Stéphane Humbert Lucas 777 O Hira: The Incredible Hulk of Ambers

Amber on steroids, if not the Incredible Hulk of ambers. That is O Hira, a stunning, super-powered, monster labdanum that would be worthy of its own character in the Marvel universe. O Hira is a simply spectacular extrait from Stéphane Humbert Lucas, and a scent which made me do an instant double-take the first time I smelt it. I actually said “ooohh!” and closed my eyes to better take in the tidal wave of richness. The molten, dripping, resinous juices were so beautifully honeyed, dark, leathery, and toffee’d, I was amazed. And, at a higher dosage, O Hira showed a naughty side that drove me quite wild. All I can say is, if I came across a man wearing O Hira, I’d want to rip his clothes off pretty quickly. I’m quite serious about that. I think O Hira on the right man or woman could be quite devastating.

Stéphane Humbert Lucas. Source: SHL 777 Facebook page.

Stéphane Humbert Lucas. Source: SHL 777 Facebook page.

O Hira is a 2013 parfum extrait released by the Paris niche house, Stéphane Humbert Lucas 777 (hereinafter just referred to as “SHL 777” or “777“). Monsieur Lucas used to be the in-house perfumer for SoOud and Nez à Nez, but he launched his new house in 2013. All the 777 fragrances are created by Monsieur Lucas himself. Up until now, the line was exclusive to Europe, Russia, and Middle Eastern, but there is excellent news. The complete SHL 777 line will be coming to America in a few weeks, including new releases like Qom Chilom which I covered yesterday, the smoke monster, Oud 777 (which includes tobacco and leather touches), the mandarin-ginger-immortelle-tobacco scent, Une Nuit à Doha, and the stunning Black Gemstone which is one of the best fragrances that I’ve tried this year. They will all be carried at Luckyscent and Osswald NYC. I have samples of the complete line, thanks to the graciousness and kindness of Monsieur Lucas, and I will be going through them, one by one (though perhaps with some breaks and perhaps not all in a row) so that you will be well prepared when 777 hits the stores.

The 777 line. Source: Stephane Humbert Lucas.

The 777 line. Source: Stephane Humbert Lucas.

O Hira is an ode to amber. SHL 777 has no official notes for the fragrance, and the press release photos or website descriptions only say:

No Pyramid.
Remake of fossilized Amber
Primitive Scent – Pure – Rare – Intense – Dedicated to the amber lovers.

Source: Stéphane Humbert Lucas

Source: Stéphane Humbert Lucas

I’ve had some correspondence with Monsieur Lucas, and he elaborated a little further. He spent more than two years working just on O Hira, using complicated, classical techniques of “distillerie, effeuillage, glacis” on the most expensive raw materials. The fragrance is an extrait with 24% concentration, and is intended to be the richest soliflore around. No, there is no actual fossilized amber, so if you’re imagining something dug up from the bowels of the earth and dating from prehistoric times, you’d be mistaken. However, it’s clear to me from the scent that Monsieur Lucas has worked very hard with not only labdanum but some other materials, including a few really dark resins, to create a scent that is as dark and as heavy as if it really had been dug up from the earth.

Labdanum compiled into a chunk. Source: Fragrantica

Labdanum compiled into a chunk. Source: Fragrantica

This review won’t be a traditional review in the way that they are usually structured because O Hira is ultimately a soliflore devoted to labdanum and, thus, its core aroma is quite simple in some ways. So, I want to start by taking a few minutes to talk specifically about labdanum. It has a very dark, toffee’d, nutty, resinous, balsamic aroma that can often feel very honeyed. It can also sometimes have a masculine, leathery undertone, which is why some amber lovers I know aren’t particularly enthused by its distinctive, almost “dirty” aroma. For me, the visuals with true labdanum are dark brown, verging almost on black, and far from ambered gold. That brings to me a very important point.

Some of my regular readers may have noted that, in my reviews, I often write “labdanum amber” or “labdanum,” instead of simply saying “amber.” It’s not because I am OCD, but because I think the difference is enormous. A perfumer once told me, “only labdanum is real amber.” Someone else said words to the effect of, “a lot of fragrances listed as ‘amber’ today aren’t actually amber, because they’re not centered on labdanum. The note is either synthetic, or an approximation of amber through other means, like an accord using labdanum highly diluted with vanilla and benzoins to really become something else.”

Lava. Source: HuffingtonPost.com

Lava. Source: HuffingtonPost.com

Labdanum amber has a dark, dirty scent that is quite unique from many of the “ambers” listed even in the niche world, and it’s also completely different from ambergris. If you’re familiar with Dior‘s Mitzah, the opening of Serge LutensAmbre Sultan (minus the herbal nuances), parts of Tom Ford‘s Amber Absolute or Sahara Noir, and the more goaty, masculine, almost dirty parts of Amouage‘s Opus VI (separate from the Ambranum and Z11), then you’ve encountered labdanum. However, if you’ve tried Dior‘s Ambre Nuit or Profumum Roma‘s Ambra Aurea, then you’ve really experienced ambergris for the most part. And if you’re thinking about softer, gentler, or powdered ambers like Histoires de ParfumsAmbre 114, then you’re talking about the quasi-amber made up primarily of benzoins for an approximation of a golden amber. But it’s most definitely not labdanum amber, in my opinion.

Source: Huffington Post.

Source: Huffington Post.

O Hira opens on my skin with a tsunami of true, undiluted, super concentrated labdanum in all of its manifestations. It is heavily honeyed, almost boozy at times, completely brown and dirty, with a hefty, walloping amount of cinnamon mixed in. Within seconds, it turns smoky with what is clearly styrax, the darkest and most leathered of all resins (and a big base note in such fragrances like Guerlain’s Habit Rouge). I suspect there is also a massive dose of Tolu balsam (as there is in Shalimar and Opium’s base) mixed in as well. What I’m less certain about are the tobacco tonalities that grow increasingly noticeable as the minutes pass. Is there actual tobacco absolute in O Hira, or is it a subset of the very dirty labdanum amber? How much of the leathery undertones come from the styrax, as opposed to something else?

It’s really hard to know the extent to which some of the nuances in O Hira stem from labdanum’s natural characteristics — only amplified and teased out to show their individual character — or whether they are from other supplemental sources as well. Monsieur Lucas told me that there is styrax in O Hira, and he mentioned cinnamon aromas from benzoins as well, so it’s very clear that O Hira is not just labdanum. But where the labdanum ends and the other notes begin is hard to say, because this is one superbly blended fragrance.

Source: .wholesalefabricsstore.com

Source: .wholesalefabricsstore.com

Within minutes, new layers emerge. I wouldn’t be surprised if there were some castoreum in O Hira because there is an absolute beautiful, velvety, very musky richness which appears. It is leathered, sharp, almost skanky, but also plush like velvet. The tobacco-like dirtiness also grows stronger, while the cinnamon fades. There is almost an incense-like whiff at the edges, though it probably stems from the styrax. Lurking deep, deep in the case, there is a subtle gingerbread note that smells like Siam benzoin as well.

Source: FilterForge.com

Source: FilterForge.com

For the most part, however, I would say that O Hira is a bouquet centered around MASSIVE amounts of labdanum, along with some styrax, tolu balsam, and a tiny touch of castoreum. I cannot begin to tell you the richness of the scent. When I applied several good, hefty sprays from my decant, I was overcome by memories of my beloved (vintage) Opium‘s base. At high doses, O Hira has the same walloping, sticky, dense, dripping viscosity as 1980s-version Opium (especially in the parfum concentration). It feels like the thickest sludge of darkened, smoky, treacly amber — and I use the word “sludge” as the highest compliment in this case.

A goat whose chest and beard are covered with labdanum. Source: labdanum-creta.blogspot. com

A goat whose chest and beard are covered with labdanum. Source: labdanum-creta.blogspot. com

At the same time, though, O Hira takes labdanum’s masculine, sometimes dirty underpinnings and heightens them to an extreme degree. For the first time since I reviewed Amouage’s Opus VI, I was transported back thousands of years to ancient times when shepherds would scrape the resin off the chests and beards of goats who had clambered on or around the rock rose. There is almost a sweaty, goaty quality to the labdanum, and it has a muskiness that feels almost animalic in the first hour. Interestingly, though, I didn’t detect anything similar when I applied only a small amount of O Hira. As I’m going to explain later in more detail, this is a fragrance that I think best shows off its nuances when you apply a lot of it. A few small sprays result in a scent that is much softer, less dense, less leathered, less dirty, and more cinnamon-like in aroma.

Henry VIII by Hans Holbein. Source: luminarium.org

Henry VIII by Hans Holbein. Source: luminarium.org

For me, O Hira is unlike the other rich ambers on the market. It’s extremely different from Ambra Aurea which is a primarily an ambergris soliflore, though O Hira does have the same very opaque, dense, concentrated richness. O Hira isn’t like Tom Ford’s Amber Absolute or Sahara Noir, either, because both of those scents are heavily infused with incense. If you took Amber Absolute’s core (without the frankincense), combined it with a stripped down version of Dior’s Mitzah (without that fragrance’s supporting players), injected the two with vintage Opium’s resinous base, boiled the whole thing down to its most reduced, sticky, balsamic form, and then injected it with steroids, you would get O Hira. It is such a fatty, over-the-top, super-saturated, dark, monster amber that it feels indulgent enough for someone like Henry VIII.

And it’s so damn sexy. When I applied a lot of it, the castoreum in the base exuded a muskiness that was not only very leathered, but also rather brazen and verging on the skanky. There was a seductiveness that once again called to mind vintage Opium’s base with its lusty, bold, take-no-prisoners, raw sensuality. I just wanted to slather O Hira on someone’s neck, lick it off, and then rip off their clothes. I mean it, O Hira got me quite hot and bothered at times.

The scent only becomes better as the minutes pass. The tobacco and leather tonalities are joined by something almost verging on dark chocolate, followed by a definite flicker of salty, black licorice after about 20 minutes. The whole thing feels so dark, it verges on the brown-black in hue, and is incredibly far removed from the golden palette of many “ambers” that I’ve tried. It also feels very masculine, though women who love dark, dirty, smoky, heavy, balsamic orientals should adore it as well.

As a soliflore, O Hira doesn’t change in its core bouquet or essence — but then it’s not meant to. O Hira seeks to focus on one central note, shown in all its facets; one very simple thing heightened to its most luxurious depths. However, it’s clear to me that a lot of different parts were melded and fused together to create this seemingly monolithic, dense, heavy, “amber” aria. This is the sort of fragrance that sings at operatic levels, like a Middle Eastern Valkyrie belting out her final passion on a funeral pyre. You know how I’m always going on about wanting my fragrances to be Wagnerian in nature? Well, this is it. O Hira is definitely The Ride of the Valkyries.

Artist: Helen Abbas, Mosaic Collection, Summer 2013, "(Erdowaz) Slate." Source:  IslamicArtMagazine.com. (Website link embedded within photo.)

Artist: Helen Abbas, Mosaic Collection, Summer 2013, “(Erdowaz) Slate.” Source: IslamicArtMagazine.com. (Website link embedded within photo.)

Even if O Hira’s main note is unwavering labdanum, its nuances and layers most certainly change. After 30 minutes, the sometimes intense smokiness from the styrax pipes down a few notches. Or, perhaps, it merely infused every one of the other notes in such a way that it seems softer. At the same time, the honey and cinnamon tonalities take a step back, while the musky, toffee’d leather and tobacco undertones take a few giant leaps forward. O Hira also turns fractionally softer and airier in feel. On occasion, the perfume feels smoother, as if some of the edges had been buffed out. At other times, however, O Hira continues to feel like an intentionally raw, almost brute-strength amber. It’s merely dialed down from a 10 on the Richter scale to a 9. The drop is slightly bigger for O Hira’s density, however, moving from a solid 10 in the opening minutes to about a 7 after 40 minutes.

O Hira is massively potent at the start with very big sillage. I will try to give you a sense of things, but it will be hard to use my usual numbers for application or quantity. The decant I was sent had a slightly wonky spraying mechanism which wasn’t very smooth when pressed down and only gave out half-squirts, rather than a more usual, fluid spritz. Using 5 half-spritzes or roughly the equivalent of 2 big sprays from an actual bottle, O Hira projected out a good 5 inches at first, before it softened at the end of an hour to about 2 inches above the skin.

When I used a lesser amount — similar to one and a half very large sprays from a proper bottle or 3 wonky spritzes from my atomizer — things were slightly different. The projection dropped a little, and O Hira wafted out only about 2-3 inches at the start, though that is still quite good. The more noticeable difference, however, pertained to the notes. At the lower dose, O Hira became a much softer, less sticky scent with a slightly different set of nuances. It was slightly cleaner, less dirty in feel, with little of the castoreum muskiness, and none of the more brute, goaty undertones to the labdanum. The cinnamon was stronger; the styrax’s smokiness was much softer; there was much less tobacco in the undertones; no licorice nuance; and the more viscous, sticky, dense resemblances to Opium’s base largely vanished. To try to explain it in terms of visuals, O Hira felt less solidly brown-black, and more bronze-gold.

part of "The Blooming Tree," Painting by Osnat Tzadok, via osnatfineart.com http://www.osnatfineart.com/art/landscape-paintings/6088-The-Blooming-Tree.jsp

part of “The Blooming Tree,” Painting by Osnat Tzadok, via osnatfineart.com
http://www.osnatfineart.com/art/landscape-paintings/6088-The-Blooming-Tree.jsp

O Hira shifts over time in terms of its nuances and the prominence of its individual layers. However, it’s hard to give a clear description of what happens because each time I’ve worn the perfume, the layers are different at different times. The notes also feel a bit circular, in that they come back around just when you think they had died or retreated to the sidelines. For example, in one test, the tobacco seemed to fade away about 2.5 hours into O Hira’s development, though the leather remained, and the cinnamon from one of the benzoins grew much stronger. O Hira was softer, smoother, and had almost a creamy feel to it which was unexpected. O Hira lost a lot of its stickiness and opaque density, became airier, felt sheerer, and hugged the skin much more. However, it was still extremely potent when smelled up close.

That was one occasion, but, on another, the tobacco and leathered smokiness were still subtly blasting away well into the start of the 7th hour. In fact, much of O Hira’s progression of notes was different, starting with labdanum that felt practically boozy at the start, and which then transitioned into heavy cinnamon-labdanum, before ending up as darkly leathered, tobacco’d, toffee labdanum. In short, the order of the perfume pyramid was up-ended.

"Black Widow v1" by *smokin-nucleus. Source: DeviantArt. (Website link embedded within photo.)

“Black Widow v1”
by *smokin-nucleus. Source: DeviantArt. (Website link embedded within photo.)

There are only two consistent aspects to O Hira. First, its primary bouquet from start to finish is some manifestation of dark labdanum — in all its various, complex nuances — with resins. Second, O Hira consistently lasts over 11 hours. With a lesser quantity, O Hira’s longevity clocks in at about 11.5 hours. With a higher dosage (the equivalent of 2 sprays from an actual bottle, or much more), O Hira has lasted up to 14.5 hours on my perfume consuming skin. The sillage is always monstrous at first, but it generally drops to about 1-2 inches above the skin which is where it stays for hours and hours. On average, O Hira turned into a complete, true skin scent on me about 7 hours in with a large quantity, and 5.75 hours into its development with a small amount.

In a way, the best way to sum up O Hira is in terms of the images or moods that it evokes. Depending on which one of the notes dominates on your skin, O Hira can either be lavishly rich and indulgent, in an opulent manner worthy of Henry VIII, or positively sensual, brazenly seductive, darkly raw, brutal, and oozing pure, animal sex appeal. It’s a surfeit of riches, either way, and honestly feels like amber on steroids. I think it’s the Incredible Hulk of ambers, but I’ve been mulling over the possibility that it may be Iron Man instead.

Antoni Gaudi chairs at Casa Mila, La Pedrera, Barcelona. Source: gaudi-barselona.ru

Antoni Gaudi chairs at Casa Mila, La Pedrera, Barcelona. Source: gaudi-barselona.ru

The reason is that there is a definite refined intelligence to how O Hira’s notes have been put together, an attempt to have some sense of luxurious refinement that goes beyond mere brute strength or primal rawness. Speaking purely for myself, I think Tom Ford’s ambers verge more into the brute force category, and have some synthetics that prevent the scents from feeling quite as pure. To me, his ambers are potent and rich, but they don’t evoke luxurious opulence and refinement in quite the same way. They also don’t smell as if the most expensive raw ingredients have been used in almost undiluted form, which is the sense I get with O Hira. In short, O Hira feels much more sophisticated, expensive and nuanced. To me, it has class. It feels like a European’s baroque, almost Gaudi-esque interpretation of “death by amber.”

O Hira may have been released in 2013, but I couldn’t find any reviews of the scent to provide you with a comparative assessment. O Hira doesn’t even have an entry on Fragrantica at this time. In fact, at the time of this post, it’s not widely available outside of Harrods and Paris’ Printemps. That will change in 2-3 days time when, I’ve been told, Germany’s First in Fragrance should receive O Hira, along with several of the new 2014 fragrances. As noted at the start of this post, the complete SHL 777 line will be released in the U.S. in roughly 2 weeks time.

The bad news in all this is that O Hira is very expensive. I mean, seriously expensive. I don’t have the official American pricing information but, in Europe, O Hira’s retail price is a hefty €580 for a 50 ml bottle of pure parfum. I have heard rumours and talk that O Hira will cost $795 in the U.S., but none of that has been confirmed. The bottom line is that O Hira is going to cost you a lot, regardless of the currency that you use. It is certainly too rich for my blood. As a general rule, and regardless of the brand, I have difficulty with nosebleed prices like these — but I find it even harder when it comes to something that is a soliflore.

O Hira’s quality and luxuriousness, though, make the math much more difficult and complicated. There is absolutely no question in my mind that the most expensive ingredients have been used in O Hira, that great care was taken with complicated techniques, and that none of it came cheaply. I can fully understand why it took more than 2 years to finesse raw materials used in such intense quantities, so that the end result would be something nuanced and so spectacularly rich. I can see it, I can smell it, and I have no doubts at all. But it’s still too expensive, in my opinion.

At the end of the day, however, it all comes down to what I’ve now decided to call the “Roja Dove Rule“: it’s going to be a personal calculation that comes down to each individual’s subjective valuation and tastes — and the extent to which the fragrance in question brings them to their knees such that the price becomes worth it to them.

All I can say is that O Hira is absolutely worth sampling and, if possible, getting in a decant. It’s the bloody Incredible Hulk of Ambers. I think that it’s in a class all of its own.

Disclosure: Perfume sample courtesy of Stéphane Humbert Lucas. That did not influence this review. I do not do paid reviews, and my opinions are my own.

DETAILS:
Cost & Availability: O Hira is an Extrait or pure parfum that is only available in a 50 ml bottle and costs €580. The 777 line should be at Luckyscent and Osswald NYC by the end of April 2014. [Update 5/2/14 — Osswald has now received the 777 line. At this time, O Hira will be available by request only.] Outside the U.S.: Currently, the Stéphane Humbert Lucas’ website is under construction, and doesn’t have an e-store. The best online resource is First in Fragrance which currently has about half of the SHL 777 line, and will soon be receiving the newer releases as well. O Hira is not yet in stock at the time of this review, but should be in a few days. In London, you can find the entire collection at Harrod’s Black Room, while in Paris, they are exclusive to Printemps under the name 777. Zurich’s Osswald also carries the line, but I don’t think they have an e-store any more. The Swiss perfumery, Theodora, also has SHL 777, but no e-store. In the Middle East, Souq.com has about 6 of the earlier fragrances which it sells for AED 1,500. In the UAE, the SHL 777 line is available at Harvey Nichols and at Bloomingdales in the Dubai Mall. In Russia, SHL 777 is sold at Lenoma. Ukraine’s Sana Hunt Luxury store also carries the line, but they don’t have an e-store. Samples: None of the U.S. sample sites currently carry this fragrance, but Luckyscent and Osswald NYC will be your best option once the SHL 777 perfumes are released in America. Osswald used to have a great sample program where you could try any 10 fragrances in relatively large vials for a mere $20, with free shipping. However, that program is only available to U.S. customers, and, more importantly, it may have recently changed. Looking at the Sample section on the website now, there is no set deal, and pricing depends on the cost of the particular perfume in question. They range from $3 a vial up to $9 a vial for fragrances that cost over $300. You can call Osswald at (212) 625-3111 to enquire further as to the situation.

Perfume Review- Serge Lutens Ambre Sultan

Serge Lutens tells you up front to expect something different:

This fragrance is not an Oriental, but an Arab and a Lutens. That being the case, don’t expect it to fit in. [Emphasis added.]

Source: Serge Lutens Facebook page.

Source: Serge Lutens Facebook page.

He’s right. For a large number of people, Ambre Sultan is not a typical amber, and some get a small shock upon first sniffing it. They expect something soft, cozy, sweetly vanillic, and gentle, but end up with a very herbal, almost medicinal, fragrance in the beginning.

I had a different experience, however, and it was a far cry from the “Chinese medicine” or “herbal spice shop” amber that I had expected. Yes, it was there to a minuscule, muted degree, but it lasted less than ten minutes and it was hardly a predominant aspect of the fragrance. Instead, on my skin, Ambre Sultan was primarily a labdanum and beeswax fragrance. It’s very nice, but it’s not the amber of my heart, and I don’t share in the view that it is the best, richest amber fragrance around. 

Serge Lutens Ambre Sultan regular photo

Ambre Sultan, 50 ml bottle.

Ambre Sultan is an eau de parfum that was created with Lutens’ favorite perfumer, Christopher Sheldrake, and that was originally released in 1993 before becoming available worldwide in 2000. The remainder of Serge Lutens’ description quoted up at the top is really key in understanding the perfume, in my opinion: 

The point of departure was a scented wax, found in a souk and long forgotten in a wooden box. The amber only became sultanesque after I reworked the composition using cistus, an herb that sticks to the fingers like tar, then added an overtone that nobody had ever dreamed of: vanilla. Why? Because vanilla is sticky, too, and it clung to my memory.

As usual, Uncle Serge provides no notes for the perfume, but Fragrantica says that they consist of:

coriander, bay leaf, oregano, angelica, resins, myrrh, amber, myrtle, sandalwood, patchouli, benzoin and vanilla.

Labdanum compiled into a chunk. Source: Fragrantica

Labdanum compiled into a chunk. Source: Fragrantica

Fragrantica leaves out the most important part: the cistus or labdanum discussed by Serge Lutens. It’s not accurate enough, in my opinion, to just mention “amber” because, to me, labdanum is a whole other creature. The three main resins generally used in oriental fragrances to create the amber smell are: labdanum, ambergris, and benzoins. (Tolu Balsam is another, but it’s not so common.)

Labdanum has a very specific, intense aroma that is nothing like the general, more commercial, easy “amber” mélanges found in many scents. It’s much more masculine with a nutty, toffee, darkly syrupy, sticky, honeyed, sometimes leathery aroma that is almost dirty in nature. It can also be very animalistic on occasion, and frequently musky; in many cases, it can feel almost raw, at least relative to the generic ambers used in some perfumes. Dark brown, verging on black in colour, labdanum is the heart of some of the most-beloved, oriental amber perfumes, from Dior‘s Mitzah and Amouage‘s Opus VI, to Puredistance‘s M and Tom Ford‘s Amber Absolute.

Source: Colourbox.com

Source: Colourbox.com

The very particular, very unique aroma of labdanum is the opening, middle, and end of Ambre Sultan on my skin. The perfume opens with a very boozy, resinous blast of labdanum with all its nutty, dirty, toffee’d, slightly honeyed, sticky, vaguely leathered undertones. It is accompanied by a subset of the honey note which usually emanates from labdanum and which, here, is all about the beeswax. The overall impression is that cognac, rum, toffee, something almost verging on nutty chocolate, and the beeswax from a large hives of bees all got together for a boozy orgy, resulting in the lovechild that is Ambre Sultan. I absolutely love it.

Source: indiamart.com

Source: indiamart.com

All too quickly, however, the perfume loses some of its sticky, resinous sweetness, thanks to the subtle infusion of dried, green herbs. They’re led by bay leaf in particular, and the aroma is initially as strong as one of those over-sized, chef jars that contains hundreds of the dried ingredient. There is the faintest touch of oregano that follows in its trail, but it’s brief and quickly flitters away. Far, far below, in the base, there is a subtle, very muted, tarry note that almost verges on the camphoraceous, but which never quite gets to the eucalyptus point on my skin. Like the oregano, it too quickly disappears. Much more prominent, however, is the subtle smokiness in Ambre Sultan that dances all around the edges. It doesn’t feel like true incense but, rather, like the smell of burning leaves in autumn.

Ancient coins. Source: eBay.

Ancient coins. Source: eBay.

Accompanying it in the background is an unusual musty, earthy, dustiness. It’s a strange note because it really evokes the feel of some ancient artifact or parchment that had been left at the bottom of an old spice drawer for seventy years. It’s as much earthy as it is dusty and, when combined with the strong beeswax vein running through Ambre Sultan, it really and truly evokes what Serge Lutens intended: “a scented wax, found in a souk and long forgotten in a wooden box.”

The quiet dryness of all these notes, along with the extremely muted veil of herbs, helps to ensure that Ambre Sultan’s sticky, resinous character never verges into the cloyingly sweet or the unctuous. Yet, I’m truly surprised by how minor, light and hidden that green veil is on my skin. I don’t get a blast of myrtle with its medicinal, eucalyptus aroma; there is no angelica with its common celery nuances; the bay leaf disappeared in about 5 minutes; and the oregano was never more than a momentary flicker.

Source: honey-center.gr

Source: honey-center.gr

Instead, Ambre Sultan quickly devolves into a very simple, completely linear, and, ultimately, if I dare say it, somewhat boring combination of labdanum and beeswax. Yes, there are subtle nuances of smokiness and minor muskiness. Yes, there eventually is some vanilla that is faintly powdered and which arises at the very, very end. But, on my skin, Ambre Sultan is just nutty, slightly toffee’d, vaguely honeyed labdanum with its sidekick, the beeswax. It’s like the Lone Ranger and Tonto. They ride side by side for hours on end, with the slightly honeyed beeswax temporarily pulling slightly ahead around the end of the third hour, but it’s mainly just the two of them for most of the journey. No sandalwood, no patchouli, no herbs — nothing.

Source: background-pictures.feedio.net -

Source: background-pictures.feedio.net –

The only change in Ambre Sultan is in degree and sillage. Less than one hour into its development, the perfume softens, becoming milder, warmer, and tamer. At the 90-minute mark, Ambre Sultan starts to become blurry at the edges; it feels more like a vaguely nebulous, gauzy bouquet of labdanum and beeswax. It hovers just barely atop the skin, but the sillage decreases even further. Thirty minutes later, at the two-hour mark, Ambre Sultan turns into a complete skin scent. It is becoming increasingly hard to delineate beyond the two main notes that have now blurred together as one. Eventually, however, around the end of the sixth hour, the vanilla and benzoin start to slowly stir in the base, joining the main players in a very muted, hazy form. It’s a lovely, cozy drydown bouquet of sweet, barely resinous, generally amorphous, nutty amber with vanilla, lightly flecked by beeswax. In Ambre Sultan’s final moments, the perfume is nothing more than a faint trace of vanilla with a subtle nuance of powderiness. All in all, it lasted just 7.5 hours.

I liked Ambre Sultan, but I know my lack of exuberance is showing. So, I think it’s really important to put my reactions into a context here. I love massively resinous, spicy amber perfumes, and I’ve tried a lot of them. I think that, perhaps, I had heard a little too much about Ambre Sultan, and that my expectations were a little too high. I also think that my reaction would be very different had I smelled Ambre Sultan at the start of my journey to cover seemingly every amber or amber oriental perfume around. Had I done so, I would probably have been more blown away. As it is, I fear Ambre Sultan is getting the shaft by being compared to other fragrances I’ve tried that are considerably more intense, be it Tom Ford‘s Amber Absolute, or the stunningly rich, dense, concentrated Profumum line of Ambra Aurea and Fiore d’Ambra. By my personal, admittedly peculiar, and distorted standards of richness, I find Ambre Sultan to be light, airy, and safe. I realise that a lot of people consider it to be one of the richest, spiciest ambers around. But then, they also say that about Parfum d’Empire‘s Ambre Russe, too — and I thought that one was so sheer and anorexic that it might as well be an eau de toilette. So, clearly, I have a very different measuring stick than most.

Yet, despite my admittedly uncommon views on what constitutes richness versus lightness, I’m not completely alone in finding Ambre Sultan to be tamer than anticipated. Olfactoria’s Travels had the same reaction, and her review encapsulates many of my feelings about the perfume:

Usually, light or subtle are not adjectives one would immediately associate with a Lutens creation. And not that Ambre Sultan is either of these traits, but it is way less than what I was expecting in volume.

I thought an amber fragrance from our dear Serge would blast me clean out of my boots, to put it mildly. What I got was a purring kitten, sleeping in my lap, spreading its warmth, not a roaring tiger that is out to have me for dinner.

Ambre Sultan is a gorgeous perfume, an amber to love, an amber to cherish, an amber perfect in its execution, but it does not pack a punch like Annick Goutal Ambre Fetiche, Armani Privé Ambre Orient, Parfums d’Empire Ambre Russe or Tom Ford’s Amber Absolute, it is a lot subtler and lower in volume.

I would not make that much of a fuss, were it not a Serge Lutens perfume. You just come to expect certain things and when they are not met, there is a kind of disappointment, that is not necessarily rational or justified. But it is there nonetheless. […][¶]

Things would be different had I come from the other side. Never having smelled an amber scent like the ones mentioned above, would probably have resulted in a different view.

Despite that initial disappointment, Olfactoria (or Birgit) grew to love the scent, finding it “erotic” and “deeply sexy.”

I part ways with her there. I find Ambre Sultan to be cozy and safe, verging a little on the uninteresting, given the way that it manifested itself on my skin. It’s surprisingly boring and linear for a Lutens, too. But perhaps my heart is simply too taken by Profumum’s Ambra Aurea with its gloriously different focus on pure ambergris — in the most enormous, expensive quantities imaginable — resulting in a smoky, sultry, endlessly smooth, insanely concentrated fragrance that I couldn’t get out of my head. (I cannot wait for my 30 ml decant to arrive!)

Still, if you’re new to amber, please don’t let me stop you from trying Ambre Sultan. It’s a great amber fragrance that is surely bound to be very satisfyingly rich for you. As the perfume critic, Tania Sanchez, writes in her four-star review in Perfumes: the A-Z Guide, Ambre Sultan essentially pioneered the way for all the amber fragrances which later ensued. It started the trend when it was originally released in 1993, and has been hotly copied ever since. As she says, “[w]hat distinguishes Ambre Sultan in this now-crowded arena is a high dose of fantastic dried-herb smells, which give it, in the top, a dusty, salty, outdoor air, before the more familiar vanillic-balsam plot takes over.”

My only word of caution — and it is a strong one, indeed — pertains to those distinguishing herbs. My skin amplifies base notes, so I didn’t get a lot of the herbal blast at the top, but you should expect it unless your skin is like mine. Some people really cannot stand the bay leaf, while others struggle with the oregano, or find the overall combination to evoke medicinal images. For example, on one Basenotes thread, some of the negative reviews consist of the following:

  • I was very excited to try this fragrance…. applied some on my wrist and took a sniff!!! oh oh! I don’t like this one that much… this smells like the Chinese medicine that my mom used to give me as a kid when I have an upset stomach… this smells like coriander with some Chinese herbal medicine.
  • I like the ambre basenotes but not the kitchen spices in the opening.
  • Yeah I feel the same way. It smells like awkward mint. Like eating a weird foreign dish full of spices and then chewing gum. Bleh
  • I actually hate this fragrance, it turned me off to amber for a while..the herbal was more than I could stand and after a few hours I actually felt sick. About the most unpleasant experience I’ve had with a fragrance.

Those comments are in the minority, however, as many, many people adore Ambre Sultan. There are extremely positive reviews in that same thread, as there are on Fragrantica where some gush in all-caps about their love for Ambre Sultan, or write:

  • If I can only have one perfume, this will be it. The opening is quite strong but then as it dies down, a warm comforting amber cocoons your surrounding.
  • Normally I have no desire to sit in the smoke direction by a campfire. But this fire has the most amazing smoke. The wood on the fire is pure sandalwood. An amazing hot, smoky, spicy perfume. Makes me quite warm. Check me in as part of the harem of Ambre Sultan’s Palace.
  • If I close my eyes I envision myself in an exotic bazaar, the air filled with heavy incense, spices, and herbs and after thoughts of men’s colognes. Ambre Sultan, fit for a king, worn by a woman.

There are many more in that same vein. As I said, Ambre Sultan is one of the most popular amber fragrances around. But, if herbs are not your cup of tea, then you can always try to hunt down Tom Ford’s now discontinued Amber Absolute or his new Sahara Noir (which I found to be incredibly similar to Amber Absolute on my skin, only with oud.) Or, if you want the glory that is true ambergris (as opposed to labdanum or just regular, plain “amber”), then try Profumum’s Ambra Aurea, and be prepared to have your socks knocked off. No herbs, no spices, no complications — and it leaves all the others in the dust, in my admittedly biased opinion.

Still, if you want a different take on ambers, give Uncle Serge’s pioneering vision a chance. You may enjoy his soft, fragrant, herbal trip to a Moroccan souk.

 

DETAILS:
Serge Lutens Ambre Sultan bell jarGeneral Cost & Sales Prices: Ambre Sultan is an eau de parfum that usually comes in a 1.7 oz/50 ml size, though a larger 2.5 oz/75 ml bell jar version is also available from some limited vendors, and Serge Lutens also has a refill option of 2 x 30 ml sprays. The retail price for the usual, common 1.7 oz size is $120, €82 or £69.00, with the bell jar going for $280 or €125. However, Ambre Sultan is currently on sale as the “Deal of the Week” at FragranceNet where the 1.7 oz/50 ml bottle is priced at $81.19, with an additional 15% OFF with the coupon code RESFT5 and free domestic shipping. Oddly enough, Fragrancenet sells the same perfume through Sears for $68.75 with $6.25 shipping. Ambre Sultan is also on sale at FragranceX for $96.22, and 99Perfume for $100.99. I don’t know how long these specials will last.
Serge Lutens: you can find Ambre Sultan in both sizes on the U.S. and French Lutens website, with other language options also available. There is also the extra option not seen elsewhere of Travel Refills where 2 x 30 ml sprays of Ambre Sultan are sold for a total of $135 or €90. 
U.S. sellers: Ambre Sultan is available in the 50 ml size for $120 at Luckyscent, Barney’s (which also sells the expensive bell jar version), Aedes, Parfum 1, and Penny Lane.
Outside the U.S.: In Canada, you can find Ambre Sultan at The Perfume Shoppe for what may be CAD$110, but I’m never sure about their currency since it is primarily an American business. They also offer some interesting sample or travel options for Lutens perfumes. In the UK, you can find Ambre Sultan at Harrods or Liberty where it costs £69.00 for a 1.7 oz/50 ml bottle. You can also find it at Les Senteurs (or perhaps just at their Elizabeth Street shop) where that same bottle costs more at £79.00. The site sells samples of Ambre Sultan for £3.50. In France, Premiere Avenue sells it for €79 and I believe they ship world-wide, or at least through the Euro zone. In Italy, you can find Ambre Sultan at Essenza Nobile for €78. In Australia, it is sold out on the Grays website where the 1.7 oz/50 ml bottle retails for AUD $109.50, but you can find it at CosmeticsNow for AUD$126.95. For other countries, you can use the Store Locator on the Lutens website.
Samples: You can test out Ambre Sultan by ordering a sample from Surrender to Chance where prices start at $3.99 for a 1/2 ml vial. There is also a Four Lutens Sample Set for $18.99 where the vials are larger at 1 ml each, and you get your choice of 4 Lutens Export fragrances (ie, not those that are Paris exclusives).