Masque Milano will be changing its pricing structure in the months to come, in addition to offering its fragrances in a new bottle size.
This morning, Alessandro Brun, one of Masque’s co-owners/co-founders shared that information on the blog’s Facebook page following yesterday’s review on the company’s upcoming release, Romanza. His comments were in response to a discussion in regarding the new Romanza bottle, its size, its price, and the difference as compared to Masque’s existing fragrances.
Romanza costs €138 for 35 ml of eau de parfum. (I don’t know its American price yet.) It will be released on or around April 26th, which is when I think Masque will be launching L’Attesa, a new iris eau de parfum, as well. It, too, will be in the new 35 ml bottle for €138.
As I noted in yesterday’s Romanza review, the new price/size structure stands in stark contrast to that of Masque’s existing fragrances. With the exception of Tango, they all come in a 100 ml bottle for €150 or $215. (Tango is €170/$240.) Again, the new ones are a mere 35 ml for €138. Apparently, Masque had posted on its Facebook page that the price hike was due to the fact that Romanza and l’Attesa were based on expensive LMR Narcissus absolute & LMR Florentine Iris absolute, respectively. Still, most of us were left wondering what it meant for the old fragrances. After all, the divergence was rather glaring and surely wouldn’t remain that way for long. How much higher were the prices going to go for the 100 ml format?
Monsieur Brun stepped in at this point to provide some answers, in addition to news that the existing line was also going to be offered in the new 35 ml size. I realise that not everyone has a Facebook account, and I prefer to let Monsieur Brun’s words speak for themselves, so I’ll quote his various comments here:
We realized we cannot keep uniform pricing and from now on we will set each perfume pricing according to the formula cost. Concentration is the same (differs for every fragrance and is set at the % that is resulting in what we consider the best effect).
Prices for 100ml will remain unchanged for the time being, though.
Prices of the 35ml will be (for Europe): 108€ Terralba, Montecristo, Luci Ed Ombre; 125€ for Russian Tea and Tango; 138€ for Romanza and L’Attesa. [Emphasis in bolding added by me.]
As a side note on an unrelated matter, he also elaborated on the large rubber-looking top to the new glass bottles, probably in response to some ambivalent or negative comments on that subject in the thread earlier on.
Finally, the new stopper is made of wood by an artisan we are working with since years, and covered with a velvety-touch primer. This allows to engrave numbering of fragrances on the top.
The most immediate thing to take from all of this is that your favourites in their 100 ml size are not going to go up in price for now. For now. I’ve asked Monsieur Brun when that increase is likely to occur, as well as when we might expect the existing fragrances to be released in the new 35 ml size. Another reader also inquired as to the fate of the 100 ml bottles in general and whether they’ll continue to be on the shelves. I will update this post when I have answers and further information on the matter. Personally, I don’t see Masque limiting itself solely to a 35 ml option, but it would be interesting to see if they plan to offer a range of size options, and perhaps even something in-between 35 mls and 100 mls.
I have to admit, I sighed at these numbers. The price structure that Monsieur Brun outlined creates a situation where 100 ml of Russian Tea currently costs €150, but 35 ml will be €125. Mathematically, that breaks to €1.50 per ml right now, going up to €3.57 per ml for the smaller bottle. I don’t know if the “per ml” price will be better once the new 100 ml price is unveiled, since larger sizes typically have a lower “per ml” price than smaller ones. That has yet to be determined. Bottom line, though, prices are going up. So, if there is a Masque fragrance that you adore passionately, then now might be a good time to get a second bottle if you want to save some money. To that end, I’ve provided some links at the end of the post to various Masque retailers for you to use if you’re interested.
[UPDATE: Alessandro Brun kindly provided me with additional information. It seems the parallel prices will remain for much of 2016. Furthermore, the 100 ml bottles will stay at their current levels during that time, which makes them a very good deal as compared to the proposed 35 ml prices. Things will change in 2017, though. The prices for the 100 mls will go up. In addition, Masque’s long-term plans include a change to the look, size, and packaging of the larger bottles. They might not even remain as a 100 mls; they may be changed to 80 ml or 120 ml. That part has not been decided. To me, though, simply reading between the lines, it seemed clear that the current gold/black look, graphics, and shape of the 100 ml bottle will go. I’m disappointed as I love the current look, but at least the 100 ml prices will remain constant for most of this year.]
Have lovely Sunday, everyone.
In the U.S.: Luckyscent, Twisted Lily. Overseas: ParfuMaria, First in Fragrance, Jovoy, Essenza Nobile, Neos1911, Spain’s Le Secret du Marais, and Russia’s Bum Parfum.