New Perfume Releases: Neela Vermeire Créations

Neela Vermeire Créations, Paris has some surprises in store for us. First, a brand new perfume that made its debut at the Milan Esxence show last week and which will be officially released in early Autumn 2013.

The perfume is called Ashoka, in tribute to a legendary Indian emperor. The press release states:

Inspired by a legendary ruler, Neela Vermeire Création’s new release, Ashoka, is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading the Buddha’s teachings, to truth, to justice and to compassion for all living creatures beneath the sun.

His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart & the gentle embrace of its richly complex drydown.

Notes: fig leaves, leather, white and pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood, myrrh, tonka bean, and fir balsam.


According to Wikipedia, Emperor Ashoka played a critical role in making Buddhism a world religion. In Sanskrit, his name, “aśoka,” means “without sorrow.” His importance was such that even H.G. Wells wrote about him in A Short History of the World:

In the history of the world there have been thousands of kings and emperors who called themselves “Their Highnesses,” “Their Majesties,” “Their Exalted Majesties,” and so on. They shone for a brief moment, and as quickly disappeared. But Ashoka shines and shines brightly like a bright star, even unto this day.

In addition to the new perfume, Neela Vermeire is also offering the fantastic Mohur from her existing India series in a new, higher concentration form. The original Mohur — which I loved and which I reviewed here — is an eau de parfum. Now, Neela Vermeire Créations will also offer Mohur in extrait de parfum concentration. It will come “in the original flacon in amethyst glass with a special panache spray.”


Lastly, it seems that all the current perfumes will be offered in a new bottle design. The press release states: “we now have a beautiful new mist spray (panache spray) bottle designed by the design legend Pierre Dinand. The new silver metal cap has the NVC logo on it. There are twenty four ridges on each side like the spokes on the wheel on the logo.”

12 thoughts on “New Perfume Releases: Neela Vermeire Créations

  1. I just saw this today (on her FB page maybe?)! Glad she’s coming out with another creation. On a very shallow note, I do wish she’d change her bottles. The ones she uses look really cheap to me and not worthy of the beautiful creations they contain. I might be alone on that one, but they are just so blah to me!

    • I think the bottles may be more expensive than they appear. At least, that was my impression from what I’d read of her prior ones. They were hand-blown glass with an actual, burnished, antique-type brass metal top which was coated and which wasn’t cheap. The new ones will presumably have an actual silver-type of top and will still be hand-blown glass.

      • Ah, very interesting! Well, I suppose I have a new appreciation for them, but I still don’t like them! LOL. What can I say, I’m picky!

  2. I also got that press release and am looking forward to trying the new scent.

    I wish I saw both bottles – old and new – to decide with which one to go for my Bombay Bling full bottle.

    • So has Bombay Bling turned out to be your absolute favorite of the trio? I’m not sure I can see a huge difference between the bottles. I know the new ones are supposed to have silver – vs- coated brass but, to me, just going by the photos, some of the India trio did look silver. They probably didn’t have the new spokes. I don’t know, it’s all hard to tell from photos. 🙂

      • Oh, yeah, it was my #1 from the first test. I definitely want a bottle of it in my collection. With Trayee I’ll probably go for a decant once my discovery bottle is gone.

  3. This is exciting news! I just got my Discovery Set yesterday so I am set for a while. Interesting about Mohur being offered in an extrait; perhaps I will get more rose from it.

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