the burning whiff of capsaicin that you’d get if you bit into a Habanero pepper.
11 Semma really seems to have three distinct stages. For the first 40 minutes, it is entirely fiery chili peppers with jammy, sweet, fruited carnation, followed by dry tobacco, cinnamon, and a touch of myrrh, all infused with an increasingly sharp, aggressive, peppered ISO E Super or Kephalis aromachemical. Semma is an airy, sheer, insubstantial cloud that wafts 3 inches above the skin. It may not have much heft or weight, but it is extremely strong when sniffed up close. Unfortunately, within 30 minutes, the notes become more and more indistinct, apart from the chili, and the perfume feels utterly bland except for that one element of fieriness. There is nothing terribly wrong with it (except for the aromachemicals that really hurt my nose), but it just feels so damn pedestrian. It doesn’t feel rich, luxurious, deep, or complex. It is merely… there.
At the end of the first hour, the second and main stage begins when the ISO E Super/Kephalis takes over, and transforms the scent into a scratchy, super dry, prickly, jangling tobacco synthetic. There are fading hints of chili pepper capsaicin, and an increasingly abstract, amorphous, sweet floral element, but both are muted, and recede further to the edges as time goes by. In the base, Semma’s extreme dryness and generic woodiness are lightly flecked by powdered cinnamon and vanilla, but neither note is enough to add much warmth or softness to the dry scent. Semma remains this way for the next few hours, with all the notes becoming hazier and less distinct except for the arid tobacco aromachemical. At the end of the 3rd hour, the sillage drops, and Semma hovers right above the skin.
The final stage begins shortly after the start of the 6th hour. Semma has devolved into a generic, dry, tobacco woody blur, infused with cinnamon and vanilla. The drydown is nice, relative to the sharpness of the opening, though I admit my feelings are influenced by the fact that the bloody aromachemicals have finally dulled and retreated to the sidelines. The growing presence of the vanilla helps make the scent softer, and cozier. Now, Semma is merely an amorphous, fuzzy haze of dryness, sweetness, and woodiness. The tobacco is still the most distinctive element in a distinct, individual way, but it finally feels much more muted and hazy as well.
In its final moments, Semma is a nebulous, generic woody sweetness. There are suggestions of vanilla and a dry spice, but it’s subtle. To my surprise, the fragrance never really demonstrated the “powdery elements” referenced in Odin’s description or in Fragrantica‘s entry. All in all, Semma lasted just under 10.5 hours on my skin. It wasn’t a sillage monster, and projected about 3 inches at most in its opening hour. However, the aromachemicals make it extremely potent when sniffed up close. As a whole, Semma had moderate sillage that became soft at the start of the 4th hour. It took about 6 hours for Semma to become a true skin scent.
As you might have guessed by now, I didn’t think much of 11 Semma. Even if we put aside the excessive aromachemicals, the fragrance simply wasn’t all that interesting. Another abstract, dry, woody fragrance led primarily by a synthetic, arid tobacco… how novel. I do give kudos for the use of chili pepper, despite it being chemical as hell, because at least it added some whimsy. But a whiff of Habanero-pepper capsaicin isn’t enough to rescue the pedestrian, familiar character of Semma. Plus, it’s so thin in its simplicity! If there were some added richness, like a deep amber heart, oodles of labdanum nuttiness, creamy vanilla, substantial smoke, a tinge of leather, or even some molten warmth, then maybe Semma would feel more luxurious. At $165 or €140 a bottle, I’d like something other than generic tobacco dryness with aromachemicals and a whiff of vanilla-cinnamon.
11 Semma is too new for there to be any blog reviews about it, with the exception of CaFleureBon. Naturally, they liked it, though they concede that it is really only the chili pepper which makes Semma interesting:
When I first put it on, I was disarmed by the vegetal aroma of a fresh, snappy pepper, assertively making a statement before the spice notes try to stomp it down. Like an unexpected giggle, this pepper note pops up here and there even when you think it is gone. Myrrh, cinnamon, and clove are some of my favorite perfume notes this time of year, but without this fresh, almost humorous blast of chili up top and weaving its way in and out, Semma wouldn’t be as interesting.
As the perfume wears, the blend of notes creates a haze of autumn around your body. The perfume takes on that “favorite old sweater” quality, comfortable and warm. It is familiar, yet unique enough to be a welcome addition to the cool-weather wardrobe. It has some sweetness from the myrhh and tonka, but it is balanced by the woods and tobacco. The drydown is lovely, and longevity is also quite good. All in all, this is a pleasure from beginning to end.
There are no reviews for Semma at this time in either its Fragrantica or Basenotes entries. I must say, I’m glad, as that means I don’t have to talk about it further. Life is too short for such mediocrity.
Superb again, and thanks so much for exploring this line. I sense that I would have no interest in a humorous fragrance that could giggle, be provocatively spicy and yet have the comfort of an old sweater. I object to the marketing, and perhaps not to the scent itself, and that’s enough for me to say no.
I think a humourous fragrance that was a giggle, then turned into a comfortable old sweater would be far better than the pedestrian thing I experienced. lol. It was like a slightly higher-end version of something found in Sephora.
It’s so wonderful to see an example of my bombastic crankiness in print. Good grief! May I blame it on the Cape Heartache?
LOLOLOL. Honey, I’m frequently cranky when beset by bad or mediocre perfumery. We shall blame it fully on the Cape Heartache! 😉 😀
That’s incredibly generous of you! Thanks again 🙂
This sounded so interesting PR-wise until you wore it. One good accord is not enough but “a whiff of Habanero-pepper capsaicin” sounds remarkable in a perfume.
Never heard of this house so good to know what they do. Is there a story behind the name Odin?
Chili pepper, with its capsaicin bite, is in a few fragrances. Kilian’s Playing with the Devil in the Garden of Good and Evil is just one of them, though the note is much weaker and more fleeting than it is here. As for Odin, I’m sure the name references the Norse God. The house is generally known for being a fashion retailer that carries more hip, trendy designers and men’s clothing. Oddly, to my surprise, the Odin fragrances seemed to be a bigger thing in France than they were/are here.
Interesting. I thought of Valhalla but the bird icon did not compute as Odin rode Sleipnir. Maybe the bird is a messenger of mediocrity?
I trust your judgement about this perfume. I have only tried Odin 10 Roam which I loved for about 10 minutes when it drifted away into obscurity. So much promise, with so little to give, in the end.
LOL, sounds like Odin 11 as well! I’m sending you my sample, so you can see for yourself. 🙂
I’m so glad you take on some lesser-known houses! I’d have never heard of this brand otherwise. Sorry this one was a bit of disappointment. I like the notes, but they do sound a bit pedestrian, as you mention without anything else to really add a memorable element to it.
I was rather surprised to see that Odin appears to be a cool, hip, big deal in Paris. At least, the stores that carried it were quite chi-chi and edgy in their other perfume choices. I don’t get it, I’m afraid. None of them impressed me one bit, and that was before I got to the supposedly stronger, darker, more “oriental” end of the line. Hummph. They remind me of L’Artisan with their generally bland, thin, sheer, low-projecting nature, only Odin is much more generic and safe than some of the L’Artisan line.
A bore boring L’Artisan? O___O Oh dear. I suppose that might not be very fair of me and I know a number of people really love the line, but I haven’t really found a single one interesting except Safran Troublant – and it’s fleeting nature was enough that it wouldn’t have been worth it for a $20 bottle! Interesting that the line is so popular in Paris. If this was their take on an Oriental, I can’t imagine what minimalism is to them!
Oops. “Bore” boring was a Freudian slip! I meant more boring!
All Odin’s perfumes that I smelled or tried (and I think that I covered all of them in at least spray on paper testing) were nice but not interesting enough to warrant a bottle. I smelled Semma a month ago at Barney’s but wasn’t even tempted to try it on skin. But, in general, if I want a cologne I’ll go for one of the Atelier Cologne’s offerings.
They do seem quite cologne like, don’t they? Uninteresting colognes at that. lol
After reading all the many, more lacklustre than not, reviews (& even thinking it’s more than probable I’ll agree) for some reason I’m STILL totally intrigued to sample this house, have been wanting to for ages now. Perhaps it’s mainly ’cause I’v become aware dat my ‘fume ‘drobe is in a severe need of lighter/easier-to-wear scents – as they’re really not usually my kinda thing so keep getting overlooked. So against all the odds, I keep thinking I might just find the one I like/need amongst the line. As for why this crazy ‘blind-faith’ in Odin exactly (??), not a clue. 🙂 But they have been beckoning me for some reason. – (Tho’ probably just plain ol’ overwrought curiosity really.)
I do actually quite like the way they sound ‘on paper’ – (well some – this Semma + Roam in particular) – but the whole reserved ‘office-friendly’ scent is just soooo pretty much the opposite of me. Tho’ it seems to be exactly what Odin’s whole ‘thing’ is really all about – i.e. ‘sophisticated boardroom’ or ‘uppercrust-office’ frags. And I imagine that’s where it’s success & majority market lies, not so ?? At least that’s the impression I get from them.
However from what I’ve read, with their more ‘reserved’ plus also highly synthetic bent, I can’t say I’m really surprised you weren’t impressed. 🙂
I blinked at the description of Odin as “sophisticated boardroom” because I find it very hard to imagine their fragrances at that level. LOL. Perhaps, “nicely dressed mid-level manager who lives in the suburbs”? Either way, I hope you get to try the line for yourself and then report back as to your impressions.
LOL – Tho’ I meant that Odin themselves think them “sophisticated boardroom” rather than suggest they actually are. – But yep methinkz your ‘mid-level’ quip sounds more like it. 😀